Best Marketing Analytics Tools - Page 24
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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Full Circle Insights Digital Source Tracker dashboard allows users to get a complete understanding of how buyers engage with their paid and organic digital campaigns.
2,564 Twitter followers
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fullthrottle.ai™️ generates first-party data for a cookieless world. Powered by patented technology, the fullthrottle.ai™️ platform enables agencies, media companies, brands, publishers, and AdTech ve
62 Twitter followers
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Automated annotations for Google Analytics to understand the impact of events on your business.
- 55% Small-Business
- 36% Enterprise
3 Twitter followers
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GrowerAI is a cutting-edge AI-powered marketing platform designed to optimize digital campaigns and maximize ROI. Combining Marketing Automation, Customer Data Platform (CDP), and Advanced Analytics,
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Heeet is a lead tracking and marketing analytics tool. It is primarily aimed at B2B companies seeking to align their digital marketing data with Salesforce. This alignment aids in assessing campaign p
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heybooster is an eCommerce analysis platform that enables you to efficiently gain actionable insights to enhance your marketing strategies. You don’t need to build a data team to use machine learni
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Get a complete understanding of your customers across devices and platforms. Hubalz gives you the tools to understand the customer journey and improve marketing ROI.
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Intelitics was created to empower the iGaming sector with software that allows users to see data rapidly, analyze performance accurately, and then act decisively with that knowledge.
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SWZD’s Intelligent ABM helps you plan and execute a more effective conversion-powered ABM strategy with best-in-class data. SWZD and Aberdeen have partnered to provide B2B tech sellers with unparalle
1,344 Twitter followers
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We exist because we believe that data, and the insights hidden in it is the next frontier for competitive advantage
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Iron Funnel is a comprehensive suite of marketing automation tools designed to simplify and enhance your marketing and sales efforts. With a focus on data-driven insights, our platform includes three
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JustControl.it develops a marketing-focused technology solution enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get
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Kaarba is an advanced performance tracking solution built by a pioneer team of affiliate technology providers, suitable for Affiliate Networks, Advertisers, and Agencies. Using in-built cutting-edge t
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MAKE THE MOST OF YOUR SEARCH CONSOLE DATA – WITH KEMB REPORT The Kemb SEO reporting dashboard quickly and easily provides a comprehensive overview of decisive metrics for the management level while a
