Compare Meltwater and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (41.6% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
Meltwater
Star Rating
(2,501)4.0 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSprout Social
Star Rating
(6,202)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in user experience, with many praising its intuitive setup and ease of use. Users have noted that they quickly grasped the platform's features, allowing them to efficiently manage multiple accounts and schedule posts seamlessly.
- Users say Meltwater shines in its Share of Voice analytics, which provide valuable insights for executive reporting. Reviewers appreciate the consistency of the data and how it simplifies the process of tracking brand mentions across the web.
- According to verified reviews, Sprout Social's customer support is frequently highlighted as a strong point, with users noting the team's responsiveness and helpfulness. This level of support contributes to a smoother experience when navigating the platform's features.
- Reviewers mention that while Meltwater offers solid automation for tracking mentions, some users feel it lacks the same level of integrated features that Sprout Social provides, particularly in social listening capabilities that help identify trends before they escalate.
- Users report that Sprout Social's reporting tools are particularly effective, with many finding the graphs and visualizations helpful for presentations. This feature is often cited as a key advantage for teams needing to communicate social media performance clearly.
- G2 reviewers highlight that while both platforms have their strengths, Sprout Social's overall higher satisfaction ratings reflect a more comprehensive approach to social media management, making it a preferred choice for many small businesses looking for robust functionality.
Pricing
Entry-Level Pricing
Meltwater
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Meltwater
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
7.9
2,140
8.5
5,283
Ease of Use
7.8
2,174
8.8
5,343
Ease of Setup
7.8
1,153
8.7
3,708
Ease of Admin
8.1
930
8.8
2,232
Quality of Support
8.6
2,065
8.6
4,719
Has the product been a good partner in doing business?
8.4
936
8.7
2,198
Product Direction (% positive)
8.0
2,123
8.9
5,199
Features by Category
Social Analytics
7.8(won by 0.1)
525
7.7
2976
7.7
513
7.8(won by 0.1)
3156
8.0
518
8.8(won by 0.8)
3368
6.8
376
7.2(won by 0.4)
2603
Feature Not Available
7.0(won by default)
2609
7.5(won by 0.2)
394
7.3
2369
7.1(tied score)
425
7.1(tied score)
2308
Reports & Dashboards
7.7
544
8.1(won by 0.4)
3218
8.0
565
8.5(won by 0.5)
3266
7.9
481
8.5(won by 0.6)
3126
Feature Not Available
Feature Not Available
Agentic AI - Social Media Analytics
Feature Not Available
6.2(won by default)
893
Feature Not Available
6.2(won by default)
889
Feature Not Available
6.2(won by default)
879
Feature Not Available
6.2(won by default)
887
Feature Not Available
6.3(won by default)
889
Content & Collaboration
8.1
238
8.9
3187
7.4
211
7.9
2924
7.3
202
8.2
3010
7.5
203
8.0
2893
8.0
228
8.3
3002
7.6
212
Feature Not Available
Social Management
8.3
280
8.6
4295
7.8
267
8.9
4318
7.4
237
8.1
3812
7.9
275
8.5
4185
6.5
208
Feature Not Available
7.1
208
7.9
2900
7.3
100
7.5
2489
Agentic AI - Social Media Management
5.8
24
6.2
1062
6.0
24
6.4
1053
Feature Not Available
6.5
1059
Feature Not Available
6.5
1045
Feature Not Available
6.4
1035
Feature Not Available
6.4
1036
6.2
23
6.5
1036
Media Channels
7.3
636
Not enough data
7.2
658
Not enough data
8.5
731
Not enough data
Geographic Coverage
7.8
704
Not enough data
8.2
712
Not enough data
7.6
636
Not enough data
Reporting
8.2
709
Not enough data
8.1
696
Not enough data
7.8
691
Not enough data
7.9
715
Not enough data
Agentic AI - Media Monitoring
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Not enough data
Generative AI
6.5
288
Not enough data
6.6
283
Not enough data
Audiences
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Not enough data
Data Analysis
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Not enough data
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Not enough data
Agentic AI - Audience Intelligence Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Monitoring & Listening
8.1
803
8.5
1902
7.3
704
7.0
1435
8.2
517
8.0
1217
8.3
522
7.9
1195
7.8
488
7.7
1162
7.8
477
7.8
1190
Agentic AI - Social Media Listening Tools
6.5
83
6.4
387
6.4
84
6.4
386
6.2
82
6.4
387
Feature Not Available
6.4
387
Feature Not Available
6.4
387
Data Management & Analysis
6.9
779
7.5
1208
7.9
787
8.6
1964
8.0
481
8.1
1224
7.8
464
7.8
1126
Influencer Marketing
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Not enough data
Agentic AI - Influencer Marketing Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
7.1
863
Not enough data
6.9
849
Process
Not enough data
8.4
1466
Not enough data
7.9
1247
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1521
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1430
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
6.6
155
Not enough data
6.7
152
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
7.9
482
Not enough data
7.9
413
Not enough data
8.0
388
Not enough data
Outreach
8.1
427
Not enough data
7.5
146
Not enough data
7.7
349
Not enough data
Reporting
8.5
476
Not enough data
8.3
361
Not enough data
8.1
408
Not enough data
Agentic AI - Media and Influencer Targeting
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
User Rights/Roles
7.7
305
Not enough data
8.0
326
Not enough data
Categories
Categories
Shared Categories
Meltwater and Sprout Social are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and Social Media Listening Tools
Unique Categories
Meltwater is categorized as Audience Intelligence Platforms, Answer Engine Optimization (AEO), Influencer Marketing Platforms, Media Monitoring, Media and Influencer Targeting, and PR Analytics
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.4%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Computer Software
3.2%
Other
60.9%
Discussions
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
Is there a place of education for users?
7 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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