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Best Marketing Automation Software with Online Behavior Tracking Capabilities

Benefits of Marketing Automation Software with Online Behavior Tracking capabilities include: Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Below are the top-rated Marketing Automation Software with Online Behavior Tracking capabilities, as verified by G2’s Research team. Real users have identified Online Behavior Tracking as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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72 Listings in Marketing Automation Available
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HubSpot Marketing Hub
(14,353)4.5 out of 5
Optimized for quick response
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DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
    • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
    • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,010
    Features
    1,370
    Email Marketing
    1,316
    Intuitive
    1,224
    Automation
    1,168
    Cons
    Missing Features
    924
    Learning Curve
    919
    Limited Features
    904
    Expensive
    724
    Complexity
    561
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.7
    8.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    787,129 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,675 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
  • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
  • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,010
Features
1,370
Email Marketing
1,316
Intuitive
1,224
Automation
1,168
Cons
Missing Features
924
Learning Curve
919
Limited Features
904
Expensive
724
Complexity
561
View All Pros and Cons
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.6
Performance and Reliability
Average: 8.7
8.5
Workflow Capability
Average: 8.5
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
787,129 Twitter followers
LinkedIn® Page
www.linkedin.com
11,675 employees on LinkedIn®
ActiveCampaign
(14,485)4.5 out of 5
Optimized for quick response
View top Consulting Services for ActiveCampaign
Save to My Lists
DealsSpecial offer!
15% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    973
    Automation
    864
    Automation Features
    708
    Automations
    685
    Features
    634
    Cons
    Learning Curve
    453
    Expensive
    432
    Missing Features
    414
    Limited Features
    311
    Not Intuitive
    294
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    7.9
    Customization
    Average: 8.4
    8.4
    Performance and Reliability
    Average: 8.7
    8.1
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,238 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    871 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
973
Automation
864
Automation Features
708
Automations
685
Features
634
Cons
Learning Curve
453
Expensive
432
Missing Features
414
Limited Features
311
Not Intuitive
294
View All Pros and Cons
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
7.9
Customization
Average: 8.4
8.4
Performance and Reliability
Average: 8.7
8.1
Workflow Capability
Average: 8.5
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,238 Twitter followers
LinkedIn® Page
www.linkedin.com
871 employees on LinkedIn®

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Omnisend
(1,150)4.6 out of 5
Optimized for quick response
5th Easiest To Use in Marketing Automation software
View top Consulting Services for Omnisend
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 88% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Omnisend Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    178
    Helpful
    105
    Customer Support
    100
    Email Marketing
    97
    Automation
    88
    Cons
    Missing Features
    56
    Limited Features
    50
    Limited Customization
    31
    Expensive
    29
    Limited Templates
    29
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Omnisend features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    9.1
    Performance and Reliability
    Average: 8.7
    8.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Omnisend
    Company Website
    Year Founded
    2014
    HQ Location
    Vilnius, Lithuania
    Twitter
    @omnisend
    3,879 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    258 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

Users
  • Owner
  • CEO
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 88% Small-Business
  • 7% Mid-Market
Omnisend Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
178
Helpful
105
Customer Support
100
Email Marketing
97
Automation
88
Cons
Missing Features
56
Limited Features
50
Limited Customization
31
Expensive
29
Limited Templates
29
View All Pros and Cons
Omnisend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
9.1
Performance and Reliability
Average: 8.7
8.9
Workflow Capability
Average: 8.5
Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,879 Twitter followers
LinkedIn® Page
www.linkedin.com
258 employees on LinkedIn®
Dotdigital
(1,124)4.4 out of 5
Optimized for quick response
7th Easiest To Use in Marketing Automation software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

    Users
    • Marketing Manager
    • Marketing Executive
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 45% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dotdigital Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    277
    Customer Support
    245
    Helpful
    207
    Email Marketing
    150
    Features
    148
    Cons
    Missing Features
    85
    Learning Curve
    59
    Limited Features
    58
    Limitations
    47
    Limited Options
    35
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dotdigital features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dotdigital
    Company Website
    Year Founded
    1999
    HQ Location
    London Bridge, London
    Twitter
    @dotdigital
    16,007 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    481 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

Users
  • Marketing Manager
  • Marketing Executive
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 45% Mid-Market
  • 40% Small-Business
Dotdigital Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
277
Customer Support
245
Helpful
207
Email Marketing
150
Features
148
Cons
Missing Features
85
Learning Curve
59
Limited Features
58
Limitations
47
Limited Options
35
View All Pros and Cons
Dotdigital features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.2
Workflow Capability
Average: 8.5
Seller Details
Seller
Dotdigital
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
16,007 Twitter followers
LinkedIn® Page
www.linkedin.com
481 employees on LinkedIn®
Customer.io
(660)4.4 out of 5
Optimized for quick response
View top Consulting Services for Customer.io
Save to My Lists
Entry Level Price:Starting at $100.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

    Users
    • CEO
    • Product Manager
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 57% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Customer.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    219
    Automation
    135
    Customer Support
    132
    Helpful
    129
    Features
    118
    Cons
    Learning Curve
    84
    Missing Features
    71
    Limited Features
    51
    Campaign Issues
    43
    Not Intuitive
    36
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Customer.io features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.2
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Customer.io
    Company Website
    Year Founded
    2012
    HQ Location
    Portland, OR
    Twitter
    @CustomerIO
    4,907 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    496 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

Users
  • CEO
  • Product Manager
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 57% Small-Business
  • 36% Mid-Market
Customer.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
219
Automation
135
Customer Support
132
Helpful
129
Features
118
Cons
Learning Curve
84
Missing Features
71
Limited Features
51
Campaign Issues
43
Not Intuitive
36
View All Pros and Cons
Customer.io features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.2
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.5
Workflow Capability
Average: 8.5
Seller Details
Seller
Customer.io
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@CustomerIO
4,907 Twitter followers
LinkedIn® Page
www.linkedin.com
496 employees on LinkedIn®
Intuit Mailchimp All-in-One Marketing Platform
(5,374)4.4 out of 5
Optimized for quick response
13th Easiest To Use in Marketing Automation software
View top Consulting Services for Intuit Mailchimp All-in-One Marketing Platform
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Mailchimp is an email marketing tool that allows users to create campaigns, automate customer journeys, and track performance.
    • Users like the platform's ease of use, automation features, and the ability to manage email marketing, audience segmentation, landing pages, and social media posts from a single platform.
    • Reviewers experienced challenges with the platform's pricing structure, with some advanced features locked behind higher-tier plans, and the interface can feel cluttered when managing multiple campaigns or large lists.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    218
    Email Marketing
    171
    Email Management
    113
    Features
    111
    Easy Creation
    104
    Cons
    Expensive
    66
    Limited Features
    48
    Missing Features
    47
    Learning Curve
    44
    Limited Customization
    36
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Intuit Mailchimp
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    240,030 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,636 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Mailchimp is an email marketing tool that allows users to create campaigns, automate customer journeys, and track performance.
  • Users like the platform's ease of use, automation features, and the ability to manage email marketing, audience segmentation, landing pages, and social media posts from a single platform.
  • Reviewers experienced challenges with the platform's pricing structure, with some advanced features locked behind higher-tier plans, and the interface can feel cluttered when managing multiple campaigns or large lists.
Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
218
Email Marketing
171
Email Management
113
Features
111
Easy Creation
104
Cons
Expensive
66
Limited Features
48
Missing Features
47
Learning Curve
44
Limited Customization
36
View All Pros and Cons
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.4
Workflow Capability
Average: 8.5
Seller Details
Seller
Intuit Mailchimp
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
240,030 Twitter followers
LinkedIn® Page
www.linkedin.com
1,636 employees on LinkedIn®
Adobe Marketo Engage
(3,070)4.1 out of 5
Optimized for quick response
View top Consulting Services for Adobe Marketo Engage
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

    Users
    • Marketing Manager
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Mid-Market
    • 25% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Adobe Marketo Engage is a marketing automation platform that offers features such as campaign management, lead scoring, and CRM integration.
    • Reviewers frequently mention the platform's powerful automation capabilities, flexibility, and seamless integration with other tools, which significantly improve efficiency and effectiveness in marketing efforts.
    • Reviewers noted that Adobe Marketo Engage has a steep learning curve, an outdated user interface, and complex initial setup, which can be challenging for new users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Marketo Engage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    173
    Automation
    153
    Features
    120
    Integrations
    112
    Marketing Automation
    112
    Cons
    Learning Curve
    151
    Steep Learning Curve
    114
    Expensive
    89
    Not Intuitive
    84
    Complexity
    72
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Marketo Engage features and usability ratings that predict user satisfaction
    7.7
    Has the product been a good partner in doing business?
    Average: 8.9
    7.7
    Customization
    Average: 8.4
    7.7
    Performance and Reliability
    Average: 8.7
    8.0
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,202 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

Users
  • Marketing Manager
  • Marketing Operations Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Mid-Market
  • 25% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Adobe Marketo Engage is a marketing automation platform that offers features such as campaign management, lead scoring, and CRM integration.
  • Reviewers frequently mention the platform's powerful automation capabilities, flexibility, and seamless integration with other tools, which significantly improve efficiency and effectiveness in marketing efforts.
  • Reviewers noted that Adobe Marketo Engage has a steep learning curve, an outdated user interface, and complex initial setup, which can be challenging for new users.
Adobe Marketo Engage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
173
Automation
153
Features
120
Integrations
112
Marketing Automation
112
Cons
Learning Curve
151
Steep Learning Curve
114
Expensive
89
Not Intuitive
84
Complexity
72
View All Pros and Cons
Adobe Marketo Engage features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 8.9
7.7
Customization
Average: 8.4
7.7
Performance and Reliability
Average: 8.7
8.0
Workflow Capability
Average: 8.5
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,202 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Iterable
(761)4.4 out of 5
Optimized for quick response
View top Consulting Services for Iterable
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

    Users
    • Email Marketing Manager
    • CRM Manager
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 53% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Iterable Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    154
    Customer Support
    101
    Intuitive
    92
    Helpful
    85
    Features
    68
    Cons
    Missing Features
    81
    Learning Curve
    66
    Inadequate Reporting
    39
    Reporting Issues
    38
    Limited Features
    37
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Iterable features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.1
    Customization
    Average: 8.4
    8.3
    Performance and Reliability
    Average: 8.7
    8.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Iterable
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @Iterable
    2,604 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    849 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

Users
  • Email Marketing Manager
  • CRM Manager
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 53% Mid-Market
  • 27% Small-Business
Iterable Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
154
Customer Support
101
Intuitive
92
Helpful
85
Features
68
Cons
Missing Features
81
Learning Curve
66
Inadequate Reporting
39
Reporting Issues
38
Limited Features
37
View All Pros and Cons
Iterable features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.1
Customization
Average: 8.4
8.3
Performance and Reliability
Average: 8.7
8.4
Workflow Capability
Average: 8.5
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,604 Twitter followers
LinkedIn® Page
www.linkedin.com
849 employees on LinkedIn®
Klaviyo
(1,149)4.6 out of 5
Optimized for quick response
View top Consulting Services for Klaviyo
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 80% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    117
    Email Marketing
    100
    Integrations
    64
    Easy Creation
    60
    Easy Integration
    60
    Cons
    Expensive
    54
    Missing Features
    41
    Learning Curve
    39
    Poor Customer Support
    33
    Limited Features
    29
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,718 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,866 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 80% Small-Business
  • 17% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
117
Email Marketing
100
Integrations
64
Easy Creation
60
Easy Integration
60
Cons
Expensive
54
Missing Features
41
Learning Curve
39
Poor Customer Support
33
Limited Features
29
View All Pros and Cons
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.7
Workflow Capability
Average: 8.5
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,718 Twitter followers
LinkedIn® Page
www.linkedin.com
2,866 employees on LinkedIn®
WebEngage
(729)4.5 out of 5
Optimized for quick response
15th Easiest To Use in Marketing Automation software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    149
    Journey Creation
    92
    Helpful
    91
    Customer Support
    87
    Analytics
    84
    Cons
    Missing Features
    56
    Learning Curve
    44
    Slow Performance
    42
    Poor Customer Support
    41
    Limited Features
    35
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.7
    8.6
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,103 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    386 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 28% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
149
Journey Creation
92
Helpful
91
Customer Support
87
Analytics
84
Cons
Missing Features
56
Learning Curve
44
Slow Performance
42
Poor Customer Support
41
Limited Features
35
View All Pros and Cons
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
8.6
Performance and Reliability
Average: 8.7
8.6
Workflow Capability
Average: 8.5
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,103 Twitter followers
LinkedIn® Page
www.linkedin.com
386 employees on LinkedIn®
Bloomreach
(729)4.6 out of 5
Optimized for quick response
View top Consulting Services for Bloomreach
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Data Analyst
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a platform that combines metrics, content sources, and webhooks to offer personalized content and product recommendations based on real user behavior.
    • Reviewers like the powerful personalization features of Bloomreach, its ability to scale well for growing teams, and its straightforward initial setup with clear documentation.
    • Users experienced a steep learning curve, especially for new users, and found some of the advanced personalization and merchandising features difficult to fully understand.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    96
    Customer Support
    88
    Helpful
    87
    Features
    84
    Customer Engagement
    67
    Cons
    Learning Curve
    76
    Limited Features
    53
    Learning Difficulty
    52
    Missing Features
    49
    Difficult Learning
    40
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.6
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bloomreach
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,456 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,105 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Data Analyst
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a platform that combines metrics, content sources, and webhooks to offer personalized content and product recommendations based on real user behavior.
  • Reviewers like the powerful personalization features of Bloomreach, its ability to scale well for growing teams, and its straightforward initial setup with clear documentation.
  • Users experienced a steep learning curve, especially for new users, and found some of the advanced personalization and merchandising features difficult to fully understand.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
96
Customer Support
88
Helpful
87
Features
84
Customer Engagement
67
Cons
Learning Curve
76
Limited Features
53
Learning Difficulty
52
Missing Features
49
Difficult Learning
40
View All Pros and Cons
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.6
Workflow Capability
Average: 8.5
Seller Details
Seller
Bloomreach
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,456 Twitter followers
LinkedIn® Page
www.linkedin.com
1,105 employees on LinkedIn®
vcita
(77)4.6 out of 5
8th Easiest To Use in Marketing Automation software
Save to My Lists
Entry Level Price:$29.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    vcita: All-in-one business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. vcita is a comprehensive business management software

    Users
    No information available
    Industries
    • Alternative Medicine
    • Accounting
    Market Segment
    • 88% Small-Business
    • 10% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • vcita Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    9
    Automations
    6
    Integration
    6
    Integrations
    6
    Automation
    5
    Cons
    Integration Issues
    6
    Expensive
    4
    Missing Features
    4
    Lack of Integration
    3
    Linking Issues
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • vcita features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.9
    9.6
    Customization
    Average: 8.4
    9.4
    Performance and Reliability
    Average: 8.7
    9.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    vcita
    Year Founded
    2010
    HQ Location
    St. Petersburg Florida
    Twitter
    @vCita
    1,758 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    181 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

vcita: All-in-one business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. vcita is a comprehensive business management software

Users
No information available
Industries
  • Alternative Medicine
  • Accounting
Market Segment
  • 88% Small-Business
  • 10% Mid-Market
vcita Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
9
Automations
6
Integration
6
Integrations
6
Automation
5
Cons
Integration Issues
6
Expensive
4
Missing Features
4
Lack of Integration
3
Linking Issues
3
View All Pros and Cons
vcita features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.9
9.6
Customization
Average: 8.4
9.4
Performance and Reliability
Average: 8.7
9.7
Workflow Capability
Average: 8.5
Seller Details
Seller
vcita
Year Founded
2010
HQ Location
St. Petersburg Florida
Twitter
@vCita
1,758 Twitter followers
LinkedIn® Page
www.linkedin.com
181 employees on LinkedIn®
Constant Contact Advanced Automation
(952)4.4 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Starting at $12.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 81% Small-Business
    • 17% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Constant Contact Advanced Automation is a software that automates emails such as welcome sequences and abandoned-cart reminders.
    • Reviewers like the simplicity of use, automation and follow-up functions, and the ability to streamline marketing campaigns with templates and quick marketing slogans.
    • Users experienced limitations in automation, difficulty in building templates, lack of customization and personalization for text, and an outdated and complicated interface.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Constant Contact Advanced Automation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Email Marketing
    45
    Automation
    36
    Easy Creation
    32
    Automation Features
    30
    Cons
    Limited Customization
    24
    Missing Features
    24
    Limited Features
    23
    Email Issues
    14
    Email Management
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.1
    Customization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.7
    8.6
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Constant Contact
    Company Website
    Year Founded
    1995
    HQ Location
    Waltham, US
    Twitter
    @ConstantContact
    67,427 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 81% Small-Business
  • 17% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Constant Contact Advanced Automation is a software that automates emails such as welcome sequences and abandoned-cart reminders.
  • Reviewers like the simplicity of use, automation and follow-up functions, and the ability to streamline marketing campaigns with templates and quick marketing slogans.
  • Users experienced limitations in automation, difficulty in building templates, lack of customization and personalization for text, and an outdated and complicated interface.
Constant Contact Advanced Automation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Email Marketing
45
Automation
36
Easy Creation
32
Automation Features
30
Cons
Limited Customization
24
Missing Features
24
Limited Features
23
Email Issues
14
Email Management
14
View All Pros and Cons
Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.1
Customization
Average: 8.4
8.6
Performance and Reliability
Average: 8.7
8.6
Workflow Capability
Average: 8.5
Seller Details
Seller
Constant Contact
Company Website
Year Founded
1995
HQ Location
Waltham, US
Twitter
@ConstantContact
67,427 Twitter followers
LinkedIn® Page
www.linkedin.com
1,108 employees on LinkedIn®
Thryv
(1,990)4.3 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Starting at $244.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Thryv’s AI-powered marketing and sales platform helps small businesses market smarter, sell more, and grow faster — all from one place. Now including Keap, Thryv brings together powerful CRM, marke

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 90% Small-Business
    • 8% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Thryv is a marketing automation tool that offers features for lead capture, lead scoring, email marketing, and social media marketing, and also provides functionalities for scheduling, designing landing pages, and organizing invoices, appointments, and client messages.
    • Reviewers like the straightforwardness of Thryv, its ability to save time, the improved user interface, the helpful upgrades since acquiring Keap, the support team's prompt response, and the ability to manage multiple marketing campaigns.
    • Reviewers mentioned the steep learning curve, occasional glitches with calendar sync, high pricing, the company's struggle with naming and branding, the need for better analytics support, and the complexity of some features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Thryv Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    121
    Automation
    94
    Customer Support
    86
    Automation Features
    74
    Helpful
    69
    Cons
    Missing Features
    60
    Learning Curve
    50
    Limitations
    47
    Limited Features
    46
    Expensive
    35
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Thryv features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 8.9
    7.9
    Customization
    Average: 8.4
    8.2
    Performance and Reliability
    Average: 8.7
    8.0
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Thryv
    Company Website
    Year Founded
    2012
    HQ Location
    Dallas, TX
    Twitter
    @thryv
    8,480 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,962 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Thryv’s AI-powered marketing and sales platform helps small businesses market smarter, sell more, and grow faster — all from one place. Now including Keap, Thryv brings together powerful CRM, marke

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 90% Small-Business
  • 8% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Thryv is a marketing automation tool that offers features for lead capture, lead scoring, email marketing, and social media marketing, and also provides functionalities for scheduling, designing landing pages, and organizing invoices, appointments, and client messages.
  • Reviewers like the straightforwardness of Thryv, its ability to save time, the improved user interface, the helpful upgrades since acquiring Keap, the support team's prompt response, and the ability to manage multiple marketing campaigns.
  • Reviewers mentioned the steep learning curve, occasional glitches with calendar sync, high pricing, the company's struggle with naming and branding, the need for better analytics support, and the complexity of some features.
Thryv Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
121
Automation
94
Customer Support
86
Automation Features
74
Helpful
69
Cons
Missing Features
60
Learning Curve
50
Limitations
47
Limited Features
46
Expensive
35
View All Pros and Cons
Thryv features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.9
7.9
Customization
Average: 8.4
8.2
Performance and Reliability
Average: 8.7
8.0
Workflow Capability
Average: 8.5
Seller Details
Seller
Thryv
Company Website
Year Founded
2012
HQ Location
Dallas, TX
Twitter
@thryv
8,480 Twitter followers
LinkedIn® Page
www.linkedin.com
5,962 employees on LinkedIn®
eSputnik
(64)4.8 out of 5
View top Consulting Services for eSputnik
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, be

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 63% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • eSputnik Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Engagement Efficiency
    5
    Multichannel Marketing
    5
    AI Technology
    4
    Automation Efficiency
    4
    Customer Engagement
    4
    Cons
    This product has not yet received any negative sentiments.
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • eSputnik features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 8.9
    9.6
    Customization
    Average: 8.4
    10.0
    Performance and Reliability
    Average: 8.7
    9.8
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    eSputnik
    Year Founded
    2012
    HQ Location
    Dnipro, Dniprovs'ka
    Twitter
    @eSputnikApp
    341 Twitter followers
    LinkedIn® Page
    www.linkedin.com
Product Description
How are these determined?Information
This description is provided by the seller.

eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, be

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 63% Small-Business
  • 33% Mid-Market
eSputnik Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Engagement Efficiency
5
Multichannel Marketing
5
AI Technology
4
Automation Efficiency
4
Customer Engagement
4
Cons
This product has not yet received any negative sentiments.
View All Pros and Cons
eSputnik features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 8.9
9.6
Customization
Average: 8.4
10.0
Performance and Reliability
Average: 8.7
9.8
Workflow Capability
Average: 8.5
Seller Details
Seller
eSputnik
Year Founded
2012
HQ Location
Dnipro, Dniprovs'ka
Twitter
@eSputnikApp
341 Twitter followers
LinkedIn® Page
www.linkedin.com
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