Best Proactive Customer Retention Platforms - Page 3

JL

Researched and written by Jeffrey Lin

Proactive customer retention software detects the risk indicators that lead to customer churn and escalation. Churn occurs when customers haven’t received quality support in their customer service experience, such as when their concerns have a slow resolution or are ignored. To proactively address concerns before escalation, this type of software uses natural language processing (NLP), natural language understanding (NLU), or natural language generation (NLG) technologies to recognize sentiments and content that indicate customer dissatisfaction. The dissatisfaction is quantified into a health score to indicate case urgency and severity. The company can administer immediate triage by routing the case to a qualified agent. Proactive customer service is the best defense against attrition.

These products are used by customer service and customer success teams to optimize response time and reduce the likelihood of customer churn. Reducing customer churn is one of the most cost-efficient ways for companies to accelerate growth. Proactive customer retention software will often integrate with contact center quality assurance software, customer success software, CRM software, and help desk software.

To qualify for inclusion in the Proactive Customer Retention category, a product must: