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Best Marketing Analytics Software for Medium-Sized Businesses - Page 2

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Marketing Analytics category.

In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Medium-Sized Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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96 Listings in Marketing Analytics Available
(126)4.2 out of 5
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    41
    Campaign Management
    22
    Customer Support
    22
    Insights
    18
    User Interface
    16
    Cons
    Missing Features
    12
    Budget Management
    9
    Budget Constraints
    8
    Limited Features
    8
    Campaign Management
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Quantcast Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Data Collection
    Average: 8.8
    6.7
    Multichannel Tracking
    Average: 8.7
    7.5
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,544 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    479 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 30% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
41
Campaign Management
22
Customer Support
22
Insights
18
User Interface
16
Cons
Missing Features
12
Budget Management
9
Budget Constraints
8
Limited Features
8
Campaign Management
7
Quantcast Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.8
Data Collection
Average: 8.8
6.7
Multichannel Tracking
Average: 8.7
7.5
Campaign Insights
Average: 8.7
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,544 Twitter followers
LinkedIn® Page
www.linkedin.com
479 employees on LinkedIn®
(217)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to d

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Gambling & Casinos
    • Entertainment
    Market Segment
    • 51% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimove Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Customer Support
    52
    Helpful
    39
    Analytics
    37
    Customer Engagement
    30
    Cons
    Learning Curve
    17
    Slow Loading
    15
    Campaign Issues
    13
    Slow Performance
    13
    Missing Features
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimove features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Data Collection
    Average: 8.8
    8.9
    Multichannel Tracking
    Average: 8.7
    9.1
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Optimove
    Company Website
    Year Founded
    2012
    HQ Location
    New York
    Twitter
    @Optimove
    5,563 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    507 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to d

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Gambling & Casinos
  • Entertainment
Market Segment
  • 51% Mid-Market
  • 31% Small-Business
Optimove Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Customer Support
52
Helpful
39
Analytics
37
Customer Engagement
30
Cons
Learning Curve
17
Slow Loading
15
Campaign Issues
13
Slow Performance
13
Missing Features
11
Optimove features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.8
Data Collection
Average: 8.8
8.9
Multichannel Tracking
Average: 8.7
9.1
Campaign Insights
Average: 8.7
Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,563 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®

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(225)4.9 out of 5
Optimized for quick response
2nd Easiest To Use in Marketing Analytics software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Construction
    Market Segment
    • 87% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WhatConverts Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    92
    Helpful
    56
    Ease of Use
    55
    Easy Setup
    33
    Call Tracking
    32
    Cons
    Integration Issues
    13
    Limited Integration
    13
    Expensive
    10
    Learning Curve
    9
    Limited Options
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WhatConverts features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.2
    9.3
    Data Collection
    Average: 8.8
    9.3
    Multichannel Tracking
    Average: 8.7
    9.2
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Charlotte, NC
    Twitter
    @whatconverts
    261 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    31 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Construction
Market Segment
  • 87% Small-Business
  • 12% Mid-Market
WhatConverts Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
92
Helpful
56
Ease of Use
55
Easy Setup
33
Call Tracking
32
Cons
Integration Issues
13
Limited Integration
13
Expensive
10
Learning Curve
9
Limited Options
8
WhatConverts features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.2
9.3
Data Collection
Average: 8.8
9.3
Multichannel Tracking
Average: 8.7
9.2
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
261 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
(5,214)4.4 out of 5
Optimized for quick response
14th Easiest To Use in Marketing Analytics software
View top Consulting Services for Intuit Mailchimp All-in-One Marketing Platform
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Mailchimp is an email marketing platform that allows users to create, customize, and automate email campaigns.
    • Users frequently mention the platform's user-friendly interface, robust email marketing features, easy integration with e-commerce platforms, and detailed reporting and analytics as key benefits.
    • Users experienced issues with the platform's pricing structure, limited template customization, learning curve for advanced features, and customer service.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    274
    Email Marketing
    187
    Email Management
    167
    Easy Creation
    128
    Templates
    112
    Cons
    Expensive
    74
    Limited Features
    56
    Missing Features
    55
    Learning Curve
    48
    Lack of Features
    45
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    Data Collection
    Average: 8.8
    8.4
    Multichannel Tracking
    Average: 8.7
    8.8
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Mailchimp
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    248,685 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,795 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Mailchimp is an email marketing platform that allows users to create, customize, and automate email campaigns.
  • Users frequently mention the platform's user-friendly interface, robust email marketing features, easy integration with e-commerce platforms, and detailed reporting and analytics as key benefits.
  • Users experienced issues with the platform's pricing structure, limited template customization, learning curve for advanced features, and customer service.
Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
274
Email Marketing
187
Email Management
167
Easy Creation
128
Templates
112
Cons
Expensive
74
Limited Features
56
Missing Features
55
Learning Curve
48
Lack of Features
45
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.7
Data Collection
Average: 8.8
8.4
Multichannel Tracking
Average: 8.7
8.8
Campaign Insights
Average: 8.7
Seller Details
Seller
Mailchimp
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
248,685 Twitter followers
LinkedIn® Page
www.linkedin.com
1,795 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology empowers markete

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Banking
    Market Segment
    • 49% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAS Customer Intelligence 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    56
    Insights
    35
    Data Management
    27
    Analytics
    26
    Capabilities
    24
    Cons
    Expensive
    23
    Learning Curve
    19
    Integration Issues
    12
    Complexity
    10
    Pricing Issues
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Data Collection
    Average: 8.8
    8.9
    Multichannel Tracking
    Average: 8.7
    8.9
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1976
    HQ Location
    Cary, NC
    Twitter
    @SASsoftware
    62,434 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17,268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology empowers markete

Users
No information available
Industries
  • Marketing and Advertising
  • Banking
Market Segment
  • 49% Mid-Market
  • 31% Enterprise
SAS Customer Intelligence 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
56
Insights
35
Data Management
27
Analytics
26
Capabilities
24
Cons
Expensive
23
Learning Curve
19
Integration Issues
12
Complexity
10
Pricing Issues
10
SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 9.2
8.9
Data Collection
Average: 8.8
8.9
Multichannel Tracking
Average: 8.7
8.9
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
1976
HQ Location
Cary, NC
Twitter
@SASsoftware
62,434 Twitter followers
LinkedIn® Page
www.linkedin.com
17,268 employees on LinkedIn®
(2,385)4.0 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Account Engagement
Save to My Lists
Entry Level Price:$1,250.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Account Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    98
    Automation
    67
    Integrations
    55
    Customer Engagement
    53
    Salesforce Integration
    48
    Cons
    Learning Curve
    57
    Expensive
    37
    Limitations
    36
    Steep Learning Curve
    36
    Learning Difficulty
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Data Collection
    Average: 8.8
    8.4
    Multichannel Tracking
    Average: 8.7
    8.6
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 31% Small-Business
Salesforce Marketing Cloud Account Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
98
Automation
67
Integrations
55
Customer Engagement
53
Salesforce Integration
48
Cons
Learning Curve
57
Expensive
37
Limitations
36
Steep Learning Curve
36
Learning Difficulty
35
Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 9.2
8.5
Data Collection
Average: 8.8
8.4
Multichannel Tracking
Average: 8.7
8.6
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,242 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website beha

    Users
    • Marketing Automation Specialist
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 57% Small-Business
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Sales Manago is a marketing automation platform that combines multiple marketing solutions such as email marketing, website personalization, mobile marketing, automation processes, and social media integration.
    • Users frequently mention the platform's outstanding customer support, its ability to handle a massive amount of contacts, its advanced segmentation options, and its detailed reporting capabilities.
    • Users mentioned that the design is not always intuitive, it can take some time to fully master all of its features, and there are too many options which can be overwhelming.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SALESmanago Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    35
    Ease of Use
    33
    Features
    29
    Customer Service
    25
    Automation
    23
    Cons
    Learning Curve
    16
    Complexity
    8
    Not Intuitive
    7
    Complex Usage
    6
    Steep Learning Curve
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SALESmanago features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    Data Collection
    Average: 8.8
    8.9
    Multichannel Tracking
    Average: 8.7
    8.9
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    Krakow
    Twitter
    @SALESmanago
    3,751 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    363 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website beha

Users
  • Marketing Automation Specialist
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 57% Small-Business
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Sales Manago is a marketing automation platform that combines multiple marketing solutions such as email marketing, website personalization, mobile marketing, automation processes, and social media integration.
  • Users frequently mention the platform's outstanding customer support, its ability to handle a massive amount of contacts, its advanced segmentation options, and its detailed reporting capabilities.
  • Users mentioned that the design is not always intuitive, it can take some time to fully master all of its features, and there are too many options which can be overwhelming.
SALESmanago Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
35
Ease of Use
33
Features
29
Customer Service
25
Automation
23
Cons
Learning Curve
16
Complexity
8
Not Intuitive
7
Complex Usage
6
Steep Learning Curve
6
SALESmanago features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.7
Data Collection
Average: 8.8
8.9
Multichannel Tracking
Average: 8.7
8.9
Campaign Insights
Average: 8.7
Seller Details
Year Founded
2011
HQ Location
Krakow
Twitter
@SALESmanago
3,751 Twitter followers
LinkedIn® Page
www.linkedin.com
363 employees on LinkedIn®
By OWOX
(296)4.9 out of 5
Save to My Lists
Entry Level Price:Starting at $99.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    OWOX BI is a leading data democratization platform. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. +150k digital analysts use OW

    Users
    • Chief Marketing Officer
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 48% Small-Business
    • 43% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • OWOX BI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    11
    Customer Support
    8
    Data Management
    5
    Helpful
    4
    Attribution Accuracy
    3
    Cons
    Slow Loading
    2
    Data Management
    1
    Data Management Issues
    1
    Error Handling
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • OWOX BI features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    9.9
    Data Collection
    Average: 8.8
    9.8
    Multichannel Tracking
    Average: 8.7
    9.7
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    OWOX
    Year Founded
    2002
    HQ Location
    WALNUT, California
    Twitter
    @owox
    454 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    76 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

OWOX BI is a leading data democratization platform. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. +150k digital analysts use OW

Users
  • Chief Marketing Officer
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 48% Small-Business
  • 43% Mid-Market
OWOX BI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
11
Customer Support
8
Data Management
5
Helpful
4
Attribution Accuracy
3
Cons
Slow Loading
2
Data Management
1
Data Management Issues
1
Error Handling
1
Expensive
1
OWOX BI features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
9.9
Data Collection
Average: 8.8
9.8
Multichannel Tracking
Average: 8.7
9.7
Campaign Insights
Average: 8.7
Seller Details
Seller
OWOX
Year Founded
2002
HQ Location
WALNUT, California
Twitter
@owox
454 Twitter followers
LinkedIn® Page
www.linkedin.com
76 employees on LinkedIn®
(927)4.5 out of 5
Optimized for quick response
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Entry Level Price:Starting at $12.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 81% Small-Business
    • 17% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Constant Contact is an email campaign platform that integrates with e-commerce portals and allows for the creation of unlimited automations for a variety of tasks.
    • Reviewers appreciate the ease of use, the ability to create multiple drip campaigns, the professional format of marketing emails, and the detailed analytics provided by Constant Contact.
    • Users mentioned issues with the editor being buggy, difficulties with integration, limitations in automation capabilities, and challenges in setting up multiple drip campaigns and email templates.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Constant Contact Advanced Automation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    117
    Email Marketing
    63
    Intuitive
    52
    Automation
    50
    Easy Creation
    43
    Cons
    Missing Features
    43
    Limited Features
    31
    Limited Customization
    30
    Limited Options
    29
    Email Issues
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Data Collection
    Average: 8.8
    8.2
    Multichannel Tracking
    Average: 8.7
    8.5
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1995
    HQ Location
    Waltham, US
    Twitter
    @ConstantContact
    69,005 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,133 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 81% Small-Business
  • 17% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Constant Contact is an email campaign platform that integrates with e-commerce portals and allows for the creation of unlimited automations for a variety of tasks.
  • Reviewers appreciate the ease of use, the ability to create multiple drip campaigns, the professional format of marketing emails, and the detailed analytics provided by Constant Contact.
  • Users mentioned issues with the editor being buggy, difficulties with integration, limitations in automation capabilities, and challenges in setting up multiple drip campaigns and email templates.
Constant Contact Advanced Automation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
117
Email Marketing
63
Intuitive
52
Automation
50
Easy Creation
43
Cons
Missing Features
43
Limited Features
31
Limited Customization
30
Limited Options
29
Email Issues
28
Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.4
Data Collection
Average: 8.8
8.2
Multichannel Tracking
Average: 8.7
8.5
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
1995
HQ Location
Waltham, US
Twitter
@ConstantContact
69,005 Twitter followers
LinkedIn® Page
www.linkedin.com
1,133 employees on LinkedIn®
(779)4.4 out of 5
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Entry Level Price:Starting at €29.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mi

    Users
    • Digital Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 55% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Supermetrics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    108
    Integrations
    81
    Easy Integrations
    51
    Customer Support
    49
    Connectors
    47
    Cons
    Expensive
    39
    Connector Issues
    34
    Connection Issues
    29
    Missing Features
    29
    Pricing Issues
    24
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Supermetrics features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    Data Collection
    Average: 8.8
    8.3
    Multichannel Tracking
    Average: 8.7
    8.6
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2013
    HQ Location
    Helsinki, Uusimaa
    Twitter
    @Supermetrics
    7,983 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    391 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mi

Users
  • Digital Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 55% Small-Business
  • 35% Mid-Market
Supermetrics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
108
Integrations
81
Easy Integrations
51
Customer Support
49
Connectors
47
Cons
Expensive
39
Connector Issues
34
Connection Issues
29
Missing Features
29
Pricing Issues
24
Supermetrics features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.2
8.7
Data Collection
Average: 8.8
8.3
Multichannel Tracking
Average: 8.7
8.6
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,983 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
(204)4.7 out of 5
Optimized for quick response
View top Consulting Services for Dreamdata
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dreamdata is a B2B marketing solution designed to connect marketing efforts directly to revenue outcomes, allowing businesses to optimize and automate their marketing strategies with confidence. By le

    Users
    • Head of Marketing
    • CMO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 38% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dreamdata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    84
    Ease of Use
    72
    Analytics
    71
    Attribution Accuracy
    54
    Helpful
    50
    Cons
    Learning Curve
    31
    Missing Features
    20
    Lack of Information
    15
    Limitations
    13
    Complexity
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dreamdata features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Data Collection
    Average: 8.8
    9.2
    Multichannel Tracking
    Average: 8.7
    8.9
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Copenhagen, Capital Region
    Twitter
    @DreamdataIO
    284 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    64 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dreamdata is a B2B marketing solution designed to connect marketing efforts directly to revenue outcomes, allowing businesses to optimize and automate their marketing strategies with confidence. By le

Users
  • Head of Marketing
  • CMO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 38% Small-Business
Dreamdata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
84
Ease of Use
72
Analytics
71
Attribution Accuracy
54
Helpful
50
Cons
Learning Curve
31
Missing Features
20
Lack of Information
15
Limitations
13
Complexity
12
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.2
9.2
Data Collection
Average: 8.8
9.2
Multichannel Tracking
Average: 8.7
8.9
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Twitter
@DreamdataIO
284 Twitter followers
LinkedIn® Page
www.linkedin.com
64 employees on LinkedIn®
(107)4.7 out of 5
Optimized for quick response
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Coefficient is a new way to work with your company data better, faster, and more accurately without ever leaving your spreadsheet, integrating with the tools you already use. Install the Coefficien

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 50% Mid-Market
    • 37% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Coefficient Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    70
    Automation
    37
    Easy Integrations
    27
    Data Integration
    24
    Integrations
    22
    Cons
    Feature Limitations
    22
    Table Limitations
    9
    Limited Features
    8
    Expensive
    6
    Importing Issues
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Coefficient features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Data Collection
    Average: 8.8
    8.1
    Multichannel Tracking
    Average: 8.7
    8.3
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2020
    HQ Location
    Palo Alto, CA
    Twitter
    @coefficient_io
    306 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    62 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Coefficient is a new way to work with your company data better, faster, and more accurately without ever leaving your spreadsheet, integrating with the tools you already use. Install the Coefficien

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 50% Mid-Market
  • 37% Small-Business
Coefficient Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
70
Automation
37
Easy Integrations
27
Data Integration
24
Integrations
22
Cons
Feature Limitations
22
Table Limitations
9
Limited Features
8
Expensive
6
Importing Issues
6
Coefficient features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.6
Data Collection
Average: 8.8
8.1
Multichannel Tracking
Average: 8.7
8.3
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
2020
HQ Location
Palo Alto, CA
Twitter
@coefficient_io
306 Twitter followers
LinkedIn® Page
www.linkedin.com
62 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Re

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 58% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SegmentStream Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    8
    Helpful
    7
    Attribution Accuracy
    6
    Channel Management
    5
    Integrations
    5
    Cons
    Learning Curve
    4
    Lack of Information
    2
    Slow Loading
    2
    Time-Consuming
    2
    Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SegmentStream features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Data Collection
    Average: 8.8
    9.0
    Multichannel Tracking
    Average: 8.7
    9.3
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2018
    HQ Location
    London, England
    Twitter
    @SegmentStream
    492 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    20 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Re

Users
No information available
Industries
No information available
Market Segment
  • 58% Mid-Market
  • 27% Enterprise
SegmentStream Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
8
Helpful
7
Attribution Accuracy
6
Channel Management
5
Integrations
5
Cons
Learning Curve
4
Lack of Information
2
Slow Loading
2
Time-Consuming
2
Complexity
1
SegmentStream features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.2
9.2
Data Collection
Average: 8.8
9.0
Multichannel Tracking
Average: 8.7
9.3
Campaign Insights
Average: 8.7
Seller Details
Year Founded
2018
HQ Location
London, England
Twitter
@SegmentStream
492 Twitter followers
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
(189)4.4 out of 5
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Databox is an easy-to-use business analytics platform for growing businesses. It lets you easily centralize your data so you can view your entire company's health in one place. Then it helps you use y

    Users
    • Founder
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 71% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Databox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Integrations
    6
    Analytics
    5
    Insights
    5
    Easy Integrations
    4
    Cons
    Poor Customer Support
    3
    Reporting Issues
    3
    Error Handling
    2
    Learning Curve
    2
    Limited Customization
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Databox features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Data Collection
    Average: 8.8
    9.2
    Multichannel Tracking
    Average: 8.7
    9.2
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Boston, MA
    Twitter
    @databoxHQ
    7,456 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    156 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Databox is an easy-to-use business analytics platform for growing businesses. It lets you easily centralize your data so you can view your entire company's health in one place. Then it helps you use y

Users
  • Founder
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 71% Small-Business
  • 21% Mid-Market
Databox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Integrations
6
Analytics
5
Insights
5
Easy Integrations
4
Cons
Poor Customer Support
3
Reporting Issues
3
Error Handling
2
Learning Curve
2
Limited Customization
2
Databox features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.8
Data Collection
Average: 8.8
9.2
Multichannel Tracking
Average: 8.7
9.2
Campaign Insights
Average: 8.7
Seller Details
Year Founded
2012
HQ Location
Boston, MA
Twitter
@databoxHQ
7,456 Twitter followers
LinkedIn® Page
www.linkedin.com
156 employees on LinkedIn®
(261)4.8 out of 5
Optimized for quick response
8th Easiest To Use in Marketing Analytics software
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Entry Level Price:Starting at €25.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

    Users
    • CEO
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 62% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dataslayer.ai Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    63
    Customer Support
    38
    Integrations
    35
    Easy Integrations
    23
    Pricing
    23
    Cons
    Missing Features
    12
    Lack of Information
    11
    Integration Issues
    9
    API Limitations
    7
    Connector Issues
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dataslayer.ai features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Data Collection
    Average: 8.8
    9.2
    Multichannel Tracking
    Average: 8.7
    9.1
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Madrid, ES
    Twitter
    @Dataslayers
    238 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    18 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

Users
  • CEO
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 62% Small-Business
  • 32% Mid-Market
Dataslayer.ai Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
63
Customer Support
38
Integrations
35
Easy Integrations
23
Pricing
23
Cons
Missing Features
12
Lack of Information
11
Integration Issues
9
API Limitations
7
Connector Issues
7
Dataslayer.ai features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
9.2
Data Collection
Average: 8.8
9.2
Multichannel Tracking
Average: 8.7
9.1
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
2007
HQ Location
Madrid, ES
Twitter
@Dataslayers
238 Twitter followers
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®