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AdRoll Reviews & Product Details

Brandon B.
BB
Production Manager & SEO Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AdRoll?

Adroll's platform makes it extreamly easy for a business owner or agency to setup and manage remarketing across the web (as well as additional features beyond that). Oh and they have the best customer support of any platform I have ever used (by far). Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

There aren't many downsides to adroll overall. We manage hundreds of clients remarketing for our agency using their platform which is quite outside the box compared to the average users, so at first the platform didn't cater as well to our unique use-case, but that was expanded and fixed quite a while ago so since then no complaints at all in general. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

Dealing with almost 1000 clients through our agency has difficulties/complexities, so having something like adroll to assist in doing multiple things our clients want, but from a single easy to use platform definatly helps a ton. Review collected by and hosted on G2.com.

Response from Steph Abe of AdRoll

Brandon, thank you graciously for your great review! I love to hear that you are having wonderful experiences with our Customer Support team, and that the AdRoll platform is enabling you to give your clients great remarketing campaign results. Thanks again!

AdRoll Overview

What is AdRoll?

AdRoll is an advertising platform that helps brands grow revenue and save time on one streamlined platform. Make display ads, native and social ads work together. Run, measure, and optimize your advertising efforts toward impressive ROI. Powered by industry-leading automation and personalization, AdRoll machine learning analyzes real-time advertising data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2006.AdRoll is a division of NextRoll, Inc. and is a remote-friendly company headquartered in San Francisco, CA. Get started today at www.adroll.com.

AdRoll Details
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Product Description

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.


Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
270 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
Description

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com.


Patrick H.
PH
Overview Provided by:

Recent AdRoll Reviews

Rob W.
RW
Rob W.Mid-Market (51-1000 emp.)
5.0 out of 5
"Outstanding customer service"
Really great customer service. AdRoll are always happy to accomodate our needs and bring ideas to the table.
Chase S.
CS
Chase S.Small-Business (50 or fewer emp.)
5.0 out of 5
"The most recommended marketing and retargetting program"
what stands out about adroll is its ability to help businesses—especially eCommerce brands—retarget potential customers across multiple channels (w...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"It's a good platform to enhance your display advertising."
Good reach. Good inventory. Decent features.
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6 people requested security information

AdRoll Media

AdRoll Demo - Say hello to better cross-channel reporting
Our cross-channel attribution helps you connect the dots, all along your customer journey. With this unified view, you’ll see insights like the top channels, events, and devices your customers interact with along their purchase journey, so you can focus on scaling the marketing activities that ac...
AdRoll Demo - AdRoll's e-commerce marketing platform
One platform that brings together your data, channels, and measurement all in one place, powered by technology usually reserved for the big guys.
AdRoll Demo - Retargeting pioneer
There’s simply no better way to make cross-channel retargeting a powerful player in your marketing mix, and nurture profitable relationships by bringing visitors back to your website, with easy, effective cross-channel retargeting campaigns.
AdRoll Demo - Digital advertising software
AdRoll knows more about online shoppers than anyone. We help them find you, as they connect, shop, and learn online. Unlock a wide range of creatives, such as: 1. Display Ads 2. Native Ads 3. Dynamic Ads 4. Video Ads 5. Facebook & Instagram Ads
AdRoll Demo - Build beautifully branded emails
Your design team just got bigger, instantly, with AdRoll’s robust email template library. Choose from over 200 professionally built templates to create and send expertly designed emails for everything from product announcements to holiday sales, no creative experience required.
AdRoll Demo - Solve cart abandonment with a suite of marketing tools powered by your product feed
No two customers are the same, which means their advertising experiences shouldn’t be, either. Yet, most marketers don’t feel confident in their ability to create and distribute personalized marketing campaigns. Combine Product Recommendations, dynamic ads, and dynamic emails in your marketing st...
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Video Reviews

630 out of 631 Total Reviews for AdRoll

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630 out of 631 Total Reviews for AdRoll
4.0 out of 5
630 out of 631 Total Reviews for AdRoll
4.0 out of 5

AdRoll Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AdRollQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Ryan S.
RS
Senior Paid Media Strategist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AdRoll?

The AdRoll platform is extremely easy to use with so many features. There are a variety of different targeting options for campaigns along with a lot of great dynamic ad formats to choose from. The platform is easy to implement and their integrations make connections a breeze. We primarily use AdRoll for clients on Shopify, but have also see success with manual feed connections. For someone who is in the platform everyday, the main dashboard is great and provides all the data you need to make decisions. Their customer support team is incredible as well from Account Managers to Technical Support. AdRoll is a must for eCommerce brands. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

I wish their were more optimizations opportunities in the platform. The only thing you can really control in a campaign is budget, goals, and audiences. I know their is a team monitoring performance, but it would be cool to have that capability as well. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

AdRoll is a no brainer for eCommerce brands. Their integrations are so easy and seamless. We use for our Shopify clients and it makes dynamic feeds so simple. It is such a powerful platform for retargeting users and really helps to drive conversions. Not only that, but the platform is so straightforward. Campaign creation is quick and it makes the day to day more efficient. Reporting is great as well. Review collected by and hosted on G2.com.

Siddhesh P.
SP
Head of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AdRoll?

I love how AdRoll makes retargeting and multi-channel advertising super easy. It helps me reach the right audience across web, social, and even email without too much hassle. The AI-powered optimization is a game-changer—it adjusts bids and placements to get the best results. The dashboard is clean and easy to navigate, and I appreciate how well it integrates with platforms like Shopify and Google Ads. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

AdRoll can get pricey, especially for smaller businesses with tight budgets. The dashboard, while user-friendly, sometimes feels a bit slow or clunky when pulling reports. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

AdRoll makes it easy to bring back visitors who left my site without making a purchase. Its retargeting ads follow them across web, social, and email, keeping my brand in front of them until they’re ready to buy. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain
AL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AdRoll?

AdRoll has been a great tool for our business, helping us streamline our retargeting and advertising efforts. The user-friendly platform makes it easy to set up and manage campaigns across multiple channels. We've seen improved engagement and conversions since implementing AdRoll, and the insights provided have been valuable for optimising our strategy.

The integration with other marketing tools is seamless, and the automation features save us time while ensuring our ads reach the right audience. Customer support has also been helpful whenever we've needed assistance. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

The cost structure can sometimes be unclear, and pricing could be more transparent, especially for smaller businesses with tighter budgets. The interface could be more intuitive, especially for new users who may initially find it overwhelming. Improved onboarding and tutorials would be helpful. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

We've seen improved engagement and conversions since implementing AdRoll, and the insights provided have been valuable for optimising our strategy. Review collected by and hosted on G2.com.

Aakash B.
AB
Growth &amp; Performance Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AdRoll?

AdRoll has been an effective platform for our retargeting and prospecting campaigns. The dashboard is intuitive, making it easy to track performance metrics and optimize our ads. We've seen a significant improvement in our return on ad spend (ROAS) and customer engagement Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

there is majorly nothing disliked about adroll Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

Their cross-channel capabilities, including web and social, help us maintain a consistent brand presence. The support team is also responsive and helpful whenever we need assistance. Highly recommend AdRoll for performance-driven digital marketing Review collected by and hosted on G2.com.

Andrea C.
AC
Graphic Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about AdRoll?

There are many different types of ad placements. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

Ads can sometimes take a while to display. Review collected by and hosted on G2.com.

Recommendations to others considering AdRoll:

Once you learn the platform, it becomes second nature and uploading new ads in different places is a great tool to utilize! Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

Brand awareness/promotion of our products across the web. Dynamic ad displays perform best for us, and it is great because they auto populate from our website, so they update in real time. Review collected by and hosted on G2.com.

Jessica H.
JH
Associate Director, Performance Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AdRoll?

Adroll is easy to use and we love that we can feed our audiences from Hubspot seamlessly. We specifically use it for our remarketing efforts. We get more visibility into data and love it. Our Adroll rep is very responsive and helpful too. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

I don't like how it dings my credit card everytime we made a signifcant edit with campaigns. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

We use it to reengage previous customers and site visitors. Review collected by and hosted on G2.com.

Brantley C.
BC
Marketing Manager
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AdRoll?

Adroll is great because of the granular levels of targeting you can achieve. It integrates directly with Shopify and Klaviyo which makes getting in front of the right people easy. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

I think managing creative assets is a little clunky. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

Adroll has helped us solve our prospecting problems. We now have the ability to set up very granular persona and lookalike campaigns. Review collected by and hosted on G2.com.

Chase S.
CS
Digital marketing and ghost writing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AdRoll?

what stands out about adroll is its ability to help businesses—especially eCommerce brands—retarget potential customers across multiple channels (web, social media, email, etc.). It simplifies ad management, offers AI-driven audience insights, and helps with customer retention through automated marketing campaigns. Highly recommended. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

Pricing structure and customer supports. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

Helping me with finding well paid work through its partners Review collected by and hosted on G2.com.

Response from Steph Abe of AdRoll

Chase, I am really sorry that you're disliking your experience with pricing and customer support. Please feel free to reach out to me at stephanie.abe@adroll.com with more information about your experience and I will take it to my team. It is incredible that you're getting great retargeting and customer retention results using our multichannel AI-powered digital advertising technology. Thank you for sharing!

kris i.
KI
Digital Marketing/E-Commerce
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AdRoll?

My team really enjoys how simple Ad Roll is to use and learn. A much better financial alternative to The Trade Desk or Adobe. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

The layout feels outdated, but that's just preference. I'd love to see a dark mode feature! Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

Quickly syndicating ads cross the digital space, far more effctive than Google Display Review collected by and hosted on G2.com.

Rob W.
RW
Social Media &amp; Content Producer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AdRoll?

Really great customer service. AdRoll are always happy to accomodate our needs and bring ideas to the table. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

Nothing so far! Honestly, it's been great working with them. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

AdRoll has proven very effective in keeping our brand top of customers' mind and helping to move prospects through the sales funnel. Review collected by and hosted on G2.com.