Best Software for 2025 is now live!

The Top 20 Market Intelligence Software

Check out this list of the top Market Intelligence Software products based on user satisfaction. A product's satisfaction score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

Filters

Collapse AllExpand All

G2 Satisfaction Score

Compare

ZoomInfo Sales

100

Overall Satisfaction Score

100

Top Industries of Reviewers:

Computer Software

40%

Information Technology and Services

40%

Marketing and Advertising

10%

Staffing and Recruiting

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.1

9.2

Ease of Doing Business With

Average: 9.4

9.1

Ease of Setup

Average: 9.1

9.3

Quality of Support

Average: 9.4

9.2

Ease of Admin

Average: 9.1

9.2

Similarweb

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

57%

Retail

18%

Financial Services

15%

Information Technology and Services

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.8

Meets Requirements

Average: 9.1

8.8

Ease of Doing Business With

Average: 9.4

8.9

Ease of Setup

Average: 9.1

9.0

Quality of Support

Average: 9.4

9.1

Ease of Admin

Average: 9.1

8.8

Semrush

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

60%

Information Technology and Services

18%

Computer Software

13%

Retail

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.1

8.9

Ease of Doing Business With

Average: 9.4

8.9

Ease of Setup

Average: 9.1

8.8

Quality of Support

Average: 9.4

9.0

Ease of Admin

Average: 9.1

8.7

Behavio

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

56%

Education Management

22%

Apparel & Fashion

11%

Food Production

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.8

Meets Requirements

Average: 9.1

9.4

Ease of Doing Business With

Average: 9.4

9.9

Ease of Setup

Average: 9.1

8.9

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 9.1

8.3

Crayon

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

59%

Information Technology and Services

23%

Marketing and Advertising

10%

Computer & Network Security

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.1

9.2

Ease of Doing Business With

Average: 9.4

9.8

Ease of Setup

Average: 9.1

9.5

Quality of Support

Average: 9.4

9.7

Ease of Admin

Average: 9.1

9.4

DealSignal

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

46%

Computer Software

38%

Information Technology and Services

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.4

Meets Requirements

Average: 9.1

9.6

Ease of Doing Business With

Average: 9.4

10.0

Ease of Setup

Average: 9.1

8.8

Quality of Support

Average: 9.4

9.8

Ease of Admin

Average: 9.1

9.3

AlphaSense

Overall Satisfaction Score

Top Industries of Reviewers:

Pharmaceuticals

31%

Financial Services

30%

Investment Management

24%

Biotechnology

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.1

9.0

Ease of Doing Business With

Average: 9.4

9.3

Ease of Setup

Average: 9.1

9.1

Quality of Support

Average: 9.4

9.3

Ease of Admin

Average: 9.1

8.7

PipeCandy

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

40%

Hospital & Health Care

20%

Computer Software

20%

Internet

20%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.6

Meets Requirements

Average: 9.1

9.4

Ease of Doing Business With

Average: 9.4

9.8

Ease of Setup

Average: 9.1

9.5

Quality of Support

Average: 9.4

9.6

Ease of Admin

Average: 9.1

9.3

Serpstat

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

52%

Internet

22%

Computer Software

13%

Consumer Goods

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.1

9.6

Ease of Doing Business With

Average: 9.4

9.2

Ease of Setup

Average: 9.1

9.9

Quality of Support

Average: 9.4

9.8

Ease of Admin

Average: 9.1

9.2

#10

Lead411

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

34%

Computer Software

28%

Information Technology and Services

24%

Human Resources

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.5

Meets Requirements

Average: 9.1

9.2

Ease of Doing Business With

Average: 9.4

9.5

Ease of Setup

Average: 9.1

9.3

Quality of Support

Average: 9.4

9.4

Ease of Admin

Average: 9.1

8.6

#11

MobileAction

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

55%

Computer Games

30%

Gambling & Casinos

10%

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.0

Meets Requirements

Average: 9.1

8.9

Ease of Doing Business With

Average: 9.4

9.8

Ease of Setup

Average: 9.1

9.4

Quality of Support

Average: 9.4

9.2

Ease of Admin

Average: 9.1

10.0

#12

Databook

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

44%

Information Technology and Services

43%

Financial Services

Retail

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.1

8.6

Ease of Doing Business With

Average: 9.4

9.3

Ease of Setup

Average: 9.1

8.7

Quality of Support

Average: 9.4

9.1

Ease of Admin

Average: 9.1

8.9

#13

AppTweak

Overall Satisfaction Score

Top Industries of Reviewers:

Gambling & Casinos

27%

Marketing and Advertising

27%

Financial Services

27%

Health, Wellness and Fitness

20%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.1

8.9

Ease of Doing Business With

Average: 9.4

9.6

Ease of Setup

Average: 9.1

9.0

Quality of Support

Average: 9.4

9.4

Ease of Admin

Average: 9.1

9.8

#14

Klue

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

53%

Information Technology and Services

36%

Computer & Network Security

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.1

9.1

Ease of Doing Business With

Average: 9.4

9.8

Ease of Setup

Average: 9.1

8.8

Quality of Support

Average: 9.4

9.9

Ease of Admin

Average: 9.1

8.8

#15

AYTM

Overall Satisfaction Score

Top Industries of Reviewers:

Market Research

33%

Computer Software

33%

Executive Office

17%

Banking

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.1

9.5

Ease of Doing Business With

Average: 9.4

9.1

Ease of Setup

Average: 9.1

9.1

Quality of Support

Average: 9.4

9.9

Ease of Admin

Average: 9.1

9.1

#16

Stackline

Overall Satisfaction Score

Top Industries of Reviewers:

Consumer Goods

54%

Consumer Electronics

22%

Manufacturing

16%

Food & Beverages

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.4

Meets Requirements

Average: 9.1

8.6

Ease of Doing Business With

Average: 9.4

8.9

Ease of Setup

Average: 9.1

8.6

Quality of Support

Average: 9.4

8.9

Ease of Admin

Average: 9.1

8.8

#17

data.ai by Sensor Tower

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Games

53%

Marketing and Advertising

26%

Food & Beverages

11%

Financial Services

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.5

Meets Requirements

Average: 9.1

8.9

Ease of Doing Business With

Average: 9.4

9.7

Ease of Setup

Average: 9.1

9.1

Quality of Support

Average: 9.4

9.8

Ease of Admin

Average: 9.1

9.3

#18

Draup for Sales

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

73%

Computer & Network Security

Financial Services

Mechanical or Industrial Engineering

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.4

Meets Requirements

Average: 9.1

8.9

Ease of Doing Business With

Average: 9.4

10.0

Ease of Setup

Average: 9.1

10.0

Quality of Support

Average: 9.4

9.8

Ease of Admin

Average: 9.1

9.6

#19

Demandbase One

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

43%

Information Technology and Services

32%

Financial Services

13%

Marketing and Advertising

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

8.5

Meets Requirements

Average: 9.1

8.9

Ease of Doing Business With

Average: 9.4

9.4

Ease of Setup

Average: 9.1

8.6

Quality of Support

Average: 9.4

8.9

Ease of Admin

Average: 9.1

8.9

#20

People Data Labs

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

33%

Marketing and Advertising

33%

Information Technology and Services

17%

Internet

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.0

9.4

Meets Requirements

Average: 9.1

9.7

Ease of Doing Business With

Average: 9.4

8.9

Ease of Setup

Average: 9.1

9.7

Quality of Support

Average: 9.4

8.9

Ease of Admin

Average: 9.1

9.4