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285 Basis Reviews
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Great CSM team. Always willing to answer questions and evaluate tactics to provide insight into new strategies. Review collected by and hosted on G2.com.
More information could be provided on best practices for Direct Response campaigns. Review collected by and hosted on G2.com.
Basis is very user friendly and I've been able to mostly self-teach throughout the platform. The help resources are great, and the response time of our assigned reps is second to none.
We are NOT an agency use case, but offer services to our franchised stores somewhat as an agency would. Basis works with us to offer innovative ideas and strategies for providing the best value to our franchisees. Review collected by and hosted on G2.com.
I found more value in trial and error within the platform than I did in my time with the onboarding specialist I was assigned to. Our onboarding specialist seemed to have his own agenda, which would have been fine, but he provided specific instruction on how campaigns are supposed to be set up that didn't make sense to me and created further confusion. Coupled with the fact that my account manager now works with me for the best way to set up and organize campaigns and her feedback and instruction is NOT at all like the onboarding specialist I had.
After 8 months of running campaigns in Basis I'm STILL crossing out notes and instructions given to me during the onboarding process because they aren't conducive to an organized workflow for campaign management and/or my account manager has offered other advice.
I wasted a lot of time learning things that I'm now unlearning. I could have done without the onboarding. Review collected by and hosted on G2.com.
Seamless integration, everything I need in one place, easy campaign development, and our wonderful CSM Cody have made using Basis an amazing experience! We've seen better results for our clients and couldn't be happier. Working with Cody especially has been incredibly helpful. His patience and professionalism is unmatched, and he was always ready with suggestions and best practices to get the most out of Basis. Review collected by and hosted on G2.com.
Initially the platform was a little daunting to learn, and there was certainly a learning curve. The resources that Basis had available to learn the platform were super helpful and easy to understand for someone brand new to the Marketing & Advertising industry. I highly recommend utilizing the resources the platform provides! Review collected by and hosted on G2.com.
Our company often works in very niche markets and Basis has such a large pool of data providers in almost every segment you can think of, making it easy for us to reach our target audiences. Not only does Basis serve our programatic ad buying needs, but it also allows us to link our other digital campaigns so we can analyze and report on performance across Basis, Google, Facebook and others all in one place. Review collected by and hosted on G2.com.
Basis is not always the most user-friendly. There is a lot build into the platform so it can be overwhelming at times. However, our agency was paired with an amazing Customer Success Manager, Cody Carroll, who is always available to jump on calls about anything we are unsure about and provides us with timely updates on any changes happening on the platform. We're also able to provide feedback about our experience to our rep which then gets reported to the developer team. We've often seen some of our feedback get integrated into the platform. Review collected by and hosted on G2.com.
The support from their team, especially Jeff Poteracki. Centro provides great customer service and opportunities to get questions answered and troubleshoot campaigns, as well as learn the variety of options available to you through the platform. Centro offers a variety of data providers and access to a multitude of options to help you run successful campaigns. Review collected by and hosted on G2.com.
It's a unique platform that can seem daunting at first, and for political work that requires extensive budget changes and movement, Centro is a little more clunky to handle. However, it's still extremely possible. Review collected by and hosted on G2.com.
My favorite part of the platform is the ability to optimize performance right in the Analytics tab. I appreciate the straightforward data, and the control we have over our spending. I would never have felt so comfortable on the platform with the help of my amazing CSM, Abby Bauer! Review collected by and hosted on G2.com.
Some display performance was below-average the Google display benchmarks. Review collected by and hosted on G2.com.
The team at Centro is great. They helped me get started in a short amount of time and helped me with several of my campaigns. They respond via email and we have calls regularly to ensure that campaigns are performing at their best. They are very helpful. Review collected by and hosted on G2.com.
Nothing. The product is complicated but if you have worked in Google or Facebook the learning curve isn't that bad and easy to navigate. Review collected by and hosted on G2.com.
The best part of Basis is the support we receive from our Centro team. Their involvement makes us feel confident that we are running the best possible campaign, even though we are still learning a lot about running campaigns in-house. Review collected by and hosted on G2.com.
As someone who logs into the system only once every couple of weeks, I do feel like finding the information I need isn't as intuitive as many other platforms. I tend to be comfortable with new technologies, but I do feel like you really need to know your way around the system. Even just when trying to dig into reviewing campaign details, it's hard to know what path to follow in terms of what is clickable (campaign names, tactics) and what isn't. Review collected by and hosted on G2.com.
Basis has integrated so many different data partners and targeting capabilities that I know I will be able to run any tactic on their platform, especially interesting new solutions. Review collected by and hosted on G2.com.
Their automatic budget pacing doesn't work for clients whose budgets are changing day by day. In order to get it to track the budget pace correctly I would need to submit an entire new media plan, which gets cumbersome when it's happening so frequently. Therefore I am constantly getting alerts that my campaigns aren't pacing correctly, when really it's just because the budget has changed since I set it up and it's too fiddly to bother updating it. Review collected by and hosted on G2.com.
