Adobe Audience Manager Reviews & Product Details

The ability to use my first party data segments and push for lookalike audiences Review collected by and hosted on G2.com.

the set up of it is quite technical and could take time for end users to understand Review collected by and hosted on G2.com.

device identification and ability to leverage multiple data sources to curate audiences Review collected by and hosted on G2.com.

interface is difficult to use and navigate Review collected by and hosted on G2.com.

easy to use and implement and great customer support Review collected by and hosted on G2.com.

not that I came across, it's been working well for us Review collected by and hosted on G2.com.

-> Server-side forwarding from the Adobe Analytics tool.

-> The segments are readily available in real-time to other Experience cloud tools like Adobe Target, Adobe Campaign etc.

-> A value add with robust Destinations integrations. Review collected by and hosted on G2.com.

-> This tool is built on the traditional DMP (Data Management Platform) concept. This would be better if it is integrated with the new CDP (Customer Data Platform).

-> The UI of the tool needs to be revamped with the new widgets.

-> Nesting the segments feature is not available. Review collected by and hosted on G2.com.

Great features like profile merge, LAL, PA. We can create an audience based on combined 1st, 2nd, and 3rd party data. Review collected by and hosted on G2.com.

Nothing at this point, but system speed can be improved. As you create more and more traits and segments, it tends to slow down a bit. Review collected by and hosted on G2.com.

Straightforward interface for simple audience creation and management. Search functionality is good so you don't particularly need a good audience taxonomy. Review collected by and hosted on G2.com.

There is a significant lack of reporting on core functionalities of the product. It is very easy to use the product inefficiently because of this lack of reporting. The interface is very outdated and quite buggy, deep links don't work and you'll find yourself logged out and unable to login a lot. User management is quite frustrating.

CRM integration with Adobe campaign is quite poor. Review collected by and hosted on G2.com.

AAM is very h helpful for segmenting and creating user personas to target. It also integrates well with other Adobe marketing cloud eco-system that allows more impact on the conversion. Review collected by and hosted on G2.com.

There is not much to dislike about this product. However, in my opinion, it could be confusing for a beginner since AAM provides a lot of features and integration options. Review collected by and hosted on G2.com.

I like Adobe Audience Manage for pulling the data from Adobe Analytics by creating perfect and powerful segments with the help of traits and signals. Adobe Audience Manager helped me managing the customers data pipeline by bringing audience data sets together, making it easy to collect relevant information about website visitors, Creating perfect and powerful segments and that segments we are using in our campaign operation. Review collected by and hosted on G2.com.

Adobe Audience Manager is easy to use and I do not have any dislike for this platform. Review collected by and hosted on G2.com.

Complete view of audience and integrations with complete Adobe suite.

Centralized data management and excellent segmentation of audience.

New plugins can be created. Review collected by and hosted on G2.com.

Troubleshooting is difficult.

UI sometimes is bit laggy.

Analytics data sometime takes more than 24 hrs to load.

High learning curve

Expensive Review collected by and hosted on G2.com.

intuitive feature setup and menu, simple trait to segment to sending to destination Review collected by and hosted on G2.com.

UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data Review collected by and hosted on G2.com.