# Basis Reviews **Vendor:** Basis Technologies **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 287 ## About Basis Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. ## Basis Pros & Cons **What users like:** - Users appreciate the **exceptional account management** at Basis, receiving prompt support and valuable assistance with their needs. (3 reviews) - Users find Basis to have an **easy-to-use interface** that simplifies navigation and enhances workflow efficiency. (3 reviews) - Users appreciate the **outstanding customer support** and the **breadth of product offerings** in Basis, enhancing their workflow. (3 reviews) - Users find Basis extremely **helpful** , with knowledgeable reps and easy navigation that enhances the overall experience. (2 reviews) - Users appreciate the **excellent reporting metrics** , enhancing inventory visibility without generic targeting hassles. (2 reviews) - Range (2 reviews) - Reps Performance (2 reviews) - Reps Support (2 reviews) - Results (2 reviews) - Team Helpfulness (2 reviews) **What users dislike:** - Users find Basis to have **poor usability** , as its complexity hinders efficient order processing and reporting. (3 reviews) - Users find the **complex user interface** of Basis to be outdated and inconvenient for pulling reports. (2 reviews) - Users find Basis to be **not user-friendly** , citing complications in processing orders that hinder usability. (2 reviews) - Users find the **reporting process inconvenient** at times, suggesting improvements for a better experience. (2 reviews) - Users find **reporting issues** occasionally inconvenient, though improvements are actively being implemented for a better experience. (2 reviews) - Users note that reporting has **limitations** , as it lacks granularity and requires extra steps to access certain data. (2 reviews) - Slow Reporting (2 reviews) - Users find the **complexity of the system** challenging, making it hard to diagnose spending restrictions independently. (1 reviews) - Complex Management (1 reviews) - Complex Reporting (1 reviews) ## Basis Reviews ### 1. Effortless Integration and Support Make Basis Stand Out **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Basis?** Basis is really easy to use and navigate. Our account reps were always extremely helpful and easy to work with. The platform had a lot of native integrations with other solutions as well, making it easy to connect with other platforms. **What do you dislike about Basis?** The UI is a bit outdated, and pulling reports proved to be an inconvenience at times. **What problems is Basis solving and how is that benefiting you?** Basis is a DSP we use to market our clients's products and services across various digital marketing channels. ### 2. Usage review **Rating:** 2.5/5.0 stars **Reviewed by:** Haripriya K. | Faculty, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Basis?** Basis is handy for workflow automation, search and social collaboration digital media platform. Helps to run the entire digital business platform. **What do you dislike about Basis?** The system is quiet complicated not user friendly for everyone. **What problems is Basis solving and how is that benefiting you?** Basis is the most comprehensive media automation and intelligence platform in the industry—and the only platform to consolidate planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social.Helps me with setting up digital cocial media platform for comapnies ### 3. Great tool, and fantastic team **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica C. | Director of Account Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2024 **What do you like best about Basis?** I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back to us very quickly and proactively provides updates via email on updates to the platform, new partnerships, partnerships that are no longer available, and new product lines. We see Basis as an extension of our team, helping with new business pitches and new product offerings for our clients. and 2) The breadth of product offerings and features under their umbrella (display, video, OTT/CTV, digital OOH, transit, radio, etc.) is impressive. I have not found this with other programmatic platforms, and find it extremely valuable. **What do you dislike about Basis?** Reporting could use some slight improvement tweaks, but they are actively working to implement our suggestions. It's very usable as-is, could just be that much faster with these tweaks. **What problems is Basis solving and how is that benefiting you?** When MediaMath filed Chapter 11, we were so happy to have started using Basis. So in that regard, it solved a potentially BIG problem for us! They have helped us to inherently understand the ever-changing landscape of programmatic so we can stay abreast of the latest. ### 4. Hands on Keyboard User in One Day **Rating:** 5.0/5.0 stars **Reviewed by:** Edward G. | Head of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Basis?** The Basis Standalone DSPis a pretty simple and relatively easy platform to learn. While I knew alot about programmatic, I always "had people for that". In my new role, I had to learn to be hands on keyboard across the entire programmatic landscape. Using the Basis platform has allowed me to easily learn how to create programmatic campaigns across display, audio, online video, CTV and more. And, whenever i needed help, a human in customer service from the Basis help center was always there. And, the other thing we like about the platform, is that there is no minimum spend. This allows our small businss clientele the opportunity to test and learn about a new medium that they had never tried before and know very little about. Hats off to BASIS! **What do you dislike about Basis?** I have found Basis to be very good. Nothing to dislike. **What problems is Basis solving and how is that benefiting you?** The Basis Standalone DSP platform is allowing us to serve our small business clients in new media. And it is saving us the time, effort and investment capital of creating our platform. ### 5. Gives you the tools you need to buy ads well, and the flexibility to do it your way. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Basis?** # You can clearly see and search the entire marketplace of inventory, without being hussled over to generic targeting strategies . **Snappy, information dense UI** - Their UI is fantastic in the boring way in which it gives you all the information you need, loads quickly, and doesn't waste your time. It's information dense and practical. **🔥🔥 Docs** - The documentation is not just technical facts, it's written well by a team (or potentially just one rockstar, who knows) that undetstands why you would be reading it and explains why they did things the way you did, and what you should do to accomplish whatever your goal is. **The quality of people we interact with there are second to none.** - Our technical coverage team is really good, and especially good at getting the relevant expert to opine when that could be the right move. - Our sales coverage will go out and help us secure PMP or PG deals with pubs directly, saving us a ton of time **What do you dislike about Basis?** CTV needs work. A lot of work. Growing number of pre-set deals availalble (thousands), but there need to be more still. **What problems is Basis solving and how is that benefiting you?** the DSP let's us implement our own ad buying strategy, without forcing us into some mold. ### 6. What a great self-serve platform.... **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff W. | Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Basis?** The ease of use of the platform and the support team... they respond quickly and takes an educational approach. The Basis platform has all the features to fits all types of campaign sizes and makes it easy to optimize and adjust on the fly. **What do you dislike about Basis?** Basis has easy to use API integrations that allow you to integrate with 3rd party dashboards but I wish Basis would develope a dashboard of their own. **What problems is Basis solving and how is that benefiting you?** Basis is a multi-channel DSP that has advanced features... With Basis our buyers are able to set up and manage more campaigns than before. ### 7. Basis Exceeds my Expectations Daily **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Basis?** Basis DSP is one of the most ituative and wasy to use DSP's that I've used; Implementation and execution of campaigns, the number of integrations in the platform, and the number of features make my day to day easier and allows me time to really focus on the clients goal and the final outcome of the campaign. The best thing about Basis is all of the resources provided to you to be successful. Their help and resource centers are top notch and their customer support is top teir. **What do you dislike about Basis?** It's honeslty hard to come up with something I dislike about Basis. There are a few features that I wish functioned differently for ease of use, but understand why they are the way they are. These are just things that would be nice to have customized to how I use the platform. **What problems is Basis solving and how is that benefiting you?** Basis provides us with a slew of products to offer our clients and it's all housed in one DSP. We don't have to use multiple platforms or DSP's in order to fulfill our clients campaigns. ### 8. Exceptional Digital Advertising Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Madisyn A. | Senior Digital Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2024 **What do you like best about Basis?** I've had the pleasure of using Basis for four years now and they have exceeded my expectations in every way. As an agency looking to streamline our clients' digital advertising efforts, Basis has been an invaluable partner. The platform is incredibly user-friendly, the solutions are comprehensive and the customer support (specifically George Leff) is excellent. **What do you dislike about Basis?** There isn't much to dislike about Basis, although certain platform integrations can take a long time to come into effect. This is a minor inconvenience that doesn't overshadow the overall benefits and functionality that Basis provides. **What problems is Basis solving and how is that benefiting you?** Basis simplifies the complex process of media planning and buying by providing a unified platform for all of our clients. This saves us significant time and reduces the potential for errors. The advanced and varying targeting capabilities ensure our ads reach the right audience, increasing engagement and ROI. ### 9. Top Programmatic Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kaylee T. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Basis?** Easy to use. Great team to back it all up. **What do you dislike about Basis?** Still have not found something that I don't like about Basis. **What problems is Basis solving and how is that benefiting you?** We're in healthcare so Basis allows us to use more precise targeting since we are not allowed to do any form of retargeting. ### 10. Excellent DSP and support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Basis?** Wide range of targeting options in platform, easy to use, the customer success teams (both regular support and CSOD) are quick to respond and provide complete, helpful information. Very rarely do I work with a platform on which the support teams go above and beyond to help strategize targeting tactics. The norm these days for other platforms seems to have become providing scripted responses such as "spend more money," whereas Basis support understands agencies work with fixed budgets and need to get the most out of them. **What do you dislike about Basis?** There's no way in-platform to gauge what settings are restricting spend/pacing. It would be extremely helpful if there was a way to understanding what specific settings are restricting a campaign from spending, or at least a clue as to what could be causing it. Sometimes this can take a while to diagnose on your own or just having to wait on a repsonse from the support team (who are quite quick to respond, but sometimes you just want to resolve the issue immediately on your own). **What problems is Basis solving and how is that benefiting you?** Staying current with industry trends. Constantly updating the platform with new, useful features. ## Basis Discussions - [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) - 1 comment, 1 upvote - [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) - 1 comment, 1 upvote - [View Basis pricing details and edition comparison](https://www.g2.com/products/basis/reviews/basis-review-3717101?section=pricing&secure%5Bexpires_at%5D=2026-05-24+14%3A46%3A49+-0500&secure%5Bsession_id%5D=6f3b467b-8999-48fc-9d77-832aa3e2fa49&secure%5Btoken%5D=10f77f1ed6621c4dd6d4be6b82cc34235883d2436c605ca62bcaabbb53a02852&format=llm_user) ## Basis Integrations - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) ## Basis Features **Channel Functionality** - Display Functionality **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Basis Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (164 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews)