I wanted to start a discussion about how everyone's doing with trying to focus on work, having periods of intense focus or sharing tools or ways that help with those things.
Something that helps me personally is listening to music. This is especially beneficial for me since I am working... Leer más
In recent marketing strategies, podcasts have played an important role. It was much accepted and engaging among the audience. Please suggest some tools/apps and equipment that you found useful to publish an interesting podcast. Which platform is best for podcasting and why?
I had used tableau for one the well known healthcare client in US for analyzing speciality drugs data
Have you ever left a review, whether it be a glowing reference or conversely something less than favourable, only to revisit it some time after (months/years) and completely alter your opinions, thoughts, perspectives based on your experiences?
Did you take an SEO course that fundamentally changed traffic volume for your business?
Did a media agency produce commercials for your social channels that totally nailed your vision?
Whatever the subject matter, whatever the profession, give a shout-out to any type of service... Leer más
I was originally going to call it 'Great Expectations', but didn’t, as I know that the title can be somewhat contentious and could be skewed into many different interpretations.
Instead, I've gone with a less controversial Title.
So what are your personal expectations of the... Leer más
We know that the G2 Icon Community is your new favorite place on the internet, but what other online communities are you a part of that you'd like to shout out, and what's your favorite thing about them? What's something about them that you wish was different?
Has there ever been an instance where a review or set of reviews has been instrumental in influencing your buying decision when confronted by a particularly difficult choice?
You can cite the example of a software/application purchase OR indeed anything outside of work.
There's so much written about how to kick-start and boost your day e.g.
I've come to realize that it really takes a unique personality type to write reviews. I worked at Yelp for about ten years and have written thousands of reviews on that platform. During that time is when I made a discovery: some people are reviewers and some are not.
The most obvious... Leer más
We've all had those moments where we open up our calendar, and it looks like an unmaintained bulletin board. But some people have figured out how to truly make their schedule work for them, and not the other way around.
I'll admit, I've been on both ends of this spectrum over the course... Leer más
Let's talk all things AI! This is certainly an industry-agnostic topic, so it should be really interesting to hear about all of its different use-cases.
-What AI tools have transformed your daily tasks at work, and how do they improve your efficiency?
-What unexpected challenges... Leer más
Which group of workers are using AI the most?
Well it comes as no surprise that Tech workers (IT and STEM employees) are leading from the forefront. Then it is people working in Creative industries... Leer más
Apologies for being so negative, but are you fearful with a reliance on AI, we will stop critical and engaging thinking?
Do you think our decision-making and problem-solving will decline?
Can you see scenarios where we use AI as a crutch... Leer más
Google Gemini has introduced a Recall feature, which means it will now remember your past conversations and allow tailor responses based on what you’ve said before.
(1) https://mashable.com/article/google-gemini-advanced-recall-past-chats
(2)... Leer más
As a non-Marketing person, a friend of mine suggested that the best book I should read if I wanted to understand Marketing Strategy would be 'The 22 Immutable Laws of Marketing' by Al Ries and Jack... Leer más
What are your top 3 challenges as a Marketing professional at this point in 2025 and how are you working to solve these?
What are your thoughts on Elon Musk's audacious bid to purchase OpenAi for $97.4 billion?
What adds to the drama is the underlying 'bad blood' between Elon Musk and Sam Altman, OpenAi's CEO.
(1)... Leer más
Are you ready to employ an AI agent for your Sales and/or Marketing functions?
You may be reticent to do so but may change your mind after viewing this.
Have a read and then check out the video (it's less than 2 minutes... Leer más
If you watched Superbowl 59 yesterday, what was your impression of the overall standard of the adverts?
Did any advert stand out to you because it was good? Why do you think it was good?
Did any advert stand out to you because it was bad? Why do you think it was... Leer más
Google had to remake an AI ad for the upcoming Superbowl (59) as it contained erroneous information concerning the Dutch Cheese 'Gouda'.
AI had mistakenly overestimated the global popularity of Cheese, stating that it accounted for '50 to 60% of total world cheese... Leer más
We all obsess over likes, comments, and shares on LinkedIn, but there's one massively overlooked signal: profile views.
When someone views your profile, they’re not just interested in your content—they’re curious about you. But most... Leer más
I am not a huge NFL fan, but love all the build-up and Razamatazz associated with the event. As most of you will know, Superbowl 59 is coming up on February 9th and will be contested between the Philadelphia Eagles and Kansas City Chiefs.
For these greatly coveted slots, advertising... Leer más
Google search has been like a tried and trusted, loyal friend to us, for at least the past 25 years. It now sees it dominance very much challenged by the likes of ChatGPT and Deepseek.
ChatGPT Search can't yet provide images, charts, and graphs, but they are 'on the horizon'. Also,... Leer más
Timing up with the Super Bowl in America coming up this weekend, who are your favorite sports teams and what is your favorite sports moment ever?
For me, despite growing up in Texas, my Dad is from Cleveland, Ohio and he raised me to follow his lead as an obsessive fan of the Guardians,... Leer más
It looks like Alibaba's Qwen 2.5-Max has for now, triumphed over Deepseek Version 3 in terms of superior coding, reasoning, and human-like... Leer más
Social media has evolved significantly in recent years. With platforms pushing paid ads more than ever, how do you balance paid campaigns with organic strategies?
For those actively managing social media marketing: Do you think organic reach is still possible, or is paid social a... Leer más
Saturday will herald the start of a new month. With that in mind, how has January 2025 been for you regarding changes, initiatives, and setting and achieving targets?
There is a strong possibility that Perplexity AI may merge with TikTok which could potentially give the US Govt a 50% stake in the new operation if it was at a future date launched on the stock... Leer más
The Stargate Initiative is a $500 billion project aiming to help the US dominate the future of AI and will involve collaboration between Oracle, OpenAI, Softbank, and other tech... Leer más
KREA AI (https://www.krea.ai/) is a tool I stumbled across today and I've had so much fun with it.
The beauty and versatility of the software allow you to snap a picture and immediately change it into a 3D model. The model is fully interactive and it's so simple and... Leer más
Getting on board and acclimated with new software is tough sometimes. Have you ever played a role in making adoption easier for your team? Or do you have a good example of a time where you were struggling with a new integration yourself, but found a way to make the process easier?
Share... Leer más
Yesterday, ChatGPT launched a Task Scheduler called 'Tasks'. Has anyone had the chance to try it out?
If you have, how does the functionality perform?
Hello to all of the Icons of the universe!
I know many of you saw this in our Icon Digest this week, since we have a bunch of folks already signed up, but our new Member Matching program is finally live!
If you haven't done so already, please opt-in to the first round
How seriously have you started looking at Automating Marketing and Sales practices using AI including:
Optimising your Sales Funnel - Using Strategies to turn leads into customers.
Ready to use Prompts - Initiating lead generation,... Leer más
Do you think the adoption of AI would quicken if AI was seen as a partner/teammate and not a competitor?
AI could learn and collaborate with humans on complex issues to achieve shared goals e.g. in Marketing, AI could suggest campaign ideas while the Marketing Team could create... Leer más
Generative AI is making waves across industries, but its full potential is still unfolding. With so many opportunities on the horizon, it’s easy to feel both excited and cautious about... Leer más
In order to attain personal growth we need to 'step out' or 'break out' of our Comfort Zone, which is never the easiest thing to do.
How prepared are you to do this to attain your goals and growth this year?
According to the World Economic Forum (WEF) forecasts 92 million jobs will be lost due to AI, but 170 million will be gained (a net positive of 78 million jobs).
In fact, over 40% of employers are looking to reduce 'headcount'... Leer más
Just a quick motivational note.....
We're starting the third week of the new year tomorrow (Monday 12th January) and I'm confident you're still sticking to your resolutions and goals for this year.
Stay strong and stay inspired.
Is your company continuing with Hybrid working or is there a plan to fully return to the office next year?
Has anyone recently used Gamma instead of Powerpoint for presentations?
I created an account today and created a presentation on IT Policies that took me a minute.
Hopefully this presentation will open -... Leer más
What are your fears, concerns and worries for 2025 (personal and work) ?
With AI being very much in the spotlight, what is your company planning to do with it in 2025?
Are you looking to use it in Research & Development, Innovation, Manufacturing, Software Development, Intelligence gathering, HR Training etc.?
Synthetic data is AI-generated data created which imitates/impersonates real world data. It is normally used by companies to fill gaps in situations where data is expensive or scarce.
As access to public data is now reducing and datasets are shrinking, Synthetic data is becoming a... Leer más
Problem: We're all inundated and invariably overwhelmed with webinars, articles, newsletters, videos, and podcasts through all mediums. And how frustrating it becomes when we can't keep up with reading all those emails and applying our learned... Leer más
There are exciting developments taking place at Amazon, where brand-new AI features will be used to enhance Alexa. There's one drawback though, Amazon will expect you to pay a monthly... Leer más