Apple Search Ads

By Apple

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4.2 out of 5 stars

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Apple Search Ads Reviews & Product Details

Apple Search Ads Integrations

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Apple Search Ads Reviews (20)

Reviews

Apple Search Ads Reviews (20)

4.2
20 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the platform for its ease of use and effective targeting options, making it straightforward to create campaigns and track performance. Many appreciate the clear dashboard and the ability to optimize bids over time, although some note that the platform has limited features compared to competitors.
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Mallikarjuna M.
MM
Growth Manager
Mid-Market (51-1000 emp.)
"High intent search ads tool"
What do you like best about Apple Search Ads?

Allows to target users with high intent via search Review collected by and hosted on G2.com.

What do you dislike about Apple Search Ads?

The targeting options aren’t good; they feel subpar. The keyword research tool is basically of no use, and overall it feels like I’m shooting in the dark without any proper analytics. Review collected by and hosted on G2.com.

Mithun M.
MM
Tech Analyst
Small-Business (50 or fewer emp.)
"good platform"
What do you like best about Apple Search Ads?

Reliability to learn and then apply it in work Review collected by and hosted on G2.com.

What do you dislike about Apple Search Ads?

inwould recommend some interaction along with specialists Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
EI
Mid-Market (51-1000 emp.)
"A nice tool for advertising your app in apple"
What do you like best about Apple Search Ads?

We are using Apple Search Ads to advertise both our internal apps and our clients' apps. The tool allows you to create campaigns and ads in a simple and easy way. It also supports server-to-server integrations and has good reporting systems. Review collected by and hosted on G2.com.

What do you dislike about Apple Search Ads?

The system, comparable to other advertising platforms, has limited features. It's also less user-friendly than other platforms and has a steep learning curve. Also, being a monopoly in this search the pricing is too expensive compared to the reach. Review collected by and hosted on G2.com.

Manish C.
MC
Senior Digital Media Manager
Enterprise (> 1000 emp.)
"ios users targeting through SKAI"
What do you like best about Apple Search Ads?

Signals through SKAI is one of the best way to target through ASA on app store. Review collected by and hosted on G2.com.

What do you dislike about Apple Search Ads?

Unfortunately, it does not provide lower funnel data. Only installs data does not suffice the actual numbers of lower funnel KPI Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Small-Business (50 or fewer emp.)
"Apple Search Ads App Install campaign"
What do you like best about Apple Search Ads?

ASA is pretty easy to use and navigate, there is no need of image or video assets as the creatives can be automatically pulled from the app listing Review collected by and hosted on G2.com.

What do you dislike about Apple Search Ads?

Confusing match types

Absence of bidding strategie

Lack of in-app conversion imports

Limited functionality compared to Google's App campaigns Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"Effective iOS User Acquisition"
What do you like best about Apple Search Ads?

Apple Search Ads Advanced could be very targeted - you can bid keywords and optimize over time

Apple is releasing more placements over time, which could be interesting to explore Review collected by and hosted on G2.com.

What do you dislike about Apple Search Ads?

Compared with other UA channels (like Google Ads, Facebook, etc.), the cost of install is more expensive. Also, you need to integrate their Apple Ads Attribution API to see more deep analysis Review collected by and hosted on G2.com.

Mina S.
MS
Search Specialist
Mid-Market (51-1000 emp.)
"Cool platform to use"
What do you like best about Apple Search Ads?

You can advertise your iOS apps on this platform. It is easy to use and you can get good insight. Review collected by and hosted on G2.com.

What do you dislike about Apple Search Ads?

The budget allocation is a bit challenging and unclear Review collected by and hosted on G2.com.

Johar A.
JA
Senior Digital Ads Executive
Mid-Market (51-1000 emp.)
"Apple Search Ads Review"
What do you like best about Apple Search Ads?

It's a very cost-effective platform to get IOS App installs and has a very simple user interface. It directly tracks the app installed since it's a native apple platform. Review collected by and hosted on G2.com.

What do you dislike about Apple Search Ads?

There are not too many campaign objectives and campaign types. Also, some campaign objectives become very expensive sometimes. The reporting is also very basic and should be more advanced. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Small-Business (50 or fewer emp.)
"Apple Search Ads is the essential app marketing method"
What do you like best about Apple Search Ads?

The dashboard shows KPI clearly. And setting up advanced keyword targeting was pretty easy. And the auto-optimization based on the bidding price is pretty strong. And the app installation quality seems pretty good. Uninstall ratio is pretty stable. Review collected by and hosted on G2.com.

What do you dislike about Apple Search Ads?

Overall bidding price pretty high compared to Google Ads. In the App Store Apple Connect, they don't show install source as Apple Search Ads so I feel like there is some grey area. They don't allow creating ad creatives and targeting is quite limited. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Quality traffic- high CPI's"
What do you like best about Apple Search Ads?

the ability to track the activity over the iOS 14 restriction and he generate great performance Review collected by and hosted on G2.com.

What do you dislike about Apple Search Ads?

not an easy to use platform with almost no optimization tools to use Review collected by and hosted on G2.com.

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GU
Guest User
Last activity about 1 month ago

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Apple Search Ads Comparisons
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Apple Search Ads Features
Paid Keyword Optimization
Bid Rules
Ad Creation and Editing
Ad and Conversion Tracking
Attribution
Reports
User, Role, and Access Management
Performance and Reliability
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Apple Search Ads