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285 Basis Reviews
Overall Review Sentiment for Basis
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There are numerious training tutorials on the website that helps to learn just about anything about it. Review collected by and hosted on G2.com.
Newer to Basis, but struggling a little bit to gain conversions. Review collected by and hosted on G2.com.
The onboarding team was amazing during our first contact with the platform. Review collected by and hosted on G2.com.
The payment processing is not working for me but it's being reviewd by the team. Review collected by and hosted on G2.com.
Vast selection of inventory. Able to run many different types of campaigns. Review collected by and hosted on G2.com.
Campaign set up and optimization. Difficulties getting conversions to track correctly. Review collected by and hosted on G2.com.
Basis is very easy to use and their team will dedicate as much time as needed during the onboarding process to make sure you are comfortable with their platform before turning the keys over completely to you. Review collected by and hosted on G2.com.
The account spending minimum does make Basis more unattainable for smaller advertising agencies, but is not so out of reach that the smaller agencies might not ever be able to use Basis. Review collected by and hosted on G2.com.
Basis a great DSP option because it has low minimums and connects to practically all exchanges. The customer service team is very responsive and they are always making improvements to the platform. Review collected by and hosted on G2.com.
Reporting capabilities are limited. Does not integrate well with Looker Studio. Review collected by and hosted on G2.com.
The best features are the analytics section to check pacing and performance. You can filter by the metrics you want to see. Also, the reports are beneficial: by creative size, data segment, delivery and performance, and domains/exchange optimizations. Review collected by and hosted on G2.com.
I don't see opportunities to implement DOOH tactics. There are no dashboard views to create customized brand storytelling i.e., using media assets in an easy-to-use circuit by creating rules that would show ads in a controlled, predetermined way to your target audience. Review collected by and hosted on G2.com.
Basis is the only DSP that offers geotargeting for almost all geopolitical locations - including state senate and house districts. This has given us the flexibility to layer on additional 3rd party data segments and advertise to voters without waste. Review collected by and hosted on G2.com.
Basis as a platform isn't the prettiest to look at, but once you have a handle on the platform, it's reliable and easy. Review collected by and hosted on G2.com.
The Basis platform is very easy to use/user friendly. Their dedicated customer success managers and team are always available to help when questions arise, and they have a ton of research on different verticals. I also appreciate the self-learn courses they offer through the Basis Institute that are always available to reference back to when necessary. They take your suggestions and recommendations into account and pass them along to their team to implement if possible. Review collected by and hosted on G2.com.
I don't have any cons to report at this time. Review collected by and hosted on G2.com.
I love all the different options we have. Also, all the different certifications which help me understand the platform better and programmatic as a whole. The new Data Canvas is very cool as well Review collected by and hosted on G2.com.
Every time I try to download a report, it takes way too long to be available, and it just creates an inconvenience, especially in a fast-paced environment like advertising. The platform also has had too many glitches recently. Review collected by and hosted on G2.com.
