Superbowl Ads

I am not a huge NFL fan, but love all the build-up and Razamatazz associated with the event. As most of you will know, Superbowl 59 is coming up on February 9th and will be contested between the Philadelphia Eagles and Kansas City Chiefs.

For these greatly coveted slots, advertising costs can start above $7 million dollars for a 30-second avert.

(To our marketing colleagues) does this represent good value for money?

How can the advertiser get the best value and return from this investment?