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  6. Adobe Marketo Engage-vs-SmartFocus

Compare Adobe Marketo Engage and SmartFocus

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Adobe Marketo Engage
Adobe Marketo Engage
(2,550)
4.1 out of 5
Adobe Marketo Engage
By Adobe
Get a quote
Optimized for quick response
SmartFocus
SmartFocus
(24)
3.8 out of 5
SmartFocus
By SmartFocus
At a Glance
Adobe Marketo Engage
Adobe Marketo Engage
Star Rating
(2,550)4.1 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Information
Entry-Level Pricing
Contact Us
Browse all 4 pricing plans
SmartFocus
SmartFocus
Star Rating
(24)3.8 out of 5
Market Segments
Small-Business (40.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about SmartFocus
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Adobe Marketo Engage vs SmartFocus

When assessing the two solutions, reviewers found SmartFocus easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Adobe Marketo Engage.

  • Reviewers felt that Adobe Marketo Engage meets the needs of their business better than SmartFocus.
  • When comparing quality of ongoing product support, Adobe Marketo Engage and SmartFocus provide similar levels of assistance.
  • For feature updates and roadmaps, our reviewers preferred the direction of SmartFocus over Adobe Marketo Engage.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Browse all 4 pricing plans
SmartFocus
No pricing available
Free Trial
Adobe Marketo Engage
No trial information available
SmartFocus
No trial information available
Ratings
Meets Requirements
8.4
2,181
7.7
21
Ease of Use
7.3
2,197
7.7
21
Ease of Setup
6.6
1,098
7.1
7
Ease of Admin
7.6
1,076
7.1
7
Quality of Support
7.4
2,059
7.4
21
Has the product been a good partner in doing business?
7.7
1,069
8.3
7
Product Direction (% positive)
8.0
2,153
8.3
21
Features by Category
Email MarketingHide 22 FeaturesShow 22 Features
Not enough data
8.6
130
Email Marketing
Not enough data
8.9
11
|
Verified
Not enough data
8.2
11
|
Verified
Not enough data
8.3
11
|
Verified
Not enough data
8.6
12
|
Verified
Not enough data
9.1
11
|
Verified
Not enough data
7.7
11
Not enough data
8.7
10
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Reporting & Analytics
Not enough data
8.3
9
|
Verified
Not enough data
8.8
10
|
Verified
Platform
Not enough data
9.3
5
|
Verified
Not enough data
9.2
6
Not enough data
9.2
6
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
7.8
6
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing AutomationHide 41 FeaturesShow 41 Features
7.8
46,845
Not enough data
Email Marketing
8.3
1660
|
Verified
Not enough data
8.7
1649
|
Verified
Not enough data
8.1
1626
|
Verified
Not enough data
8.5
1559
|
Verified
Not enough data
Online Marketing
7.8
1608
|
Verified
Not enough data
7.8
1428
|
Verified
Not enough data
7.9
1481
|
Verified
Not enough data
7.4
1483
|
Verified
Not enough data
7.4
1249
|
Verified
Not enough data
Lead Management
8.5
1262
|
Verified
Not enough data
7.9
1160
|
Verified
Not enough data
8.2
1535
|
Verified
Not enough data
8.2
1497
|
Verified
Not enough data
8.4
1553
|
Verified
Not enough data
8.0
1446
|
Verified
Not enough data
8.3
1460
|
Verified
Not enough data
8.2
1501
|
Verified
Not enough data
Campaign Management
8.3
1513
|
Verified
Not enough data
8.4
1410
|
Verified
Not enough data
7.2
1108
|
Verified
Not enough data
7.0
861
Not enough data
Social
7.3
663
|
Verified
Not enough data
7.5
715
|
Verified
Not enough data
7.6
702
|
Verified
Not enough data
7.5
671
|
Verified
Not enough data
7.5
632
|
Verified
Not enough data
Reporting & Analytics
7.7
1552
|
Verified
Not enough data
7.2
1328
|
Verified
Not enough data
7.2
1147
|
Verified
Not enough data
7.2
1077
|
Verified
Not enough data
6.9
927
|
Verified
Not enough data
Platform
7.7
831
|
Verified
Not enough data
7.9
821
|
Verified
Not enough data
8.4
849
|
Verified
Not enough data
7.7
571
|
Verified
Not enough data
7.2
574
|
Verified
Not enough data
7.7
833
|
Verified
Not enough data
7.6
531
Not enough data
Integration
8.0
847
|
Verified
Not enough data
7.9
798
|
Verified
Not enough data
8.1
727
|
Verified
Not enough data
Account Data ManagementHide 15 FeaturesShow 15 Features
8.3
4,256
Not enough data
Lead Intelligence
8.2
292
Not enough data
8.2
297
Not enough data
8.4
310
Not enough data
Lead Management
8.4
334
Not enough data
8.0
300
Not enough data
8.2
309
Not enough data
Marketing Campaigns
8.4
287
Not enough data
8.1
272
Not enough data
8.1
272
Not enough data
8.1
286
|
Verified
Not enough data
8.3
314
Not enough data
Campaign Execution
8.2
295
Not enough data
8.1
282
Not enough data
8.1
272
Not enough data
9.0
134
|
Verified
Not enough data
Account-Based AnalyticsHide 12 FeaturesShow 12 Features
8.1
2,668
Not enough data
Lead Intelligence
8.2
238
Not enough data
8.0
242
Not enough data
8.1
254
Not enough data
Lead Management
8.4
265
Not enough data
8.0
238
Not enough data
8.1
246
Not enough data
Marketing Campaigns
8.2
219
Not enough data
8.0
193
Not enough data
8.0
212
Not enough data
8.0
212
Not enough data
8.1
244
Not enough data
8.4
105
Not enough data
Marketing Account IntelligenceHide 13 FeaturesShow 13 Features
8.2
2,961
Not enough data
Lead Intelligence
8.3
275
Not enough data
8.1
269
Not enough data
8.3
289
Not enough data
Lead Management
8.6
287
Not enough data
8.1
274
Not enough data
8.3
273
Not enough data
Marketing Campaigns
8.3
255
Not enough data
8.1
237
Not enough data
8.3
246
Not enough data
8.3
253
Not enough data
8.3
275
Not enough data
Data Availability - Marketing Account Intelligence
8.5
14
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
14
Not enough data
Mobile MarketingHide 14 FeaturesShow 14 Features
8.4
1,300
Not enough data
Analysis
8.5
98
|
Verified
Not enough data
8.7
108
Not enough data
8.3
75
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
Campaigns
8.4
94
Not enough data
8.2
94
|
Verified
Not enough data
8.2
92
Not enough data
8.2
90
|
Verified
Not enough data
8.7
89
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
Engagement
8.3
85
|
Verified
Not enough data
Platform
8.5
104
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage
Adobe Marketo Engage
SmartFocus
SmartFocus
Adobe Marketo Engage and SmartFocus share no categories
Unique Categories
Adobe Marketo Engage
SmartFocus
SmartFocus is categorized as Email Marketing
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
19.8%
Mid-Market(51-1000 emp.)
54.9%
Enterprise(> 1000 emp.)
25.3%
SmartFocus
SmartFocus
Small-Business(50 or fewer emp.)
40.0%
Mid-Market(51-1000 emp.)
40.0%
Enterprise(> 1000 emp.)
20.0%
Reviewers' Industry
Adobe Marketo Engage
Adobe Marketo Engage
Computer Software
25.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.7%
Internet
5.4%
Financial Services
4.5%
Other
39.6%
SmartFocus
SmartFocus
Marketing and Advertising
29.2%
Financial Services
8.3%
Wholesale
4.2%
Pharmaceuticals
4.2%
Oil & Energy
4.2%
Other
50.0%
Most Helpful Reviews
Adobe Marketo Engage
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
BB
Ben B.
Verified User in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Verified User in Marketing and Advertising
GM
Verified User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

SmartFocus
SmartFocus
Most Helpful Favorable Review
Arnaldo S.
AS
Arnaldo S.
Verified User in Marketing and Advertising

The technical support team has been always there to help us to launch our email marketing campaigns, and give solution to our questions in the moment needed, this has helped to grow quickly in knowledge use and go ahead when you want to deal with new tests...

Most Helpful Critical Review
Verified User in Retail
GR
Verified User in Wholesale

Clunky UI (although this may be updated) and hard to quickly on-board others. Data insight is a download to excel affair vs. using an intuiative dashboard past opens, sends etc...

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Adobe Marketo Engage
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Demandbase One
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Braze
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SmartFocus
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Campaign Monitor by Marigold
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Discussions
Adobe Marketo Engage
Adobe Marketo Engage Discussions
How do I gain experience with Marketo?
3 comments
Scott M.
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
Wasim A.
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 comments
T. Blane M.
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
See all discussions
SmartFocus
SmartFocus Discussions
Monty the Mongoose crying
SmartFocus has no discussions with answers
See all discussions
Ask Adobe Marketo Engage a QuestionContact Adobe Marketo Engage
Ask SmartFocus a QuestionContact SmartFocus

Spotlight Categories

Add Product
Adobe Marketo Engage
Adobe Marketo Engage
Get a quote
Optimized for quick response
SmartFocus
SmartFocus