Compare Adobe Audience Manager and Nielsen DMP 
- Users report that Adobe Audience Manager excels in 1st-Party Data Integration with a score of 8.8, allowing for seamless integration of customer data, while Nielsen DMP scores lower at 7.8, indicating potential challenges in this area.
- Reviewers mention that Adobe Audience Manager's Audience Segmentation feature is highly rated at 8.6, providing robust tools for creating targeted segments, whereas Nielsen DMP falls short with a score of 6.9, suggesting less effective segmentation capabilities.
- G2 users highlight that Adobe Audience Manager offers superior Data Export Tools with a score of 8.7, making it easier to share insights, while Nielsen DMP lacks in this area, which may hinder data sharing and collaboration.
- Users on G2 indicate that the Quality of Support for Nielsen DMP is rated higher at 8.3 compared to Adobe Audience Manager's 7.4, suggesting that users may find more responsive assistance with Nielsen DMP.
- Reviewers say that Adobe Audience Manager's Performance and Reliability score of 8.8 reflects its strong uptime and performance metrics, while Nielsen DMP's lower score of 5.7 raises concerns about its reliability in critical business operations.
- Users report that Adobe Audience Manager's Enterprise Scalability score of 8.2 demonstrates its capability to grow with large organizations, whereas Nielsen DMP's score of 6.4 suggests it may not scale as effectively for enterprise-level needs.
Our organization was looking for a reliable DMP and Adobe Audience Manager has definitely filled that need for us. AAM has allowed our organization to target more effectively and gather really specific insights on brand audience overlap. It's really allowed...
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs.
Nielsen is just a bit out dated in its organization of the data. It’s hard to get the data in the order your need to analyze and some of the required check points don’t make sense for every data pull, thus increasing the time it takes to get what I want. At...
Our organization was looking for a reliable DMP and Adobe Audience Manager has definitely filled that need for us. AAM has allowed our organization to target more effectively and gather really specific insights on brand audience overlap. It's really allowed...
I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs.
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Nielsen is just a bit out dated in its organization of the data. It’s hard to get the data in the order your need to analyze and some of the required check points don’t make sense for every data pull, thus increasing the time it takes to get what I want. At...
