Best E-Commerce Platforms for Medium-Sized Businesses

How Many E-Commerce Platforms Products Does G2 Track?

Total Products under this Category: 1,488

Category Stats (Nov 2026)

  • Average Rating: 4.43/5 (↑0.02 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Envoy B2B (+7.71%) - Among all products in this category, Envoy B2B recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank E-Commerce Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 28,000+ Authentic Reviews
  • 1,488+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for E-Commerce Platforms

G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence

Highlighted products: Shopify, Salesforce B2C Commerce, Shopify Plus, Salesforce B2B Commerce, NetSuite, BigCommerce, SAP Commerce Cloud, and Adobe Commerce (formerly Magento Commerce).

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=oracle-netsuite&focus%5B%5D=bigcommerce&focus%5B%5D=sap-commerce-cloud&focus%5B%5D=adobe-commerce-formerly-magento-commerce&segment=mid-market)

Shopify

Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars

Average Rating: 4.4/5.0

Total Reviews: 4,978

How Do G2 Users Rate Shopify?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Extensibility: 8.5/10 (Category avg: 8.4/10)
  • Customization: 8.3/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Shopify?

  • Seller: Shopify
  • Year Founded: 2006
  • HQ Location: Ottawa, ON
  • LinkedIn® Page: www.linkedin.com
    29,875 employees on LinkedIn®
  • Ownership: NYSE:SHOP
  • Phone: 1-888-329-0139

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 78% Small, 15% Medium

What Do G2 Reviewers Say About Shopify?

AI-generated summary from verified user reviews

Pros
  • Users find Shopify's ease of use exceptional, enabling seamless website creation and efficient business automation without coding skills.
  • Users rave about the easy integration with third-party apps, enhancing their e-commerce experience effortlessly.
  • Users love Shopify for its incredibly easy and quick setup, allowing new stores to go live in hours.
  • Users find Shopify's ease of use and integration excellent for building and managing e-commerce platforms effectively.
  • Users value the reliability and performance of Shopify, appreciating effortless management of hosting, security, and updates.
Cons
  • Users are frustrated by how quickly the costs can add up, making Shopify more expensive than initially expected.
  • Users find limited customization options frustrating, often requiring additional investment in apps or developer support to meet needs.
  • Users note the limited features of Shopify, wishing for more flexibility and customization options without additional costs.
  • Users often experience pricing issues with Shopify as costs accumulate through apps, themes, and transaction fees.
  • Users face limitations in customization and flexibility on Shopify, hindering specific needs for their growing businesses.

What Are Recent G2 Reviews of Shopify?

What Are G2 Users Discussing About Shopify?

Salesforce B2C Commerce

Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composability and headless APIs. Meanwhile automated AI helps cut costs and driver merchandiser productivity. By connecting the shopping journey across unified marketing, service and order fulfillment, companies can deliver seamless, personalized experiences across all consumer touchpoints with a single view of the customer. B2C Commerce is the only platform that is trusted to deliver success to our customers every day, every month and every holiday at global scale.

Average Rating: 4.3/5.0

Total Reviews: 668

How Do G2 Users Rate Salesforce B2C Commerce?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)
  • Extensibility: 8.4/10 (Category avg: 8.4/10)
  • Customization: 8.5/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Salesforce B2C Commerce?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Who Uses This: Salesforce Developer, Manager
  • Top Industries: Retail, Information Technology and Services
  • Company Size: 40% Medium, 32% Large

What Do G2 Reviewers Say About Salesforce B2C Commerce?

AI-generated summary from verified user reviews

Pros
  • Users find Salesforce B2C Commerce highly user-friendly, enabling efficient management of products and personalized customer experiences.
  • Users commend Salesforce B2C Commerce for its powerful real-time customer tracking and comprehensive e-commerce capabilities.
  • Users value the seamless integrations of Salesforce B2C Commerce, enhancing personalization and streamlining customer journeys effectively.
  • Users find the easy integration with other Salesforce tools enhances their operational efficiency and improves customer journeys.
  • Users value the AI-powered personalization in Salesforce B2C Commerce, enabling tailored shopping experiences efficiently.
Cons
  • Users find the complex setup of Salesforce B2C Commerce challenging, hindering swift implementation and onboarding.
  • Users find Salesforce B2C Commerce to be expensive, especially for implementation and ongoing maintenance, impacting accessibility for smaller businesses.
  • Users find the complexity of setup and onboarding in Salesforce B2C Commerce challenging, impacting overall adoption and implementation.
  • Users find the difficult setup of Salesforce B2C Commerce challenging, hindering a smooth onboarding experience.
  • Users find the implementation process too complex, experiencing steep learning curves and costly requirements for effective use.

What Are Recent G2 Reviews of Salesforce B2C Commerce?

What Are G2 Users Discussing About Salesforce B2C Commerce?

Shopify Plus

Shopify Plus is the commerce platform for enterprise high-growth, high-volume brands, coupling speed and agility with the scalable foundation they need to grow bigger, faster. Our platform enables brands to break the rules of commerce through: - Unlimited extensibility, integrations, and customization through Shopify apps and partners - Custom automation with apps like Shopify Flow, Launchpad, and Scripts - Accelerated and customizable checkout - Localized customer experiences with global storefronts Shopify Plus powers 10,000+ of the fastest growing brands in the world, including FashionNova, Budweiser, RedBull, Colourpop, and more. To learn more and see a demo, please visit: https://www.shopify.com/plus

Average Rating: 4.4/5.0

Total Reviews: 875

How Do G2 Users Rate Shopify Plus?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
  • Extensibility: 8.1/10 (Category avg: 8.4/10)
  • Customization: 8.2/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Shopify Plus?

  • Seller: Shopify
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Ottawa, ON
  • LinkedIn® Page: www.linkedin.com
    29,875 employees on LinkedIn®
  • Ownership: NYSE:SHOP

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 65% Small, 26% Medium

What Do G2 Reviewers Say About Shopify Plus?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Shopify Plus, enjoying its straightforward setup and seamless scalability for high traffic.
  • Users value the professional customer support of Shopify Plus, enhancing their confidence in managing complex business needs.
  • Users value the reliable scalability of Shopify Plus, enabling effortless management of high-volume ecommerce without headaches.
  • Users value the easy setup of Shopify Plus, finding it straightforward compared to other enterprise platforms.
  • Users commend the quick and straightforward setup of Shopify Plus, making it easier to launch and scale eCommerce businesses.
Cons
  • Users find Shopify Plus expensive, with costs escalating due to additional apps and limited customization for unique needs.
  • Users face limited customization with Shopify Plus, especially for unique checkout flows and core backend logic.
  • Users find the limited features of Shopify Plus can hinder customization without additional apps or developer support.
  • Users express concern over missing features, highlighting the need for more native functionalities and flexibility in customization.
  • Users express frustration with limited reporting on Shopify Plus, finding it inadequate for comprehensive site management.

What Are Recent G2 Reviews of Shopify Plus?

What Are G2 Users Discussing About Shopify Plus?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works
Connect G2 to ChatGPTConnect G2 to Claude

Salesforce B2B Commerce

Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative product descriptions, and generative AI-driven insights and goals. Automate buying with self-serve rapid reordering, account and customer-specific pricing, entitlements, dynamic promotions, and more. Launch templated pages for B2B, D2C, or both. Leverage shared catalogs, promotions, products, and price books. Achieve your growth goals faster and generate more revenue with B2B Commerce powered by Salesforce. Unlock global scale on a trusted platform with 99.99% proven uptime and security and a robust partner ecosystem to extend Commerce capabilities across your business.

Average Rating: 4.3/5.0

Total Reviews: 351

How Do G2 Users Rate Salesforce B2B Commerce?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Extensibility: 8.2/10 (Category avg: 8.4/10)
  • Customization: 8.2/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Salesforce B2B Commerce?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Who Uses This: Business Development Representative, Account Executive
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 36% Medium, 33% Large

What Do G2 Reviewers Say About Salesforce B2B Commerce?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use with Salesforce B2B Commerce, seamlessly integrating commerce and CRM for better customer management.
  • Users appreciate the seamless integration of Salesforce B2B Commerce with CRM, enhancing personalized B2B buying experiences.
  • Users appreciate the seamless integration with CRM, enhancing personalized B2B experiences and managing the customer journey effectively.
  • Users appreciate the seamless integration of Salesforce B2B Commerce with CRM, enhancing the B2B sales experience.
  • Users appreciate the deep integration with CRM data, enhancing personalized and efficient B2B buying experiences.
Cons
  • Users report a complex setup in Salesforce B2B Commerce, requiring significant configuration and specialized expertise for implementation.
  • Users find Salesforce B2B Commerce expensive, citing high costs for implementation and customization that some businesses may struggle with.
  • Users find the implementation complexity of Salesforce B2B Commerce challenging and time-consuming, especially for customization needs.
  • Users often find the difficult learning and complexity of Salesforce B2B Commerce challenging during implementation and usage.
  • Users find Salesforce B2B Commerce to have a challenging learning curve that complicates setup and feature access.

What Are Recent G2 Reviews of Salesforce B2B Commerce?

What Are G2 Users Discussing About Salesforce B2B Commerce?

NetSuite

NetSuite is the #1 AI cloud ERP, helping organizations streamline operations, improve visibility, and accelerate growth. For more than 28 years, NetSuite has enabled businesses of all sizes—from startups and high-growth companies to global enterprises—to run their entire business on a single, integrated platform. Today, more than 44,000 organizations across a wide range of industries use NetSuite to run their business in over 220 countries and territories. Built natively in the cloud, NetSuite eliminates the need for on-premises infrastructure and complex upgrades, giving organizations continuous access to the latest innovations, security enhancements, and AI capabilities. Originally built to transform financial management, NetSuite has evolved into a comprehensive business management suite that brings together accounting, financial management, inventory and order management, supply chain, procurement, human resources, CRM, professional services automation, and commerce. NetSuite supports organizations across industries including software and technology, manufacturing, wholesale distribution, retail, services, nonprofit, healthcare, advertising and media, and more, with industry-specific capabilities, workflows, dashboards, KPIs, and reports designed to address unique business requirements. With AI embedded throughout the platform, organizations can automate routine tasks, generate insights faster, and make more informed decisions. Ask Oracle, a conversational AI assistant, enables users to interact with NetSuite through natural language by answering questions, analyzing business data, surfacing insights, and providing guidance—all within the security, roles, permissions, and controls already established in NetSuite. Embedded directly into everyday workflows, Ask Oracle helps users make faster, more informed decisions and take action without disrupting their work. Agents and agentic workflows extend these AI capabilities by helping users complete specific tasks and coordinate work across multiple steps. Built-in analytics, AI-powered insights, and customizable reporting provide teams with everything they need to make solid decisions. NetSuite is highly configurable and extensible, allowing businesses to adapt the platform to their unique processes while supporting growth across multiple subsidiaries, currencies, languages, and geographies. By connecting business-critical data and processes in a single cloud platform, NetSuite provides a real-time, unified view of the business, eliminating disconnected systems, manual spreadsheets, and information silos. Organizations gain a single source of truth that improves collaboration across finance, operations, sales, inventory, HR, and customer service while simplifying compliance and reporting. Whether managing rapid growth, expanding internationally, improving financial close processes, optimizing inventory, or gaining deeper operational insights, NetSuite provides the flexibility, automation, and intelligence organizations need to adapt and scale with confidence. By making trusted data readily available and automating core business processes, NetSuite empowers leaders to respond quickly to changing market conditions and make faster, more informed decisions.

Average Rating: 4.1/5.0

Total Reviews: 5,089

How Do G2 Users Rate NetSuite?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 9.0/10)
  • Extensibility: 7.3/10 (Category avg: 8.4/10)
  • Customization: 7.2/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.1/10 (Category avg: 8.4/10)

Who Is the Company Behind NetSuite?

  • Seller: Oracle
  • Company Website:
  • Year Founded: 1977
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    207,576 employees on LinkedIn®
  • Ownership: NYSE:ORCL

Who Uses This Product?

  • Who Uses This: Controller, Accounting Manager
  • Top Industries: Computer Software, Accounting
  • Company Size: 57% Medium, 31% Small

What Do G2 Reviewers Say About NetSuite?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of NetSuite, enabling them to efficiently manage tasks and customize their experience.
  • Users appreciate the extensive customizability of NetSuite, allowing tailored workflows and efficient integration with minimal IT assistance.
  • Users value the robust functionality of NetSuite, appreciating its customization and efficiency in reporting and data management.
  • Users value the extensive customization options of NetSuite, enabling tailored workflows and efficient integration with various systems.
  • Users love the customization capabilities of NetSuite, allowing tailored workflows to meet specific business needs easily.
Cons
  • Users experience a challenging learning curve with NetSuite due to difficult setup and inadequate support during implementation.
  • Users find performance and customer support issues with NetSuite, impacting usability and satisfaction with the system.
  • Users find missing features in NetSuite, including customization limitations and frustration with customer support responsiveness.
  • Users feel that customizations are limited, with many enhancement requests pending and not meeting initial expectations.
  • Users find NetSuite to be not user-friendly, citing unclear interfaces and slow performance as major drawbacks.

What Are Recent G2 Reviews of NetSuite?

What Are G2 Users Discussing About NetSuite?

BigCommerce

Your business was never one-size-fits-all. BigCommerce, powered by Commerce, is a flexible, open commerce platform built to match. Run hosted, headless, or fully composable — and power both B2C and B2B storefronts from a single back end, without compromise. Design visually with an advanced drag-and-drop editor or go deeper with full API and code access, convert more with an optimized one-page checkout, and get paid your way with 20+ embedded payment providers and 130+ payment solutions — with no extra fees. With 1,200+ apps and 600+ integrations, BigCommerce powers growth across B2C and B2B, including BMW, The RealReal, UPLIFT Desk, Mizuno, and AS Colour. Check out success stories from businesses like yours, visit: https://www.bigcommerce.com/case-study/

Average Rating: 4.2/5.0

Total Reviews: 585

How Do G2 Users Rate BigCommerce?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.0/10)
  • Extensibility: 7.5/10 (Category avg: 8.4/10)
  • Customization: 7.5/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.6/10 (Category avg: 8.4/10)

Who Is the Company Behind BigCommerce?

  • Seller: Commerce
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    1,872 employees on LinkedIn®
  • Ownership: Nasdaq: CMRC

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 75% Small, 19% Medium

What Do G2 Reviewers Say About BigCommerce?

AI-generated summary from verified user reviews

Pros
  • Users find BigCommerce to be very user-friendly, making it easy to access and customize thousands of apps.
  • Users appreciate the fast and effective customer support from BigCommerce, enhancing their online store management experience.
  • Users appreciate the easy integration of BigCommerce, allowing for a swift and seamless store setup and management.
  • Users appreciate the ease of use of BigCommerce, enabling smooth management of their online store effortlessly.
  • Users appreciate the seamless app integration in BigCommerce, enhancing their store setup and management experience.
Cons
  • Users find BigCommerce's limited customization options frustrating, especially for advanced features and theme requirements.
  • Users feel that BigCommerce can be expensive, especially for small organizations and when needing advanced features.
  • Users find difficult customization in BigCommerce challenging, as it limits design flexibility and requires additional expenses for advanced features.
  • Users face customization difficulty with BigCommerce, often needing a developer for essential integrations and theme adjustments.
  • Users find limited features in BigCommerce, often requiring extra apps or higher plans for desired functionality.

What Are Recent G2 Reviews of BigCommerce?

What Are G2 Users Discussing About BigCommerce?

SAP Commerce Cloud

SAP Commerce Cloud is a proven enterprise commerce solution that helps organizations create personalized buying experiences and simplify commerce operations to drive profitable growth. Whether supporting B2B, B2C, or B2B2C business models, SAP Commerce Cloud provides the flexibility and scale to support organizations of all sizes while adapting to evolving customer expectations and commerce requirements. AI-powered capabilities such as intelligent product discovery, recommendations, shopping assistants, and guided selling help customers make confident purchasing decisions, while self-service experiences and commerce automation improve efficiency and reduce costs. Native SAP ERP integration and a broad partner ecosystem help connect customer demand with operational execution to deliver trusted commerce experiences at scale. SAP Commerce Cloud is trusted by more than 3,500 customers across 20 industries and 100 countries. Customers rely on the solution for enterprise-scale performance and reliability, supporting more than $570 billion in gross merchandise value and over 120 million orders.

Average Rating: 4.3/5.0

Total Reviews: 313

How Do G2 Users Rate SAP Commerce Cloud?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.0/10)
  • Extensibility: 8.7/10 (Category avg: 8.4/10)
  • Customization: 8.5/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.4/10 (Category avg: 8.4/10)

Who Is the Company Behind SAP Commerce Cloud?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP

Who Uses This Product?

  • Who Uses This: Consultant, Associate
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 45% Large, 33% Medium

What Do G2 Reviewers Say About SAP Commerce Cloud?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of SAP Commerce Cloud, facilitating quick setup and integration across diverse business models.
  • Users value the excellent integration capabilities of SAP Commerce Cloud, enhancing efficiency and streamlining complex commerce operations.
  • Users value the extensibility and integration capabilities of SAP Commerce Cloud, enhancing their complex B2B implementations effectively.
  • Users value the extensibility and integration capabilities of SAP Commerce Cloud for complex B2B and B2C implementations.
  • Users appreciate the extensibility and customization of SAP Commerce Cloud, effortlessly adapting to complex e-commerce needs.
Cons
  • Users note that SAP Commerce Cloud's high pricing and complex nature may hinder smaller teams and new users.
  • Users find the complexity of SAP Commerce Cloud challenging, requiring significant time and technical expertise for setup.
  • Users find the difficult learning curve of SAP Commerce Cloud challenging, especially for small teams and new developers.
  • Users find the steep learning curve of SAP Commerce Cloud challenging, especially for new developers and small teams.
  • Users highlight the complex implementation of SAP Commerce Cloud, particularly for newcomers and small teams lacking technical support.

What Are Recent G2 Reviews of SAP Commerce Cloud?

What Are G2 Users Discussing About SAP Commerce Cloud?

Adobe Commerce (formerly Magento Commerce)

Adobe Commerce delivers high-performing, personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing maintenance. For brands that want the same performance, personalization, and merchandising benefits without replacing their existing commerce backend, Adobe Commerce Optimizer (ACO) provides a flexible alternative. Powered by Edge Delivery Services, it enables faster conversion, scalability, and personalization—without the need to replatform. Both solutions integrate natively with Adobe Experience Cloud tools like Adobe Target, Adobe Journey Optimizer, and Adobe Real-Time CDP, enabling real-time data activation, personalized marketing, and connected customer journeys.

Average Rating: 4.0/5.0

Total Reviews: 608

How Do G2 Users Rate Adobe Commerce (formerly Magento Commerce)?

  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 9.0/10)
  • Extensibility: 8.6/10 (Category avg: 8.4/10)
  • Customization: 8.6/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Adobe Commerce (formerly Magento Commerce)?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Manager, Software Engineer
  • Top Industries: Retail, Information Technology and Services
  • Company Size: 57% Small, 30% Medium

What Do G2 Reviewers Say About Adobe Commerce (formerly Magento Commerce)?

AI-generated summary from verified user reviews

Pros
  • Users rave about the remarkable customization options and seamless integration capabilities of Adobe Commerce, enhancing their online store experience.
  • Users love the flexibility and extensive customizability of Adobe Commerce, empowering tailored solutions for their businesses.
  • Users love the extensive customization options of Adobe Commerce, enabling tailored solutions for diverse ecommerce needs.
  • Users admire the flexibility of Adobe Commerce, enabling seamless customization and integration tailored to business needs.
  • Users value the ease of use of Adobe Commerce, allowing effortless customization and streamlined management of multiple stores.
Cons
  • Users find the steep learning curve challenging, requiring significant time and expertise for effective use of Adobe Commerce.
  • Users struggle with developer dependency, finding troubleshooting and customization difficult without technical expertise or assistance.
  • Users find the complexity and steep learning curve of Adobe Commerce challenging, impacting setup and performance negatively.
  • Users find the complex setup of Adobe Commerce overwhelming, requiring technical skills and potentially developer assistance.
  • Users experience slow performance with Adobe Commerce, noting lengthy load times and complex initial setup challenges.

What Are Recent G2 Reviews of Adobe Commerce (formerly Magento Commerce)?

What Are G2 Users Discussing About Adobe Commerce (formerly Magento Commerce)?

ikas

ikas is an innovative e-commerce platform that has been specifically designed for small and medium-sized enterprises and entrepreneurs. Its user-friendly interface allows the user to easily create an online store without requiring any technical expertise. Furthermore, its advanced features enable the sale of the products seamlessly through various channels, including marketplaces, physical stores, and the brand’s own e-commerce website, on an international scale. One of the most notable features of the platform is its multi-channel sales functionality that facilitates the management of all the orders and stocks in one unified dashboard. With a single click, one can efficiently transfer all of their products to their own e-commerce website using ikas. In addition, the platform's high conversion rates can be leveraged to enhance SEO performance, thereby resulting in better outcomes and increased profit margins. ikas offers a robust e-commerce infrastructure that enables the fast and efficient creation of e-commerce websites. The platform holds unlimited products, traffic, and web space, free shipping integration, advanced return management, discount campaigns, and 24/7 expert customer support. Additionally, users can take advantage of bulk assignment of categories, tags, and sale prices to products, as well as receive cart reminder notifications via SMS and WhatsApp. Moreover, the platform's payment solution, ikasPay, offers the advantage of receiving payments the next day, while e-export to all countries is free. By selecting ikas, users can carry out their e-commerce processes practically and professionally, similar to many successful brands that currently use the ikas infrastructure.

Average Rating: 4.5/5.0

Total Reviews: 148

How Do G2 Users Rate ikas?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Extensibility: 9.1/10 (Category avg: 8.4/10)
  • Customization: 9.3/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.7/10 (Category avg: 8.4/10)

Who Is the Company Behind ikas?

Who Uses This Product?

  • Who Uses This: Founder
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 54% Small, 44% Medium

What Do G2 Reviewers Say About ikas?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of ikas, allowing quick setup and management without technical hassles.
  • Users value the easy setup and all-in-one features of ikas, enhancing their e-commerce experience significantly.
  • Users love the intuitive user interface of IKAS, making online store management easy and efficient for everyone.
  • Users find the easy integration of Ikas remarkably efficient, enabling quick store launches and seamless customization.
  • Users appreciate the intuitive user interface of ikas, making online store management easy for everyone.
Cons
  • Users face limited customization options in ikas, which can hinder functionality in advanced and diverse applications.
  • Users find the limited features of Ikas restrict customization and integration possibilities for varied use cases.
  • Users note that ikas lacks advanced features, limiting customization and functionality for complex business needs.
  • Users express frustration over poor customer support, as issues remain unresolved and lead to potential losses.
  • Users find the pricing of ikas to be a bit high compared to other e-commerce management tools, especially for beginners.

What Are Recent G2 Reviews of ikas?

Magento Open Source

Magento Open Source is a robust, PHP-based e-commerce platform that empowers businesses to create and manage online stores with flexibility and control. Initially developed by Varien Inc. and now maintained by Adobe Inc., it offers a comprehensive suite of tools for merchants to build customized digital storefronts. With its modular architecture, Magento Open Source supports extensive customization, allowing businesses to tailor their online presence to meet specific needs. The platform's scalability makes it suitable for a wide range of enterprises, from small startups to large multinational corporations. Key Features and Functionality: - Catalog Management: Supports various product types, including simple, configurable, grouped, bundled, and virtual products, enabling merchants to manage extensive inventories efficiently. - Promotions and Pricing: Offers advanced pricing rules and promotions, such as discounts, coupons, and special offers, to enhance customer engagement and boost sales. - Search Engine Optimization (SEO): Provides tools to optimize product pages and content for search engines, improving visibility and driving organic traffic. - Progressive Web Application (PWA) Support: Facilitates the development of PWAs, ensuring fast, responsive, and app-like experiences for users across various devices. - Extension Marketplace: Access to a vast marketplace of third-party extensions and templates allows for further customization and functionality enhancements. Primary Value and Solutions: Magento Open Source addresses the need for a flexible and scalable e-commerce solution that can adapt to the unique requirements of diverse businesses. By offering a customizable platform with a rich set of features, it enables merchants to create engaging and personalized shopping experiences for their customers. The open-source nature of Magento fosters a collaborative community, providing continuous improvements, security updates, and a wealth of resources for users. This ensures that businesses can maintain a competitive edge in the ever-evolving digital marketplace.

Average Rating: 4.0/5.0

Total Reviews: 236

How Do G2 Users Rate Magento Open Source?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.0/10)
  • Extensibility: 8.4/10 (Category avg: 8.4/10)
  • Customization: 8.6/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Magento Open Source?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE
  • Phone: +1 (888) 649-2990

Who Uses This Product?

  • Who Uses This: Web Developer, Owner
  • Top Industries: Information Technology and Services, Retail
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Magento Open Source?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Magento Open Source, noting its smooth performance and simple design.
  • Users love the high customizability of Magento Open Source, allowing it to adapt to diverse business needs effortlessly.
  • Users value the high customization of Magento Open Source, enabling tailored solutions for B2C and B2B needs.
  • Users value the flexibility and user-friendliness of Magento Open Source, making it ideal for small businesses' eCommerce needs.
  • Users admire the flexibility of Magento Open Source, allowing them to customize and build their ideal online store.
Cons
  • Users find the steep learning curve of Magento Open Source can be challenging without adequate technical support and guidance.
  • Users find developer dependency a major drawback, as it complicates maintenance and requires technical support for basic tasks.
  • Users find Magento Open Source to be expensive, suffering from high maintenance costs and an overwhelming complexity that drains resources.
  • Users criticize the high complexity of Magento, leading to resource drains and constant technical problems.
  • Users find the complex implementation requires technical expertise, making it challenging for non-developers to set up.

What Are Recent G2 Reviews of Magento Open Source?

What Are G2 Users Discussing About Magento Open Source?

Wix

Wix is a website builder and domain registrar that lets any business or individual build their own professional website. By combining design tools and business solutions in one AI-powered platform, Wix makes it easy for anyone to create without limits and scale confidently online. Whether it’s a personal portfolio, blog, service business or eCommerce store, Wix has a solution for you. You can get started by vibe coding a website with Wix Harmony, or choosing a designer-made template for something more structured. Either way, your site can then be easily customized with a smart drag and drop editor. Every site includes multi-cloud hosting, lightning-fast web performance and enterprise grade security. Wix goes beyond basic website creation with built-in tools and AI features to support your full online journey. You can generate content using AI in the same brand voice across your entire site, as well as images, SEO tags, marketing materials and much more. You can also use Wix to search for and register a custom domain with access to 400+ TLD options, set up a professional business email and use advanced branding features. Wix also has website analytics and a mobile app, so you can monitor and manage your site from anywhere. No matter your website or business, Wix combines everything you need into one intuitive platform used by millions worldwide. What are the main features of Wix? • AI website builder that can create a site for any industry • Smart drag and drop editor to intuitively edit your site • Professionally designed website templates • Ability to search for and register a custom domain • Multi-cloud web hosting with fast performance and built-in security • Wix Headless allows you to create your site on any LLM and drop it onto Wix's backend • Advanced marketing tools including SEO and LLM optimization • eCommerce solutions equipped with multi-channel sales • Online scheduling software for service-based businesses • Blogging and portfolio capabilities to grow and monetize your audience • Full-stack web dev tools for advanced customization

Average Rating: 4.2/5.0

Total Reviews: 1,854

How Do G2 Users Rate Wix?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.0/10)
  • Extensibility: 8.5/10 (Category avg: 8.4/10)
  • Customization: 8.5/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Wix?

  • Seller: Wix
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Tel Aviv
  • LinkedIn® Page: www.linkedin.com
    7,103 employees on LinkedIn®
  • Ownership: NASDAQ

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 80% Small, 15% Medium

What Do G2 Reviewers Say About Wix?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Wix, finding it intuitive and accessible for website creation.
  • Users praise Wix for its excellent customer support, appreciating the assistance and responsiveness provided when troubleshooting issues.
  • Users love Wix for its customization options, allowing easy template selection and personalized website creation without technical skills.
  • Users praise the intuitive design of Wix, enabling effortless creation of beautiful websites for clients and personal projects.
  • Users find Wix extremely user-friendly, making website creation simple and enjoyable for both beginners and professionals.
Cons
  • Users find Wix to be expensive, with high costs for services and additional fees impacting long-term budget planning.
  • Users find Wix's limited customization options restrictive, often requiring third-party apps for advanced functionality.
  • Users find pricing issues with Wix, citing high costs for basic services and expensive long-term domain renewals.
  • Users report poor customer support from Wix, though there's hope for improvement based on recent experiences.
  • Users often experience slow loading times while customizing, impacting overall user satisfaction and efficiency.

What Are Recent G2 Reviews of Wix?

What Are G2 Users Discussing About Wix?

Dynamics 365 Commerce

Microsoft Dynamics 365 Commerce is a comprehensive, cloud-based solution designed to unify physical and digital retail operations, delivering seamless and personalized shopping experiences across all channels. By integrating in-store, online, and back-office functions, it empowers retailers to enhance customer engagement, optimize operations, and drive business growth. Key Features and Functionality: - Omnichannel Retail Engagement: Provides a consistent and personalized customer journey by connecting in-store, online, and mobile experiences on a unified commerce platform. - Point of Sale (POS): Offers modern POS capabilities with mobile functionality, enabling efficient customer interactions, inventory searches, and transaction processing both online and offline. - E-commerce Capabilities: Includes customizable storefronts, AI-driven product recommendations, and integrated payment gateways to build engaging online stores. - AI-Powered Personalization: Utilizes artificial intelligence to analyze customer behavior, providing tailored product suggestions and targeted promotions to enhance engagement and loyalty. - Inventory Management: Ensures real-time visibility across all channels, facilitating accurate stock levels and intelligent replenishment strategies. - Order Management: Supports flexible fulfillment options, including buy online, pick up in-store, and home delivery, to meet diverse customer preferences. - Loyalty and Marketing: Enables the creation of targeted campaigns and loyalty programs to foster customer retention and increase sales. Primary Value and Solutions Provided: Dynamics 365 Commerce addresses the challenges of fragmented retail systems by offering a unified platform that integrates all aspects of retail operations. This integration allows retailers to deliver consistent and personalized customer experiences, streamline operations, and make data-driven decisions. By leveraging AI and real-time data, businesses can enhance customer engagement, optimize inventory and supply chain management, and drive revenue growth. The solution's flexibility and scalability make it suitable for retailers of various sizes, enabling them to adapt to changing market demands and customer expectations effectively.

Average Rating: 4.3/5.0

Total Reviews: 59

How Do G2 Users Rate Dynamics 365 Commerce?

  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 9.0/10)
  • Extensibility: 7.6/10 (Category avg: 8.4/10)
  • Customization: 7.9/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Dynamics 365 Commerce?

  • Seller: Microsoft
  • Year Founded: 1975
  • HQ Location: Redmond, Washington
  • LinkedIn® Page: www.linkedin.com
    232,750 employees on LinkedIn®
  • Ownership: MSFT
  • Phone: +1 (877) 276-2464

Who Uses This Product?

  • Top Industries: Retail, Information Technology and Services
  • Company Size: 46% Small, 34% Medium

What Do G2 Reviewers Say About Dynamics 365 Commerce?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Dynamics 365 Commerce, facilitating seamless management of operations across channels.
  • Users appreciate the easy integration with other Microsoft tools, streamlining operations and enhancing overall efficiency.
  • Users appreciate the unified platform of Dynamics 365 Commerce, enhancing efficiency across in-store and e-commerce operations.
  • Users value the integration of in-store and e-commerce operations in Dynamics 365 Commerce, enhancing overall business efficiency.
  • Users appreciate the reliable performance of Dynamics 365 Commerce, enabling efficient management of both online and in-store operations.
Cons
  • Users find the high cost of Dynamics 365 Commerce a barrier, especially for small businesses seeking affordable solutions.
  • Users report that the complex implementation of Dynamics 365 Commerce can be overwhelming and time-consuming, especially without technical skills.
  • Users find the steep learning curve of Dynamics 365 Commerce challenging, complicating training and initial setup efforts.
  • Users experience slow performance with Dynamics 365 Commerce, particularly regarding report load times and overall responsiveness.
  • Users find the high costs and complexity in implementation of Dynamics 365 Commerce challenging for small businesses.

What Are Recent G2 Reviews of Dynamics 365 Commerce?

Shopware

Shopware is the open commerce platform for the agentic era. It gives global B2C and B2B organizations the infrastructure to grow while retaining control of their data, business logic, and customer experience. Built on open-source technology and an API-first architecture, Shopware combines ready-to-use commerce capabilities with the freedom to customize, extend, and deploy as SaaS, PaaS, or self-hosted. Businesses can manage complex commerce models, connect their preferred technology, automate workflows, and create differentiated experiences for human and agentic buyers, without being locked into a rigid platform model. Shopware connects a scalable commerce core with intelligent capabilities that help merchants grow their way, automate the work, and elevate the experience. More than 55,000 businesses use Shopware worldwide, supported by a global partner ecosystem and 3,100+ extensions. The platform is recognized by Gartner, Forrester, IDC, and Paradigm B2B and is backed by GDPR compliance, SOC 2 certification, open product development, and a public roadmap.

Average Rating: 4.2/5.0

Total Reviews: 195

How Do G2 Users Rate Shopware?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.0/10)
  • Extensibility: 8.0/10 (Category avg: 8.4/10)
  • Customization: 7.9/10 (Category avg: 8.4/10)
  • Data Orchestration: 7.2/10 (Category avg: 8.4/10)

Who Is the Company Behind Shopware?

  • Seller: Shopware
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Schöppingen
  • LinkedIn® Page: www.linkedin.com
    450 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Retail, Consumer Goods
  • Company Size: 66% Small, 29% Medium

What Do G2 Reviewers Say About Shopware?

AI-generated summary from verified user reviews

Pros
  • Users value the high level of customizability in Shopware, enabling efficient management of complex e-commerce needs.
  • Users find Shopware to have great ease of use, enjoying a smooth setup and convenient product management.
  • Users value the high flexibility and modern structure of Shopware, enhancing customization and user experience significantly.
  • Users appreciate the powerful customization options of Shopware, enabling tailored solutions for diverse e-commerce needs.
  • Users highlight the easy integration of Shopware, allowing seamless connection with various systems and enhancing customization.
Cons
  • Users find Shopware expensive, particularly due to additional costs for essential plugins and advanced customizations needed.
  • Users experience update issues with buggy management and insufficient support, impacting overall satisfaction and functionality.
  • Users find the complex setup of Shopware challenging, often needing developer help for advanced features and configurations.
  • Users find the learning curve steep with Shopware, especially for advanced setups requiring developer resources.
  • Users experience slow performance with Shopware, especially during initial loading and when handling large datasets.

What Are Recent G2 Reviews of Shopware?

What Are G2 Users Discussing About Shopware?

Optimizely Commerce

Configured Commerce is a SaaS, headless, and composable e-commerce solution that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box (OOTB) functionality as they prefer; saving organizations time and effort to deploy meaningful buying experiences that generate revenue. With Configured Commerce, customers can: -Upload their product catalog and manage product data -Use best-of-breed commerce modules like Search, Payments, Promotions and more directly OOTB -Deliver personalized campaigns, promotions, and content -Customize experiences as they see fit to deliver on-brand experiences -Grow relationships with order management and B2B-specific sales support

Average Rating: 4.2/5.0

Total Reviews: 19

How Do G2 Users Rate Optimizely Commerce?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.0/10)
  • Extensibility: 9.5/10 (Category avg: 8.4/10)
  • Customization: 9.4/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.8/10 (Category avg: 8.4/10)

Who Is the Company Behind Optimizely Commerce?

Who Uses This Product?

  • Company Size: 50% Medium, 25% Large

What Do G2 Reviewers Say About Optimizely Commerce?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive B2B capabilities of Optimizely Configured Commerce, streamlining complex processes and enhancing customization.
  • Users appreciate the app variety in Optimizely Configured Commerce, enabling personalized and efficient B2B buying experiences.
  • Users value the customization capabilities of Optimizely Configured Commerce, enhancing personalized buying experiences for their B2B needs.
  • Users praise the deep SAP integration of Optimizely Configured Commerce, streamlining complex B2B processes effortlessly.
  • Users appreciate the implementation ease of Optimizely Configured Commerce, facilitating complex B2B needs with intuitive tools.
Cons
  • Users find the pricing too high, noting expensive setup costs and ongoing fees for customizations with Optimizely Configured Commerce.
  • Users face limited customization options, often requiring expensive consultants for basic workflows and incurring high costs.
  • Users often experience slow performance, which may be attributed to their specific commerce configurations.

What Are Recent G2 Reviews of Optimizely Commerce?

What Are G2 Users Discussing About Optimizely Commerce?

2Checkout Monetization Platform

Whether you're tapping into international markets, looking to boost conversion rates, or running a subscription-based business, 2Checkout can help you tackle the complexities of digital commerce, globally. The 2Checkout Monetization Platform is comprehensive and flexible, so you can quickly pursue new market opportunities and deliver exceptional user experiences. The company’s clients include Cisco, EaseUs, Bitdefender, 123FormBuilder, HP Software, Mondly, and many more companies across the globe. In August 2020, Verifone acquired 2Checkout. This milestone solidifies our commitment to providing seamless and frictionless experiences to customers globally through innovative and next-generation hardware and cloud services. More info on www.2checkout.com

Average Rating: 3.9/5.0

Total Reviews: 189

How Do G2 Users Rate 2Checkout Monetization Platform?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.0/10)
  • Extensibility: 7.5/10 (Category avg: 8.4/10)
  • Customization: 8.3/10 (Category avg: 8.4/10)
  • Data Orchestration: 8.0/10 (Category avg: 8.4/10)

Who Is the Company Behind 2Checkout Monetization Platform?

  • Seller: Verifone
  • Company Website:
  • Year Founded: 1981
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    4,661 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 68% Small, 22% Medium

What Do G2 Reviewers Say About 2Checkout Monetization Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of 2Checkout, appreciating its simple setup and intuitive interface for all skill levels.
  • Users find the easy setup of the 2Checkout Monetization Platform particularly helpful, ensuring a smooth transition and integration.
  • Users appreciate the process simplification of 2Checkout, making international payment and product sales effortless and efficient.
  • Users praise the responsive customer support of 2Checkout, highlighting its helpfulness in resolving uncertainties during integration.
  • Users value the easy integration of 2Checkout, finding it user-friendly and accessible for all skill levels.
Cons
  • Users find the slow performance of the 2Checkout Monetization Platform frustrating during initial setup and support responses.
  • Users desire a simpler way to compare sales trends directly on the dashboard for quick insights.
  • Users desire more streamlined reporting features for quick access to sales trends directly on the dashboard.
  • Users find it challenging to access sales trend comparisons quickly, requiring navigation to reports for basic insights.

What Are Recent G2 Reviews of 2Checkout Monetization Platform?

What Are G2 Users Discussing About 2Checkout Monetization Platform?

Subhransu Sahu
SS
Researched and written by Subhransu Sahu
Updated