# Nielsen Marketing Cloud Reviews **Vendor:** Nielsen **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 3.6/5.0 **Total Reviews:** 59 ## About Nielsen Marketing Cloud Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement. ## Nielsen Marketing Cloud Pros & Cons **What users like:** - Users appreciate the **ease of use** of Nielsen Marketing Cloud, making it accessible and efficient for everyone. (4 reviews) - Users find the **user-friendly interface** of Nielsen Marketing Cloud makes setup and operation easy for everyone. (4 reviews) - Users appreciate the **advanced segmentation and data analysis tools** of Nielsen Marketing Cloud for enhancing marketing strategies. (2 reviews) - Users value the **advanced segmentation and data analysis tools** of Nielsen Marketing Cloud for enhancing marketing strategies. (2 reviews) - Users value the **advanced market segmentation** features of Nielsen Marketing Cloud for improving audience understanding and targeting. (2 reviews) - Segmentation (2 reviews) - Attribution Tracking (1 reviews) - Users value the **effective communication** in Nielsen Marketing Cloud, enjoying quick access to helpful information and assistance. (1 reviews) - Customization Options (1 reviews) - Easy Setup (1 reviews) **What users dislike:** - Users criticize the **high costs** of Nielsen Marketing Cloud, which can be challenging for smaller businesses to manage. (2 reviews) - Users find the **steep learning curve** of Nielsen Marketing Cloud challenging, impacting adaptability and usability. (2 reviews) - Users are frustrated with the **complexity of the interface** , finding it difficult and costly for small businesses. (1 reviews) - Users find the **expensive pricing** of Nielsen Marketing Cloud to be a significant barrier for small businesses to access. (1 reviews) - Users find the **high complexity** of Nielsen Marketing Cloud daunting, with a steep learning curve and high costs. (1 reviews) - Small Business Limitations (1 reviews) - Steep Learning Curve (1 reviews) ## Nielsen Marketing Cloud Reviews ### 1. User-Friendly and Effective for Expanding Reach **Rating:** 4.0/5.0 stars **Reviewed by:** Robin W. | Executive Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Nielsen Marketing Cloud?** I love how user-friendly the Nielsen Marketing Cloud is, making it easy even for those not tech-savvy to set up and get going. I appreciate its ability to get a greater reach for our dental group, effectively attracting both potential and current patients across a broad area. The deep audience data and segmentation capabilities allow us to build fine-grade segments based on demographics and behavior trends. Its integrated workflow and strong measurement and attribution capabilities are incredibly useful. I also trust the reliability and credibility of Nielsen, given its established name in marketing. **What do you dislike about Nielsen Marketing Cloud?** There's no aspect of this product that Ive found to dislike. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** I use Nielsen Marketing Cloud to attract more patients and enhance our marketing outreach. It helps our dental group communicate effectively across a broad region, utilizing powerful audience data and segmentation for informed campaigns. ### 2. Good platform to carry out good marketing automation. **Rating:** 3.0/5.0 stars **Reviewed by:** Paige W. | Social Media Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2023 **What do you like best about Nielsen Marketing Cloud?** I like that it is a platform that offers advanced segmentation and data analysis tools to help companies better understand their audience and improve their marketing strategies. It helps optimize advertising campaigns by providing detailed information on consumer behavior. **What do you dislike about Nielsen Marketing Cloud?** I don't like the complexity of its interface and the associated cost. The learning curve is steep, and the prices can be prohibitive for small businesses. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** This program has helped me solve problems related to accurate audience segmentation, providing detailed data to understand consumer behavior. This facilitates the customization of advertising strategies, improving the effectiveness of campaigns. In addition, it offers in-depth analyzes that allow you to make informed decisions about advertising investment. Benefits include a better understanding of the market, greater efficiency in targeted advertising, and the ability to optimize campaigns for better results. ### 3. G2 Marketing Review **Rating:** 4.5/5.0 stars **Reviewed by:** prasad v. | Associate Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Nielsen Marketing Cloud?** Easy to use with helpful information. Quick information access and assistance available in need **What do you dislike about Nielsen Marketing Cloud?** None. No restriction regarding data to be accessed **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** data information shared between my company and client, such as pproject information instantly. Sharing information on projects with clients and is very helpful in updating project progress status ### 4. Easy to use and user friendly. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Nielsen Marketing Cloud?** Nielsen Marketing Cloud is a great sorftware that provides me insights about consumer needs and help me making my research task easy. **What do you dislike about Nielsen Marketing Cloud?** Few changes are ahead of time with are difficult to adapt in real time. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Nielsen Marketing Cloud is solving the problem of researching data and provides real time information which benefits in marketing analytics. ### 5. Data and Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Nielsen Marketing Cloud?** Nielsen is recognized for its reliable data. The Marketing Cloud leverages Nielsen's extensive data sources, providing marketers with accurate and up-to-date information for better decision-making. **What do you dislike about Nielsen Marketing Cloud?** It is expensive for startups comaprae to others **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** It provide an advanced level of user behavior & Data Accuracy when comparing to other analytics tools like fathom. ### 6. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Nielsen Marketing Cloud?** The GUI is very simple and easy to navigate. Reports are also easy to download and share. **What do you dislike about Nielsen Marketing Cloud?** For all the functions that I have used I have not found anything which downsides this cloud. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** This is a one stop tool which helps predict and analyze customer trends. ### 7. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Carly J. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Nielsen Marketing Cloud?** I really appreciate the ease of use and layout. **What do you dislike about Nielsen Marketing Cloud?** What I dislike about the product most is the cost. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Automated marketing. ### 8. Solid offering for cloud marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Kay H. | Reward Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about Nielsen Marketing Cloud?** The customization options of who you want to target is the most valuable feature in my opinion. The reporting capabilities are helpful as well and can be downloaded for further analysis. **What do you dislike about Nielsen Marketing Cloud?** The app isn't great, but functions fine. I mostly use the web based version anyways, so not a huge drawback. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** This product helps inform our strategic marketing plans and who we need to be targeting. We are more productive as a result of this product. ### 9. Nielsen DMP provides audience movement data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2022 **What do you like best about Nielsen Marketing Cloud?** We used the solution for campaign performance and forecasting. Each campaign is unique and the platform helped me to solve any type of use case that I had. For out-of-home campaigns, we use to derive an impression multiplier with the help of the DMP. **What do you dislike about Nielsen Marketing Cloud?** The user experience of the system can be better. Secondly, I would suggest cost optimization to reduce spending. Third and last an easy integration channel would have been just nice for consumers to connect their system with DMP. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** It helps to measure the campaigns and find out how the campaign is performing. With the insights, it was easier to decide if there was a need for further optimization. ### 10. Nielsen DMP is a useful platform with the most relevant and accurate audience data. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Nielsen Marketing Cloud?** Smoothly operatable and clean UI with all the necessary tools. **What do you dislike about Nielsen Marketing Cloud?** I believe there are still some improvement areas with the offline data and the reporting. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Nielsen DMP's accurate and most promising audience analysis ability is a lifesaver! ### 11. The Power of Intuition! **Rating:** 5.0/5.0 stars **Reviewed by:** Scott S. | Systems Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2021 **What do you like best about Nielsen Marketing Cloud?** I like the feature where all information is kept in the cloud. I like the feature where information and records are downloadable I like the part where their clouds enhance intuition into the different audience Customizing your needs and targetting your audience is one of the best features of this cloud system. It gives one the ability to take the right approach and meet the right people with the right products at the right time. **What do you dislike about Nielsen Marketing Cloud?** I'm not too fond of the part where they are too selective of who to accommodate in the cloud marketing system. Small businesses looking to grow don't stand a chance here. The cloud system literally looks at businesses that has potential and can be of benefit to them. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Nielsen Marketing Cloud has dramatically benefited me because I have used their services to increase my customer list and make healthy decisions in moving my business forward. This software has given me an edge in gaining insights into customer behavior and design to make informed decisions on handling business strategy. The cloud has been of great storage to me, and I have used it to download and get excellent reports on all marketing strategies. ### 12. Leading multi-channel attribution provider **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2022 **What do you like best about Nielsen Marketing Cloud?** Nielsen Attribution/Visual IQ is one of the most robust and comprehensive attribution platforms in the market today. Their bread and butter and most valuable tool is their data-driven channel attribution executive dashboard. **What do you dislike about Nielsen Marketing Cloud?** Ease of implementation requires support and buy-in from executives and channel leads, though this applies to other attribution platforms and isn't specific to Nielsen Attribution **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Answering the fundamental question of how users are getting to our website and the impact of each channel when looking at conversions holistically. We've seen an impact from optimizing channels by looking at conversions from a data-driven approach (rather than last click) ### 13. Great app **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Nielsen Marketing Cloud?** Liked the UI of it and very user friendly **What do you dislike about Nielsen Marketing Cloud?** Need optimization in the performance of the app **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Marketing strategies are made with the help of this. Also benefiting financially and getting productive ### 14. Single pane of glass for all the marketers out there! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2021 **What do you like best about Nielsen Marketing Cloud?** 1. Audience Planner - is one of the greatest feature in this toolset. It makes it different from other tools available in the industry. Duplication can easily be identified. Also, Audience Planning can no more become easier than what you will get with this tool, out of the box. 2. Data as a service (DaaS) - is also one of the graeat feature which removes the manual overhead from the client. **What do you dislike about Nielsen Marketing Cloud?** 1. Platform's performance is not up to the mark. This can be improved with servious refactoring of the entire tool. 2. Simple activities like downloading content like reports becomes super slow at time, which circles back to the limitations of the tool. **Recommendations to others considering Nielsen Marketing Cloud:** If you are looking for a single tool for the needs of your marketing team, this stands in the queue and possibly in the top three positions. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We are using it for analytics, data management and for a single pane of glass and reports for our senior leadership. We fetch meaningful insights from this tool which are then presented to our stakeholders to better undertand the achievements and loopholes. ### 15. Overview for a Wilson Marketing Cloud **Rating:** 3.5/5.0 stars **Reviewed by:** Mellyssa D. | Material Handler, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Nielsen Marketing Cloud?** I think Nielsen is an ideal solution for survey and promotion. I do think that the incentives offered for customers helps the ROI of the company overall. **What do you dislike about Nielsen Marketing Cloud?** Downloading reports becomes difficult especially for those at home or working at home. Intergration developments are time consuming. **Recommendations to others considering Nielsen Marketing Cloud:** I would make sure to really read into Neison Marketing for usage and to fit your needs. Also, compare it to other Marketing Cloud programs. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** It allows me to build and duplicate audiences with the platform for surveys. ### 16. In depth analytics and organization **Rating:** 4.0/5.0 stars **Reviewed by:** Gaby P. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Nielsen Marketing Cloud?** I like that you can see channels' current and historical performance. They continuously make updates to the platform to ensure you have a great user experience. **What do you dislike about Nielsen Marketing Cloud?** The depth is excellent; however they could simplify the UI a bit; it can be a big learning curve to get used to where everything is, which I find as a disadvantage. However, after some time, like most things, you get used to it. Aside from the navigation aspect, everything works quite well. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We are solving our marketing effectiveness and can track if we are reaching our goals and targeted demographics. That is every marketer's end goal, so it is a handy tool. ### 17. Nielsen Marketing Cloud Review **Rating:** 3.5/5.0 stars **Reviewed by:** Kamal C. | IT Purchase Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2021 **What do you like best about Nielsen Marketing Cloud?** Good supporting team. Easy to set up and build customers. The survey and reporting features are excellent. **What do you dislike about Nielsen Marketing Cloud?** It needs to have better customization options. Needs to have more tool and features for clients. To have a better user interface. **Recommendations to others considering Nielsen Marketing Cloud:** I would recommend it for all the organization who needs to connect with customers with surveys also. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We are using at the organization, as we have multi-sectors companies under one group. ### 18. Understanding the Clients **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Nielsen Marketing Cloud?** The availability of data and the options to make our clients choices understandable. **What do you dislike about Nielsen Marketing Cloud?** It can be compex at times with little information on how to obtain highly specific results. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** I use this to track peoples engagement across multiple platforms. ### 19. Difficulty using credits **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2021 **What do you like best about Nielsen Marketing Cloud?** Automatic rewards with the media Connections **What do you dislike about Nielsen Marketing Cloud?** Difficulty using the App, not user-friendly. I have not tried to use my credits, so we will see how that goes. **Recommendations to others considering Nielsen Marketing Cloud:** NA **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Using other media to connect with Nielson Marketing Cloud always having to change passwords, and difficulty just getting the information from the company. The use rewards. ### 20. Endorsing Nielsen Marketing Cloud **Rating:** 3.5/5.0 stars **Reviewed by:** Kostiantyn P. | Director Strategy and Transformation, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2021 **What do you like best about Nielsen Marketing Cloud?** Interoperability Ease of use Customer support Integration with a broad portfolio of Nielsen products **What do you dislike about Nielsen Marketing Cloud?** Pricing/ costs Limited support on mobile **Recommendations to others considering Nielsen Marketing Cloud:** Good for both marketing automation and analytics purposes, fits well if you are using other services of Nielsen, have a retainer Try customized options (e.g., Marketer or Team depending on your purposes prior to subscribing **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** One stop shop for audience measurement and analytics, media planning, and media channel activation ### 21. I have a experience with some moduls from nielsen marketing cloud, its powerful for stadistics **Rating:** 4.0/5.0 stars **Reviewed by:** David V. | Ecommerce Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2021 **What do you like best about Nielsen Marketing Cloud?** Using for fix and an organized all data for analysis, in functionally dashboards **What do you dislike about Nielsen Marketing Cloud?** Its no more responsive or easy to navigate for the CMS **Recommendations to others considering Nielsen Marketing Cloud:** Like several solutions like this support, it's deficient sometimes, so; I think this is the key to completing the excellence. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Organize all data, make a different dashboard, connect different source of data, in order to analize it. ### 22. Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Nielsen Marketing Cloud?** The cloud helps enables our advertisers and podcasting partners to run audience-targeted campaigns and podcasting.Different media mixes work together to achieve specific goals that are central to our clients’ businesses **What do you dislike about Nielsen Marketing Cloud?** nothing about this cloud that I dislike at this time **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** By being able to merge different media outlets together ### 23. Nielsen Marketing Cloud is easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Emma S. | Category & Market Development Manager - Ice Cream (OOH) , Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Nielsen Marketing Cloud?** When I plan what customers will buy, I make sure my data is analyzed in real time - a principle that informs LM purchases in our newsletter. **What do you dislike about Nielsen Marketing Cloud?** I dislike pricing models and contracts that are necessary for consumers. I will prefer the option of another agreement from one month which does not close us. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We are able to quickly reach the market with media planning and evaluation without using 4 ​​and 5 different tools to understand our target audience. We realize that we were able to create savings by purchasing our media, uniting our customers' insights and eliminating its predecessors. ### 24. User friendliness **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Nielsen Marketing Cloud?** User friendly interface, easy access to data **What do you dislike about Nielsen Marketing Cloud?** I prefer the ease of excel and to download the information to play with there **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Understanding Consumer trends ### 25. User friendly and re-attributed CPL **Rating:** 3.5/5.0 stars **Reviewed by:** Luca M. | digital performance analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2018 **What do you like best about Nielsen Marketing Cloud?** The possibility to easily upload costs makes our budgeting process fast and reliable. VIQ is userfriendly, really easy to use so the learning curve of the platform is fast. **What do you dislike about Nielsen Marketing Cloud?** I would like to have an automatic "check" of data imported from Sizmek Adserver. Metrics such as conversions and impressions should match perfectly with the source of the import and it's hard sometimes to find the unmatching points by manually comparing VIQ report with Sizmek one . **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Thanks to VIQ we can upload budgets and we obtain a re-attribution of the conversions, this means a more significant CPL for our analysis. We can base the most part of our analysis on the true CPL and extract suggestions to drive our business decisions. ### 26. Media Planning **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2020 **What do you like best about Nielsen Marketing Cloud?** When I am planning and instinctually know what consumers are going to purchase, I rely on their real-time data to validate my assumptions and inform our media buys. **What do you dislike about Nielsen Marketing Cloud?** I dislike the pricing model and the contracts that are required for users. I would prefer a month-to-month contract option that would not lock us in. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We are quickly able to move from media planning and evaluation to go-to-market without using 4 and 5 different tools to understand our target audience. We realize that we were able to unify our media buying, our customer insights and generate savings by eliminating its predecessors. ### 27. Nielsen Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2019 **What do you like best about Nielsen Marketing Cloud?** Great software tool to use, Can analyse data easily once deciphered **What do you dislike about Nielsen Marketing Cloud?** Need to input multiple data points and can be clunky to decipher **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Makes it easier to target potential customers ### 28. Great tool!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2019 **What do you like best about Nielsen Marketing Cloud?** Being able to reach many people through one program. **What do you dislike about Nielsen Marketing Cloud?** I have no complaints about the program. It works well. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Limitations of sending info in small quantities. ### 29. Timely, but validating **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2018 **What do you like best about Nielsen Marketing Cloud?** I like being able to validate suspicions around what's driving efficient results within our media plans. We have internal debates around strategy so it's helpful to use the tool to tie back to the initial plan. **What do you dislike about Nielsen Marketing Cloud?** The amount of time and effort standing up the technology, integrations, maintenance, and developing reporting in a useful format for the client is quite large. It requires quite a bit of man power to stand up the technology, cost integrations, and making use of the report center in an efficient manner for the client. Tacking this on top of a full time job where someone is already stretched thin is challenging. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We are filling the gap of the previous last touch model by evaluating media plan performance with an MTA solution to determine efficiency across all types of goals. We have realized that our "awareness" initiatives continue to not play a big role in leading to an acquisition. We were originally under the impression that our awareness initiatives might feed our direct response initiatives in the conversion funnel, but most awareness lines are still not playing a role in the conversion path. ### 30. Great once it's up and running! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2018 **What do you like best about Nielsen Marketing Cloud?** VisualIQ has given us visibility on performance across all of our digital marketing channels. The tool is sophisticated and the data that it provides is unmatched. The tool has given us a lens, particularly on upper funnel tactics, that allows us to determine who our best partners are. **What do you dislike about Nielsen Marketing Cloud?** Getting the tool up and running with a large marketing mix is a bit of a beast. It takes time to work through the best way to set up the platform to sync with your ad server and there were bumps along the way. Also, not everything is automated. The majority of the data will come directly from your adserver into VisualIQ but there are exceptions, particularly with dynamic cost, which has to be manually uploaded into the system. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We now have the ability to determine performance across multiple channels using VIQ data which again is particularly helpful looking at upper funnel tactics that in a last touch model generally don't get a lot a credit. The tool has also helped us with media planning helping to determine optimal spend levels at a tactical level and across channels. ### 31. Great tool for analyzing audience data **Rating:** 4.0/5.0 stars **Reviewed by:** Shayna L. | Associate, Integrated Investment, Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2018 **What do you like best about Nielsen Marketing Cloud?** Each tab clearly outlines its intended goal and info boxes guide you in understanding audience insights **What do you dislike about Nielsen Marketing Cloud?** Some of the tabs don't load at times; Nielsen customer service has said that this is a result of the browser settings but it still is faulty occasionally **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** As an associate within a media agency, I use the DMP software to analyze audience segments and write more educated reports ### 32. Better measurement, better transparency **Rating:** 5.0/5.0 stars **Reviewed by:** Joella D. | Senior Media Marketing Manager, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about Nielsen Marketing Cloud?** The account management teams are very smart, and we've been able to solve some real "head scratchers." VIQ has been willing to develop new solutions and reports to help answer many of our business challenges, and we feel they are a true partner. **What do you dislike about Nielsen Marketing Cloud?** The dashboard could be better, but I still get the gist of what I need. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We have been able to re-balance our budgets away from just bottom of the funnel into building the width of our funnel by understanding up-stream impact. We were able to identify substantial savings from places where we were over-invested based on a last touch world. ### 33. Good enough **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2018 **What do you like best about Nielsen Marketing Cloud?** It’s probably the closest thing we’ll have to getting this data. With the data you can clearly see which products are selling and where. It helps to have one place to see data from almost all customers. **What do you dislike about Nielsen Marketing Cloud?** Nielsen is just a bit out dated in its organization of the data. It’s hard to get the data in the order your need to analyze and some of the required check points don’t make sense for every data pull, thus increasing the time it takes to get what I want. At the end of the day though, you get the data you need. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We use Nielsen to see sales, distribution, and promotion data. It helps us to compare our success directly against competitors and our own product offerings. ### 34. Insightful MTA platform with good customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2018 **What do you like best about Nielsen Marketing Cloud?** The conversion attribution data that we can get from VIQ is priceless. They also have a very responsive and proactive support team. **What do you dislike about Nielsen Marketing Cloud?** The UI could be more user friendly and with any tool we wish there were more ways to split the data. For example by DMA or Device without the large undertaking on our end of setting-up separate campaigns. While the sales teams are responsive, it would be helpful if they knew more of the ins-and-out of the tool. A large amount of questions need to be answers by a support specialist. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Our business problem is to understand the true impact each channel has on the overall path to purchase and through VIQ we have been able to allocate dollars accordingly based on the true conversion performance. ### 35. Data Analytics for sales **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2018 **What do you like best about Nielsen Marketing Cloud?** I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs. **What do you dislike about Nielsen Marketing Cloud?** I wish there was more of a visualization piece. But other than that, it is still the best data analytics platform I have ever worked with. **Recommendations to others considering Nielsen Marketing Cloud:** Dig into as much as you can. You can always learn something new with it. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** I am solving discrepancies with products that aren't scanning $ sales in stores. The benefits of it is that we are able to drive our business and leverage different products thru the analysis we are able to get in Nielsen. ### 36. Mediocre Platform, more like a kludge attribution platform **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Paper & Forest Products | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Nielsen Marketing Cloud?** Nothing, we have been with Visual IQ for almost 6 months and we have not been able to use it appropriately due to data loading issues, unresponsive UI and inaccurate attribution. **What do you dislike about Nielsen Marketing Cloud?** - Customer Success (more like Failure) team is very unhelpful. - Data is sometimes 2-3 days behind, making it impossible to optimize marketing campaign the following day. - Support team keeps changing the back end without informing clients. - Tracking pixels are sometimes banned from some publishers. - They claim to have a direct integration with Facebook, which breaks all the time, so they have to re-upload paid social data, this usually happens very late. **Recommendations to others considering Nielsen Marketing Cloud:** STAY AWAY FROM VISUAL IQ, or Algorithmic attribution. It does NOT work. The best approach for attribution is INCREMENTAL Analysis. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Optimizing spend by marketing channels and using attribution data for planning/forecasting. **Official Response from Ginna Hall:** > Thank you for taking the time to review our platform. We'd like to learn more about the specifics of your engagement and how we can help. Over the past ten years, many companies have gotten great results from our platform and we’d like to make that the case for you as well. If you could reach out to Manoj Mathew at manoj.mathew@nielsen.com we would greatly appreciate it! ### 37. Visual IQ **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2018 **What do you like best about Nielsen Marketing Cloud?** Native implementation with Facebook. Not only does it save time, but it makes a major part of our social implementation turn-key. **What do you dislike about Nielsen Marketing Cloud?** I wish there was a cleaner way to connect to Twitter. Excited about the Pinterest beta, but would like to see Twitter implemented if possible. Obviously, it's difficult to partner with a client, so it's a minor grief at best. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We can finally tell the full story for social and are now completely restructuring our social campaigns. Before our client was stuck utilizing last touch attribution which told a completely unfair story against paid search and display. The client understood social was better than reported, but it's difficult to show complete faith when the hard numbers disagree. ### 38. Great platform! **Rating:** 4.5/5.0 stars **Reviewed by:** muhammad siddique k. | Fellow, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** September 14, 2018 **What do you like best about Nielsen Marketing Cloud?** The AD intel section works great for me as we can play with he information according to our needs and also the data can be sent back! **What do you dislike about Nielsen Marketing Cloud?** sometimes the turn around time is not as expected and it can be somewhat more user friendly. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** competitors data can be reviewed and tracked. ### 39. Highly Recommend **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan C. | Marketing Analytics and Measurement, Music, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2018 **What do you like best about Nielsen Marketing Cloud?** I am particularly impressed with ViQ's account management, which has been supportive since the onset of the relationship. **What do you dislike about Nielsen Marketing Cloud?** I wish that ViQ had supporting documentation in the set-up and implementation phase. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** My company has a better understanding of how to deploy our portfolio of marketing investment across channels, tactics and audiences. ViQ does exactly what it sets out to do -- it assists my company as it seeks to quantify the return on investment from Marketing. ### 40. Timely with few initial benefits **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2018 **What do you like best about Nielsen Marketing Cloud?** I appreciate the affirmation of the way we have decided to invest our dollars. We are not seeing a huge difference in performance from the last touch data. If it stinks in last touch, well then it stinks it VIQ as well. It is showing us that we have spend our money the right way. **What do you dislike about Nielsen Marketing Cloud?** The time and attention. The reporting center is clunky and slow. You have to readjust the cross-attribution view every time, so you can never quickly pull data. In addition, IQ Sage was not the product we envisioned. We thought that it would be more of a predictive tool to help plan future campaigns. It does not spit out easy results. It is another layer of analyzing that is not useful for media planners that don't spend their days in heavy data. **Recommendations to others considering Nielsen Marketing Cloud:** Have a dedicated team to get the tool setup and then to monitor once live. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We are solving cross attribution between three channels. We have not gotten the chance to use this between channels, but we have used it within each channel to cut down on frequency caps, eliminate partners, and cut down on keywords. ### 41. One of the best MTA tools used **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2018 **What do you like best about Nielsen Marketing Cloud?** Ability to elaborate tons of data from adserver and the visibility on performance across all of digital marketing channels. This helps a lot our decisions on budget allocation and campigns optimization. **What do you dislike about Nielsen Marketing Cloud?** Initial set up of the tool a little bit tricky. Sometimes there are some lacks on data received from our adserver but the VIQ support team is ready to help. Unfortunately not everything is automated (e.g. programmatic/dynamic costs) and we had to study a workaround to upload some data manually. Feature that sends re-attributed conversions to DSPs worked not properly during last year. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** It optimizes costs and budget allocation. Saves time and improve ROI. ### 42. Marketing Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2018 **What do you like best about Nielsen Marketing Cloud?** We can easily manage and see all of your customers/vendors on one data platform **What do you dislike about Nielsen Marketing Cloud?** A little outdated. Needs a user interface update, but still gets the job done **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Keep track of all customers/vendors, allowing us to see our needs and find new customers/vendors as needed. ### 43. Nielson DMP **Rating:** 2.5/5.0 stars **Reviewed by:** Matthew G. | Specialized Recreation and Inclusion Services, Government Administration, Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2018 **What do you like best about Nielsen Marketing Cloud?** Nielson DMP serves a great and unique purpose. **What do you dislike about Nielsen Marketing Cloud?** I’m not going to say that it is the easiest to use. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance. ### 44. Good Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Star G. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2018 **What do you like best about Nielsen Marketing Cloud?** The absolute ease of use and ability to act on new marketing trends **What do you dislike about Nielsen Marketing Cloud?** Nothing. It is very user friendly. I guess that cost would be the only issue. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** That we can act quickly on marketing trends ### 45. Great model but needs more support on timely education and ongoing customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2018 **What do you like best about Nielsen Marketing Cloud?** The algorithm and expansive partnership with major publishers. **What do you dislike about Nielsen Marketing Cloud?** Delayed support from tech team potentially due to timezone differences. Outdated UI that requires constant refresh to get to latest data output **Recommendations to others considering Nielsen Marketing Cloud:** due to complexity of the integration, do have dedicated analytics and engineering resource to make sure the initial integration as well as ongoing maintenance meet constantly changing marketing needs. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** How does online media impact my offline transactions? Without a running MMM model, the offline attribution integration is able to provide a baseline return of marketing investment for offline performance. ### 46. Top class MTA provider **Rating:** 5.0/5.0 stars **Reviewed by:** Paul M. | User Acquisition Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2018 **What do you like best about Nielsen Marketing Cloud?** Great insights into what is and also what isn’t driving performance. The fact that you can drill down to the most granular level is also a key benefit. **What do you dislike about Nielsen Marketing Cloud?** My only criticism is the interface can occasionally be slightly sluggish. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** Helping us to allocate spend at the correct level within the marketing funnel. ### 47. Visual IQ Review **Rating:** 4.0/5.0 stars **Reviewed by:** Dan H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2018 **What do you like best about Nielsen Marketing Cloud?** The hands-on help from the Visual IQ implementation and account team. **What do you dislike about Nielsen Marketing Cloud?** The process for updating changes discovered in the Visual IQ platform. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We are trying to solve multi-touch attribution for our client. Taking into account paid and non-paid channels to determine the most efficient ways to drive conversions. Determining how channels work together throughout multiple touchpoints of the consumer journey has allowed us to analyze where our investment is best spent. ### 48. Great way to keep track of client activity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2018 **What do you like best about Nielsen Marketing Cloud?** All of the information you need is in one area, instead of using multiple programs. **What do you dislike about Nielsen Marketing Cloud?** It can be a little confusing st first, until you familiarize yourself with it. **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** What customer base we are reaching, and what bases we are missing and need to reach. ### 49. Still not working a year into the contract **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2018 **What do you like best about Nielsen Marketing Cloud?** There is nothing great yet as we still don’t have the platform working. **What do you dislike about Nielsen Marketing Cloud?** We were sold in on its ease of use.....Not a simple tool. Requires a very heavy touch approach. Constant missed milestones. Worst vendor implementation I have ever been a part of. **Recommendations to others considering Nielsen Marketing Cloud:** I would put a payment clause in that you only start paying for the tool ONCE it is live or if the project go live date is delayed by X months that monthly payments stop. Read the other reviews as they are saying the same thing I am **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** We would like to solve attribution. But do not know what we can solve. No benefits realised.... just huge headaches **Official Response from Ginna Hall:** > Thank you for taking the time to review our platform. We'd like to learn more about your specific situation and how we can make your experience a more positive one. Could you find the time to connect with our Director of Customer Success Wendy McClintock at wendy.mcclintock@nielsen.com at your earliest convenience? We would greatly appreciate it. We look forward to speaking with you. ### 50. feedback on Visual IQ **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2018 **What do you like best about Nielsen Marketing Cloud?** - User Experience - Flexibiliy in the integration with other platforms - Possibility to plan customised scenarios for the future **What do you dislike about Nielsen Marketing Cloud?** - Sometimes the platform is quite slow - Daily Refresh sometimes does not get updated automatically - The path to conversion interface is not customisable (filters such as: brand, publisher,...) **What problems is Nielsen Marketing Cloud solving and how is that benefiting you?** - Collecting data from different sources in one platform - Reattribution of the conversions accordingly to the path to conversion of each user ## Nielsen Marketing Cloud Discussions - [How do I gain access to Nielsen data?](https://www.g2.com/discussions/how-do-i-gain-access-to-nielsen-data) - [What is Nielsen data analytics?](https://www.g2.com/discussions/what-is-nielsen-data-analytics) - [What does Nielsen do and how can it be helpful to marketers?](https://www.g2.com/discussions/what-does-nielsen-do-and-how-can-it-be-helpful-to-marketers) - [What is Nielsen software?](https://www.g2.com/discussions/what-is-nielsen-software) - [How do we implement modeling in a way that produces insights to help media planners?](https://www.g2.com/discussions/23935-how-do-we-implement-modeling-in-a-way-that-produces-insights-to-help-media-planners) - 1 upvote - [View Nielsen Marketing Cloud pricing details and edition comparison](https://www.g2.com/products/nielsen-marketing-cloud/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-25+03%3A12%3A53+-0500&secure%5Bsession_id%5D=2da16284-e527-447b-8a4b-eb1397e97364&secure%5Btoken%5D=8ac911fa0bd4175966c61f9c9bee93d7f4e73b4cdf96cb2d22e0f9d3129954dd&format=llm_user) ## Nielsen Marketing Cloud Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Data Preparation** - Connectors - Data Governance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Generative AI** - AI Text Generation - AI Text Summarization **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs ## Top Nielsen Marketing Cloud Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,093 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Looker](https://www.g2.com/products/looker/reviews) - 4.4/5.0 (1,577 reviews)