The Top 20 Easiest To Use Market Intelligence Software

See the top Market Intelligence Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

Collapse AllExpand All

Usability Score

Compare

ZoomInfo Sales

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.3

Ease of Use

Average: 8.7

9.1

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

26%

Mid Market

48%

Enterprise

26%

Databook

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.2

Ease of Use

Average: 8.7

8.8

Meets Requirements

Average: 8.8

8.4

Customer Segment Breakdown

Small Business

Mid Market

Enterprise

89%

Yext

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.5

Ease of Use

Average: 8.7

8.9

Meets Requirements

Average: 8.8

9.5

Customer Segment Breakdown

Small Business

27%

Mid Market

33%

Enterprise

40%

Semrush

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.2

Ease of Use

Average: 8.7

8.2

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

65%

Mid Market

29%

Enterprise

AlphaSense

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.1

Ease of Use

Average: 8.7

8.5

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

31%

Mid Market

20%

Enterprise

49%

Similarweb

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.6

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.8

8.4

Customer Segment Breakdown

Small Business

24%

Mid Market

42%

Enterprise

34%

Crunchbase

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.0

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.8

8.6

Customer Segment Breakdown

Small Business

57%

Mid Market

29%

Enterprise

14%

IndexBox

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

7.6

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.8

8.2

Customer Segment Breakdown

Small Business

62%

Mid Market

26%

Enterprise

13%

OceanFrogs

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.4

Ease of Use

Average: 8.7

8.4

Meets Requirements

Average: 8.8

9.8

Customer Segment Breakdown

Small Business

51%

Mid Market

40%

Enterprise

#10

Serpstat

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.4

Ease of Use

Average: 8.7

9.3

Meets Requirements

Average: 8.8

9.3

Customer Segment Breakdown

Small Business

80%

Mid Market

17%

Enterprise

#11

Demandbase One

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.4

Ease of Use

Average: 8.7

8.0

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

19%

Mid Market

49%

Enterprise

32%

#12

MobileAction

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

10.0

Ease of Use

Average: 8.7

8.9

Meets Requirements

Average: 8.8

8.7

Customer Segment Breakdown

Small Business

47%

Mid Market

41%

Enterprise

12%

#13

AppTweak

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.4

Ease of Use

Average: 8.7

8.3

Meets Requirements

Average: 8.8

8.9

Customer Segment Breakdown

Small Business

42%

Mid Market

36%

Enterprise

23%

#14

Stackline

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.9

Ease of Use

Average: 8.7

8.0

Meets Requirements

Average: 8.8

8.2

Customer Segment Breakdown

Small Business

18%

Mid Market

47%

Enterprise

35%

#15

DealSignal

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.8

Ease of Use

Average: 8.7

9.3

Meets Requirements

Average: 8.8

8.9

Customer Segment Breakdown

Small Business

79%

Mid Market

21%

#16

Lead411

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.4

Ease of Use

Average: 8.7

8.8

Meets Requirements

Average: 8.8

8.7

Customer Segment Breakdown

Small Business

71%

Mid Market

22%

Enterprise

#17

G2 Marketing Solutions

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.6

Ease of Use

Average: 8.7

8.5

Meets Requirements

Average: 8.8

8.5

Customer Segment Breakdown

Small Business

45%

Mid Market

36%

Enterprise

19%

#18

Foundry Intent

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.7

Ease of Use

Average: 8.7

8.8

Meets Requirements

Average: 8.8

9.1

Customer Segment Breakdown

Small Business

53%

Mid Market

40%

Enterprise

#19

Crayon

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.3

Ease of Use

Average: 8.7

8.9

Meets Requirements

Average: 8.8

8.9

Customer Segment Breakdown

Small Business

Mid Market

62%

Enterprise

30%

#20

Contify

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.9

Ease of Use

Average: 8.7

8.8

Meets Requirements

Average: 8.8

8.7

Customer Segment Breakdown

Small Business

34%

Mid Market

27%

Enterprise

39%