# Basis Reviews **Vendor:** Basis Technologies **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 287 ## About Basis Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. ## Basis Pros & Cons **What users like:** - Users value the **exceptional account management** of Basis, appreciating helpful reps and proactive support throughout their experience. (3 reviews) - Users enjoy the **ease of use** of Basis, with a user-friendly interface and helpful support throughout. (3 reviews) - Users value the **outstanding customer support** and **comprehensive features** offered by Basis for seamless operations. (3 reviews) - Users appreciate the **helpfulness** of Basis's support team, which enhances their overall experience significantly. (2 reviews) - Users value the **excellent reporting metrics** and appreciate the practical, information-dense UI of Basis. (2 reviews) - Range (2 reviews) - Reps Performance (2 reviews) - Reps Support (2 reviews) - Results (2 reviews) - Team Helpfulness (2 reviews) **What users dislike:** - Users find the **poor usability** of Basis complicates order processing and hampers their overall experience. (3 reviews) - Users find the **complex user interface** of Basis outdated and occasionally inconvenient for generating reports. (2 reviews) - Users find the system **not user-friendly** , with complications in processing orders and navigating features. (2 reviews) - Users find **poor reporting** to be inconvenient at times, though improvements are being actively addressed. (2 reviews) - Users feel that **reporting issues** can be inconvenient but appreciate the team's efforts to implement improvements. (2 reviews) - Users note that reporting has **limitations** , as it lacks granularity and requires extra steps to access certain data. (2 reviews) - Slow Reporting (2 reviews) - Users find the **complexity of the system** challenging, making it hard to diagnose spending restrictions independently. (1 reviews) - Complex Management (1 reviews) - Complex Reporting (1 reviews) ## Basis Discussions - [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) - 1 comment, 1 upvote - [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) - 1 comment, 1 upvote - [View Basis pricing details and edition comparison](https://www.g2.com/products/basis/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-05-22+11%3A19%3A25+-0500&secure%5Bsession_id%5D=ee86b25e-5128-456b-b5fe-ae165c76d281&secure%5Btoken%5D=952620c181bc6d2598cb4b8e77d3295b656d60fb6554aaba5323380049038362&format=llm_user) ## Basis Integrations - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) ## Basis Features **Channel Functionality** - Display Functionality **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Basis Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (164 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews)