It's been two months since this profile received a new review

Basis Reviews & Product Details

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Seller

Basis Technologies

Discussions

Basis Community

Languages Supported

English

Overview by

Anthony Loredo (Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

Basis Integrations

(1)

Integration information sourced from real user reviews.

Basis Media

The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.

Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.

GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.

Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.

Basis Demo - Business Intelligence & Campaign Analytics

Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.

Basis Demo - Basis’ home screen dashboard

Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.

G2 reviews are authentic and verified.

Here's how.

Dani F.

Small-Business (50 or fewer emp.)

7/20/2020

"Basis Customer Service is beyond any other DSP I have worked with."

4.5/5

What do you like best about Basis?

The Customer service is extremely responsive and so helpful. Review collected by and hosted on G2.com.

What do you dislike about Basis?

UI is slow and clunky. There are no easy ways to access creatives or pixels that belong to the advertiser or even client. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/23/2020

"I have been using Cento Basis for only a few months and it has been super easy to use thus far!"

5/5

What do you like best about Basis?

Ease of use, accessibility to everything. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Nothing stands out as of yet - too early to say! Review collected by and hosted on G2.com.

Chris S.

Media Specialist

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/30/2019

"I've ran a few hyperlocal campaigns in Basis utilizing contextual, custom, audience, & PMP tactics."

4/5

What do you like best about Basis?

I really love the support we've received from our CSM, Hanna Horgan. She's done an amazing job of training, assisting, and providing solutions to all of our problems. For our weekly call, she always has answers/suggestions and some sort of update or quick learning prepared to share with us. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The interface is slightly hard to use. Sometimes I can't find certain sections, or for some reason, I can't edit or do a bulk upload. I'm also still slightly confused on bids and optimizations - I feel like I'm guessing sometimes. I saw that there is a bid helper now, however this function doesn't seem to work all the time. As a team, it is also hard to assign items and standardize process across multiple team members. I dislike that generating reports can sometimes take longer than expected. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

DSPs can be difficult to master. I recommend Basis because the support is there and I feel like the team over there listens. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We are using Basis to buy programmatic media and integrate reporting and reach/frequency across social and search channels. We've also been able to work with 3rd party vendors to receive more specific targeting. Our campaigns are super local and highly targeted, so all the targeting options including push spring have helped us complete successful campaigns. Our internal reporting team just received access to Basis, so we are looking forward to this partnership moving forward. They are excited about the customizability and standardization across reporting. Review collected by and hosted on G2.com.

Matt M.

Senior Programmatic Buyer

Small-Business (50 or fewer emp.)

10/28/2019

"Use every day, updates seem to be keeping up with the evolving industry."

4/5

What do you like best about Basis?

I like how easy it is to break up campaigns by tactic, it offers targeting flexibility and gives me a chance to test out new strategies and ideas. I also like having the catalog to refer to when building out new business pitches or forecasting a new campaign. The new forecasting feature also allows us to give an accurate scale for campaign flights. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Oftentimes the reporting takes quite a bit to queue up, and also in the platform currently (as of 10/28) there's a resizing issue when you open up a tactic. You aren't able to see the details of 3rd party data segments in 'audiences'. Often times the pacing notifications are misleading in the 'campaign' side compared to the 'analytics' side, leading me to refer to one more often than the other. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Consider what features you'd need for your specific company/agency. Do your clients or does your company value everything that Basis offers? Be sure you review all specifications in the platform as well as all reporting features that Basis offers before pulling the trigger. It works for us due to many factors, one being that if assists our planners as well as our internal trade desk. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

I'm solving problems such as forecasting as well as giving our team members an idea of what targeting capabilities we have via the catalog. I've also been able to give strategic advice to client and coworkers based upon the platform's ability to set up campaigns however we like. Review collected by and hosted on G2.com.

Dom E.

Small-Business (50 or fewer emp.)

3/30/2020

"#1 DSP Around!"

5/5

What do you like best about Basis?

Easy to use interface, tons of public auction sites, tons of contextual and third-party audiences. Unmatched customer service and support. Their team is second to none! Review collected by and hosted on G2.com.

What do you dislike about Basis?

The tool is easy to use and optimize performance. I wish there was a feature that let you optimize based on segments, audiences, etc but that seems pretty complicated to implement. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Great tool if you're looking to target your audience using a broad set of tactics. Great optimization and reporting elements as well. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Great for relatively cheap site traffic. Our clients love the ability to target audiences that pools in more data than traditional like Google or Facebook. Review collected by and hosted on G2.com.

Dave J.

Senior Manager, Paid Advertising + Social Media

Mid-Market (51-1000 emp.)

10/26/2019

"An integral part of our paid media mix."

5/5

What do you like best about Basis?

The platform gives us access to so much inventory, and a wide variety of placement types, all in one platform. Basis acts as one of the three main tentpoles in our paid media mix (the other two being Facebook and Google). Account support has been by far the best part of the Basis experience. Our account manager is basically a member of the paid media team, helping us not only navigate the platform, but also about the underlying ad tech and strategies to make the most out of a DSP. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The interface could use updating. Some of the navigation and dashboard is not as intuitive as it could be. The exportable reports are fantastic, but they take some time to download and access. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Really consider the amount of manpower you are willing to dedicate to the management of the platform. The more you put in, the more you get out. This is not a set it and forget it display vendor. This is a tool for teams that are prepared to take granular control of their video, display, audio, and other types of advertising. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis has given us a place to consolidate all of the separate display and CTV vendors we have been using. Basis also gives us the granular campaign control and access to data that we have been needing for these placement types. This makes us a more agile paid media team, allowing us to work as an internal agency for our company. Review collected by and hosted on G2.com.

Ryan J.

Paid Media Manager

Enterprise (> 1000 emp.)

10/25/2019

"Top notch platform with top notch service"

5/5

What do you like best about Basis?

Leveraging Basis helped us move from using roughly seven different paid media vendors to one comprehensive and intuitive programmatic platform without losing any functionality. We have complete control and transparency of targeting coupled with real-time access to reporting. The icing on the cake is the absolutely unparalleled service we receive from every member of their team, starting with our main point of contact, Michael Sammut. Hands down the BEST account manager I've worked with from any vendor, partner, or service in the 10+ years I've been working in digital media. Review collected by and hosted on G2.com.

What do you dislike about Basis?

If I could change one thing it would be the turnaround time on reports. When scheduled in advanced they are at your fingertips when needed, but if there's a quick ask or random question that needs solving it can take a few hours for a report to generate–I understand this is in part due to sourcing data from several inventory partners but...you asked. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Spend time setting up your organization/campaign structure. There are a lot of different approaches to the system hierarchy and it was very helpful for us to implement a structure that allowed us to scale while not introducing unnecessary complexity. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

All. In a rapidly growing organization we needed the ability to act quickly, nimbly, and at scale. Basis allows us to have the control we need to launch programmatic against a variety of digital audiences in innovative ways. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

8/27/2020

"Digital Sales Engineer"

5/5

What do you like best about Basis?

Basis is user friendly and provides detailed data for campaigns. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The dashboard isn't very "attractive" - tons of data, but you have to put it in your own format to make it client facing. Review collected by and hosted on G2.com.

Tyler A.

Director, Paid Media + Display Advertising

Mid-Market (51-1000 emp.)

11/1/2019

"Enabled efficiencies "

4.5/5

What do you like best about Basis?

I switched my agency's display capabilities from a managed service provider to basis 2 months ago, during client renewal period. The way we've positioned the Basis capabilities have contributed heavily to client retention and satisfaction. The reach, agility, and transparency the platform provides have been to key to our success in retaining and growing clients. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I've noticed some small issues in the platform, especially following platform updates. Nothing that would prevent the building and launching of campaigns, but issues that make doing so somewhat inconvenient. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

There's an ability to create a substantial revenue stream by bringing display in-house with Basis. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis is helping my agency run more effective campaigns with sophisticated targeting and optimizations. It's also helped tremendously with the sales process. The visibility into audience sizes and budget forecasting has dramatically helped secure new business. Review collected by and hosted on G2.com.

Jim B.

Founder

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/26/2019

"Basis has been fantastic for our business"

5/5

What do you like best about Basis?

Basis has got a great product that has continued to be developed.

The support for customers is second to none.

Every time there is a new feature (which is often), we get walked through what is new, how it might benefit our business and what the business case is. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The interface is being improved. It's not the prettiest system and it takes a bit of work to learn what to do. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Much that I don't want too many competitors, using Basis to manage any programmatic display is something I would strongly suggest you do if you are looking to expand your media buying service offering. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We've been helping our clients expand their footprint with digital traffic and finding sources they have not been able to tap into with other channels like Facebook Ads and Google Ads. Review collected by and hosted on G2.com.