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- Quantcast Platform-vs-The Trade Desk
Compare Quantcast Platform and The Trade Desk 
At a Glance
Market Segments
Mid-Market (44.3% of reviews)
Mid-Market (45.3% of reviews)
Entry-Level Pricing
For Pricing
Contact Us
Quantcast Platform
Star Rating
(126)4.2 out of 5
Market Segments
Mid-Market (44.3% of reviews)
Entry-Level Pricing
For Pricing
Free Trial is available
Learn more about Quantcast PlatformThe Trade Desk
Star Rating
(101)4.5 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "The Trade Desk" excels in "Quality of Support" with a score of 8.9, while "Quantcast Platform" follows closely with 8.8. Reviewers mention that the responsiveness and helpfulness of the support team make a significant difference in their experience.
- Reviewers mention that "The Trade Desk" shines in "Product Direction" with a score of 9.0, indicating a strong positive outlook for future updates and features. In contrast, "Quantcast Platform" scores 7.8, leading users to feel less confident about its long-term development.
- Users on G2 highlight "Cross-Device Capabilities" as a strong point for "The Trade Desk" with a score of 8.8, while "Quantcast Platform" scores 8.1. Reviewers say that the seamless experience across devices enhances their advertising strategies significantly.
- G2 users report that "The Trade Desk" offers superior "Campaign Optimization" features, scoring 8.5 compared to "Quantcast Platform's" 7.9. Users mention that the advanced algorithms for optimizing campaigns lead to better ROI.
- Reviewers mention that "The Trade Desk" has a more robust "Fraud Protection" system, scoring 8.8, while "Quantcast Platform" scores 7.7. Users say that the comprehensive measures in place give them peace of mind when running campaigns.
- Users report that "The Trade Desk" provides better "Audience Insights" with a score of 8.7, compared to "Quantcast Platform," which lacks in this area. Reviewers say that the depth of audience data available helps them tailor their marketing efforts more effectively.
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Pricing
Entry-Level Pricing
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Quantcast Platform
Free Trial is available
The Trade Desk
No trial information availableRatings
Meets Requirements
8.0
108
8.6
85
Ease of Use
8.3
115
8.2
82
Ease of Setup
8.4
68
8.3
50
Ease of Admin
8.0
50
8.3
40
Quality of Support
8.8
95
8.9
84
Has the product been a good partner in doing business?
8.8
49
8.9
43
Product Direction (% positive)
7.8
108
9.0
81
Features by Category
Metrics
8.0
42
Not enough data
7.8
42
Not enough data
7.7
39
Not enough data
8.4
41
Not enough data
7.9
36
Not enough data
7.9
39
Not enough data
7.9
39
Not enough data
7.9
40
Not enough data
7.6
36
Not enough data
Reporting
5.9
18
Not enough data
7.8
42
Not enough data
7.9
37
Not enough data
8.2
43
Not enough data
7.7
40
Not enough data
7.5
38
Not enough data
7.7
41
Not enough data
Other
8.1
45
Not enough data
8.3
41
Not enough data
8.0
31
Not enough data
8.3
35
Not enough data
7.9
33
Not enough data
7.2
34
Not enough data
7.8
33
Not enough data
Administration
7.8
33
Not enough data
8.0
34
Not enough data
7.7
38
Not enough data
7.9
38
Not enough data
Channel Functionality
8.6
44
8.7
56
Platform Interoperability
7.0
23
7.9
29
Campaign Management
8.2
53
7.9
60
|
Verified
7.9
54
8.5
58
|
Verified
8.3
55
8.6
58
|
Verified
7.2
46
7.5
57
|
Verified
7.7
43
7.6
56
|
Verified
8.1
52
8.7
43
|
Verified
7.7
49
8.8
43
|
Verified
8.0
51
8.9
46
|
Verified
8.2
52
8.2
59
|
Verified
7.5
52
8.0
44
|
Verified
7.1
43
8.1
48
|
Verified
6.9
43
8.5
48
|
Verified
7.0
40
8.0
48
|
Verified
Targeting
8.2
52
8.8
59
|
Verified
8.5
51
8.9
57
|
Verified
8.2
50
8.8
57
|
Verified
8.3
47
8.8
46
|
Verified
Platform
7.3
44
8.1
43
|
Verified
7.8
49
7.4
57
|
Verified
7.7
47
8.8
56
8.1
50
8.5
58
|
Verified
7.6
45
8.6
53
|
Verified
7.1
46
8.1
53
|
Verified
7.6
45
7.8
44
|
Verified
7.5
44
8.0
48
|
Verified
7.4
45
7.9
51
|
Verified
Platform Interoperability
7.7
5
8.0
21
Mobile Functionality
8.1
15
8.9
40
Campaign Management
8.2
53
7.9
60
|
Verified
7.9
54
8.5
58
|
Verified
8.3
55
8.6
58
|
Verified
7.2
46
7.5
57
|
Verified
7.7
43
7.6
56
|
Verified
8.1
52
8.7
43
|
Verified
7.7
49
8.8
43
|
Verified
8.0
51
8.9
46
|
Verified
8.2
52
8.2
59
|
Verified
7.5
52
8.0
44
|
Verified
7.1
43
8.1
48
|
Verified
6.9
43
8.5
48
|
Verified
7.0
40
8.0
48
|
Verified
Targeting
8.2
52
8.8
59
|
Verified
8.5
51
8.9
57
|
Verified
8.2
50
8.8
57
|
Verified
8.3
47
8.8
46
|
Verified
Mobile
8.1
14
8.4
38
6.9
43
8.5
48
|
Verified
7.0
40
8.0
48
|
Verified
Platform
7.3
44
8.1
43
|
Verified
7.8
49
7.4
57
|
Verified
7.7
47
8.8
56
8.1
50
8.5
58
|
Verified
7.6
45
8.6
53
|
Verified
7.1
46
8.1
53
|
Verified
7.6
45
7.8
44
|
Verified
7.5
44
8.0
48
|
Verified
7.4
45
7.9
51
|
Verified
Platform Interoperability
6.8
13
8.1
24
Video Functionality
7.9
21
8.6
39
Campaign Management
8.2
53
7.9
60
|
Verified
7.9
54
8.5
58
|
Verified
8.3
55
8.6
58
|
Verified
7.2
46
7.5
57
|
Verified
7.7
43
7.6
56
|
Verified
8.1
52
8.7
43
|
Verified
7.7
49
8.8
43
|
Verified
8.0
51
8.9
46
|
Verified
8.2
52
8.2
59
|
Verified
7.5
52
8.0
44
|
Verified
7.1
43
8.1
48
|
Verified
6.9
43
8.5
48
|
Verified
7.0
40
8.0
48
|
Verified
Targeting
8.2
52
8.8
59
|
Verified
8.5
51
8.9
57
|
Verified
8.2
50
8.8
57
|
Verified
8.3
47
8.8
46
|
Verified
Platform
7.3
44
8.1
43
|
Verified
7.8
49
7.4
57
|
Verified
7.7
47
8.8
56
8.1
50
8.5
58
|
Verified
7.6
45
8.6
53
|
Verified
7.1
46
8.1
53
|
Verified
7.6
45
7.8
44
|
Verified
7.5
44
8.0
48
|
Verified
7.4
45
7.9
51
|
Verified
Audiences
8.7
5
Not enough data
5.7
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
Data Analysis
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
7.3
5
Not enough data
Administration
7.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.3
29
8.6
36
Campaign Management
8.2
53
7.9
60
|
Verified
7.9
54
8.5
58
|
Verified
8.3
55
8.6
58
|
Verified
7.2
46
7.5
57
|
Verified
7.7
43
7.6
56
|
Verified
8.1
52
8.7
43
|
Verified
7.7
49
8.8
43
|
Verified
8.0
51
8.9
46
|
Verified
8.2
52
8.2
59
|
Verified
7.5
52
8.0
44
|
Verified
7.1
43
8.1
48
|
Verified
6.9
43
8.5
48
|
Verified
7.0
40
8.0
48
|
Verified
Targeting
8.2
52
8.8
59
|
Verified
8.5
51
8.9
57
|
Verified
8.2
50
8.8
57
|
Verified
8.3
47
8.8
46
|
Verified
Demand Side Platforms
8.3
30
8.4
53
|
Verified
7.9
30
7.7
52
|
Verified
8.1
30
8.8
52
|
Verified
Platform
7.3
44
8.1
43
|
Verified
7.8
49
7.4
57
|
Verified
7.7
47
8.8
56
8.1
50
8.5
58
|
Verified
7.6
45
8.6
53
|
Verified
7.1
46
8.1
53
|
Verified
7.6
45
7.8
44
|
Verified
7.5
44
8.0
48
|
Verified
7.4
45
7.9
51
|
Verified
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Quantcast Platform and The Trade Desk are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Quantcast Platform is categorized as Audience Intelligence Platforms, Publisher Ad Server, Digital Analytics, and Marketing Analytics
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Quantcast Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.2%
Retail
4.9%
Information Technology and Services
4.9%
Internet
4.1%
Financial Services
4.1%
Other
41.8%
Marketing and Advertising
68.4%
Retail
6.3%
Internet
4.2%
Consumer Goods
2.1%
Computer Software
2.1%
Other
16.8%
Most Helpful Reviews
Quantcast Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
When it comes to direct response/conversion driving, Quantcast is one of the best that there is! From Identifying the right user and new kinds of users, to driving a ticket sale for numerous clients past and present, Quantcast has always been in the...
Most Helpful Critical Review
Bruce S.
Verified User in Internet
1. It's annoying that sometimes Quantcast, Alexa, and Compete data conflict with each other, and other times they're aligned. It's difficult to figure out if you can rely on any of them. Unless you get the very expensive level of access you are limited...
The Trade Desk
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Frequent updates and knowledge portal capabilites
Most Helpful Critical Review
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Verified User in Marketing and Advertising
When it comes to direct response/conversion driving, Quantcast is one of the best that there is! From Identifying the right user and new kinds of users, to driving a ticket sale for numerous clients past and present, Quantcast has always been in the...
Verified User in Marketing and Advertising
Frequent updates and knowledge portal capabilites
Bruce S.
Verified User in Internet
1. It's annoying that sometimes Quantcast, Alexa, and Compete data conflict with each other, and other times they're aligned. It's difficult to figure out if you can rely on any of them. Unless you get the very expensive level of access you are limited...
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Discussions
What is Quantcast Measure?
1 comment
G2
Quantcast Measure provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. With detailed demographic,...Read more
Quantcast Platform has no more discussions with answers
The Trade Desk has no discussions with answers
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