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Basis Reviews & Product Details

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Seller

Basis Technologies

Discussions

Basis Community

Languages Supported

English

Overview by

Anthony Loredo (Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

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Top-Rated Alternatives

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Basis Integrations

(1)

Integration information sourced from real user reviews.

Basis Media

The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.

Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.

GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.

Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.

Basis Demo - Business Intelligence & Campaign Analytics

Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.

Basis Demo - Basis’ home screen dashboard

Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.

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Rick D.

Small-Business (50 or fewer emp.)

11/1/2023

"Easy to Use"

4.5/5

What do you like best about Basis?

It is fairly simple and straight forward to launch a campaign Review collected by and hosted on G2.com.

What do you dislike about Basis?

There are almost too many exchanges to oick from. Once you identify better performing exchages, it's hard to try other ones. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/15/2023

"A DSP focused on growing your business with a customer focus"

5/5

What do you like best about Basis?

Most DSPs look for outlandish minimums and solely focus on enterprise clients. Basis believes in supporting all businesses with advanced API connectivity. Other DSPs want high minimums, limit API usage to larger clients, and tailor only to enterprise. We get the best DSP tech out there coupled with the flexibilility to grow the relationship as we go. Review collected by and hosted on G2.com.

What do you dislike about Basis?

No real downside. They bring the best capabilities of the DSP world (data sources, API's for advanced automation, support) and look to make it accessible to all. Review collected by and hosted on G2.com.

Kyle R.

Small-Business (50 or fewer emp.)

11/2/2023

"Basis has a great DSP platform that is easy to understand and use."

4/5

What do you like best about Basis?

There are numerious training tutorials on the website that helps to learn just about anything about it. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Newer to Basis, but struggling a little bit to gain conversions. Review collected by and hosted on G2.com.

Sok V.

Director of Digital Strategy

Mid-Market (51-1000 emp.)

10/30/2023

"Exceptional Service and Response Time"

5/5

What do you like best about Basis?

The level and reliability of support on service tickets Review collected by and hosted on G2.com.

What do you dislike about Basis?

I know this may be coming but an easier ability to onboard custom algorithms. Review collected by and hosted on G2.com.

Miguel G.

Small-Business (50 or fewer emp.)

10/31/2023

"Great experience working w/Basis"

5/5

What do you like best about Basis?

The onboarding team was amazing during our first contact with the platform. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The payment processing is not working for me but it's being reviewd by the team. Review collected by and hosted on G2.com.

Verified User in Automotive

Small-Business (50 or fewer emp.)

10/31/2023

"DSP with Many Capabilities but also Many Challenges"

3/5

What do you like best about Basis?

Vast selection of inventory. Able to run many different types of campaigns. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Campaign set up and optimization. Difficulties getting conversions to track correctly. Review collected by and hosted on G2.com.

Peter E.

Paid Advertising Manager

Small-Business (50 or fewer emp.)

2/1/2023

"Excellent product that continues to evolve and great support teams!"

5/5

What do you like best about Basis?

Basis is very easy to use and their team will dedicate as much time as needed during the onboarding process to make sure you are comfortable with their platform before turning the keys over completely to you. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The account spending minimum does make Basis more unattainable for smaller advertising agencies, but is not so out of reach that the smaller agencies might not ever be able to use Basis. Review collected by and hosted on G2.com.

Julie B.

Sr. Ad Tech Consultant | Principal and Founder

Small-Business (50 or fewer emp.)

3/15/2023

"Affordable DSP with Scale"

4.5/5

What do you like best about Basis?

Basis a great DSP option because it has low minimums and connects to practically all exchanges. The customer service team is very responsive and they are always making improvements to the platform. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reporting capabilities are limited. Does not integrate well with Looker Studio. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

2/1/2023

"Great support. UX dashboard and reporting is very easy to make optimizations and manage pacing."

5/5

What do you like best about Basis?

The best features are the analytics section to check pacing and performance. You can filter by the metrics you want to see. Also, the reports are beneficial: by creative size, data segment, delivery and performance, and domains/exchange optimizations. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I don't see opportunities to implement DOOH tactics. There are no dashboard views to create customized brand storytelling i.e., using media assets in an easy-to-use circuit by creating rules that would show ads in a controlled, predetermined way to your target audience. Review collected by and hosted on G2.com.

Bree R.

Digital Director

Small-Business (50 or fewer emp.)

12/7/2022

"Basis is the go-to for political campaigns"

5/5

What do you like best about Basis?

Basis is the only DSP that offers geotargeting for almost all geopolitical locations - including state senate and house districts. This has given us the flexibility to layer on additional 3rd party data segments and advertise to voters without waste. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Basis as a platform isn't the prettiest to look at, but once you have a handle on the platform, it's reliable and easy. Review collected by and hosted on G2.com.