
The tool gives detailed insights on customers' R&D spend, buying locations, key people to target, existing service providers etc. Many other tools provide high-level data such as revenue and executive team but can't offer the depth that DRAUP does. These insights are really useful in strategizing, tailoring and executing effective Account Based Marketing (ABM) activities.
I also like the daily industry specific newsletters. Review collected by and hosted on G2.com.
At times, found that a few statistics such as Total Addressable Market (TAM), outsourced R&D spend etc. weren't 100% accurate. There is a scope for improvement in this area, especially when a company acquires another company, TAM and R&D spend numbers don't get updated at the same pace. Review collected by and hosted on G2.com.



