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The Top 20 Easiest To Use Paid Search Advertising Software

See the top Paid Search Advertising Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Adsbot

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.9

Ease of Use

Average: 8.5

9.6

Meets Requirements

Average: 8.6

9.5

Customer Segment Breakdown

Small Business

90%

Mid Market

Enterprise

TrueClicks

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.0

Ease of Use

Average: 8.5

8.8

Meets Requirements

Average: 8.6

8.8

Customer Segment Breakdown

Small Business

57%

Mid Market

31%

Enterprise

12%

Fluency

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.4

Ease of Use

Average: 8.5

7.6

Meets Requirements

Average: 8.6

8.9

Customer Segment Breakdown

Small Business

27%

Mid Market

58%

Enterprise

15%

MobileAction

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.5

8.8

Meets Requirements

Average: 8.6

8.5

Customer Segment Breakdown

Small Business

50%

Mid Market

41%

Enterprise

10%

Google Ads

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.4

Ease of Use

Average: 8.5

7.8

Meets Requirements

Average: 8.6

8.6

Customer Segment Breakdown

Small Business

61%

Mid Market

29%

Enterprise

10%

LocaliQ

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.7

Ease of Use

Average: 8.5

9.6

Meets Requirements

Average: 8.6

9.7

Customer Segment Breakdown

Small Business

72%

Mid Market

24%

Enterprise

ADYOUNEED

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.9

Ease of Use

Average: 8.5

9.2

Meets Requirements

Average: 8.6

8.6

Customer Segment Breakdown

Small Business

98%

Mid Market

Optmyzr

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.5

Ease of Use

Average: 8.5

8.6

Meets Requirements

Average: 8.6

9.5

Customer Segment Breakdown

Small Business

78%

Mid Market

18%

Enterprise

Opteo

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.5

8.9

Meets Requirements

Average: 8.6

8.6

Customer Segment Breakdown

Small Business

68%

Mid Market

27%

Enterprise

#10

AppTweak

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.5

8.5

Meets Requirements

Average: 8.6

8.8

Customer Segment Breakdown

Small Business

45%

Mid Market

33%

Enterprise

22%

#11

Marketing 360

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.1

Ease of Use

Average: 8.5

8.5

Meets Requirements

Average: 8.6

8.3

Customer Segment Breakdown

Small Business

77%

Mid Market

17%

Enterprise

#12

AdStage

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.9

Ease of Use

Average: 8.5

8.5

Meets Requirements

Average: 8.6

8.6

Customer Segment Breakdown

Small Business

51%

Mid Market

41%

Enterprise

#13

AdScale

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.7

Ease of Use

Average: 8.5

9.0

Meets Requirements

Average: 8.6

8.8

Customer Segment Breakdown

Small Business

39%

Mid Market

49%

Enterprise

12%

#14

Skai

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.2

Ease of Use

Average: 8.5

8.5

Meets Requirements

Average: 8.6

8.4

Customer Segment Breakdown

Small Business

25%

Mid Market

45%

Enterprise

30%

#15

AdEspresso by Hootsuite

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.5

9.2

Meets Requirements

Average: 8.6

9.3

Customer Segment Breakdown

Small Business

70%

Mid Market

20%

Enterprise

#16

Sidecar

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.0

Ease of Use

Average: 8.5

8.0

Meets Requirements

Average: 8.6

7.8

Customer Segment Breakdown

Small Business

68%

Mid Market

30%

Enterprise

#17

Google Marketing Platform

7.4

Overall Usability Score

7.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.2

Ease of Use

Average: 8.5

7.6

Meets Requirements

Average: 8.6

8.5

Customer Segment Breakdown

Small Business

24%

Mid Market

48%

Enterprise

28%

#18

Acquisio

7.3

Overall Usability Score

7.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.0

Ease of Use

Average: 8.5

7.1

Meets Requirements

Average: 8.6

8.1

Customer Segment Breakdown

Small Business

67%

Mid Market

28%

Enterprise

#19

Apple Search Ads

7.2

Overall Usability Score

7.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

6.9

Ease of Use

Average: 8.5

8.3

Meets Requirements

Average: 8.6

7.8

Customer Segment Breakdown

Small Business

61%

Mid Market

33%

Enterprise

#20

Marin Software

7.2

Overall Usability Score

7.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.8

Ease of Use

Average: 8.5

7.5

Meets Requirements

Average: 8.6

7.6

Customer Segment Breakdown

Small Business

25%

Mid Market

50%

Enterprise

25%