# The Top 20 Easiest To Use Paid Search Advertising Software See the top Paid Search Advertising Software products based on usability ratings. A product’s usability score is calculated by a[proprietary algorithm](https://sell.g2.com/g2-scoring-methodologies)that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences. [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=See+the+top+Paid+Search+Advertising+Software+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences&title=Easiest+To+Use+Paid+Search+Advertising+Software+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%3Ftab%3Deasiest_to_use) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Easiest+To+Use+Paid+Search+Advertising+Software+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%3Ftab%3Deasiest_to_use&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%3Ftab%3Deasiest_to_use) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Easiest+To+Use+Paid+Search+Advertising+Software+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%3Ftab%3Deasiest_to_use%0aSee+the+top+Paid+Search+Advertising+Software+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Easiest+To+Use+Paid+Search+Advertising+Software+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%3Ftab%3Deasiest_to_use%0aSee+the+top+Paid+Search+Advertising+Software+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") The Top 20 Easiest To Use Paid Search Advertising Software [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=See+the+top+Paid+Search+Advertising+Software+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences&title=Easiest+To+Use+Paid+Search+Advertising+Software+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%3Ftab%3Deasiest_to_use) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Easiest+To+Use+Paid+Search+Advertising+Software+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%3Ftab%3Deasiest_to_use&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%3Ftab%3Deasiest_to_use) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Easiest+To+Use+Paid+Search+Advertising+Software+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%3Ftab%3Deasiest_to_use%0aSee+the+top+Paid+Search+Advertising+Software+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Easiest+To+Use+Paid+Search+Advertising+Software+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%3Ftab%3Deasiest_to_use%0aSee+the+top+Paid+Search+Advertising+Software+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") [Collapse AllExpand All](#) Usability Score Compare [Expand/Collapse LocaliQ](#) #1 [![LocaliQ](https://images.g2crowd.com/uploads/product/hd_favicon/069083f4b8b3549c8478d32c6707cdd6/localiq.svg "LocaliQ")](/products/localiq/reviews) [LocaliQ](/products/localiq/reviews) 9.0 [Expand/Collapse LocaliQ](#) Overall Usability Score 9.0 Usability Score Breakdown Ease of Admin Average: 8.6 9.2 Ease of Use Average: 8.6 9.4 Meets Requirements Average: 8.6 9.4 Customer Segment Breakdown Small Business 71% Mid Market 24% Enterprise 4% [Expand/Collapse TrueClicks](#) #2 [![TrueClicks](https://images.g2crowd.com/uploads/product/hd_favicon/29dbf3c49b20410d7cdbbfb7b6bf467f/trueclicks-trueclicks.svg "TrueClicks")](/products/trueclicks-trueclicks/reviews) [TrueClicks](/products/trueclicks-trueclicks/reviews) 8.8 [Expand/Collapse TrueClicks](#) Overall Usability Score 8.8 Usability Score Breakdown Ease of Admin Average: 8.6 8.4 Ease of Use Average: 8.6 8.6 Meets Requirements Average: 8.6 8.8 Customer Segment Breakdown Small Business 57% Mid Market 32% Enterprise 11% [Expand/Collapse Opteo](#) #3 [![Opteo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d226317dbbe5bbf663ec88b964b0af79/opteo.jpg "Opteo")](/products/opteo/reviews) [Opteo](/products/opteo/reviews) 8.5 [Expand/Collapse Opteo](#) Overall Usability Score 8.5 Usability Score Breakdown Ease of Admin Average: 8.6 9.8 Ease of Use Average: 8.6 8.9 Meets Requirements Average: 8.6 9.4 Customer Segment Breakdown Small Business 68% Mid Market 27% Enterprise 5% [Expand/Collapse Optmyzr](#) #4 [![Optmyzr](https://images.g2crowd.com/uploads/product/hd_favicon/69f4f15ee880be3b33f5971fbbe21ac6/optmyzr.svg "Optmyzr")](/products/optmyzr/reviews) [Optmyzr](/products/optmyzr/reviews) 8.4 [Expand/Collapse Optmyzr](#) Overall Usability Score 8.4 Usability Score Breakdown Ease of Admin Average: 8.6 8.8 Ease of Use Average: 8.6 9.0 Meets Requirements Average: 8.6 9.1 Customer Segment Breakdown Small Business 78% Mid Market 19% Enterprise 4% [Expand/Collapse Adsbot](#) #5 [![Adsbot](https://images.g2crowd.com/uploads/product/hd_favicon/0bb41b5feca019247f7affbf26553bea/adsbot.svg "Adsbot")](/products/adsbot/reviews) [Adsbot](/products/adsbot/reviews) 8.3 [Expand/Collapse Adsbot](#) Overall Usability Score 8.3 Usability Score Breakdown Ease of Admin Average: 8.6 8.9 Ease of Use Average: 8.6 9.5 Meets Requirements Average: 8.6 9.3 Customer Segment Breakdown Small Business 91% Mid Market 7% Enterprise 2% [Expand/Collapse Google Ads](#) #6 [![Google Ads](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Google Ads")](/products/google-ads/reviews) [Google Ads](/products/google-ads/reviews) 8.3 [Expand/Collapse Google Ads](#) Overall Usability Score 8.3 Usability Score Breakdown Ease of Admin Average: 8.6 8.0 Ease of Use Average: 8.6 7.7 Meets Requirements Average: 8.6 8.4 Customer Segment Breakdown Small Business 61% Mid Market 29% Enterprise 10% [Expand/Collapse MobileAction](#) #7 [![MobileAction](https://images.g2crowd.com/uploads/product/hd_favicon/e7521712045913398baeac980f63dedd/mobileaction.svg "MobileAction")](/products/mobileaction/reviews) [MobileAction](/products/mobileaction/reviews) 8.3 [Expand/Collapse MobileAction](#) Overall Usability Score 8.3 Usability Score Breakdown Ease of Admin Average: 8.6 9.7 Ease of Use Average: 8.6 9.0 Meets Requirements Average: 8.6 8.7 Customer Segment Breakdown Small Business 47% Mid Market 41% Enterprise 12% [Expand/Collapse Fluency](#) #8 [![Fluency](https://images.g2crowd.com/uploads/product/hd_favicon/6d3d701c136395470b80808945371f32/fluency-fluency.svg "Fluency")](/products/fluency-fluency/reviews) [Fluency](/products/fluency-fluency/reviews) 8.2 [Expand/Collapse Fluency](#) Overall Usability Score 8.2 Usability Score Breakdown Ease of Admin Average: 8.6 8.0 Ease of Use Average: 8.6 7.5 Meets Requirements Average: 8.6 8.3 Customer Segment Breakdown Small Business 27% Mid Market 58% Enterprise 15% [Expand/Collapse SplitMetrics Acquire](#) #9 [![SplitMetrics Acquire](https://images.g2crowd.com/uploads/product/hd_favicon/8b85b76d01b2c1f9336086dc4c44a73e/splitmetrics-acquire.svg "SplitMetrics Acquire")](/products/splitmetrics-acquire/reviews) [SplitMetrics Acquire](/products/splitmetrics-acquire/reviews) 8.2 [Expand/Collapse SplitMetrics Acquire](#) Overall Usability Score 8.2 Usability Score Breakdown Ease of Admin Average: 8.6 8.4 Ease of Use Average: 8.6 9.0 Meets Requirements Average: 8.6 8.9 Customer Segment Breakdown Small Business 36% Mid Market 44% Enterprise 20% [Expand/Collapse Facebook for Business](#) #10 [![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business")](/products/facebook-for-business/reviews) [Facebook for Business](/products/facebook-for-business/reviews) 8.1 [Expand/Collapse Facebook for Business](#) Overall Usability Score 8.1 Usability Score Breakdown Ease of Admin Average: 8.6 7.9 Ease of Use Average: 8.6 8.5 Meets Requirements Average: 8.6 9.0 Customer Segment Breakdown Small Business 67% Mid Market 26% Enterprise 8% [Expand/Collapse ADYOUNEED](#) #11 [![ADYOUNEED](https://images.g2crowd.com/uploads/product/hd_favicon/48a3cc9b71cf489f2f3ace810deaddac/adyouneed.svg "ADYOUNEED")](/products/adyouneed/reviews) [ADYOUNEED](/products/adyouneed/reviews) 8.0 [Expand/Collapse ADYOUNEED](#) Overall Usability Score 8.0 Usability Score Breakdown Ease of Admin Average: 8.6 9.0 Ease of Use Average: 8.6 8.8 Meets Requirements Average: 8.6 9.1 Customer Segment Breakdown Small Business 97% Mid Market 3% [Expand/Collapse Marketing 360](#) #12 [![Marketing 360](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5af4b84415740acad2e0227755f07e3a/madwire-marketing-360.png "Marketing 360")](/products/madwire-marketing-360/reviews) [Marketing 360](/products/madwire-marketing-360/reviews) 7.9 [Expand/Collapse Marketing 360](#) Overall Usability Score 7.9 Usability Score Breakdown Ease of Admin Average: 8.6 9.0 Ease of Use Average: 8.6 8.4 Meets Requirements Average: 8.6 8.5 Customer Segment Breakdown Small Business 77% Mid Market 16% Enterprise 7% [Expand/Collapse AdStage](#) #13 [![AdStage](https://images.g2crowd.com/uploads/product/hd_favicon/defb3786a16942bf57614dc28618e2ac/adstage.svg "AdStage")](/products/adstage/reviews) [AdStage](/products/adstage/reviews) 7.8 [Expand/Collapse AdStage](#) Overall Usability Score 7.8 Usability Score Breakdown Ease of Admin Average: 8.6 8.9 Ease of Use Average: 8.6 8.5 Meets Requirements Average: 8.6 8.6 Customer Segment Breakdown Small Business 51% Mid Market 41% Enterprise 8% [Expand/Collapse AppTweak](#) #14 [![AppTweak](https://images.g2crowd.com/uploads/product/hd_favicon/99fb3b52b75b3b5071a9854954569be2/apptweak.svg "AppTweak")](/products/apptweak/reviews) [AppTweak](/products/apptweak/reviews) 7.8 [Expand/Collapse AppTweak](#) Overall Usability Score 7.8 Usability Score Breakdown Ease of Admin Average: 8.6 9.3 Ease of Use Average: 8.6 8.6 Meets Requirements Average: 8.6 8.6 Customer Segment Breakdown Small Business 42% Mid Market 35% Enterprise 23% [Expand/Collapse Vendasta AI Platform](#) #15 [![Vendasta AI Platform](https://images.g2crowd.com/uploads/product/hd_favicon/e7d9e1faf02dca42238e56a5f4b12b54/vendasta-ai-platform.svg "Vendasta AI Platform")](/products/vendasta-ai-platform/reviews) [Vendasta AI Platform](/products/vendasta-ai-platform/reviews) 7.7 [Expand/Collapse Vendasta AI Platform](#) Overall Usability Score 7.7 Usability Score Breakdown Ease of Admin Average: 8.6 7.9 Ease of Use Average: 8.6 8.5 Meets Requirements Average: 8.6 9.1 Customer Segment Breakdown Small Business 86% Mid Market 11% Enterprise 3% [Expand/Collapse Apple Search Ads](#) #16 [![Apple Search Ads](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_db7a2e001fef8ed04a98ab7017c37497/apple-search-ads.png "Apple Search Ads")](/products/apple-search-ads/reviews) [Apple Search Ads](/products/apple-search-ads/reviews) 7.4 [Expand/Collapse Apple Search Ads](#) Overall Usability Score 7.4 Usability Score Breakdown Ease of Admin Average: 8.6 8.0 Ease of Use Average: 8.6 9.2 Meets Requirements Average: 8.6 7.4 Customer Segment Breakdown Small Business 60% Mid Market 35% Enterprise 5% [Expand/Collapse AdScale](#) #17 [![AdScale](https://images.g2crowd.com/uploads/product/hd_favicon/af5e11bfc8fa375678ad885baf04c84d/adscale.svg "AdScale")](/products/adscale/reviews) [AdScale](/products/adscale/reviews) 7.4 [Expand/Collapse AdScale](#) Overall Usability Score 7.4 Usability Score Breakdown Ease of Admin Average: 8.6 8.7 Ease of Use Average: 8.6 9.1 Meets Requirements Average: 8.6 8.4 Customer Segment Breakdown Small Business 40% Mid Market 48% Enterprise 12% [Expand/Collapse Skai](#) #18 [![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai")](/products/skai/reviews) [Skai](/products/skai/reviews) 7.4 [Expand/Collapse Skai](#) Overall Usability Score 7.4 Usability Score Breakdown Ease of Admin Average: 8.6 7.8 Ease of Use Average: 8.6 7.9 Meets Requirements Average: 8.6 7.9 Customer Segment Breakdown Small Business 25% Mid Market 44% Enterprise 30% [Expand/Collapse Bing Ads](#) #19 [![Bing Ads](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_1d1960fd811fe494921104cc4622adf8/bing-ads.png "Bing Ads")](/products/bing-ads/reviews) [Bing Ads](/products/bing-ads/reviews) 7.2 [Expand/Collapse Bing Ads](#) Overall Usability Score 7.2 Usability Score Breakdown Ease of Admin Average: 8.6 8.1 Ease of Use Average: 8.6 8.1 Meets Requirements Average: 8.6 7.9 Customer Segment Breakdown Small Business 52% Mid Market 32% Enterprise 16% [Expand/Collapse Google Marketing Platform](#) #20 [![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")](/products/google-marketing-platform/reviews) [Google Marketing Platform](/products/google-marketing-platform/reviews) 7.0 [Expand/Collapse Google Marketing Platform](#) Overall Usability Score 7.0 Usability Score Breakdown Ease of Admin Average: 8.6 8.2 Ease of Use Average: 8.6 7.5 Meets Requirements Average: 8.6 7.7 Customer Segment Breakdown Small Business 26% Mid Market 47% Enterprise 27%