# Top Free Paid Search Advertising Software Check out our list of free Paid Search Advertising Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features. If you'd like to see more products and to evaluate additional feature options, compare all [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) to ensure you get the right product. ## View Free Paid Search Advertising Software G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies). **39** Paid Search Advertising Products Available View all [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) View all [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) ### [TrueClicks](https://www.g2.com/products/trueclicks-trueclicks/reviews) [By TrueClicks](https://www.g2.com/sellers/trueclicks-2e59a170-07ea-452b-a97e-817d102b79f4) [ (197)4.5 out of 5 ](https://www.g2.com/products/trueclicks-trueclicks/reviews#reviews "Read TrueClicks Reviews") Product Description TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by ma **Industries:** Marketing and Advertising, Retail · **Market Segment:** 36% Small-Business, 20% Mid-Market ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM - simple and quick set-up - monitoring alerts - cost-saving opportunities - ngram analysis[Read review](https://www.g2.com/products/trueclicks-trueclicks/reviews/trueclicks-review-9793175) ![Estratec E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Estratec E.") EE I love the automation of routine tasks, especially the actionable suggestions that help improve campaign performance without needing manual...[Read review](https://www.g2.com/products/trueclicks-trueclicks/reviews/trueclicks-review-10245666) Year Founded 2017 HQ Location Amsterdam, Netherlands Company Website https://www.trueclicks.com/ LinkedIn® Page https://www.linkedin.com/company/1342337/ ### [Optmyzr](https://www.g2.com/products/optmyzr/reviews) [By Optmyzr](https://www.g2.com/sellers/optmyzr) [ (134)4.7 out of 5 ](https://www.g2.com/products/optmyzr/reviews#reviews "Read Optmyzr Reviews") Product Description Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google exec **Industries:** Marketing and Advertising, Automotive · **Market Segment:** 77% Small-Business, 19% Mid-Market ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA You don't need to configure google ads scripts so its better to use Optmyzr. Instead of using scripts and automated rules, you can use optzmyr...[Read review](https://www.g2.com/products/optmyzr/reviews/optmyzr-review-4145017) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM All the analytics tool can save lots of time and bring quick value. + The tool is very accessible in terms of $ compare to other similar tool.[Read review](https://www.g2.com/products/optmyzr/reviews/optmyzr-review-4467725) Year Founded 2013 HQ Location Foster City, CA Company Website https://www.optmyzr.com Twitter @Optmyzr LinkedIn® Page https://www.linkedin.com/company/3195009/ [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) ### [ADYOUNEED](https://www.g2.com/products/adyouneed/reviews) [By AdCreative.ai](https://www.g2.com/sellers/adcreative-ai) [ (162)4.3 out of 5 ](https://www.g2.com/products/adyouneed/reviews#reviews "Read ADYOUNEED Reviews") Product Description ADYOUNEED is your AI-powered marketing ally, transforming the way you create and optimize ads. With just a few clicks, you can unleash the full potential of your business, leaving the complexities of **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 96% Small-Business, 3% Mid-Market ![David A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David A.") DA Managing ads on multiple platforms can be confusing, daunting and quite time-consuming. Knowing and understanding your target audiences to improve...[Read review](https://www.g2.com/products/adyouneed/reviews/adyouneed-review-4980160) ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF This is a simple and easy to use program. I disliked using FB's ad set up, but this made it so easy.[Read review](https://www.g2.com/products/adyouneed/reviews/adyouneed-review-4990103) Year Founded 2021 HQ Location Paris, FR Company Website https://www.adcreative.ai/ Twitter @AdCreativeai LinkedIn® Page https://www.linkedin.com/company/adcreative-ai/ ### [AppTweak](https://www.g2.com/products/apptweak/reviews) [By AppTweak](https://www.g2.com/sellers/apptweak) [ (207)4.6 out of 5 ](https://www.g2.com/products/apptweak/reviews#reviews "Read AppTweak Reviews") Product Description AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by t **Users:** ASO Manager · **Industries:** Computer Games, Marketing and Advertising · **Market Segment:** 41% Small-Business, 35% Mid-Market ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Daily tracking of keyword ranks. It is the only feature we really use[Read review](https://www.g2.com/products/apptweak/reviews/apptweak-review-5374872) ![Connie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connie L.") CL It easily allows us to see how our apps are doing against our competitors[Read review](https://www.g2.com/products/apptweak/reviews/apptweak-review-7095823) Year Founded 2014 HQ Location Brussels, Brussels Region Company Website https://www.apptweak.com Twitter @AppTweak LinkedIn® Page https://www.linkedin.com/company/3055780/ ### [MobileAction](https://www.g2.com/products/mobileaction/reviews) [By MobileAction](https://www.g2.com/sellers/mobileaction) [ (113)4.4 out of 5 ](https://www.g2.com/products/mobileaction/reviews#reviews "Read MobileAction Reviews") Product Description Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth **Industries:** Marketing and Advertising, Computer Games · **Market Segment:** 47% Small-Business, 41% Mid-Market SM SearchAds.com has a user-friendly interface and a simple campaign process. The platform also allows targeting specific audiences and locations,...[Read review](https://www.g2.com/products/mobileaction/reviews/mobileaction-review-7722765) ![IMRAN A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "IMRAN A.") IA Some of the most helpful aspects of SearchAds.com are: • It allows you to easily create and manage multiple Apple Search Ads campaigns and ad...[Read review](https://www.g2.com/products/mobileaction/reviews/mobileaction-review-8259805) Year Founded 2013 HQ Location San Francisco, California, United States Company Website https://mobileaction.co Twitter @MobileAction LinkedIn® Page https://www.linkedin.com/company/mobile-action/ ### [AdStage](https://www.g2.com/products/adstage/reviews) [By AdStage](https://www.g2.com/sellers/adstage) [ (95)4.3 out of 5 ](https://www.g2.com/products/adstage/reviews#reviews "Read AdStage Reviews") Product Description AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and o **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 53% Small-Business, 41% Mid-Market ![Tucker Ferwerda F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tucker Ferwerda F.") TF I love AdStage. The tool is great and all, but the team is so great. Margo seriously makes my job easier as a marketer and whenever I have issues...[Read review](https://www.g2.com/products/adstage/reviews/adstage-review-2375591) ![J.P. V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "J.P. V.") JV Being able to create custom metrics for your ad accounts and then base rules or alerts or widgets off those custom metrics is pretty useful. Want...[Read review](https://www.g2.com/products/adstage/reviews/adstage-review-2393089) Year Founded 2012 HQ Location San Francisco, CA Company Website https://www.adstage.io Twitter @adstage LinkedIn® Page https://www.linkedin.com/company/2757895/ ### [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) [By Vendasta](https://www.g2.com/sellers/vendasta) [ (537)4.5 out of 5 ](https://www.g2.com/products/vendasta-ai-platform/reviews#reviews "Read Vendasta AI Platform Reviews") Product Description From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bil **Users:** Owner, CEO · **Industries:** Marketing and Advertising, Management Consulting · **Market Segment:** 84% Small-Business, 10% Mid-Market User SentimentHow are these determined? Users frequently mention the platform's ability to save time and energy by automating repetitive tasks, providing high-quality marketing content, and offering a variety of tools under one platform. Users reported issues with the platform's overwhelming number of features, lack of deep advanced marketing analytics, and the need for more payment method options. Year Founded 2008 HQ Location Saskatchewan Company Website https://www.vendasta.com Twitter @Vendasta LinkedIn® Page https://www.linkedin.com/company/203666/ ### [Adsbot](https://www.g2.com/products/adsbot/reviews) [By Adsbot](https://www.g2.com/sellers/adsbot) [ (45)4.9 out of 5 ](https://www.g2.com/products/adsbot/reviews#reviews "Read Adsbot Reviews") Product Description Adsbot is an AI powered digital marketing automation & optimization platform that makes advertisers' lives easier; by controlling their accounts 24/7 and reducing their workload. Integrations: **Industries:** Marketing and Advertising · **Market Segment:** 89% Small-Business, 7% Mid-Market BB Assist me while I am managing my accounts; time and cost saving for the me and a single dashboard for all data.[Read review](https://www.g2.com/products/adsbot/reviews/adsbot-review-8717944) DH Admittedly, I'm fairly new to the PPC realm, so being quick and easy to set up/implement and having a cohesive interface and not having to dig for...[Read review](https://www.g2.com/products/adsbot/reviews/adsbot-review-9645208) Year Founded 2021 HQ Location Istanbul, Turkey Company Website https://adsbot.co Twitter @adsbotco LinkedIn® Page https://www.linkedin.com/company/adsbot/ ### [Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews) [By Madwire](https://www.g2.com/sellers/madwire-1dbb6f4e-0b38-4f0e-aeae-c1cae5e8c0f5) [ (61)3.5 out of 5 ](https://www.g2.com/products/madwire-marketing-360/reviews#reviews "Read Marketing 360 Reviews") Product Description Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort **Users:** Owner · **Industries:** Construction, Real Estate · **Market Segment:** 79% Small-Business, 16% Mid-Market ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA They touch base every couple of weeks to stay updated on things and make sure everything is going smoothly.[Read review](https://www.g2.com/products/madwire-marketing-360/reviews/marketing-360-review-4787787) ![Kenneth P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kenneth P.") KP It is great to pick up the phone and bounce ideas off of a real person! The Marketing 360 team has never let me down.[Read review](https://www.g2.com/products/madwire-marketing-360/reviews/marketing-360-review-4787952) Year Founded 2009 HQ Location Fort Collins, Colorado Company Website https://www.madwire.com/ Twitter @Madwire LinkedIn® Page https://www.linkedin.com/company/1236339/ ### [Opteo](https://www.g2.com/products/opteo/reviews) [By Opteo](https://www.g2.com/sellers/opteo) [ (41)4.5 out of 5 ](https://www.g2.com/products/opteo/reviews#reviews "Read Opteo Reviews") Product Description Opteo is a Google Ads management tool which makes optimisation suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 68% Small-Business, 27% Mid-Market ![Kallum S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kallum S.") KS Automated optimization suggestions mean that Opteo scans your entire AdWords account every day and finds things that are losing you money and asks...[Read review](https://www.g2.com/products/opteo/reviews/opteo-review-3571130) ![Elisha C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elisha C.") EC I really like this smart tool as it helps me optimize the google ads. It let me add keywords and provide suggestions on my campaigns. Google wants...[Read review](https://www.g2.com/products/opteo/reviews/opteo-review-4526976) Year Founded 2013 HQ Location London, Greater London Company Website https://opteo.com Twitter @GetOpteo LinkedIn® Page https://www.linkedin.com/company/10981893/ ### [SplitMetrics Acquire](https://www.g2.com/products/splitmetrics-acquire/reviews) [By SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc) [ (44)4.8 out of 5 ](https://www.g2.com/products/splitmetrics-acquire/reviews#reviews "Read SplitMetrics Acquire Reviews") Product Description SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technolo **Industries:** Leisure, Travel & Tourism, E-Learning · **Market Segment:** 41% Mid-Market, 32% Small-Business CW I work with SplitMetrics Acquire in the course of my job at iTranslate and for a few app clients as freelancer. The tool offers a ton of features...[Read review](https://www.g2.com/products/splitmetrics-acquire/reviews/splitmetrics-acquire-review-9222999) ![Valeriia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valeriia S.") VS Free plan for small projects. Full trial. Iris AI interface.[Read review](https://www.g2.com/products/splitmetrics-acquire/reviews/splitmetrics-acquire-review-12681291) Year Founded 2014 HQ Location Wilmington, DE Company Website https://www.splitmetrics.com Twitter @SplitMetrics LinkedIn® Page https://www.linkedin.com/company/6379927 ### [Sentic Technologies](https://www.g2.com/products/sentic-technologies/reviews) [By Sentic Technologies](https://www.g2.com/sellers/sentic-technologies) [ (61)4.4 out of 5 ](https://www.g2.com/products/sentic-technologies/reviews#reviews "Read Sentic Technologies Reviews") Product Description Sentic Technologies is a data-driven marketing automation platform that integrates real-time signals (ie. social trends, news, inventory, and weather patterns) to make more impactful optimizations at **Industries:** Marketing and Advertising, Accounting · **Market Segment:** 77% Small-Business, 15% Mid-Market ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA The best part is updated data and technologies what everyone must aware about which helps in real time scenario deal[Read review](https://www.g2.com/products/sentic-technologies/reviews/sentic-technologies-review-6510954) ![Komal B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Komal B.") KB The services that enhanced my businesses marketing experience[Read review](https://www.g2.com/products/sentic-technologies/reviews/sentic-technologies-review-6518114) Year Founded 2015 HQ Location Chicago, IL Company Website https://www.sentictechnologies.com Twitter @SenticTech LinkedIn® Page https://www.linkedin.com/company/3600786 ### [Asapty](https://www.g2.com/products/asapty/reviews) [By Asapty](https://www.g2.com/sellers/asapty) [ (26)4.8 out of 5 ](https://www.g2.com/products/asapty/reviews#reviews "Read Asapty Reviews") Product Description Asapty is an all-in-one Apple Search Ads optimization platform designed by app marketers to help mobile businesses efficiently grow and scale with profitability. It saves over 20 times the time compar **Market Segment:** 58% Small-Business, 23% Mid-Market ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH I've tried running ASA campaigns several times with different services, including Asapty. Initially, it was challenging to achieve our target ROAS....[Read review](https://www.g2.com/products/asapty/reviews/asapty-review-9488811) ZA I find Asapty incredible because setting it up was super easy, making the initial phase hassle-free. One of the standout features for me is its...[Read review](https://www.g2.com/products/asapty/reviews/asapty-review-11862392) Year Founded 2021 HQ Location Espoo, FI Company Website https://asapty.com/ LinkedIn® Page https://www.linkedin.com/company/asapty/about/ ### [Luna from Unity](https://www.g2.com/products/luna-g2/reviews) [By Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad) [ (81)4.4 out of 5 ](https://www.g2.com/products/luna-g2/reviews#reviews "Read Luna from Unity Reviews") Product Description Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying **Industries:** Computer Games, Marketing and Advertising · **Market Segment:** 53% Mid-Market, 30% Small-Business ![Yael T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yael T.") YT Their customer support is top notch - high dedication and devotion, problem solvers, innovators, always make themselves available for our needs....[Read review](https://www.g2.com/products/luna-g2/reviews/luna-from-unity-review-1301628) ![Amit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amit S.") AS In one place I can analyse results using different data sources all at once, and make actions on the spot.[Read review](https://www.g2.com/products/luna-g2/reviews/luna-from-unity-review-4462315) Year Founded 2010 HQ Location San Fransisco Company Website https://unity.com/ Twitter @unity LinkedIn® Page https://www.linkedin.com/company/unity/ ### [SpeedPPC](https://www.g2.com/products/speedppc/reviews) [By Speedppc](https://www.g2.com/sellers/speedppc) [ (19)4.6 out of 5 ](https://www.g2.com/products/speedppc/reviews#reviews "Read SpeedPPC Reviews") Product Description Multi-campaign management is easy with SpeedPPC's easy-to-use interface and a wide range of features. You can create keyword sets based on bid keywords, negative keywords, or both using keyword resear **Industries:** Marketing and Advertising · **Market Segment:** 89% Small-Business, 11% Mid-Market ![Akhilesh k.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akhilesh k.") AK The speed and ease with which I can create highly targeted, high converting PPC campaigns on google. Although they offer it for Microsoft as well,...[Read review](https://www.g2.com/products/speedppc/reviews/speedppc-review-5339745) Year Founded 2008 HQ Location Gold Coast, QLD Company Website https://speedppc.com LinkedIn® Page https://www.linkedin.com/company/speedppc/ [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. 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