Basis Reviews & Product Details - Page 10

A lot of martech platforms are either accessible or comprehensive, rarely both. Basis is the exception that proves the rule. Access to a galaxy of audience data and display inventory combined with exceptional client service makes this a must-add to your marketing toolkit. Review collected by and hosted on G2.com.

One of the drawbacks of the platform is that a lot of the third-party platforms used to power audience creation isn't open to users, but needs to be managed by account managers at Basis. It's not a dealbreaker by any means, but if you like to maintain control over your audiences, it can be a bit off-putting at first. Review collected by and hosted on G2.com.

The customer service is great and someone is always available and willing to help! Also, the buying is super smooth and easy to understand! Love this product and platform Review collected by and hosted on G2.com.

Sometimes set up of new campaigns can be confusing, and you have to make sure to "blacklist" certain apps/sites you want to avoid being on. This can be time-consuming but ensures everything will run great! Review collected by and hosted on G2.com.

The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals.

Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating more efficiently for our clients. Excellent support, research capabilities, and the continuous training and resources they provide to keep us informed and up to date on emerging trends. Review collected by and hosted on G2.com.

Can't say I have seen a downside. I learn something new everyday in the platform that makes our jobs more effective and easier. Review collected by and hosted on G2.com.

Basis is a great tool to buy programmatic media for multiple campaigns. It's nice to be able to view all live campaigns at once and then go into each one deeper and have control over their optimization and ultimately performance. Review collected by and hosted on G2.com.

As I am still in the early stages of using Basis, there hasn't been a many dislikes. It would be nice to receive email notifications when certain campaigns seem to be underperforming - that way if I am not logged into Basis, I can be made aware that something is off and go in quickly to check on it. Review collected by and hosted on G2.com.

Overall, the UI is clean and easy to use. The Basis DSP support team is fantastic. They provide valuable training resources, including FREE onsite training certification courses. Setting up new campaigns is straightforward and highly customizable based on our needs. Review collected by and hosted on G2.com.

The lack-of reporting integrations and built-in reporting tool is frustrating and slow. It can take hours waiting for a single report to be ready to download, and we require multiple reports to pull the metrics we want. Then we have to manually combine numerous spreadsheets into one, and finally integrate with our third-party reporting platform. Reporting is by far the biggest issue I have with the platform. Review collected by and hosted on G2.com.

Having the ability to upload and serve almost every creative type (Native, Premium Video, VAST Tags, Audio) all in one platform is a strong asset. It streamlines launching campaigns and makes our organizational process smooth, rather than bouncing to and from other third party creative providers. Working with the team at Centro, along with their very strong customer service has been some of the best I have worked with in my three years in the industry. Review collected by and hosted on G2.com.

As our company brings in more clients, the need for an API has become very important. The lack of an API, in my opinion, is the one major flow when it comes to the platform. Review collected by and hosted on G2.com.

There are several aspects of Basis that make it a solid DSP. First, their support is top notch. We love our CSM and support@centro is super responsive and helpful as well. Second, we can do anything our clients need in Basis. The tool itself is very easy to use. We traffic lots of campaigns and most of them have short flights, so we need to be able to operate at scale and Basis helps us do that Review collected by and hosted on G2.com.

The one area where I would like to see Basis improve is the performance. I'm sure campaign setup and advertiser requirements are a big factor here, but I would like to see better CTRs and Video Completion rates out of the gate Review collected by and hosted on G2.com.

There are a lot of targeting options and the platform is straightforward. Also, I appreciate how the Centro employees are hands-on with their clients. I enjoy that you can archive your old campaigns to keep your account organized and easy to follow. Review collected by and hosted on G2.com.

There are not a lot of options within certain types of advertising, for example, OTT but I realize that they are working on that. I have noticed without blacklist or brand protection, there are a lot of inappropriate sites/apps that your ads run on. Review collected by and hosted on G2.com.

All the targeting features available and inventory deals you can access Review collected by and hosted on G2.com.

Some features aren't easy or well known to use Review collected by and hosted on G2.com.

The UI is very intuitive and very easy to learn. I've worked in other DSPs that were sluggish and very hard to work it. Basis allows me to complex digital buys in a view that is very easy to digest and optimize. Review collected by and hosted on G2.com.

The automated reporting can be a little slow on Mondays. Review collected by and hosted on G2.com.