# Basis Reviews **Vendor:** Basis Technologies **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 287 ## About Basis Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. ## Basis Pros & Cons **What users like:** - Users value the **exceptional account management** of Basis, appreciating helpful reps and proactive support throughout their experience. (3 reviews) - Users enjoy the **ease of use** of Basis, with a user-friendly interface and helpful support throughout. (3 reviews) - Users value the **outstanding customer support** and **comprehensive features** offered by Basis for seamless operations. (3 reviews) - Users appreciate the **helpfulness** of Basis's support team, which enhances their overall experience significantly. (2 reviews) - Users value the **excellent reporting metrics** and appreciate the practical, information-dense UI of Basis. (2 reviews) - Range (2 reviews) - Reps Performance (2 reviews) - Reps Support (2 reviews) - Results (2 reviews) - Team Helpfulness (2 reviews) **What users dislike:** - Users find the **poor usability** of Basis complicates order processing and hampers their overall experience. (3 reviews) - Users find the **complex user interface** of Basis outdated and occasionally inconvenient for generating reports. (2 reviews) - Users find the system **not user-friendly** , with complications in processing orders and navigating features. (2 reviews) - Users find **poor reporting** to be inconvenient at times, though improvements are being actively addressed. (2 reviews) - Users feel that **reporting issues** can be inconvenient but appreciate the team's efforts to implement improvements. (2 reviews) - Users note that reporting has **limitations** , as it lacks granularity and requires extra steps to access certain data. (2 reviews) - Slow Reporting (2 reviews) - Users find the **complexity of the system** challenging, making it hard to diagnose spending restrictions independently. (1 reviews) - Complex Management (1 reviews) - Complex Reporting (1 reviews) ## Basis Reviews ### 1. Effortless Integration and Support Make Basis Stand Out **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Basis?** Basis is really easy to use and navigate. Our account reps were always extremely helpful and easy to work with. The platform had a lot of native integrations with other solutions as well, making it easy to connect with other platforms. **What do you dislike about Basis?** The UI is a bit outdated, and pulling reports proved to be an inconvenience at times. **What problems is Basis solving and how is that benefiting you?** Basis is a DSP we use to market our clients's products and services across various digital marketing channels. ### 2. Usage review **Rating:** 2.5/5.0 stars **Reviewed by:** Haripriya K. | Faculty, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Basis?** Basis is handy for workflow automation, search and social collaboration digital media platform. Helps to run the entire digital business platform. **What do you dislike about Basis?** The system is quiet complicated not user friendly for everyone. **What problems is Basis solving and how is that benefiting you?** Basis is the most comprehensive media automation and intelligence platform in the industry—and the only platform to consolidate planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social.Helps me with setting up digital cocial media platform for comapnies ### 3. Great tool, and fantastic team **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica C. | Director of Account Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2024 **What do you like best about Basis?** I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back to us very quickly and proactively provides updates via email on updates to the platform, new partnerships, partnerships that are no longer available, and new product lines. We see Basis as an extension of our team, helping with new business pitches and new product offerings for our clients. and 2) The breadth of product offerings and features under their umbrella (display, video, OTT/CTV, digital OOH, transit, radio, etc.) is impressive. I have not found this with other programmatic platforms, and find it extremely valuable. **What do you dislike about Basis?** Reporting could use some slight improvement tweaks, but they are actively working to implement our suggestions. It's very usable as-is, could just be that much faster with these tweaks. **What problems is Basis solving and how is that benefiting you?** When MediaMath filed Chapter 11, we were so happy to have started using Basis. So in that regard, it solved a potentially BIG problem for us! They have helped us to inherently understand the ever-changing landscape of programmatic so we can stay abreast of the latest. ### 4. Hands on Keyboard User in One Day **Rating:** 5.0/5.0 stars **Reviewed by:** Edward G. | Head of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Basis?** The Basis Standalone DSPis a pretty simple and relatively easy platform to learn. While I knew alot about programmatic, I always "had people for that". In my new role, I had to learn to be hands on keyboard across the entire programmatic landscape. Using the Basis platform has allowed me to easily learn how to create programmatic campaigns across display, audio, online video, CTV and more. And, whenever i needed help, a human in customer service from the Basis help center was always there. And, the other thing we like about the platform, is that there is no minimum spend. This allows our small businss clientele the opportunity to test and learn about a new medium that they had never tried before and know very little about. Hats off to BASIS! **What do you dislike about Basis?** I have found Basis to be very good. Nothing to dislike. **What problems is Basis solving and how is that benefiting you?** The Basis Standalone DSP platform is allowing us to serve our small business clients in new media. And it is saving us the time, effort and investment capital of creating our platform. ### 5. Gives you the tools you need to buy ads well, and the flexibility to do it your way. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Basis?** # You can clearly see and search the entire marketplace of inventory, without being hussled over to generic targeting strategies . **Snappy, information dense UI** - Their UI is fantastic in the boring way in which it gives you all the information you need, loads quickly, and doesn't waste your time. It's information dense and practical. **🔥🔥 Docs** - The documentation is not just technical facts, it's written well by a team (or potentially just one rockstar, who knows) that undetstands why you would be reading it and explains why they did things the way you did, and what you should do to accomplish whatever your goal is. **The quality of people we interact with there are second to none.** - Our technical coverage team is really good, and especially good at getting the relevant expert to opine when that could be the right move. - Our sales coverage will go out and help us secure PMP or PG deals with pubs directly, saving us a ton of time **What do you dislike about Basis?** CTV needs work. A lot of work. Growing number of pre-set deals availalble (thousands), but there need to be more still. **What problems is Basis solving and how is that benefiting you?** the DSP let's us implement our own ad buying strategy, without forcing us into some mold. ### 6. What a great self-serve platform.... **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff W. | Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Basis?** The ease of use of the platform and the support team... they respond quickly and takes an educational approach. The Basis platform has all the features to fits all types of campaign sizes and makes it easy to optimize and adjust on the fly. **What do you dislike about Basis?** Basis has easy to use API integrations that allow you to integrate with 3rd party dashboards but I wish Basis would develope a dashboard of their own. **What problems is Basis solving and how is that benefiting you?** Basis is a multi-channel DSP that has advanced features... With Basis our buyers are able to set up and manage more campaigns than before. ### 7. Basis Exceeds my Expectations Daily **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Basis?** Basis DSP is one of the most ituative and wasy to use DSP's that I've used; Implementation and execution of campaigns, the number of integrations in the platform, and the number of features make my day to day easier and allows me time to really focus on the clients goal and the final outcome of the campaign. The best thing about Basis is all of the resources provided to you to be successful. Their help and resource centers are top notch and their customer support is top teir. **What do you dislike about Basis?** It's honeslty hard to come up with something I dislike about Basis. There are a few features that I wish functioned differently for ease of use, but understand why they are the way they are. These are just things that would be nice to have customized to how I use the platform. **What problems is Basis solving and how is that benefiting you?** Basis provides us with a slew of products to offer our clients and it's all housed in one DSP. We don't have to use multiple platforms or DSP's in order to fulfill our clients campaigns. ### 8. Exceptional Digital Advertising Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Madisyn A. | Senior Digital Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2024 **What do you like best about Basis?** I've had the pleasure of using Basis for four years now and they have exceeded my expectations in every way. As an agency looking to streamline our clients' digital advertising efforts, Basis has been an invaluable partner. The platform is incredibly user-friendly, the solutions are comprehensive and the customer support (specifically George Leff) is excellent. **What do you dislike about Basis?** There isn't much to dislike about Basis, although certain platform integrations can take a long time to come into effect. This is a minor inconvenience that doesn't overshadow the overall benefits and functionality that Basis provides. **What problems is Basis solving and how is that benefiting you?** Basis simplifies the complex process of media planning and buying by providing a unified platform for all of our clients. This saves us significant time and reduces the potential for errors. The advanced and varying targeting capabilities ensure our ads reach the right audience, increasing engagement and ROI. ### 9. Top Programmatic Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kaylee T. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Basis?** Easy to use. Great team to back it all up. **What do you dislike about Basis?** Still have not found something that I don't like about Basis. **What problems is Basis solving and how is that benefiting you?** We're in healthcare so Basis allows us to use more precise targeting since we are not allowed to do any form of retargeting. ### 10. Excellent DSP and support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Basis?** Wide range of targeting options in platform, easy to use, the customer success teams (both regular support and CSOD) are quick to respond and provide complete, helpful information. Very rarely do I work with a platform on which the support teams go above and beyond to help strategize targeting tactics. The norm these days for other platforms seems to have become providing scripted responses such as "spend more money," whereas Basis support understands agencies work with fixed budgets and need to get the most out of them. **What do you dislike about Basis?** There's no way in-platform to gauge what settings are restricting spend/pacing. It would be extremely helpful if there was a way to understanding what specific settings are restricting a campaign from spending, or at least a clue as to what could be causing it. Sometimes this can take a while to diagnose on your own or just having to wait on a repsonse from the support team (who are quite quick to respond, but sometimes you just want to resolve the issue immediately on your own). **What problems is Basis solving and how is that benefiting you?** Staying current with industry trends. Constantly updating the platform with new, useful features. ### 11. I'm very happy with the platform and also the team and support they provide. **Rating:** 4.5/5.0 stars **Reviewed by:** Rodrigo T. | Head of Audio, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Basis?** The DSP works very smothly, with no campaign problem so far. Great support from all team and with great updates and tips. Really proactive on showing new features and investigating our needs. **What do you dislike about Basis?** There are 2 things that we missi on Basis right now. First is the connection with SoundCast our SSP and we the other is that ID5 is not implemented yet. I know these 2 features are being descussed and I'd love to have them implemented. **What problems is Basis solving and how is that benefiting you?** Connect and deliver Audio campaings in all 14 different countrires we work with and allso all supply ### 12. Great Team - Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kaylee T. | Digital Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Basis?** The options that Basis provides in terms of targeting, campaigns, and even support is super helpful. They are great with checking on campaigns when we have questions. Using the platform is also fairly easy once you get the hang of the layout and all things available. **What do you dislike about Basis?** Truthfully - we haven't seen many downsides to the platform yet. **What problems is Basis solving and how is that benefiting you?** Allowing us to target in new ways and reach audiences in different ways (digital out of home) ### 13. The best DSP on the planet including userability **Rating:** 5.0/5.0 stars **Reviewed by:** Sam K. | Senior Digital Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2024 **What do you like best about Basis?** Userability. Its very easy to organize, understand and analyze performance for optimization. The 2nd fav part is how well it eliminates fraud **What do you dislike about Basis?** Reach and Freq not availble as a column in the main dash. You must run a report **What problems is Basis solving and how is that benefiting you?** The reporting tab could be more intuitive. I dont think it is a beef with Basis as much as it is not being able to really track OTT but thats not a Basis problem. Really just would love a reach and freq column in the dashboard ### 14. The People at Basis are so Friendly! **Rating:** 4.5/5.0 stars **Reviewed by:** Tracy R. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Basis?** I am someone likes to figure things out on my opwn. Navigating digital platforms isn't always the easiest thing to do. I am never afraid to ask George or Justin for assistance. They are always happy to jump on a call and help me figure out the best solution for my client! **What do you dislike about Basis?** I would like to see the Hyperlocal show addresses instead of coordinates. It is easier to show a client in a report. Putting together a report is easybut it would also be nice to see something other than an Excel spreadsheet. **What problems is Basis solving and how is that benefiting you?** We are new to audio and visual campaigns. Justin did a wonderful presentation not to long ago on Out of Home displays that has me so jazzed to try it that I am wandering around town looking for outlets I can send ads to! ### 15. Great customer service, easy to use platform and quality inventory **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Basis?** Ease of campaign set up and the ability to scale campaigns quickly **What do you dislike about Basis?** Reporting could be more granular in terms of data offered **What problems is Basis solving and how is that benefiting you?** ability to access multiple inventory sources and channels while using first and third party data sources to make sure we're targeting the highest quality of inventory possible ### 16. Great placements and reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Basis?** Excellent reporting metrics and dimensions **What do you dislike about Basis?** Basis is a little diffiicult to process orders. **What problems is Basis solving and how is that benefiting you?** Basis has great placements that other OTT providers do not have access to ### 17. Excellent DSP Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Kerry S. | Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Basis?** When considering a DSP as part of our digital marketing arsenal, we think of platform capabilities, ease of use when in-platform, managed service offerings, reporting and customer support. We've trialed several potential partners in this space, and Basis leads the way in all fields. Their onboarding is super easy, and their support staff is amazing. They are integrated with all of the major reporting platforms, which really helps us stremline. **What do you dislike about Basis?** I can't think of anything critical to say about Basis. **What problems is Basis solving and how is that benefiting you?** Basis allows us access to display, video, OTT/CTV, and digital streaming audio inventory, in one place. ### 18. Review of Adsproject Media **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos M. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Basis?** Your customer service and your availability to clarify doubts. **What do you dislike about Basis?** The use of deals and campaigns works better for me in open, that's what I don't like. **What problems is Basis solving and how is that benefiting you?** Branding and reach campaigns. ### 19. Really cool features, takes some getting used to. **Rating:** 5.0/5.0 stars **Reviewed by:** Robin B. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Basis?** There are some really cool features in the DSP. The third party audiences are great. Campaign builder has so many functions. Tech support is super quick and very helpful. **What do you dislike about Basis?** It could be a bit more user friendly. Customer support tickets don't give support personel all the information input. Sometimes you have to explain the issue twice. **What problems is Basis solving and how is that benefiting you?** Basis is giving out clients a much expanded reach for their businesses. ### 20. SVP Media & Development **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Basis?** Basis is easy to use, and has accurate targeting segments to pinpoint your ideal audience. The reporting is robust and easy to get the data that shows the impact of Basis performance to clients. Very responsive and helpful support staff. **What do you dislike about Basis?** Reporting could be more client facing ready, but overall no complaints. **What problems is Basis solving and how is that benefiting you?** Basis is our one-stop shop for OTT and Programmatic Display advertising. We used to have separate providers but since switching to Basis we are able to house all campaigns in one platform and have seen an increase in performance since switching to Basis. ### 21. Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Rick D. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Basis?** It is fairly simple and straight forward to launch a campaign **What do you dislike about Basis?** There are almost too many exchanges to oick from. Once you identify better performing exchages, it's hard to try other ones. **What problems is Basis solving and how is that benefiting you?** Basis allows me to run targeted display campaigns to specific audiences in tight geographic areas, ### 22. A DSP focused on growing your business with a customer focus **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Basis?** Most DSPs look for outlandish minimums and solely focus on enterprise clients. Basis believes in supporting all businesses with advanced API connectivity. Other DSPs want high minimums, limit API usage to larger clients, and tailor only to enterprise. We get the best DSP tech out there coupled with the flexibilility to grow the relationship as we go. **What do you dislike about Basis?** No real downside. They bring the best capabilities of the DSP world (data sources, API's for advanced automation, support) and look to make it accessible to all. **What problems is Basis solving and how is that benefiting you?** Advanced API Connectivity that allows us to automate virtually all functions of the DSP with our own software. This allows us to scale our business and provide affordable campaign minimums so businesses of all sizes can benefit. ### 23. Basis has a great DSP platform that is easy to understand and use. **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle R. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Basis?** There are numerious training tutorials on the website that helps to learn just about anything about it. **What do you dislike about Basis?** Newer to Basis, but struggling a little bit to gain conversions. **What problems is Basis solving and how is that benefiting you?** Basis helps with targeting Ads to the right customers and helping to create sales. ### 24. Exceptional Service and Response Time **Rating:** 5.0/5.0 stars **Reviewed by:** Sok V. | Director of Digital Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Basis?** The level and reliability of support on service tickets **What do you dislike about Basis?** I know this may be coming but an easier ability to onboard custom algorithms. **What problems is Basis solving and how is that benefiting you?** How to efficiently bid on advertise and report on media spend for our clients ### 25. Great experience working w/Basis **Rating:** 5.0/5.0 stars **Reviewed by:** Miguel G. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Basis?** The onboarding team was amazing during our first contact with the platform. **What do you dislike about Basis?** The payment processing is not working for me but it's being reviewd by the team. **What problems is Basis solving and how is that benefiting you?** Providing great offer to our agency customers! ### 26. DSP with Many Capabilities but also Many Challenges **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Basis?** Vast selection of inventory. Able to run many different types of campaigns. **What do you dislike about Basis?** Campaign set up and optimization. Difficulties getting conversions to track correctly. **What problems is Basis solving and how is that benefiting you?** Able to import different types of ad creative other DSPs cannot. ### 27. Excellent product that continues to evolve and great support teams! **Rating:** 5.0/5.0 stars **Reviewed by:** Peter E. | Paid Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2023 **What do you like best about Basis?** Basis is very easy to use and their team will dedicate as much time as needed during the onboarding process to make sure you are comfortable with their platform before turning the keys over completely to you. **What do you dislike about Basis?** The account spending minimum does make Basis more unattainable for smaller advertising agencies, but is not so out of reach that the smaller agencies might not ever be able to use Basis. **What problems is Basis solving and how is that benefiting you?** Basis continually expands their product offerings and will also allow you to be apart of any beta testing that might be of interest to you. They have developed new reporting dashboards, are working on Digital Out Of Home and are also refining their current products at the same time. ### 28. Affordable DSP with Scale **Rating:** 4.5/5.0 stars **Reviewed by:** Julie B. | Sr. Ad Tech Consultant | Principal and Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Basis?** Basis a great DSP option because it has low minimums and connects to practically all exchanges. The customer service team is very responsive and they are always making improvements to the platform. **What do you dislike about Basis?** Reporting capabilities are limited. Does not integrate well with Looker Studio. **What problems is Basis solving and how is that benefiting you?** Basis is not only a DSP; it also serves as a media planning tool to track contracts and sync to outside data sources. ### 29. Great support. UX dashboard and reporting is very easy to make optimizations and manage pacing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2023 **What do you like best about Basis?** The best features are the analytics section to check pacing and performance. You can filter by the metrics you want to see. Also, the reports are beneficial: by creative size, data segment, delivery and performance, and domains/exchange optimizations. **What do you dislike about Basis?** I don't see opportunities to implement DOOH tactics. There are no dashboard views to create customized brand storytelling i.e., using media assets in an easy-to-use circuit by creating rules that would show ads in a controlled, predetermined way to your target audience. **What problems is Basis solving and how is that benefiting you?** Basis support has helped us solve multiple PG/PMP issues we've faced with DV360. Often publishers do not know how to resolve DSP issues, so DSP support is critical. ### 30. Basis is the go-to for political campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Bree R. | Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Basis?** Basis is the only DSP that offers geotargeting for almost all geopolitical locations - including state senate and house districts. This has given us the flexibility to layer on additional 3rd party data segments and advertise to voters without waste. **What do you dislike about Basis?** Basis as a platform isn't the prettiest to look at, but once you have a handle on the platform, it's reliable and easy. **What problems is Basis solving and how is that benefiting you?** Basis is helping us solve the problem of limited CTV inventory by constantly keeping us in the loop on new opportunities and making CTV advertising scalable even when were limited to a small location. ### 31. Would highly recommend using Basis **Rating:** 4.5/5.0 stars **Reviewed by:** Jillian A. | Senior Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Basis?** The Basis platform is very easy to use/user friendly. Their dedicated customer success managers and team are always available to help when questions arise, and they have a ton of research on different verticals. I also appreciate the self-learn courses they offer through the Basis Institute that are always available to reference back to when necessary. They take your suggestions and recommendations into account and pass them along to their team to implement if possible. **What do you dislike about Basis?** I don't have any cons to report at this time. **What problems is Basis solving and how is that benefiting you?** Basis allows us to add other channels to the platform which is helpful to keep everything in one place. This allows us to keep better track of our budget, etc. ### 32. Very easy to learn especially with all the support we receive from Basis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Basis?** I love all the different options we have. Also, all the different certifications which help me understand the platform better and programmatic as a whole. The new Data Canvas is very cool as well **What do you dislike about Basis?** Every time I try to download a report, it takes way too long to be available, and it just creates an inconvenience, especially in a fast-paced environment like advertising. The platform also has had too many glitches recently. **What problems is Basis solving and how is that benefiting you?** By providing a platform and support to achieve our client's needs depending on their KPIs and different startegies we can implement. I feel like there is a whole team behind our account. ### 33. Basis User Review **Rating:** 4.5/5.0 stars **Reviewed by:** Aashna P. | Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Basis?** Availability of a lot of good insights.. **What do you dislike about Basis?** User experience could be better. There should be an easier way to pull reports **What problems is Basis solving and how is that benefiting you?** improving user experience and setting research groups with their users to improve insights/UI ### 34. THIS IS MY REVIEW OF BASISTECHNOLOGY.COM PLATFORM **Rating:** 4.5/5.0 stars **Reviewed by:** Domenic R. | D, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Basis?** The ability to launch campaigns and advertise for my clients across multiple websites. **What do you dislike about Basis?** The reporting and navigation of basis.net is difficult to access report and export the right data into a visual platform. **What problems is Basis solving and how is that benefiting you?** Basis allows us to do programmatic advertisements for our clients. ### 35. The best DSP you'll have! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Basis?** Is easy to use, they have the best customer service and is by far the platform that gets involved and helps to improve and optimize every campaign love how everything works. **What do you dislike about Basis?** Honeslty I don't dislike anything is a really good platform and the only thing that the can improve is the layout in the reports but they are continuously working on that. **What problems is Basis solving and how is that benefiting you?** Is solving how we work in media plans; for example, now we can get PMP more efficiently and we can see the real inventory time same as the way the campaign is doing, everything in the moment, which is the best to assure the client. ### 36. Strong Team, Streamlined Communication **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Basis?** Basis offers firm support with an entire team backing your account and streamlining communication into a message center that gives your entire team visibility into all aspects of the campaign. **What do you dislike about Basis?** Turn times can be a bit longer, especially when waiting on Search/Social responses but the visibility into the message center helps alleviates this pain point a bit. **What problems is Basis solving and how is that benefiting you?** Basis allows my entire team to work on multiple campaigns at once, from planning to pacing to reporting, via access to a platform that houses all information needed. ### 37. Great Partnership **Rating:** 4.5/5.0 stars **Reviewed by:** Caine J. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Basis?** Reliable experience and great support from support/management **What do you dislike about Basis?** Access to inventory and features; such as DooH, and some premium inventory that other DSP have access too **What problems is Basis solving and how is that benefiting you?** Display advertising and multichannel marketing; because of Basis we can now expand our customers reach 100x ### 38. Great DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Basis?** In Basis we have all the tools we need. We can easily set third-party audiences in the campaigns. The planner is a great tool. **What do you dislike about Basis?** It would be great if they can improve a little bit more the UX as I like the Yahoo DSP UX. **What problems is Basis solving and how is that benefiting you?** They have been working a lot this year to help us with pacing control. ### 39. Great Buying Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Basis?** Basis is very straight-forward and easy to understand with great support! **What do you dislike about Basis?** Insights and particularly large campaigns can be a little glitchy. **What problems is Basis solving and how is that benefiting you?** Using a DSP to have more control over our digital buying has been very beneficial to our clients. ### 40. Really great support team (super responsive and helpful), excellent targeting capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Policy | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Basis?** I like the targeting options & my account reps! **What do you dislike about Basis?** The platform has a learning curve, but the courses were super helpful **What problems is Basis solving and how is that benefiting you?** Another great way to reach our target audiences! ### 41. Powerful DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Basis?** Powerful features, works at scale, good reporting. **What do you dislike about Basis?** UI is outdated and hard to use, hard to setup budgets. **What problems is Basis solving and how is that benefiting you?** Transparency in inventory quality and viewability. ### 42. Very user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Basis?** Basis is very easy and user-friendly. Customer service is also best to none. **What do you dislike about Basis?** Don't have any downsides to add at the moment. **What problems is Basis solving and how is that benefiting you?** Basis is allowing me to optimize campaigns to perform at their peak abilities. ### 43. Media Buyer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Relations | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Basis?** Help Support, platform ease of use, transparency **What do you dislike about Basis?** ad exchange issues, inventory and costs on CTV **What problems is Basis solving and how is that benefiting you?** continuous support for questions along with technological development ### 44. Pros and cons of Basis Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Basis?** Great attention and fast response from the support staff A wide variety of admitted formats **What do you dislike about Basis?** It is not very intuitive Some reports are complicated to get the data you want **What problems is Basis solving and how is that benefiting you?** More control over the type of creative. Real-time data Fast control over all campaigns Easy access to the inventory ### 45. Great solution for those getting into the programmatic space. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Basis?** The platform is easy to use and setup new campaigns and tactics. **What do you dislike about Basis?** Reporting and data visualization needs improvement. We need more reporting and tools to show value to clients. **What problems is Basis solving and how is that benefiting you?** They are adding more tactics like digital out of home to allow us more offerings for our clients. ### 46. Fantastic Platform & Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2020 **What do you like best about Basis?** Basis has a great and user-friendly platform to manage all of our digital buys. Their team is top notch and willing to help in any way. **What do you dislike about Basis?** Basis offers so many options it can be slightly overwhelming at first **What problems is Basis solving and how is that benefiting you?** We went from a very minimal knowledge in placing our own ads to confidence in placing all different forms of media, from the same interface, with successful targeting. ### 47. Awesome Customer Service & Device **Rating:** 4.5/5.0 stars **Reviewed by:** Dilraj M. | Devops Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2021 **What do you like best about Basis?** I know I can use all the tactics on our web, particularly fascinating new strategies, based on many distinct information stakeholders and targeting capability. **What do you dislike about Basis?** Their self-supporting budget does not work for customers whose priorities change every day. To keep track of both the expenditures correctly, I will have to apply a whole new media strategy that becomes difficult because it happens too often. I am continually alerted to my initiatives, if it's mostly because the schedule has adjusted when I start things up, so my advertisements are unpleasantly updated. **Recommendations to others considering Basis:** Training the channel is one of the toughest interactions in the comparison of all other digital advertising channels with their services and personal civilian contractors. **What problems is Basis solving and how is that benefiting you?** Since Basis brings together so many different goals / data collaborators, I know it's a good framework for most of me customers. Not all of them will run the same, contrary to popular belief! However if either customer wants to just complement OTT/Digital Radio on their conventional media schedule, while the other wants to build customized audiences through various data partners, the two will still operate perfectly also on basis. ### 48. Very positive experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2019 **What do you like best about Basis?** The ability to manage our digital campaigns and the great customer service **What do you dislike about Basis?** There is a learning curve to implementing the software and the reporting dashboard while improving could still be better. **Recommendations to others considering Basis:** The product performs as advertised **What problems is Basis solving and how is that benefiting you?** Lower costs for digital advertising. Ability to plan and optimize campaigns ### 49. Powerful Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew P. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Basis?** If a client can dream it, we can build it, with Basis. The extensive amount of targeting options, platforms, audiences, networks, exchanges, tactics, and partners is unparalleled. No matter what a client throws at us, there is a solution within Basis to execute the campaign. In addition, the support staff is incredibly helpful to ensure that we are successful. From regular check in calls and random email inquiries to support decks and personalized research, we have a team of support. **What do you dislike about Basis?** There is certainly a learning curve with the platform. It is always not the most intuitive and trying to jump in it brand new may be difficult. Fortunately they offer in-person and virtual learning programs to ensure you are comfortable with the platform. **Recommendations to others considering Basis:** Rome wasn't built in a day. This platform takes time to master and implement. However, once you get it rolling, it is amazing! **What problems is Basis solving and how is that benefiting you?** When we used to partner with a vendor to execute our digital campaigns, we never truly knew how much of the money was going towards the ad spend vs their commission. Now, we have full control over our client's budget to ensure maximum ROI. Furthermore, we no longer have to wait on them to implement changes/revisions/updates/new creative. We have full control over the platform which makes our team faster and more responsive. ### 50. Easy to Use Programmatic Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Erik D. | Paid Media Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2020 **What do you like best about Basis?** Top class customer support with an assigned Customer Success Manager & a product team that listens to feedback and quickly implements enhancements. Programmatic advertising and DSPs can be difficult subjects to get into - Basis assigned a training team that flew out to provide guidance over a whole day. After the training session, I've found the platform to be very easy to use and intuitive. I like that I can set all my budgets for advertising even outside of the Basis platform, and use it as a media planning feature. Most of all, I'm very happy with the data I have access to for advertising purposes for the DSP. The new feature that analyzes Remarketing audiences and suggests similar audiences has been a game changer. **What do you dislike about Basis?** Some of the features aren't very user friendly - can't copy/paste out of the Insights platform, takes multiple clicks to activate/pause line items. These are minor annoyances that I haven't even raised with the Customer Success team. **What problems is Basis solving and how is that benefiting you?** Basis serves as our Programmatic DSP, as well as our media planning tool through its integration with Search & Social platforms. We've really been able to up-level our Display advertising, and have seen much better results compared to buying through Google Ads direct (not just in performance, but also the quality of traffic and receiving less fraud) ## Basis Discussions - [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) - 1 comment, 1 upvote - [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) - 1 comment, 1 upvote - [View Basis pricing details and edition comparison](https://www.g2.com/products/basis/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-19+03%3A02%3A01+-0500&secure%5Bsession_id%5D=183d87dc-d5bd-4e70-9dcd-ebef04e47ed0&secure%5Btoken%5D=9536916b5cdbb00507fa02119a2795e99a16ecb7be9937d78e96aac1ccb64174&format=llm_user) ## Basis Integrations - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) ## Basis Features **Channel Functionality** - Display Functionality **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Basis Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (162 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)