Outbound call tracking software allows users to call leads directly through the solution and record call and prospect data. These solutions are used to quickly contact prospective customers to get a jump on a sales opportunity. Outbound call tracking products provide click-to-call features for fast dialing, generate local numbers for more likely responses, and automate voicemails and follow-up emails. In addition, products can record calls for training purposes and sort prospects based on the probability of a successful sale. Outbound call tracking solutions are most commonly used for inside sales representatives and telemarketers interested in converting new customers. CRM integrations are very common, particularly when being used to store prospect information and notes regarding past phone calls.
To qualify as an outbound call tracking solution, a product must:
Allow users to place calls directly from the platform
Track call interaction data