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Basis Reviews & Product Details - Page 2

Basis Overview

What is Basis?

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Basis Details
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Basis Community
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Product Description

Basis is the platform advertisers need to run successful online advertising across every channel.

How do you position yourself against your competitors?

Basis is more than just a world-class DSP. It is a platform on which to run an entire digital media business, with robust business intelligence, workflow automation, and search and social integrations.

Our automation capabilities encompass:
• Campaign Management including full margin management with impression and ad serving fee estimations
• A Dashboard that highlights client or campaign priorities
• Collaboration Center as the main junction for all negotiations and communications
• Unified Inventory Directory provides data on media sellers and service providers
• Comprehensive Reporting automates pulling separate reports from ad servers; Basis uses API connections with the largest platforms, including ad servers, Facebook Ads, LinkedIn, GoogleAds and Bing
• Insights is a dynamic reporting feature to slice and dice data, apply custom filters, and subtotal data in numerous ways
• Financial system integrations including Strata (FreeWheel) and Advantage Software


Seller Details
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,895 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
Description

Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.


Anthony L.
AL
Overview Provided by:
Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro

Recent Basis Reviews

KT
Kaylee T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Top Programmatic Platform"
Easy to use. Great team to back it all up.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great placements and reporting"
Excellent reporting metrics and dimensions
Jessica C.
JC
Jessica C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool, and fantastic team"
I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back...
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Basis Media

Basis Demo - Media Buying & Planning
The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.
Basis Demo - Collaboration & Messaging
Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.
Basis Demo - Hyper-Local Targeting
GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.
Basis Demo - Inventory Directory
Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.
Basis Demo - Business Intelligence & Campaign Analytics
Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.
Basis Demo - Basis’ home screen dashboard
Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.
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285 Basis Reviews

4.5 out of 5
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285 Basis Reviews
4.5 out of 5
285 Basis Reviews
4.5 out of 5

Basis Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BasisQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Sam K.
SK
Senior Digital Media Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Userability. Its very easy to organize, understand and analyze performance for optimization. The 2nd fav part is how well it eliminates fraud Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reach and Freq not availble as a column in the main dash. You must run a report Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

The reporting tab could be more intuitive. I dont think it is a beef with Basis as much as it is not being able to really track OTT but thats not a Basis problem. Really just would love a reach and freq column in the dashboard Review collected by and hosted on G2.com.

TR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Basis?

I am someone likes to figure things out on my opwn. Navigating digital platforms isn't always the easiest thing to do. I am never afraid to ask George or Justin for assistance. They are always happy to jump on a call and help me figure out the best solution for my client! Review collected by and hosted on G2.com.

What do you dislike about Basis?

I would like to see the Hyperlocal show addresses instead of coordinates. It is easier to show a client in a report. Putting together a report is easybut it would also be nice to see something other than an Excel spreadsheet. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We are new to audio and visual campaigns. Justin did a wonderful presentation not to long ago on Out of Home displays that has me so jazzed to try it that I am wandering around town looking for outlets I can send ads to! Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Ease of campaign set up and the ability to scale campaigns quickly Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reporting could be more granular in terms of data offered Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

ability to access multiple inventory sources and channels while using first and third party data sources to make sure we're targeting the highest quality of inventory possible Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Excellent reporting metrics and dimensions Review collected by and hosted on G2.com.

What do you dislike about Basis?

Basis is a little diffiicult to process orders. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis has great placements that other OTT providers do not have access to Review collected by and hosted on G2.com.

KS
Board Member
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

When considering a DSP as part of our digital marketing arsenal, we think of platform capabilities, ease of use when in-platform, managed service offerings, reporting and customer support. We've trialed several potential partners in this space, and Basis leads the way in all fields. Their onboarding is super easy, and their support staff is amazing. They are integrated with all of the major reporting platforms, which really helps us stremline. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I can't think of anything critical to say about Basis. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis allows us access to display, video, OTT/CTV, and digital streaming audio inventory, in one place. Review collected by and hosted on G2.com.

Carlos M.
CM
General Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI
What do you like best about Basis?

Their customer service and their availability to clarify doubts. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The use of deals and campaigns works better for me in open, that's what I don't like. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Branding and reach campaigns. Review collected by and hosted on G2.com.

RB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

There are some really cool features in the DSP. The third party audiences are great. Campaign builder has so many functions. Tech support is super quick and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Basis?

It could be a bit more user friendly. Customer support tickets don't give support personel all the information input. Sometimes you have to explain the issue twice. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis is giving out clients a much expanded reach for their businesses. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Basis is easy to use, and has accurate targeting segments to pinpoint your ideal audience. The reporting is robust and easy to get the data that shows the impact of Basis performance to clients. Very responsive and helpful support staff. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reporting could be more client facing ready, but overall no complaints. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis is our one-stop shop for OTT and Programmatic Display advertising. We used to have separate providers but since switching to Basis we are able to house all campaigns in one platform and have seen an increase in performance since switching to Basis. Review collected by and hosted on G2.com.

RD
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

It is fairly simple and straight forward to launch a campaign Review collected by and hosted on G2.com.

What do you dislike about Basis?

There are almost too many exchanges to oick from. Once you identify better performing exchages, it's hard to try other ones. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis allows me to run targeted display campaigns to specific audiences in tight geographic areas, Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Most DSPs look for outlandish minimums and solely focus on enterprise clients. Basis believes in supporting all businesses with advanced API connectivity. Other DSPs want high minimums, limit API usage to larger clients, and tailor only to enterprise. We get the best DSP tech out there coupled with the flexibilility to grow the relationship as we go. Review collected by and hosted on G2.com.

What do you dislike about Basis?

No real downside. They bring the best capabilities of the DSP world (data sources, API's for advanced automation, support) and look to make it accessible to all. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Advanced API Connectivity that allows us to automate virtually all functions of the DSP with our own software. This allows us to scale our business and provide affordable campaign minimums so businesses of all sizes can benefit. Review collected by and hosted on G2.com.