# Basis Reviews **Vendor:** Basis Technologies **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 287 ## About Basis Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. ## Basis Pros & Cons **What users like:** - Users value the **outstanding account management** from Basis, resulting in seamless support and proactive communication. (3 reviews) - Users find Basis to be **easy to use and navigate** , enhancing their overall experience with seamless integrations and support. (3 reviews) - Users value the **exceptional customer support** and the wide range of features of Basis for seamless integration. (3 reviews) - Users value the **exceptional support** from account representatives, enhancing their experience and facilitating seamless navigation. (2 reviews) - Users praise the **excellent reporting metrics** of Basis, offering clarity and efficiency in inventory management. (2 reviews) - Range (2 reviews) - Reps Performance (2 reviews) - Reps Support (2 reviews) - Results (2 reviews) - Team Helpfulness (2 reviews) **What users dislike:** - Users find Basis has **poor usability** , citing complexity and difficulties in processing orders despite some improvements underway. (3 reviews) - Users find the **complex user interface** of Basis to be outdated and inconvenient for report generation. (2 reviews) - Users find Basis to be **complicated and not user-friendly** , making it difficult to process orders efficiently. (2 reviews) - Users find **poor reporting** an inconvenience while hoping for improvements to enhance overall usability and speed. (2 reviews) - Users find **reporting issues** sometimes inconvenient, though improvements are underway to enhance the experience. (2 reviews) - Users note that reporting has **limitations** , as it lacks granularity and requires extra steps to access certain data. (2 reviews) - Slow Reporting (2 reviews) - Users find the **complexity of the system** challenging, making it hard to diagnose spending restrictions independently. (1 reviews) - Complex Management (1 reviews) - Complex Reporting (1 reviews) ## Basis Discussions - [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) - 1 comment, 1 upvote - [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) - 1 comment, 1 upvote - [View Basis pricing details and edition comparison](https://www.g2.com/products/basis/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-05-14+17%3A41%3A14+-0500&secure%5Bsession_id%5D=4d63e85d-4eab-4fe4-a572-bb77b4c1b72b&secure%5Btoken%5D=b247babebf69eda2d06549981e406be4beae508c66584732bb1d146cb7f3e737&format=llm_user) ## Basis Integrations - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) ## Basis Features **Channel Functionality** - Display Functionality **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Basis Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (162 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (753 reviews)