Best Software for 2025 is now live!
Save to My Lists
Claimed
Claimed

Top Rated Google Ads Alternatives

Google Ads Reviews & Product Details

Google Ads Overview

What is Google Ads?

Advertise with Google Ads to boost website traffic and sales. Easily manage your campaigns and budget.

Google Ads Details
Show LessShow More
Product Description

Advertise with Google Ads to boost website traffic and sales. Easily manage your campaigns and budget.


Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Phone
+1 (650) 253-0000
Total Revenue (USD mm)
$182,527
Description

Organize the world’s information and make it universally accessible and useful.


Victor K.
VK
Overview Provided by:

Recent Google Ads Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
0.0 out of 5
"Awful experience"
Drives traffic to my site as requested, it works somehow
Shaun S.
SS
Shaun S.Small-Business (50 or fewer emp.)
3.0 out of 5
"Good but Expensive"
The sheer coverage AdWords gives you across the whole of the Google Network is astonishing. The breadth of features around AdWords and Google shopp...
Cristian S.
CS
Cristian S.Small-Business (50 or fewer emp.)
4.0 out of 5
"Could Be Better, But Gets The Job Done"
I love being able to integrate other marketing products that I use to ensure proper tracking and fully optimized campaigns. I am in the platform da...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
2 people requested security information

Google Ads Media

Google Ads Demo -
Google Ads Demo -
Google Ads Demo -
Answer a few questions to help the Google Ads community
Have you used Google Ads before?
Yes

Video Reviews

1,960 Google Ads Reviews

4.3 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
1,960 Google Ads Reviews
4.3 out of 5
1,960 Google Ads Reviews
4.3 out of 5

Google Ads Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Google AdsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Rajan k.
RK
A small Internet Company
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Ads?

It has monopoly On Internet. and Behaves Like A God Of this virtual World. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

No Support Inspite of Hefty payment. Support Staff Not feel Competent if adverises has Budget less than one Lac per annum.

in This Consumer Competitve market Where Every Company is Thinking of Consumer. google Only Policy is to Kill Competition and Least worried About Customers.

No Reply on Call, Chat and Even on Email. The Worst part is When They Display a message We may take Few days to few Months On replying your issue.

First its very Difficult to catch Support and in any case if you are lucky to Catch Someone on Chat or Support they Will Disconnect you Just Saying ], Your issue is forward to relevent Team. and Then ypuo keep on Waiting and will not Get any reply for days after days. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

I dont Think they are Competent to resolve problem, They Afr Cerating problems to Consumer By Money Power, making their browser Default and Then Dictating the market.

just Like Politician Common man fells In their Trap due to few Free Services like Gmail and Other Tools and In returns are paying Hefty for Other Things to Google. Review collected by and hosted on G2.com.

Richard C.
RC
Director of Marketing and Online Development
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Ads?

Ads are shown in search and via a vast network. You can target ads to audiences and use various ad types now. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Their promotions are misleading. Their ad recommendations are also misleading. I missed out of a $500 credit because of the promotional offer and my budget spend being just a few dollars shy of the mark. Their Max Performance Ads raised my daily budget by more than 300% blowing my budget within days instead of to the end of the month.

Google support silos their complaints. There's no help for promotions support -- they claim its marketing and they have no control over marketing support.

Google's Max Performance Ads support claimed that my budget would have remained intact for the month, but they already went PAST my monthly budget within a few days. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

It allows us to gain better reach to a qualified audience. Review collected by and hosted on G2.com.

Anna O.
AO
Digital Performance Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Ads?

I like the detailed setup and helpful tools like the Keyword planner. If you use Shopify, now you can even skip the Google Tag Manager and have a direct integration with your business Google account in just several clicks. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

It may be tricky to use if you are a niche B2B business. Google operates from a dimension of B2C businesses, so some of your ads may have limited reach if Google thinks your ads go against their rules and standards (even if they don't). A lot of issues are resolved by AI algorithms, and these "solutions" often not help at all. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

Google Search Ads drive traffic with a high purchase intent to our website. We love the ROAS on Google Search Ads despite our small budgets. Also, once we started using Google Ads we discovered a lot of industry insights and competitors behaviour. Review collected by and hosted on G2.com.

AC
Business development manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Google Ads?

Very easy to use, user friend, and implementation that is data base took that time than, customer support is 24*7 on chatbot and call back support, 7 number of features are the best, integration happend in a 2 days of time line. daily usage provides earlier freuqeucy for usage. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Nothing as such just no offline consideration will assure a swith generation mismap in future. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

Google Ads primarily solves the problem of reaching potential customers at the exact moment they are actively searching for products or services online, allowing businesses to effectively target their ideal audience and generate leads or sales by placing their ads prominently on Google search results, which benefits you by providing a platform to gain visibility, drive relevant traffic to your website, and ultimately increase your customer base and sales when people actively seek what you offer. Review collected by and hosted on G2.com.

Cristian S.
CS
Media Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Ads?

I love being able to integrate other marketing products that I use to ensure proper tracking and fully optimized campaigns. I am in the platform daily, so knowing the ins and outs is extremely important. The ease of use is not always there, but implementing Google Ads into a marketing strategy is usually necessary. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Over the past few years, CPCs have continued to rise which causes strain for my advertisers. The customer support is not great. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

Google Ads is excellent for bottom-of-the-funnel lead generation for our clients. This usually makes short-term success achievable and wins clients' trust pretty quickly. Review collected by and hosted on G2.com.

MS
SEO and PPC Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Ads?

Campaign overview section to see the best performing ads at a glimpse. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

not very easy to use on mobile and some of the automated suggestions are not tailored to the type of ads that are running -e.g braod match keywords are always suggetsed even the the strategy required longer tail phrase match Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

AN easy way to set up paid camapigns, manage, optimsie and report from the one place without the need for thirs party integrations. Review collected by and hosted on G2.com.

Diwate A.
DA
Lead - Product Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Google Ads?

I liked Google search and Google display ads for reaching out to target audiences all across the india and world.if you do the proper setup you can fetch clients for your brand from any corner of the world just by Executing the Google Ads campaign. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Google ads have the pre requisite condition of spending xx amount of money to get the whitelist for running the campaigns on YouTube. I don't like these they should remove this condition. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

By setting up the Google Ads search and display campaigns I am able to generate the high intent based leads for my brand and also able to optimize the campaigns for better results and cost and bidding is also in our hand that is benefitting us to track the campaigns and generate the more leads with minimum spends. It has reduced my depends on traditional sales and now I am able to generate more revenue since I starting running campaigns on Google search and Display. Review collected by and hosted on G2.com.

Pete G.
PG
Junior Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Google Ads?

The range of products available within Google Ads is second-to-none and as a result it's simply not plausible to not use it. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

The recent layout updates resolved the majority of my issues but of all the platforms I deal with on a daily basis, Google Ads has the worst support I have ever experienced. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

Google Ads allows us to target specific keywords to ensure that the calibre of results are high, not just the number of results. Review collected by and hosted on G2.com.

Akash D.
AD
Performance Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Google Ads?

1. It has all the tools and tips to do keyword research, understand your business, do market research.

2. Integrates with almost all the platforms and tools you need. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

1. There's a steep learning curve but once you master it, it's amazing.

2. Conversion tracking can be pain in the ass. Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

Growing your business and marketing across the world. The tool is amazing. Review collected by and hosted on G2.com.

Sulay G.
SG
Internal Operations Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Ads?

The best is because is Google, and even many problems I had have with the accounts setting, bidding and performance now they are implementing updates in customer service and AI use. Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Bidding, ads not showing, not getting enough leads and calls Review collected by and hosted on G2.com.

What problems is Google Ads solving and how is that benefiting you?

Google Ads is the main tool for advertising besides all advertising tools that exists Review collected by and hosted on G2.com.