Lotame Spherical Platform Reviews & Product Details

How Lotame is always open to evolve with industry's and our company's changes. They always provide full support and open discussions and tools for us to learn from. Review collected by and hosted on G2.com.

We could use more Canadian specific marketplace data providers, and more privacy support. Also APR can be more detailed and in depth. Review collected by and hosted on G2.com.

Lotame accompanies us daily to have our audiences mapped, these same audiences allow us to reach our customers better, segment more effectively, and understand the behaviors of those audiences. Review collected by and hosted on G2.com.

The union with media agencies with Lotame is often weak, as the agencies fail to integrate into the process, often because they have their own ways of creating audiences. Review collected by and hosted on G2.com.

As a Data Scientist, I like Data Activation part: Lotame Spherical Platform enables users to activate their audience data across different channels and advertising platforms. This activation has helped us to integrate with various marketing technology solutions, including demand-side platforms (DSPs) and supply-side platforms (SSPs), allowing businesses to reach their target audiences effectively. Review collected by and hosted on G2.com.

I feel Data Integration: Integrating data from various sources into the DMP may require additional technical resources and efforts. Ensuring seamless integration and compatibility with existing systems and platforms can sometimes be a challenge. Review collected by and hosted on G2.com.

How easy it is to create audiences, and manage them. Review collected by and hosted on G2.com.

I don't find anything i dislike. Perhaps the lack of breakdown of users per site for an audience Review collected by and hosted on G2.com.

I appreciate personalised service offered from day one on our journey to level up our digital offering across our websites. Significant thanks to Alfonso and David. Review collected by and hosted on G2.com.

Nothing. I highly recommend using Lotame Review collected by and hosted on G2.com.

Efficient UI compared to other platforms. Improvement in analytics to ease reporting Review collected by and hosted on G2.com.

Would like if forecasting in the audience builder would let you do multiple at once Review collected by and hosted on G2.com.

Lotame's audience management solution really helps you drill down into analytics enriched with 3rd party data so the data is truly actionable. Review collected by and hosted on G2.com.

The only thing lacking is an ability to perform for advanced Boolean queries on the data in the Analytics report as well as being accessible via API. Review collected by and hosted on G2.com.

the ease of using the platform, very easy to do day to day tasks in an audience analyst job. Review collected by and hosted on G2.com.

The analytics can be (often) static. e.g every demo is female skewed on our 1st party even sport & football which does not correlate in our GA Review collected by and hosted on G2.com.

Lotame allows our marketing team to utilize the strength of our customer's data and enhance it to drive a higher ROI for our marketing campaigns. They make activating your data as easy as possible for all of our channels. Review collected by and hosted on G2.com.

Like many data platforms, Lotame is trying to shift with data privacy and 1st party data gaining in criticality. The best part of this challenge is that Lotame has aggressively enhanced its offering to address these concerns. Review collected by and hosted on G2.com.

The opportunity to create audiences in a simple way, teams are always available to discuss targeting opportunities and the direct integration to DSPs makes it easier to leverage the data agreed Review collected by and hosted on G2.com.

Perhaps it would be good to have more integration of the Panorama ID into audience segments directly rather than using PMPs, if possible obviously, that would make it even easier for our markets to test new solutions Review collected by and hosted on G2.com.