Compare BuzzSumo and Sprout Social 
At a Glance
Market Segments
Small-Business (60.4% of reviews)
Small-Business (46.2% of reviews)
Entry-Level Pricing
$199.00
Starting at $199.00 1 user/per month (billed annually)
BuzzSumo
Star Rating
(103)4.5 out of 5
Market Segments
Small-Business (60.4% of reviews)
Entry-Level Pricing
$199.00
Browse all 4 pricing plansSprout Social
Star Rating
(3,822)4.4 out of 5
Market Segments
Small-Business (46.2% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring 9.1, which allows for seamless scheduling and planning of social media posts. In contrast, BuzzSumo lacks a dedicated content calendar, which reviewers mention can hinder effective content management.
- Reviewers mention that BuzzSumo's Sentiment Analysis feature stands out with a score of 9.4, providing deeper insights into audience reactions. Meanwhile, Sprout Social's sentiment analysis is rated lower at 7.4, indicating that users may find it less comprehensive.
- G2 users highlight that Sprout Social's Social Publishing feature is highly rated at 8.9, making it easy to publish across multiple platforms. Conversely, BuzzSumo's social publishing capabilities are rated lower at 6.8, leading users to feel it lacks the same level of functionality.
- Users on G2 report that BuzzSumo's Content Suggestions feature is particularly strong, scoring 9.3, which helps users discover trending topics and ideas. In comparison, Sprout Social's content discovery tools are rated lower, suggesting that users may not find as much value in content ideation.
- Reviewers mention that Sprout Social's Approval Workflows feature, rated at 8.1, is beneficial for teams needing to manage content approvals efficiently. BuzzSumo does not offer a similar feature, which users say can complicate collaboration efforts.
- Users say that BuzzSumo's Influencer Identification feature, rated at 8.8, is a key strength, allowing brands to connect with relevant influencers effectively. In contrast, Sprout Social's influencer identification is rated lower at 7.1, indicating that users may find it less effective for their outreach needs.
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Pricing
Entry-Level Pricing
BuzzSumo
Content Creation
$199.00
For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)
- 2 Years of Historical Data
- 1 User
- Unlimited Exports
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
BuzzSumo
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
89
8.5
3,398
Ease of Use
9.0
89
8.8
3,431
Ease of Setup
9.1
34
8.7
2,012
Ease of Admin
9.1
33
8.8
1,588
Quality of Support
8.7
63
8.7
3,048
Has the product been a good partner in doing business?
9.1
29
8.8
1,552
Product Direction (% positive)
8.8
85
8.9
3,333
Features by Category
Social Analytics
8.6(won by 0.7)
43
7.9
1701
Feature Not Available
8.0(won by default)
1884
8.7
51
8.8(won by 0.1)
2045
Feature Not Available
7.4(won by default)
1368
Feature Not Available
7.4(won by default)
1385
9.0(won by 1.3)
7
7.7
1140
9.4(won by 2.0)
6
7.4
1081
Reports & Dashboards
Feature Not Available
8.1(won by default)
1899
8.3
39
8.7(won by 0.4)
1972
Feature Not Available
8.5(won by default)
1815
8.9(won by default)
6
Feature Not Available
Content & Collaboration
Not enough data
9.0
1684
Not enough data
8.0
1502
Not enough data
8.3
1543
Not enough data
8.1
1467
Not enough data
8.4
1570
Not enough data
Feature Not Available
Social Management
Not enough data
8.7
2667
Not enough data
8.9
2658
Not enough data
8.2
2317
Not enough data
8.6
2620
Not enough data
Feature Not Available
Not enough data
8.1
1398
Not enough data
7.7
992
Content Discovery
8.3
11
Not enough data
9.2
11
Not enough data
9.3
12
Not enough data
Not enough data
Not enough data
Content Curation
9.1
9
Not enough data
9.2
10
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Content Distribution
9.0
10
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
6
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.6
39
8.6
1376
8.8
37
7.1
920
8.9
6
8.3
680
8.6
6
8.1
665
8.3
7
7.9
642
8.7
5
8.1
669
Data Management & Analysis
Feature Not Available
7.6
686
8.3
38
8.7
1444
8.7
5
8.2
710
Not enough data
8.0
619
Generative AI
Not enough data
7.5
431
Not enough data
7.3
424
Process
Not enough data
8.6
996
Not enough data
8.2
795
Not enough data
7.9
562
Channels
Not enough data
Feature Not Available
Not enough data
9.0
1051
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.6
686
Not enough data
8.6
978
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Database
9.0
7
Not enough data
Feature Not Available
Not enough data
9.0
7
Not enough data
Outreach
8.8
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Reporting
9.3
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
User Rights/Roles
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
BuzzSumo and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
BuzzSumo is categorized as Content Curation and Media and Influencer Targeting
Sprout Social is categorized as Social Customer Service, Social Media Suites, and Social Media Management
Reviews
Reviewers' Company Size
BuzzSumo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.7%
Internet
10.9%
Information Technology and Services
6.9%
Computer Software
6.9%
Writing and Editing
3.0%
Other
38.6%
Marketing and Advertising
21.4%
Non-Profit Organization Management
6.3%
Higher Education
4.8%
Information Technology and Services
3.7%
Financial Services
3.5%
Other
60.4%
Most Helpful Reviews
BuzzSumo
Most Helpful Favorable Review
Premna J.
Verified User in Retail
Content research tab letting you analyse what topic is trending and doing better than the rest. They also let you filter out the results on various factors like date, language, content type and country.
Most Helpful Critical Review
Verified User in Internet
The results are hit or miss, sometimes you have to really dig in to find the relevant, unique content that trends
Sprout Social
Most Helpful Favorable Review
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Most Helpful Critical Review
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Premna J.
Verified User in Retail
Content research tab letting you analyse what topic is trending and doing better than the rest. They also let you filter out the results on various factors like date, language, content type and country.
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Verified User in Internet
The results are hit or miss, sometimes you have to really dig in to find the relevant, unique content that trends
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Alternatives
Discussions
BuzzSumo has no discussions with answers
Is there a place of education for users?
6 comments
EC
I'm sorry, but the text you provided is a URL, which does not contain any content in an unknown language for translation. If you have a specific text in an...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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