# Skai Reviews **Vendor:** Skai **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.0/5.0 **Total Reviews:** 297 ## About Skai Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations. ## Skai Pros & Cons **What users like:** - Users appreciate the **ease of use** of Skai, benefiting from its intuitive interface and helpful customer service. (3 reviews) - Users appreciate the **fast and reliable automation** in Skai, enhancing efficiency in bidding and account management. (2 reviews) - Users appreciate the **responsive customer support** of Skai, which enhances their overall experience and efficiency. (2 reviews) - Users value the **speed and reliability** of Skai's Ad Management for effective bidding and insights. (1 reviews) - Users commend the **speed and reliability** of Skai's analytics for effortless account management and actionable insights. (1 reviews) - Campaign Management (1 reviews) - Competitor Analysis (1 reviews) - Data Insights (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) **What users dislike:** - Users find the **poor reporting** in Skai frustrating, especially regarding shopping campaigns and unclear error notifications. (2 reviews) - Users find **ad issues** in Skai, particularly with shopping reporting and PMAX adjustments, affecting campaign management. (1 reviews) - Users find **adjustment difficulty** in managing shopping reports and PMAX campaigns, hindering effective updates and performance tracking. (1 reviews) - Users find **campaign management lacking** , especially for shopping reporting and keeping up with campaign changes. (1 reviews) - Users feel there are **campaign management issues** with Skai, particularly with shopping reporting and PMAX adjustments. (1 reviews) - Complex Reporting (1 reviews) - Data Inaccuracy (1 reviews) - Error Management (1 reviews) - Poor Analytics (1 reviews) - Unclear Communication (1 reviews) ## Skai Reviews ### 1. Actionable digital-shelf visibility and Amazon depth; it flags what to fix and shows impact on ROAS **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2025 **What do you like best about Skai?** What I like best about Skai is the way it brings search, social, and retail media together into a single platform, giving a consistent view of performance and allowing us to manage campaigns more efficiently across channels. The automation and optimisation tools save time on execution, while the reporting makes it easier to demonstrate ROI and compare investment impact side by side. **What do you dislike about Skai?** Skai’s main drawback for us is that, beyond search/social, the retail-media coverage feels uneven: data can lag, feature parity varies by retailer (notably around Amazon DSP and newer formats), and some automations are a bit of a black box. The UI is powerful but heavy to configure—budget groups, reporting and rules need careful setup to avoid noisy alerts or duplicated logic. And because cross-channel views lean on platform-reported metrics, proving incrementality and reallocating spend with confidence still requires offline analysis, which slows decision-making. **What problems is Skai solving and how is that benefiting you?** Skai helps by unifying fragmented retail and media data, automating optimisation, and giving clear performance insights. This saves time, improves efficiency, and ensures our investments are delivering stronger returns. ### 2. Experienced User for 2 Years **Rating:** 4.5/5.0 stars **Reviewed by:** Taylor E. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2024 **What do you like best about Skai?** I like the new tools that make my job easier. I regularly use automated actions, portfolios, and competitor ingishts. I keep in contact with rep to learn more about the platform and how I can make my job easier. **What do you dislike about Skai?** Nothing comes to mind. SKAI tries to continuously improve and welcome feedback on how they can improve. **What problems is Skai solving and how is that benefiting you?** I utilize SKAI's portfolio's to optimize my campaigns. This saves me more time for other responsibilities. ### 3. Easy To Use and Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Skai?** Skai's UI is very intuitive and I love the customer service we receive. Skai is continually making updates and shifting to keep current with the changing digital landscape. **What do you dislike about Skai?** Would love more information when a report fails. Sometimes I just get "Failed". **What problems is Skai solving and how is that benefiting you?** Combines Google and Microsoft campaigns for ease of changing campaigns, budgeting, changing ad copy. I am more productive using Skai than using Google and Microsoft separately. Activating campaigns and making changes is very easy using Skai's bulk features. ### 4. Excellent Platform and Nibble, Agile Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Skai?** It is very fast and reliable for adjusting bidding, finding actionable insights and managing accounts with ease **What do you dislike about Skai?** Could be better for shopping reporting/PMAX adjsustments/keeping up to date with shopping related campaign changes. **What problems is Skai solving and how is that benefiting you?** Bidding in multiple engines at once. ### 5. Just Scratching the Surface of Skai's Potential **Rating:** 4.5/5.0 stars **Reviewed by:** Bret B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2023 **What do you like best about Skai?** Skai has simplified our budget management workflows almost to the point of 'set and forget' on all but the most complex accounts. We've seen increased efficiency in budget management and lift in precision of flight pacing and targets. **What do you dislike about Skai?** The learning curve for certain modules and ease of migration of existing framework implementation. E.g. I'm a GAds script heavy user and while the bulk translate well to Skai's "Filtered View + Action" automation model, i just need more time to create all said views and actions. This ultimately boils down to me not dedicating more time to making the most of what Skai offers. A Skai View Library or even user marketplace would be awesome. **What problems is Skai solving and how is that benefiting you?** Campaign pacing. Conversion metric based optimisation at a keyword bid level. Skai aligns well with our manual CPC based approach to paid ads and helped shorten the learning phase for our accounts and reach CPA/ROAS targets faster ### 6. The best integrated cross-channel platform to manage the advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Lucia F. | Paid Search Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2023 **What do you like best about Skai?** It allows for the integration of all advertising activity data across retail, social and search channels, in order to manage spend more efficiently. Its ability to create automatic rules to optimise results, perform audits, configure highly visual dashboards for tracking, etc. Especially for Amazon campaigns, it allows us to view and report all historical data from the campaign view, and optimise between different accounts with the same objective, unlike the AMS platform itself. In addition, their accounts are super, they support us to facilitates the resolution of doubts with the interface to improve our management and results of our activity. Skai tries to adapt to the enviroment, therefore is under constant development and new features and functionalities are added frequently. **What do you dislike about Skai?** Nothing, we are very happy with the platform and whenever we have had a problem or limitation, the team has always been available to help us solve it or even ask for new developments from their technical team. **What problems is Skai solving and how is that benefiting you?** AMS's own tool does not allow us to have a history of more than 60 days in the campaign view, nor download grouped reports from different accounts or types of campaigns, nor apply bidding strategies to a specific conversion target (CPA or ROAS), and Skai gives us the solution by allowing us to integrate and optimise all the data from a single tool. ### 7. It is the perfect optimisation tool for Amazon **Rating:** 5.0/5.0 stars **Reviewed by:** Virginia P. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Skai?** The easy of reporting data, applying automatic rules and actions or highlighting dimensions to focus on the priorities and objectives of the search engine. **What do you dislike about Skai?** Nothing. So far I really like the tool and I have no complaints. I am learning more about skai and every step improves my management with Amazon. **What problems is Skai solving and how is that benefiting you?** What has helped me the most is in reporting and generating comparative data tables to optimise on a historical basis. Because Amazon does not allow you to easily see data from more than one year, nor does it allow you to easily compare results. On the other hand, being able to apply strategies and focus on performance, not so much on traffic, is ideal. ### 8. A major effort-multiplier **Rating:** 4.5/5.0 stars **Reviewed by:** Nicholas O. | Paid Media Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Skai?** Skai brings consistent analytical and bulk editing power to my workflow. This is especially useful since effort needs to be spread across many channels, each with a different interface and capabilities. By putting everything behind a single, powerful tool, Skai makes it possible to perform bulk changes and analyses quickly. **What do you dislike about Skai?** My team has always found the inability to save lookback comparisons limiting. Being unable to save these settings means we need to reconfigure our lookback comparison whenever an analysis begins. Additionally, the API connection can sometimes have problems that temporarily make the platform unreliable, though this is very rare. **What problems is Skai solving and how is that benefiting you?** Skai solves the limited functionality of the native interface of our advertising channels. Tasks that would be very time-consuming or impossible to perform in the native interface can become routine or even automated using Skai. ### 9. Simple and clean **Rating:** 3.5/5.0 stars **Reviewed by:** sudarshan h. | Optimization Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2023 **What do you like best about Skai?** Its best when I want to make bulk changes! It gives me easier access than the native platforms per se. **What do you dislike about Skai?** I wish it looked slightly better! Visually it could look cooler as the tool is pretty cool! **What problems is Skai solving and how is that benefiting you?** Skai simplifies the whole process of optimizing my campaigns. It eliminates the different nuances of different ad platforms and syncs with them as a one-stop solution. ### 10. Learning the workflow takes time but it is great for building and managing Facebook campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** NORA D. | Paid Social Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Skai?** Skai makes some functions very simple and easy. The workflow is something that has to be learned but once that is mastered it is very simple to reiterate and work fast. **What do you dislike about Skai?** Creative updates and/or changes are a bit more challenging. There are intricacies that have to be learned as there are some limitations on what can be done and how. **What problems is Skai solving and how is that benefiting you?** URL building and tracking and naming conventions for a large number of campaigns. we do not have to worry about how these are built as the logic is already added into the flow. ### 11. Intuitive Campaign Insights **Rating:** 5.0/5.0 stars **Reviewed by:** John F. | Search Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Skai?** I enjoy how simple the user interface is. Having all accounts and campaigns in one place is tremendously useful. The support team is also very helpful and also responds quickly. **What do you dislike about Skai?** It's a small hitch, but there are sometimes small discrepancies between spend reported from spend compared to spend reported from vendors. Usually small discrepancies, so not too serious. **What problems is Skai solving and how is that benefiting you?** Skai makes pulling campaign performance data very straightforward. It's a simple way to have all account and campaign metrics in one place, which makes reporting easier than ever. ### 12. Skai helps me have all my campaigns from different channels in one place. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Skai?** I like that it aggregates all my campaigns from all various channels in one place. With this interface, it's easy to make bulk changes in the analysis grid. I like how customizable it is and how I can easily see the most important metrics. **What do you dislike about Skai?** I dislike that some workflows haven't received as much attention as others. For example, at our company, we utilize the automated actions feature a lot and that workflow is a little limited in the things you can do. With a little extra attention to this feature, I'm sure it could be much more helpful. **What problems is Skai solving and how is that benefiting you?** Skai is solving the problem of having to go to all different ad channels to make changes on my ad campaigns. Having all my campaigns in one place saves me time and money. I can easily see the most pressing issues with my campaigns across channels to know where to focus my time. Before Skai, I would have to log in to each separate channel's platform. ### 13. Best Tool for PPC Management, Analytics and Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew T. | Co-founder eBiz Japan, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2022 **What do you like best about Skai?** Love the ability to look at data across products, campaigns, ads, KWs, targets vs KPIs and then program in customized KPIs and dimensionalized/group those facets is the best I've come across. We're using for Amazon PPC. If you're serious about Amazon PPC you need a 3P tool, otherwise data-mining across silos (of campaigns, products, ad groups inside Amazon etc is not possible. That tool could be bulk sheets and Excel but SKAI is so much more flexible and smart. It's a joy to use - I was hunting for such a tool for years. It is on the costly side but it pays for itself (for our business) and I could not imagine working without it. Customer support is great and really listens. Also the commitment to product improvement is impressive. I feel that this is company that really committed to their product's technical/user quality and their customers' experience. **What do you dislike about Skai?** This is powerful and flexible software, so does require quite a bit of learning. The recent relaunch of UI is a big improvement. Again the required learning/knowledge tools are all there - video courses, articles and support calls BUT expect to have to invest the time. Therefore it's more for people who are full time on PPC and with some technical foundation. I've not had success with the algorithmic bidding module after a couple of trials. But I've not had success with the handful of other suppliers I've tried out for this area. And generally, I prefer manual/bulk management of bid optimization which SKAI excels at. Maybe the flexibility for longitudinal (time series) analysis could be improved. At present, it's pretty much fixed to 2 time periods - custom period vs prior period for detailed KPIs. Or some limited trend graphs without data download. Ideally, I'd like to be able to select day/week/month intervals and download KPIs (Sales, CVR, CTR etc...) for those time intervals with all the other great features (dimension groups, filters...) coming into play. Overall, the dislikes are far outweighed by the likes for SKAI. So it's indispensable. **Recommendations to others considering Skai:** Highly recommended - have tried out around 10 platforms for Amazon and SKAI has been the best. if you are prepared to invest the time and money it will pay for itself. **What problems is Skai solving and how is that benefiting you?** Data mining for Amazon PPC at scale. Productivity of management of ACOS. Insights to grow sales by uncovering drivers. ### 14. Don't really understand the purpose **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Skai?** Nothing, it doesn't seem much different than using the in house ads managers. **What do you dislike about Skai?** Please see my previous comment. I don't really understand the benefit of it. **What problems is Skai solving and how is that benefiting you?** We got it to use for our Facebook advertising but we phased it out because it doesn't seem to help. ### 15. Skai is intuitive and growing for ecommerce **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan B. | Associate Director, Search, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Skai?** With Skai, as an advertising agency we are able to see multiple profiles quickly and make optimizations easily. One of the best features is how intuitive the Skai platform is, allowing you to save the most important views comparing performance versus last month for instance, saving these populated views is very helpful for managing accounts. **What do you dislike about Skai?** Skai algorithmic bidding can be tricky at times, granted it has improved ROAS overall for many of our ecommerce accounts, but it can be difficult to hit spend levels and scale. The porfolios are great allowing you to set spend expectations and ROAS goals based on outputs but at times these limit spend. **What problems is Skai solving and how is that benefiting you?** Skai helps us to manage our accounts across Amazon and Walmart, in terms of pacing to budget, optimizing campaigns (bids, keywords, targeting, etc.). Overall it saves time and improves performance in most cases. ### 16. Skai is easy to navigate with an intuitive UI **Rating:** 4.0/5.0 stars **Reviewed by:** Lowe B. | Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2022 **What do you like best about Skai?** Skai gives you greater control, because it lets you manage your digital advertising at scale and in bulk **What do you dislike about Skai?** I use Skai with my clients Amazon advertising campaigns, and settings pushed from Skai are sometimes delayed and vice versa. It can take several days for new campaigns to appear in Skai **What problems is Skai solving and how is that benefiting you?** Working with a large enterprise client, I enjoy the budget automation through Skai's budget navigator the most, because It frees up time for other optimization tasks. ### 17. Good 3rd Party Measurement Platform with even better Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Skai?** Skai accels over other platforms when it comes to service and support. They always listen to our product and need suggestions and work with us to get the data we need integrated and manipulated the way we need it. We've accomplished a ton tests and client wins using skai support and their platform. Some of their newest additions have really taken the platform to a new level. **What do you dislike about Skai?** The only thing I'd really love is more integration with YouTube, Pinterest and more budget management and optimizations in those platforms. As well as Local & Discovery ads. We'd like to be able to do even more with Skai and get all of our data attributed against each other in one pixel. **What problems is Skai solving and how is that benefiting you?** It's our 3rd Party Source of Truth. It's also a conduit for reporting all in one place as well as integrating data into Google & MSFT using their pass-through operations. ### 18. Intuitive, all-in-one place tool to help you manage your advertising campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Skai?** How easy it is to manage all your advertising campaigns across different platforms in one place. **What do you dislike about Skai?** It can be glitchy sometimes and won't reflect your lead count or conv events as accurately as it should. **What problems is Skai solving and how is that benefiting you?** Having everything in one place and being able to manage your advertising campaigns, pull data, analyze metrics, etc makes the marketer's professional job easier. ### 19. Great Multichannel Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Skai?** The best part about SKAI is the number of channels you can reach with one platform. **What do you dislike about Skai?** The worst part is probably just a learning curve, which is going to happen with all tools like this. **What problems is Skai solving and how is that benefiting you?** We sell on 13 platforms; most have ad solutions. SKAI lets me manage all these in one place ### 20. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Skai?** I like the organization of the platform. I find it easy to navigate once you are settled in. **What do you dislike about Skai?** I wish that there were less bugs in certain features such as bulk upload needing to be uploaded twice to have correct information display. **What problems is Skai solving and how is that benefiting you?** Currently n/a ### 21. Couldn't Imagine SEM Without It! **Rating:** 5.0/5.0 stars **Reviewed by:** Renee R. | S, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Skai?** Skai makes campaign management a breeze. The tools and reporting available within the platform are excellent! **What do you dislike about Skai?** I wish that the editor tool was still available. Working offline is something I prefer to do. **Recommendations to others considering Skai:** I highly recommend Skai! It is an excellent choice if considering management software. The platform is excellent and the staff is SUPER supportive of you, and your company! **What problems is Skai solving and how is that benefiting you?** With the Skai budget management features, planning our and sharing budgets between multiple platforms is easy. No more manual budget management in platforms individually! ### 22. Just the right tool for the job **Rating:** 5.0/5.0 stars **Reviewed by:** Brad K. | Director Of Digital Media, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Skai?** Skai makes bulk managing several ad accounts easy and fast. We can manage search and social accounts at scale for new account creation, campaign setup, and bulk edits across multiple channels. **What do you dislike about Skai?** It does not fully support all ad formats for social at this time. However, I have full confidence that it will soon enough. **What problems is Skai solving and how is that benefiting you?** Skai allows us to save hours and hours of manual work a day. Through automation and bulk edit features, what used to take hours now takes minutes. ### 23. We use skai for creating and building ads across multiple meta ad accounts **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Skai?** To build across ad accounts for meta platforms **What do you dislike about Skai?** The changes in the system that cause overspend. **What problems is Skai solving and how is that benefiting you?** The mass bulk building saves so much time across the 170 ad accounts we are activating across ### 24. Best multi-channel management and bidding platform but costly **Rating:** 4.5/5.0 stars **Reviewed by:** Rakshita V. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Skai?** Bu using Skai, we can generate the cross-account comparison reports based on the weekly and monthly performances of the employees. Also, it allows the native bidding plans and strategies with audit and alert features. Apart from that, the UI is clean and appealing while it integrates very easily with amazon and Pinterest. **What do you dislike about Skai?** the desktop application creates issues in between while creating the new ad campaigns. The new campaigns do not sync with the search engines and other platforms. We have to connect them manually. Also, it is not much efficient and does not give that much ease of use. **What problems is Skai solving and how is that benefiting you?** We have various things to make focus on other than sales and revenue generation. For this purpose and making new strategies using the different media platforms and ad campaigns, Skai helps us a lot. The best thing is that we can schedule the campaigns according to our requirements and it saves out a lot of time and maintenance. Overall, it is a good platform to work on campaigns. ### 25. Skai's the Limit **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Skai?** Seamless changes with quick action. Easy to make changes, and comforting to see live quickly in Google. Very reassuring to have that level of support overall. Could not be better. **What do you dislike about Skai?** Little hard to navigate at first, but the more and more you play with the platform it gets easier. I do wish the rollover in monthly budgets was reflected in Google, but that is not possible at the moment. **Recommendations to others considering Skai:** Take the training seriously, and play with the tool often. It will be worth it's weight in gold. **What problems is Skai solving and how is that benefiting you?** Better bid strategies for clients to reach top of page results without paying for top positions. ### 26. Good 3rd party platform **Rating:** 4.0/5.0 stars **Reviewed by:** Vishal B. | Analyst - Biddable Media, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2022 **What do you like best about Skai?** Optimization and automation provided along with the in-depth reporting and analysis **What do you dislike about Skai?** Tricky algorithmic for someone who doesn't have hands on on skai **Recommendations to others considering Skai:** Skai is better than other 3rd party platforms with easier management and control **What problems is Skai solving and how is that benefiting you?** Skai is helping in making the optimization easier between different profiles as well as the automation part is the best along with better insights and reports ### 27. Daily use. Only tool to conglomerate all my data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Skai?** Ability to see all aspects of meaningful metrics from multiple sources in UI (E.g. revenue from Salesforce in column alongside CTR/Ads platform data). **What do you dislike about Skai?** Once a new Search Marketing account is opened in a new region, it takes a long and clunky setup meeting with Skai team to ensure correct integration. Time consuming when should be automatic/streamline. Data minimums for algorithmic optimization are difficult to meet in many accounts. **What problems is Skai solving and how is that benefiting you?** Automated optimization is working successfully for multiple campaign marketing effort types (when enough data is present, which can be difficult). This has increased performance, especially in the Shopping campaign type efforts. ### 28. One of the best holistic PPC management tools out there. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Skai?** - dedicated rep that we meet with weekly - tailored training plans and structured onboarding - a range of tools, reports, and automation that can be utilized across different types of ppc campaigns **What do you dislike about Skai?** - some issues with data pulling in, tools don't always work / have to refresh the page - reporting (dashboards) have errors often and don't offer same automatic features as other ppc reporting tools **What problems is Skai solving and how is that benefiting you?** - budget pacing so we can effectively scale our campaigns - campaign build and optimization efficiency - automated bulk edits and alerts to gain more control over ppc campaigns ### 29. Great tool for automating tasks and ad creation **Rating:** 4.0/5.0 stars **Reviewed by:** David M. | Paid Social Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Skai?** I like Skai for bulk ad creation and creating audiences/personas **What do you dislike about Skai?** Syncing all changes to the platform can be a challenge, especially when tokens expire, it's the nature of FB and not necessarily something Skai can solve for **What problems is Skai solving and how is that benefiting you?** Bulk ad and audience creation, analysis and performance insights ### 30. Reliable Biddable Platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Naman S. | Business Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Skai?** The customer support by the SKAI account managers. **What do you dislike about Skai?** It can be a little fast. Slow loading time. **Recommendations to others considering Skai:** Best customer support. They'll create different tools as per your requirments. **What problems is Skai solving and how is that benefiting you?** Different biddable platforms can be managed easily using different varieties of portfolios available in the platform. ### 31. Using Skai for Philips Walmart and Amazon **Rating:** 3.5/5.0 stars **Reviewed by:** Kadence L. | Digital Activation Manager (Amazon & Walmart), Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Skai?** Brand insight data and customer service. **What do you dislike about Skai?** Walmart campaign setup, especially SBA cam **Recommendations to others considering Skai:** Walmart setup is a bit complicated, and appears lot of error **What problems is Skai solving and how is that benefiting you?** Having another team to connect with Walmart, so we can push the escalation quicker ### 32. Solving everyday problems with ease. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Skai?** Fully automatic campaign optimization, with portfolios that bring relevant and important information to improve your campaigns, whether social or search. **What do you dislike about Skai?** For now, our business, B4b Ventures, only identified some problems, related to UX. **Recommendations to others considering Skai:** Skai has been useful for us in the everyday routine, solving some organizational problems with ease. **What problems is Skai solving and how is that benefiting you?** Optimizing campaign budgets independently, as well as increasing the number of leads our business delivers in a day. ### 33. Skai Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Skai?** Clear and easy to use dashboard that makes it easy to view all campaigns **What do you dislike about Skai?** Could be related to training but have some issues creating reports based on my specific needs **What problems is Skai solving and how is that benefiting you?** Allows us to get a snapshot of total spend by our supplier partner ### 34. Good tool for campaign management **Rating:** 4.5/5.0 stars **Reviewed by:** Barbara B. | User Acquisition Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Skai?** Easy campaign management for Google UAC, ASA, FB. **What do you dislike about Skai?** The UI can be a bit complicated in the beginning to understand. **What problems is Skai solving and how is that benefiting you?** I am using it for campaign management for Google UAC and ASA. They have a very responsive AM who is eager to help with any challenges. ### 35. The best PPC automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Pratim S. | Amazon PPC Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2021 **What do you like best about Skai?** The automated actions Less human intervention Budgeting tools which help forecast the performance better **What do you dislike about Skai?** Some automated rules over Rider Amazon platform which is definitely an issue from the API side. THIRD PARTY PLATFORMS SHOULD PUSH AMAZON TO PROVIDE MORE INFORMATION THROUGH THE API ACCESS **What problems is Skai solving and how is that benefiting you?** Human errors Time management Campaign optimization and daily operations Data and performance reporting It has helped in productivity optimization as well which has resulted in higher revenues ### 36. Been Using Skai for Search and ECommerce for 5 Years! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Skai?** Skai gives me the ability to see all of channels and accounts in one place. The Skai support team are also fast and reliable when it comes to solving problems and coming up with product updates. **What do you dislike about Skai?** For many years now the entire website is so slow and sticky. I wish it were a more seamless experience. **Recommendations to others considering Skai:** If you are looking to house all of your media campaigns in one place, Skai is the way to go. **What problems is Skai solving and how is that benefiting you?** I'm able to have my Amazon search and display data from all accounts in one place and am able to make changes across all through Skai. It saves me a ton of time! ### 37. Skai for url tracking **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Skai?** You can update campaigns/ads/ad sets in bulk **What do you dislike about Skai?** Skai often changes or gets bugs so sometimes it's frustrating to use **What problems is Skai solving and how is that benefiting you?** URL tracking to count conversions ### 38. Fairly good experience working in the platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Skai?** The platform makes it easy to filter and export metrics. **What do you dislike about Skai?** I want a more straightforward way to pull reporting across accounts. I would also like metrics to actualize more quickly. **Recommendations to others considering Skai:** I would like more bulk editing features **What problems is Skai solving and how is that benefiting you?** We are utilizing Kenshoo to run search media for multiple retailers. It allows us to track performance and sales quickly. ### 39. Best Ecommerce integrated solution **Rating:** 4.5/5.0 stars **Reviewed by:** MUNAF P. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2021 **What do you like best about Skai?** Integraiton of it with amazon ecommerce advertisiting business. **What do you dislike about Skai?** It takes lot of time for integration , this can be optimized **What problems is Skai solving and how is that benefiting you?** This is helping me get customized dashboard and showing all reports at one place. ### 40. Easy to manage and track **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Skai?** Great tool for tracking which is much user friendly than many other platforms such as Campaign Manager. **What do you dislike about Skai?** Limited with it's features and platforms that it is compatible with. **What problems is Skai solving and how is that benefiting you?** Helps track performance for multi platforms all in one place. ### 41. Best Paid Media Portfolio Management & Bulk actions Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Jorge P. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2020 **What do you like best about Skai?** I love Kenshoo automation features and tools. We manage a large list of clients that need repeated actions to be applied as well as quick revision and reports to understand their performance and apply changes accordingly. Kenshoo has made it incredibly easy for us to get these things done and have given us additional reports and smart alerts that allow us to make better decisions. Also, their education team is always throwing training, a lot of helpful content, and resources. **What do you dislike about Skai?** I think one of the things that have been confusing for me is to understand their terminology and system hierarchy. All the new terms and names are somewhat confusing, especially for those of us that use different paid platforms. **Recommendations to others considering Skai:** If you have Google or Microsoft accounts that are similar and require the same type of changes ana analysis, you can use Kenshoo to automate all those adjustments and analysis. This will save time, money, and make it more efficient. **What problems is Skai solving and how is that benefiting you?** Multiple account management and analysis. Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes. ### 42. Efficient for creative, lacking for everything else **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about Skai?** Centering creatives from the ground up is the most effective way to create massive creative uploads in my campaign management. **What do you dislike about Skai?** The interface is outdated and old-fashioned. The small buttons and displays often make it challenging to identify which buttons are for what. **What problems is Skai solving and how is that benefiting you?** There are many errors in Skai. Sometimes, it is hard to get through certain processes unless it's done in a specific way. ### 43. Great for automating your companies social media account **Rating:** 4.5/5.0 stars **Reviewed by:** Franco R. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2020 **What do you like best about Skai?** Kenshoo has a really clean and easy to understand UI, the design does not look outdated and it is a pleasure to work with it. After a certain adaption phase, it is quite easy to automate your facebook profile, and gather useful user data and export them in a customizable report. **What do you dislike about Skai?** It does take some time to find and understand the most important tools, but when you hang in, you will really like Kenshoo. **Recommendations to others considering Skai:** There is a free demo you can request on their website, in order to get some insights. **What problems is Skai solving and how is that benefiting you?** Automate Facebook profile, gather userdata to target ad campaigns. ### 44. Getting a higher performance in social advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Horst R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Skai?** Controlling the current campaigns from the dashboard works perfectly. A good choice of channel managers and a very smart overview of the ongoing advertising campaigns is given. Social campaigns for advertising can be settled in an easy way and many possibilities to auto sync the campaigns on different channels. **What do you dislike about Skai?** The social branding option allows to collect user data and gives us the choice to add user groups, but they all have the same rights to edit - I don't think that's helpful to have a general user with rights like the admin. **What problems is Skai solving and how is that benefiting you?** Finding with the automatically keyword finder the right content and also seo concerning possibilities to reach a higher volume and the wanted target group. ### 45. Kenshoo **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Skai?** The best feature in Kenshoo is the account mirroring between engines. **What do you dislike about Skai?** Optimization tools are inferior to Google tools **What problems is Skai solving and how is that benefiting you?** Optimizing paid search program based on imported conversion data from multiple sources ### 46. Good Tracking - Hard to Offline to Online **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Skai?** The interface is very user-friendly and easy to navigate. **What do you dislike about Skai?** We had difficulty with keyword tracking for our efforts in trying tie offline conversions to online interactions. **What problems is Skai solving and how is that benefiting you?** Offline to online conversion tracking of paid search campaigns at keyword level to prove out appointment generation (dental practices) influenced by paid media. Realized ability to show ROAS and grow marketing investment. ### 47. Kenshoo: ideal for multichannel marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica L. | Account Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Skai?** With Kenshoo we have been able to optimize the management of the offer. It is a tool that allows the monitoring of multiple accounts and launch campaigns in different social networks. I love being able to create ads quickly and the best workflow is detailed, so it facilitates your learning. Your custom reports is another feature that I like. Also Kenshoo makes it incredibly easy to get everything you need for a raw data dump. **What do you dislike about Skai?** It has been a great tool for us, however the only thing I would like it to improve is its interface, which can sometimes be a bit slow, also presenting some type of limitation when used with a large amount of data. **Recommendations to others considering Skai:** It is undoubtedly one of the best platforms for many companies that want to plan, activate and amplify marketing in different digital channels, offering the best solution by providing data-based information and optimization technology that helps make informed decisions. It has a large number of tools to track, inform and manage efficiently and effectively. It is highly recommended for large companies that have a great expense in marketing because it adapts very well. **What problems is Skai solving and how is that benefiting you?** Kenshoo helped us simplify the processes of organization, traffic, management and reporting in social campaigns. We have taken full advantage of Kenshoo's exclusive proprietary technology features, such as ads and portfolios directed by intention. By using Kenshoo, we have been able to be much more efficient since we use mass editions and automated rules. Kenshoo helped us increase work capacity. ### 48. Kenshoo a tool that allows more activities in less time. **Rating:** 4.0/5.0 stars **Reviewed by:** Jose E. | Creative Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2019 **What do you like best about Skai?** It helps to optimize the management of the offer, contributes to work in favor of the objectives of the clients. It allows team members to manage and streamline reports for efficiency in paid search campaigns. It has a very easy and dynamic interface to use, intuitive and easy to navigate in it. **What do you dislike about Skai?** Just as it offers you multiple functions and benefits, there are times when the tool tends to be a bit slow in executing its functions, but on the other hand most of the times it is usually a fairly fast tool that greatly speeds up your activities. **Recommendations to others considering Skai:** It can be said that it is a necessary tool in the activities of any organization, since it guarantees a solid solution for the administration of offers. It is a software that gives the ability to extract data in all the necessary ways, from ads to campaigns and keywords, allowing direct data to be obtained for a better analysis and thus save a lot of time on tasks. It is a good option to implement in the organization since just training new users already guarantees you great time savings since the tool is easy to handle and navigate. **What problems is Skai solving and how is that benefiting you?** We use this platform in our organization in order to obtain information based on the data necessary for the optimization and performance of our marketing, it helps us to make decisions to give improvements in investment in marketing and our advertising. Through it we plan and amplify marketing in all the most frequent digital channels. On the other hand we use the tool to contribute to the management of the offers and the optimization of the budget to help meet the objectives of our customers, and keep our customers satisfied and pleased with our service. ### 49. Good Products, Great Support, & Growing Operation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2019 **What do you like best about Skai?** Their support is top notch, especially if you are considered a larger client. I used Kenshoo in their very early days for about 4 years while at Ticketmaster. Then, after moving to GoodRx in 2013, I brought on Kenshoo in 2015 and have been with them ever since. **What do you dislike about Skai?** Sometimes their systems can make things more difficult than they need to be... Some of their interfaces and tools are clearly over-engineered and would benefit from simplifying. Also, if you have a very large paid search or paid social account, their UI can be very slow, especially when trying to scroll through your campaigns. **What problems is Skai solving and how is that benefiting you?** -Paid search bidding at scale and across multiple customer LTV cohorts -Same as above, but for Paid Social -Quick and easy tool to make changes on one engine and apply those changes to all 3 -Accurate and reliable tool for forecasting and KPI planning based on different spend scenarios ### 50. Value add will vary based on your business needs **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Skai?** The managed service has been helpful in getting our footing with Kenshoo. The dashboard provides a strong top-down evaluation of current ad sets. **What do you dislike about Skai?** The interface is difficult to use and can be hard to parse through. If you are on managed service at first, it's likely you will not learn much about the actual site itself so it can be hard to acclimate. I also don't see that many differences between the software itself and Facebook Ads manager. **Recommendations to others considering Skai:** The effectiveness of this product will be dependent on your business needs. I think the more straightforward your business is, the better results you will have. It is also most helpful if you want to push a high volume of paid efforts, less so if you are trying to find a more niche audience. **What problems is Skai solving and how is that benefiting you?** We have used Kenshoo to scale paid social efforts for an editorial product. The service is helpful in finding the right categories and platforms to invest ad money into based on our offerings. ## Skai Discussions - [What is Skai used for?](https://www.g2.com/discussions/what-is-skai-used-for) - [View Skai pricing details and edition comparison](https://www.g2.com/products/skai/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-05+17%3A17%3A39+-0500&secure%5Bsession_id%5D=fcab6462-37fb-416a-97f5-38a109a115ab&secure%5Btoken%5D=c8d0d8389135eb0f077fb1230987976f9d9784f00b2a2ed2f38f0acff3cb87b6&format=llm_user) ## Skai Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability **Platform Additional Functionality** - Team Collaboration - Integrations **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Frequency Capping - Budget Pacing - Creative Optimization - In-App Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top Skai Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews)