Compare ActiveCampaign and Klaviyo 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (82.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(13,780)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,067)4.6 out of 5
Market Segments
Small-Business (82.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in building and personalizing emails with a score of 8.8, while Klaviyo shines even brighter with a score of 9.0, indicating a more robust feature set for email customization.
- Reviewers mention that Klaviyo offers superior A/B testing capabilities, scoring 8.7 compared to ActiveCampaign's 7.9, which allows users to optimize their campaigns more effectively.
- G2 users highlight that ActiveCampaign's automated email responses are on par with Klaviyo, both scoring 8.9, showcasing their strengths in maintaining customer engagement through automation.
- Users on G2 report that Klaviyo has a more user-friendly email deliverability management feature, scoring 8.9 compared to ActiveCampaign's 8.6, which is crucial for ensuring emails reach their intended audience.
- Reviewers say that ActiveCampaign's CRM integration is rated at 8.1, while Klaviyo's integration is slightly better at 8.5, indicating that Klaviyo may provide a more seamless experience for users looking to connect their CRM systems.
- Users report that Klaviyo's mobile optimization features are superior, scoring 8.7 compared to ActiveCampaign's 8.2, which is essential for businesses targeting mobile users effectively.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Klaviyo
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.8
10,326
9.1
803
Ease of Use
8.2
10,426
8.7
807
Ease of Setup
8.1
6,362
8.6
462
Ease of Admin
8.4
5,946
8.9
447
Quality of Support
8.6
9,590
8.4
765
Has the product been a good partner in doing business?
8.8
5,813
9.0
449
Product Direction (% positive)
8.3
9,732
9.0
752
Features by Category
Sales Force Automation
8.3
1834
|
Verified
Not enough data
7.1
773
Not enough data
8.0
1509
|
Verified
Not enough data
7.8
1431
|
Verified
Not enough data
7.1
986
|
Verified
Not enough data
7.7
1191
|
Verified
Not enough data
7.1
977
|
Verified
Not enough data
7.0
915
|
Verified
Not enough data
7.5
1055
|
Verified
Not enough data
Marketing Automation
9.0
2039
|
Verified
Not enough data
8.8
1934
|
Verified
Not enough data
8.5
1894
|
Verified
Not enough data
8.0
1230
|
Verified
Not enough data
Customer Support
7.7
1227
|
Verified
Not enough data
7.8
1389
|
Verified
Not enough data
8.1
1524
|
Verified
Not enough data
7.1
1100
|
Verified
Not enough data
7.6
1216
|
Verified
Not enough data
Reporting & Analytics
7.8
1717
|
Verified
Not enough data
8.0
1915
|
Verified
Not enough data
7.2
1076
|
Verified
Not enough data
Mobile & Social
7.4
1017
|
Verified
Not enough data
7.4
1117
|
Verified
Not enough data
7.2
1168
|
Verified
Not enough data
Platform
7.9
1661
|
Verified
Not enough data
8.1
1609
|
Verified
Not enough data
8.2
1718
|
Verified
Not enough data
7.4
1153
|
Verified
Not enough data
7.1
1057
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1783
|
Verified
Not enough data
7.5
1183
|
Verified
Not enough data
Integration
8.2
1667
|
Verified
Not enough data
8.1
1677
|
Verified
Not enough data
7.9
1388
|
Verified
Not enough data
Generative AI
6.1
469
Not enough data
Email Marketing
8.8
5959
|
Verified
9.0
463
|
Verified
8.9
5782
|
Verified
9.2
456
|
Verified
8.6
5642
|
Verified
8.9
444
|
Verified
8.9
5254
|
Verified
8.9
406
|
Verified
Online Marketing
7.4
3917
|
Verified
7.8
324
|
Verified
8.0
3627
|
Verified
8.3
352
|
Verified
7.9
3086
|
Verified
8.7
376
|
Verified
8.2
4420
|
Verified
8.7
393
7.9
3040
|
Verified
8.2
203
Lead Management
8.3
3910
|
Verified
8.5
295
8.1
3524
|
Verified
8.4
225
8.6
4632
|
Verified
9.0
413
|
Verified
8.0
3060
|
Verified
7.8
174
8.6
3904
|
Verified
8.5
306
|
Verified
8.1
3556
|
Verified
8.6
350
|
Verified
8.3
3369
|
Verified
8.4
289
|
Verified
8.1
3143
|
Verified
8.3
237
|
Verified
Campaign Management
8.1
3067
|
Verified
8.7
303
|
Verified
7.9
2687
|
Verified
8.0
156
7.3
2236
8.2
246
|
Verified
6.9
1938
|
Verified
7.7
156
Social
7.0
1927
|
Verified
Feature Not Available
7.4
2286
|
Verified
7.8
152
7.4
2158
|
Verified
7.8
147
7.3
2052
|
Verified
7.5
142
7.1
2012
|
Verified
7.9
218
|
Verified
Reporting & Analytics
8.2
4755
|
Verified
8.6
421
|
Verified
7.7
3186
|
Verified
8.3
372
|
Verified
7.3
2524
|
Verified
8.4
383
|
Verified
7.2
2331
|
Verified
8.5
393
|
Verified
7.0
2053
|
Verified
7.6
159
Platform
8.0
3240
|
Verified
8.6
273
|
Verified
8.2
3028
|
Verified
8.7
254
|
Verified
8.4
3235
|
Verified
8.9
263
|
Verified
7.6
1957
|
Verified
8.4
162
|
Verified
7.1
1691
|
Verified
7.9
149
|
Verified
8.4
3247
|
Verified
8.9
267
|
Verified
7.6
1991
|
Verified
8.0
115
Integration
8.2
3276
|
Verified
8.5
266
|
Verified
8.3
3180
|
Verified
8.6
259
|
Verified
7.9
2668
|
Verified
8.5
211
|
Verified
Messenger
7.5
1012
Not enough data
6.1
864
Not enough data
6.7
894
Not enough data
7.0
937
Not enough data
Channels
6.6
880
Not enough data
7.4
1060
Not enough data
6.0
809
Not enough data
5.5
728
Not enough data
6.1
735
Not enough data
Customers
7.7
1120
Not enough data
7.4
1048
Not enough data
7.7
1181
Not enough data
7.7
1123
Not enough data
7.3
1075
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
509
Not enough data
8.7
683
Not enough data
6.3
409
Not enough data
6.7
433
Not enough data
7.6
538
Not enough data
6.9
452
Not enough data
6.9
424
Not enough data
Repeatability and Reportability
7.5
525
Not enough data
7.5
523
Not enough data
7.5
491
Not enough data
6.7
424
Not enough data
6.0
382
Not enough data
AI and Automation
7.3
468
Not enough data
7.3
471
Not enough data
7.3
474
Not enough data
6.7
409
Not enough data
6.5
388
Not enough data
Generative AI
6.2
326
Not enough data
Visitor Behavior
7.6
377
Not enough data
7.9
367
Not enough data
7.2
325
Not enough data
Templates
7.3
379
Not enough data
8.0
407
Not enough data
7.8
380
Not enough data
Personalization
7.6
368
Not enough data
7.6
372
Not enough data
7.2
328
Not enough data
7.1
317
Not enough data
7.3
307
Not enough data
7.1
294
Not enough data
7.4
314
Not enough data
8.0
365
Not enough data
Multichannel
7.4
350
Not enough data
8.5
431
Not enough data
7.6
388
Not enough data
Administration
8.5
452
Not enough data
7.9
440
Not enough data
7.9
410
Not enough data
8.0
432
Not enough data
Templates
7.7
1785
8.6
392
|
Verified
6.3
1290
Feature Not Available
7.0
1390
8.4
314
|
Verified
7.6
1455
8.8
224
Edit
7.4
1519
8.4
320
|
Verified
8.0
1732
8.8
384
|
Verified
7.4
1431
8.3
301
|
Verified
Logistics
7.8
1591
8.7
389
|
Verified
7.0
1359
7.9
310
|
Verified
7.8
1552
8.8
366
|
Verified
7.8
1326
8.5
167
Generative AI
6.0
636
7.6
36
Feature Not Available
Feature Not Available
Text Messaging
7.3
134
8.7
119
6.6
115
8.1
83
7.4
129
8.8
115
|
Verified
7.5
119
8.4
98
|
Verified
7.1
107
8.7
108
|
Verified
Feature Not Available
8.6
90
8.1
145
8.8
113
|
Verified
6.9
120
8.7
36
SMS Platform
7.6
130
8.6
118
|
Verified
8.9
147
8.9
117
|
Verified
7.5
105
Feature Not Available
6.5
98
Feature Not Available
6.8
100
8.3
44
8.0
120
8.8
95
|
Verified
Data Sourcing
Not enough data
8.5
71
Not enough data
8.3
62
Not enough data
8.6
91
Not enough data
8.5
86
Intelligence
Not enough data
8.6
99
Not enough data
8.2
68
Not enough data
8.1
63
Design and Customization
7.7
179
Not enough data
7.6
174
Not enough data
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
Not enough data
8.3
157
Not enough data
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
Not enough data
7.0
93
Not enough data
8.1
109
Not enough data
7.4
121
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
194
Not enough data
7.1
185
Not enough data
6.8
177
Not enough data
6.9
175
Not enough data
6.3
162
Not enough data
7.1
176
Not enough data
Marketing
7.1
185
Not enough data
7.2
181
Not enough data
7.3
198
Not enough data
7.9
234
Not enough data
Reporting
7.5
268
Not enough data
7.3
250
Not enough data
7.1
235
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8(won by default)
176
Not enough data
Social Functionality
7.9(won by default)
265
Not enough data
Campaign Management
8.3(won by default)
313
Not enough data
8.3(won by default)
286
Not enough data
8.1(won by default)
271
Not enough data
7.8(won by default)
250
Not enough data
7.9(won by default)
239
Not enough data
8.2(won by default)
231
Not enough data
8.1(won by default)
224
Not enough data
7.8(won by default)
206
Not enough data
7.6(won by default)
200
Not enough data
7.9(won by default)
232
Not enough data
7.8(won by default)
207
Not enough data
7.7(won by default)
188
Not enough data
7.7(won by default)
191
Not enough data
Targeting
8.3(won by default)
261
Not enough data
8.3(won by default)
250
Not enough data
7.8(won by default)
224
Not enough data
8.0(won by default)
218
Not enough data
Platform
8.1(won by default)
278
Not enough data
7.9(won by default)
257
Not enough data
8.5(won by default)
270
Not enough data
8.5(won by default)
305
Not enough data
8.4(won by default)
240
Not enough data
8.3(won by default)
272
Not enough data
8.6(won by default)
267
Not enough data
8.1(won by default)
211
Not enough data
8.1(won by default)
258
Not enough data
Page Customization
8.2
535
Not enough data
7.9
560
Not enough data
7.8
478
Not enough data
7.5
501
Not enough data
Page Optimization
7.7
375
Not enough data
7.8
480
Not enough data
7.5
422
Not enough data
7.2
363
Not enough data
Integrations
7.5
356
Not enough data
8.5
493
Not enough data
8.2
464
Not enough data
Generative AI
Feature Not Available
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Customization
8.0
554
Not enough data
7.6
453
Not enough data
6.8
364
Not enough data
7.4
548
Not enough data
Additional Functionality
7.9
564
Not enough data
5.7
325
Not enough data
7.4
428
Not enough data
6.2
338
Not enough data
7.1
412
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
242
Not enough data
7.9
270
Not enough data
7.8
229
Not enough data
7.9
266
Not enough data
8.2
290
Not enough data
Predictive Analytics
8.1
255
Not enough data
7.9
238
Not enough data
7.4
202
Not enough data
7.4
228
Not enough data
Sales Management
8.2
275
Not enough data
7.8
140
Not enough data
8.1
264
Not enough data
8.4
308
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Klaviyo are categorized as Pop-Up Builder, SMS Marketing, Email Template Builder, Conversational Marketing, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, E-Commerce Personalization, Sales Engagement, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, CRM, and Salesforce AppExchange Apps
Klaviyo is categorized as Personalization, Customer Data Platform (CDP), Review Management, Customer Journey Analytics, Marketing Analytics, and Email Deliverability
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Retail
19.1%
Apparel & Fashion
13.0%
Marketing and Advertising
12.4%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.6%
Other
35.9%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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