Basis Reviews & Product Details - Page 9

I really love the support we've received from our CSM, Hanna Horgan. She's done an amazing job of training, assisting, and providing solutions to all of our problems. For our weekly call, she always has answers/suggestions and some sort of update or quick learning prepared to share with us. Review collected by and hosted on G2.com.

The interface is slightly hard to use. Sometimes I can't find certain sections, or for some reason, I can't edit or do a bulk upload. I'm also still slightly confused on bids and optimizations - I feel like I'm guessing sometimes. I saw that there is a bid helper now, however this function doesn't seem to work all the time. As a team, it is also hard to assign items and standardize process across multiple team members. I dislike that generating reports can sometimes take longer than expected. Review collected by and hosted on G2.com.

I like how easy it is to break up campaigns by tactic, it offers targeting flexibility and gives me a chance to test out new strategies and ideas. I also like having the catalog to refer to when building out new business pitches or forecasting a new campaign. The new forecasting feature also allows us to give an accurate scale for campaign flights. Review collected by and hosted on G2.com.

Oftentimes the reporting takes quite a bit to queue up, and also in the platform currently (as of 10/28) there's a resizing issue when you open up a tactic. You aren't able to see the details of 3rd party data segments in 'audiences'. Often times the pacing notifications are misleading in the 'campaign' side compared to the 'analytics' side, leading me to refer to one more often than the other. Review collected by and hosted on G2.com.

Easy to use interface, tons of public auction sites, tons of contextual and third-party audiences. Unmatched customer service and support. Their team is second to none! Review collected by and hosted on G2.com.

The tool is easy to use and optimize performance. I wish there was a feature that let you optimize based on segments, audiences, etc but that seems pretty complicated to implement. Review collected by and hosted on G2.com.

The platform gives us access to so much inventory, and a wide variety of placement types, all in one platform. Basis acts as one of the three main tentpoles in our paid media mix (the other two being Facebook and Google). Account support has been by far the best part of the Basis experience. Our account manager is basically a member of the paid media team, helping us not only navigate the platform, but also about the underlying ad tech and strategies to make the most out of a DSP. Review collected by and hosted on G2.com.

The interface could use updating. Some of the navigation and dashboard is not as intuitive as it could be. The exportable reports are fantastic, but they take some time to download and access. Review collected by and hosted on G2.com.

Leveraging Basis helped us move from using roughly seven different paid media vendors to one comprehensive and intuitive programmatic platform without losing any functionality. We have complete control and transparency of targeting coupled with real-time access to reporting. The icing on the cake is the absolutely unparalleled service we receive from every member of their team, starting with our main point of contact, Michael Sammut. Hands down the BEST account manager I've worked with from any vendor, partner, or service in the 10+ years I've been working in digital media. Review collected by and hosted on G2.com.

If I could change one thing it would be the turnaround time on reports. When scheduled in advanced they are at your fingertips when needed, but if there's a quick ask or random question that needs solving it can take a few hours for a report to generate–I understand this is in part due to sourcing data from several inventory partners but...you asked. Review collected by and hosted on G2.com.

Basis is user friendly and provides detailed data for campaigns. Review collected by and hosted on G2.com.

The dashboard isn't very "attractive" - tons of data, but you have to put it in your own format to make it client facing. Review collected by and hosted on G2.com.

I switched my agency's display capabilities from a managed service provider to basis 2 months ago, during client renewal period. The way we've positioned the Basis capabilities have contributed heavily to client retention and satisfaction. The reach, agility, and transparency the platform provides have been to key to our success in retaining and growing clients. Review collected by and hosted on G2.com.

I've noticed some small issues in the platform, especially following platform updates. Nothing that would prevent the building and launching of campaigns, but issues that make doing so somewhat inconvenient. Review collected by and hosted on G2.com.

Basis has got a great product that has continued to be developed.

The support for customers is second to none.

Every time there is a new feature (which is often), we get walked through what is new, how it might benefit our business and what the business case is. Review collected by and hosted on G2.com.

The interface is being improved. It's not the prettiest system and it takes a bit of work to learn what to do. Review collected by and hosted on G2.com.

The best part about Basis is the accessibility to resources. Basis has a helpful search feature to aid and guide through different features, as well as great customer service who can personally walk you through anything. Review collected by and hosted on G2.com.

The only downside I have noticed is that sometimes the algorithms and applied settings will make an advertising campaign a bit too selective, and narrow down placements options further than desired. Review collected by and hosted on G2.com.

Basis DSP has the best targeting capabilities we have seen from a DSP. Its easy-to-use dashboard allows us to set up complex campaigns in a short period of time. Having weekly support calls with George Leff has been incredibly helpful in terms of learning the platform and understanding additional opportunities for improved campaigns. We love the targeting capabilities from the Basis data partners, and find it to be the best opportunity in digital to fine-tune an audience. Review collected by and hosted on G2.com.

With larger, more complex campaigns, it becomes difficult to edit targeting. There is no way to layer on third-party audience targeting with CTV. There is no way to estimate potential reach for audiences with multiple targeting segments. We wish there would be a better way to filter inventory by category in the same way Contextual and Audience targeting is available - it makes it difficult to create a whitelist based on inventory that is similar in content. It's also a bit difficult to adjust pacing if campaigns see any budget reallocations. It's difficult to manage the campaign pacing tool if anything changes. Custom reports also take quite a bit of time to process. If anything is requested by the client immediately, we cannot provide that info to them for a few hours. Review collected by and hosted on G2.com.