Best Marketing Automation Software - Page 5
Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized, and timely marketing experiences for customers or prospects. The best marketing automation software provide automation features across multiple aspects of marketing including email, social media, lead generation, direct mail, digital advertising, and more.
A key component of marketing automation tools is the provision of analytics features to determine the success of an entire campaign across segments and channels. These features measure the impact of campaigns on marketing team KPIs and campaign ROI, as well as the impact of campaigns on company revenue.
Marketing automation products often integrate with CRM software, social media management software, CMS tools, and account-based orchestration platforms. While marketing automation tools do include email marketing features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that only address automation in the email channel.
To qualify for inclusion in the Marketing Automation category, a product must:
Best Marketing Automation Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results. At RollWorks, we
- Digital Marketing Manager
- Marketing Manager
- Computer Software
- Information Technology and Services
- 55% Mid-Market
- 30% Small-Business
270 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
All-in-one email marketing & chat platform for online businesses.
- Marketing and Advertising
- 96% Small-Business
- 4% Mid-Market
3,734 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages
- Banking
- Telecommunications
- 41% Mid-Market
- 35% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth
- Marketing and Advertising
- Computer Games
- 49% Small-Business
- 41% Mid-Market
6,804 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Ent
- Marketing and Advertising
- Textiles
- 51% Small-Business
- 43% Mid-Market
64 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Dashly is a conversational marketing platform. It helps over 700 SaaS and EdTech companies grow conversions and revenue by turning each interaction with clients into a person-to-person conversation.
- CEO
- Marketing and Advertising
- Computer Software
- 90% Small-Business
- 10% Mid-Market
46 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you'll easily capture, organize, track, and nurture all of your leads to increase sales and r
- Owner
- CEO
- Marketing and Advertising
- Health, Wellness and Fitness
- 89% Small-Business
- 10% Mid-Market
33,731 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The next generation B2B marketing and customer communication platform. Send highly personalized messages with user engagement data without waiting on product or data teams. Guide your users to quicker
- Computer Software
- 52% Small-Business
- 48% Mid-Market
112 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Real-Time Interaction Automation & Management Platform driven by AI. Synerise connects modern data collection, processing methods and analytics with AI-driven business scenario execution. Syneri
- 50% Small-Business
- 33% Mid-Market
4,563 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors i
- Marketing Manager
- Head of CRM
- Gambling & Casinos
- Marketing and Advertising
- 46% Mid-Market
- 36% Small-Business
11,363 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Maestra is an all-in-one marketing automation platform built just for midsize retail. The platform works in real-time and enables brands to run complex omnichannel campaigns, personalized promotions,
- Apparel & Fashion
- 44% Mid-Market
- 44% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Springbot is the ultimate all-in-one solution for small eCommerce businesses. Our platform simplifies your marketing efforts: helping you focus on site traffic, engage with shoppers, and measure reven
- 53% Small-Business
- 42% Mid-Market
4,926 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
RD Station Marketing is a software application that helps your company carry out better campaigns, nurture Leads, generate qualified business opportunities and achieve more results. From social media
- Analista de Marketing
- Analista de marketing
- Computer Software
- Marketing and Advertising
- 61% Small-Business
- 36% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface
- Marketing and Advertising
- 53% Mid-Market
- 35% Small-Business
3,928 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
OptiPub is an omni-channel marketing platform designed to provide seamless integration, robust automation, and enhanced campaign management capabilities. It allows users to optimize their marketing ef
- 91% Small-Business
- 9% Mid-Market
