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Basis Reviews & Product Details

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Seller

Basis Technologies

Discussions

Basis Community

Languages Supported

English

Overview by

Anthony Loredo (Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

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Top-Rated Alternatives

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Basis Integrations

(1)

Integration information sourced from real user reviews.

Basis Media

The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.

Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.

GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.

Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.

Basis Demo - Business Intelligence & Campaign Analytics

Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.

Basis Demo - Basis’ home screen dashboard

Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.

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Rodrigo T.

Head of Audio

Mid-Market (51-1000 emp.)

8/9/2024

"I'm very happy with the platform and also the team and support they provide."

4.5/5

What do you like best about Basis?

The DSP works very smothly, with no campaign problem so far. Great support from all team and with great updates and tips.

Really proactive on showing new features and investigating our needs. Review collected by and hosted on G2.com.

What do you dislike about Basis?

There are 2 things that we missi on Basis right now. First is the connection with SoundCast our SSP and we the other is that ID5 is not implemented yet. I know these 2 features are being descussed and I'd love to have them implemented. Review collected by and hosted on G2.com.

Kaylee T.

Digital Strategist

Enterprise (> 1000 emp.)

7/3/2024

"Great Team - Great Platform"

5/5

What do you like best about Basis?

The options that Basis provides in terms of targeting, campaigns, and even support is super helpful. They are great with checking on campaigns when we have questions. Using the platform is also fairly easy once you get the hang of the layout and all things available. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Truthfully - we haven't seen many downsides to the platform yet. Review collected by and hosted on G2.com.

Sam K.

Senior Digital Media Manager

Small-Business (50 or fewer emp.)

7/23/2024

"The best DSP on the planet including userability"

5/5

What do you like best about Basis?

Userability. Its very easy to organize, understand and analyze performance for optimization. The 2nd fav part is how well it eliminates fraud Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reach and Freq not availble as a column in the main dash. You must run a report Review collected by and hosted on G2.com.

Tracy R.

Mid-Market (51-1000 emp.)

10/30/2023

"The People at Basis are so Friendly!"

4.5/5

What do you like best about Basis?

I am someone likes to figure things out on my opwn. Navigating digital platforms isn't always the easiest thing to do. I am never afraid to ask George or Justin for assistance. They are always happy to jump on a call and help me figure out the best solution for my client! Review collected by and hosted on G2.com.

What do you dislike about Basis?

I would like to see the Hyperlocal show addresses instead of coordinates. It is easier to show a client in a report. Putting together a report is easybut it would also be nice to see something other than an Excel spreadsheet. Review collected by and hosted on G2.com.

Verified User in Online Media

Small-Business (50 or fewer emp.)

8/7/2024

"Great customer service, easy to use platform and quality inventory"

5/5

What do you like best about Basis?

Ease of campaign set up and the ability to scale campaigns quickly Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reporting could be more granular in terms of data offered Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/11/2024

"Great placements and reporting"

4/5

What do you like best about Basis?

Excellent reporting metrics and dimensions Review collected by and hosted on G2.com.

What do you dislike about Basis?

Basis is a little diffiicult to process orders. Review collected by and hosted on G2.com.

Kerry S.

Board Member

Small-Business (50 or fewer emp.)

10/31/2023

"Excellent DSP Partner"

4/5

What do you like best about Basis?

When considering a DSP as part of our digital marketing arsenal, we think of platform capabilities, ease of use when in-platform, managed service offerings, reporting and customer support. We've trialed several potential partners in this space, and Basis leads the way in all fields. Their onboarding is super easy, and their support staff is amazing. They are integrated with all of the major reporting platforms, which really helps us stremline. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I can't think of anything critical to say about Basis. Review collected by and hosted on G2.com.

Carlos M.

General Manager

Small-Business (50 or fewer emp.)

1/8/2024

"Review of Adsproject Media"

5/5

What do you like best about Basis?

Your customer service and your availability to clarify doubts. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The use of deals and campaigns works better for me in open, that's what I don't like. Review collected by and hosted on G2.com.

Robin B.

Mid-Market (51-1000 emp.)

10/30/2023

"Really cool features, takes some getting used to."

5/5

What do you like best about Basis?

There are some really cool features in the DSP. The third party audiences are great. Campaign builder has so many functions. Tech support is super quick and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Basis?

It could be a bit more user friendly. Customer support tickets don't give support personel all the information input. Sometimes you have to explain the issue twice. Review collected by and hosted on G2.com.

Verified User in Online Media

Small-Business (50 or fewer emp.)

11/1/2023

"SVP Media & Development"

5/5

What do you like best about Basis?

Basis is easy to use, and has accurate targeting segments to pinpoint your ideal audience. The reporting is robust and easy to get the data that shows the impact of Basis performance to clients. Very responsive and helpful support staff. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reporting could be more client facing ready, but overall no complaints. Review collected by and hosted on G2.com.