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Best Digital Analytics Software for for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Digital Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Digital Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Digital Analytics category.

In addition to qualifying for inclusion in the Digital Analytics Software category, to qualify for inclusion in the Small Business Digital Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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71 Listings in Small Business Digital Analytics Available

(6,442)4.5 out of 5
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 60% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    207
    Analytics
    173
    Ease of Use
    157
    Easy Integrations
    76
    Web Traffic Analysis
    67
    Cons
    Learning Curve
    84
    Steep Learning Curve
    60
    Complex Features
    56
    Difficult Learning
    54
    Learning Difficulty
    52
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Analytics features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.5
    8.5
    Trending
    Average: 8.4
    8.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,520,271 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    301,875 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 60% Small-Business
  • 29% Mid-Market
Google Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
207
Analytics
173
Ease of Use
157
Easy Integrations
76
Web Traffic Analysis
67
Cons
Learning Curve
84
Steep Learning Curve
60
Complex Features
56
Difficult Learning
54
Learning Difficulty
52
Google Analytics features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.5
8.5
Trending
Average: 8.4
8.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(2,441)4.5 out of 5
8th Easiest To Use in Digital Analytics software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 67% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing tool that provides features for SEO, PPC, content, social media, and competitive research, and is designed to help businesses improve online visibility and discover marketing insights.
    • Reviewers frequently mention the comprehensive range of features, ease of use, and the ability to gain insights into their own and competitors' SEO performance, as well as the robust social media toolkit and excellent customer support.
    • Users mentioned issues with the high cost, especially for small businesses, the presence of paywalls even in the professional version, occasional software glitches, and a lack of detailed demographic data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    448
    Ease of Use
    421
    Keyword Research
    382
    Helpful
    347
    SEO Optimization
    323
    Cons
    Expensive
    268
    High Pricing
    189
    High Costs
    168
    Pricing Issues
    164
    Limited Features
    146
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Semrush features and usability ratings that predict user satisfaction
    8.3
    Sessions - Digital Analytics
    Average: 8.7
    8.3
    Engagement
    Average: 8.5
    8.2
    Trending
    Average: 8.4
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    288,468 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,099 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 67% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing tool that provides features for SEO, PPC, content, social media, and competitive research, and is designed to help businesses improve online visibility and discover marketing insights.
  • Reviewers frequently mention the comprehensive range of features, ease of use, and the ability to gain insights into their own and competitors' SEO performance, as well as the robust social media toolkit and excellent customer support.
  • Users mentioned issues with the high cost, especially for small businesses, the presence of paywalls even in the professional version, occasional software glitches, and a lack of detailed demographic data.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
448
Ease of Use
421
Keyword Research
382
Helpful
347
SEO Optimization
323
Cons
Expensive
268
High Pricing
189
High Costs
168
Pricing Issues
164
Limited Features
146
Semrush features and usability ratings that predict user satisfaction
8.3
Sessions - Digital Analytics
Average: 8.7
8.3
Engagement
Average: 8.5
8.2
Trending
Average: 8.4
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
288,468 Twitter followers
LinkedIn® Page
www.linkedin.com
2,099 employees on LinkedIn®

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(686)4.4 out of 5
6th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments a

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 78% Small-Business
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • PostHog Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    244
    Easy Setup
    171
    Analytics
    126
    Insights
    121
    Session Recordings
    101
    Cons
    Learning Curve
    70
    Missing Features
    67
    Not Intuitive
    54
    Steep Learning Curve
    49
    Limited Features
    48
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • PostHog features and usability ratings that predict user satisfaction
    8.9
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.5
    8.4
    Trending
    Average: 8.4
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    PostHog
    Company Website
    Year Founded
    2020
    HQ Location
    San Francisco, US
    Twitter
    @posthog
    12,604 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    60 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments a

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 78% Small-Business
  • 20% Mid-Market
PostHog Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
244
Easy Setup
171
Analytics
126
Insights
121
Session Recordings
101
Cons
Learning Curve
70
Missing Features
67
Not Intuitive
54
Steep Learning Curve
49
Limited Features
48
PostHog features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.5
8.4
Trending
Average: 8.4
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
PostHog
Company Website
Year Founded
2020
HQ Location
San Francisco, US
Twitter
@posthog
12,604 Twitter followers
LinkedIn® Page
www.linkedin.com
60 employees on LinkedIn®
(1,817)4.6 out of 5
5th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 63% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LogRocket Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    490
    Session Replay
    403
    Replay Feature
    250
    Recording
    239
    Insights
    238
    Cons
    Session Management
    176
    Missing Features
    119
    Filtering Issues
    81
    Learning Curve
    79
    Expensive
    76
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LogRocket features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.5
    8.1
    Trending
    Average: 8.4
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boston, Massachusetts
    Twitter
    @LogRocket
    15,224 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    633 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 63% Small-Business
  • 28% Mid-Market
LogRocket Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
490
Session Replay
403
Replay Feature
250
Recording
239
Insights
238
Cons
Session Management
176
Missing Features
119
Filtering Issues
81
Learning Curve
79
Expensive
76
LogRocket features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.5
8.1
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
15,224 Twitter followers
LinkedIn® Page
www.linkedin.com
633 employees on LinkedIn®
(261)4.6 out of 5
4th Easiest To Use in Digital Analytics software
Save to My Lists
30% off: $55.30 per month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lucky Orange can help you understand why your website is getting traffic that doesn’t convert into sales or leads. Our conversion rate optimization tools have been trusted by more than half a million

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 84% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Lucky Orange Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    74
    Insights
    62
    Positive Experience
    32
    Session Replay
    32
    User Insights
    32
    Cons
    Data Inaccuracy
    20
    Recording Issues
    17
    Expensive
    16
    Missing Features
    15
    Session Management
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Lucky Orange features and usability ratings that predict user satisfaction
    8.9
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.5
    8.5
    Trending
    Average: 8.4
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Overland Park, KS
    Twitter
    @luckyorange
    10,883 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lucky Orange can help you understand why your website is getting traffic that doesn’t convert into sales or leads. Our conversion rate optimization tools have been trusted by more than half a million

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 84% Small-Business
  • 13% Mid-Market
Lucky Orange Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
74
Insights
62
Positive Experience
32
Session Replay
32
User Insights
32
Cons
Data Inaccuracy
20
Recording Issues
17
Expensive
16
Missing Features
15
Session Management
13
Lucky Orange features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.5
8.5
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2012
HQ Location
Overland Park, KS
Twitter
@luckyorange
10,883 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
(590)4.4 out of 5
View top Consulting Services for Google Analytics 360
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium

    Users
    • Owner
    • Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 51% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Analytics 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    16
    Ease of Use
    10
    Analytics
    8
    Data Analysis
    7
    Easy Integrations
    5
    Cons
    Difficult Learning
    6
    Expensive
    5
    Learning Curve
    5
    Steep Learning Curve
    5
    Missing Features
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Analytics 360 features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.5
    8.6
    Trending
    Average: 8.4
    8.4
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,520,271 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    301,875 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium

Users
  • Owner
  • Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 51% Small-Business
  • 32% Mid-Market
Google Analytics 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
16
Ease of Use
10
Analytics
8
Data Analysis
7
Easy Integrations
5
Cons
Difficult Learning
6
Expensive
5
Learning Curve
5
Steep Learning Curve
5
Missing Features
4
Google Analytics 360 features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.5
8.6
Trending
Average: 8.4
8.4
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(314)4.7 out of 5
7th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 89% Small-Business
    • 6% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Plerdy is a tool that tracks and analyzes user behavior on websites, providing data-driven insights such as heatmaps, click maps, and scroll maps to optimize page design.
    • Reviewers frequently mention the ease of integration, the valuable insights gained from heatmaps and video recordings, and the responsive customer support as standout features of Plerdy.
    • Users experienced some difficulties with the multitude of system options requiring a learning curve, the busy and potentially confusing dashboard, and the lack of certain features compared to other tools.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Plerdy Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    68
    Insights
    60
    Heatmaps
    59
    User Experience
    46
    Effectiveness
    44
    Cons
    Learning Curve
    41
    Steep Learning Curve
    36
    Complexity
    22
    Complex Features
    13
    Limited Features
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Plerdy features and usability ratings that predict user satisfaction
    9.3
    Sessions - Digital Analytics
    Average: 8.7
    9.1
    Engagement
    Average: 8.5
    9.4
    Trending
    Average: 8.4
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Plerdy
    Year Founded
    2017
    HQ Location
    Lviv, Lvivska
    Twitter
    @plerdy_com
    111 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    15 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 89% Small-Business
  • 6% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Plerdy is a tool that tracks and analyzes user behavior on websites, providing data-driven insights such as heatmaps, click maps, and scroll maps to optimize page design.
  • Reviewers frequently mention the ease of integration, the valuable insights gained from heatmaps and video recordings, and the responsive customer support as standout features of Plerdy.
  • Users experienced some difficulties with the multitude of system options requiring a learning curve, the busy and potentially confusing dashboard, and the lack of certain features compared to other tools.
Plerdy Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
68
Insights
60
Heatmaps
59
User Experience
46
Effectiveness
44
Cons
Learning Curve
41
Steep Learning Curve
36
Complexity
22
Complex Features
13
Limited Features
12
Plerdy features and usability ratings that predict user satisfaction
9.3
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.5
9.4
Trending
Average: 8.4
9.5
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Plerdy
Year Founded
2017
HQ Location
Lviv, Lvivska
Twitter
@plerdy_com
111 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
(261)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Starting at €25.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

    Users
    • CEO
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 62% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dataslayer.ai Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    63
    Customer Support
    38
    Integrations
    35
    Easy Integrations
    23
    Pricing
    23
    Cons
    Missing Features
    12
    Lack of Information
    11
    Integration Issues
    9
    API Limitations
    7
    Connector Issues
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dataslayer.ai features and usability ratings that predict user satisfaction
    9.3
    Sessions - Digital Analytics
    Average: 8.7
    9.1
    Engagement
    Average: 8.5
    9.0
    Trending
    Average: 8.4
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Madrid, ES
    Twitter
    @Dataslayers
    238 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    18 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

Users
  • CEO
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 62% Small-Business
  • 32% Mid-Market
Dataslayer.ai Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
63
Customer Support
38
Integrations
35
Easy Integrations
23
Pricing
23
Cons
Missing Features
12
Lack of Information
11
Integration Issues
9
API Limitations
7
Connector Issues
7
Dataslayer.ai features and usability ratings that predict user satisfaction
9.3
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.5
9.0
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2007
HQ Location
Madrid, ES
Twitter
@Dataslayers
238 Twitter followers
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®
(410)4.6 out of 5
View top Consulting Services for Google Tag Manager
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll laun

    Users
    • Digital Marketing Manager
    • Digital Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 54% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Tag Manager Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    17
    Easy Integrations
    11
    Simple
    9
    Insights
    8
    Integrations
    8
    Cons
    Tagging Issues
    7
    Learning Curve
    4
    Frustration
    3
    Unclear Instructions
    3
    Difficult Learning
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Tag Manager features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.9
    Engagement
    Average: 8.5
    8.4
    Trending
    Average: 8.4
    8.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,520,271 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    301,875 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll laun

Users
  • Digital Marketing Manager
  • Digital Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 54% Small-Business
  • 36% Mid-Market
Google Tag Manager Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
17
Easy Integrations
11
Simple
9
Insights
8
Integrations
8
Cons
Tagging Issues
7
Learning Curve
4
Frustration
3
Unclear Instructions
3
Difficult Learning
2
Google Tag Manager features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.9
Engagement
Average: 8.5
8.4
Trending
Average: 8.4
8.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(779)4.4 out of 5
15th Easiest To Use in Digital Analytics software
View top Consulting Services for Supermetrics
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Entry Level Price:Starting at €29.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mi

    Users
    • Digital Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 55% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Supermetrics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    108
    Integrations
    81
    Easy Integrations
    51
    Customer Support
    49
    Connectors
    47
    Cons
    Expensive
    39
    Connector Issues
    34
    Connection Issues
    29
    Missing Features
    29
    Pricing Issues
    24
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Supermetrics features and usability ratings that predict user satisfaction
    8.6
    Sessions - Digital Analytics
    Average: 8.7
    8.3
    Engagement
    Average: 8.5
    7.9
    Trending
    Average: 8.4
    8.2
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2013
    HQ Location
    Helsinki, Uusimaa
    Twitter
    @Supermetrics
    7,983 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    391 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mi

Users
  • Digital Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 55% Small-Business
  • 35% Mid-Market
Supermetrics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
108
Integrations
81
Easy Integrations
51
Customer Support
49
Connectors
47
Cons
Expensive
39
Connector Issues
34
Connection Issues
29
Missing Features
29
Pricing Issues
24
Supermetrics features and usability ratings that predict user satisfaction
8.6
Sessions - Digital Analytics
Average: 8.7
8.3
Engagement
Average: 8.5
7.9
Trending
Average: 8.4
8.2
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,983 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
(88)4.8 out of 5
3rd Easiest To Use in Digital Analytics software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Usermaven is a no-code privacy-friendly analytics tool for marketers, product teams and agencies. It has website analytics, product analytics, funnels, journeys, attribution and a mini CRM called con

    Users
    • Founder
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 97% Small-Business
    • 3% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Usermaven is a no-code analytics tool designed to provide website and product analytics, funnels, journeys, attribution, and a mini CRM feature called contacts-hub.
    • Users like the ease of use, the ability to manage unlimited websites, the integration with the website, the organized UI, the robust set of functionalities, the detailed insights, the privacy-focused approach, and the frequent updates.
    • Users experienced a lack of real-time monitoring of website visitors, a need for better organization in the workspace UI/UX when managing multiple domains, a lack of video tutorials and overall documentation for setting up user journeys and attribution, a desire for more features in the basic plan, and a lack of integration with WooCommerce.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Usermaven Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    62
    Analytics
    47
    Insights
    45
    User Interface
    37
    User Experience
    33
    Cons
    Missing Features
    22
    Limited Features
    14
    Limitations
    10
    Learning Curve
    9
    Missing Functionality
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Usermaven features and usability ratings that predict user satisfaction
    9.8
    Sessions - Digital Analytics
    Average: 8.7
    9.6
    Engagement
    Average: 8.5
    9.4
    Trending
    Average: 8.4
    9.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2021
    HQ Location
    Delaware, DE
    Twitter
    @usermaven
    313 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    13 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Usermaven is a no-code privacy-friendly analytics tool for marketers, product teams and agencies. It has website analytics, product analytics, funnels, journeys, attribution and a mini CRM called con

Users
  • Founder
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 97% Small-Business
  • 3% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Usermaven is a no-code analytics tool designed to provide website and product analytics, funnels, journeys, attribution, and a mini CRM feature called contacts-hub.
  • Users like the ease of use, the ability to manage unlimited websites, the integration with the website, the organized UI, the robust set of functionalities, the detailed insights, the privacy-focused approach, and the frequent updates.
  • Users experienced a lack of real-time monitoring of website visitors, a need for better organization in the workspace UI/UX when managing multiple domains, a lack of video tutorials and overall documentation for setting up user journeys and attribution, a desire for more features in the basic plan, and a lack of integration with WooCommerce.
Usermaven Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
62
Analytics
47
Insights
45
User Interface
37
User Experience
33
Cons
Missing Features
22
Limited Features
14
Limitations
10
Learning Curve
9
Missing Functionality
9
Usermaven features and usability ratings that predict user satisfaction
9.8
Sessions - Digital Analytics
Average: 8.7
9.6
Engagement
Average: 8.5
9.4
Trending
Average: 8.4
9.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Year Founded
2021
HQ Location
Delaware, DE
Twitter
@usermaven
313 Twitter followers
LinkedIn® Page
www.linkedin.com
13 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media,

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 50% Small-Business
    • 45% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Funnel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Integrations
    27
    Customer Support
    24
    Easy Integrations
    21
    Helpful
    14
    Cons
    Expensive
    9
    Missing Features
    8
    Pricing Issues
    8
    Learning Curve
    7
    Limitations
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Funnel features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.9
    Engagement
    Average: 8.5
    8.8
    Trending
    Average: 8.4
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Funnel
    Company Website
    Year Founded
    2014
    HQ Location
    Stockholm, Sweden
    Twitter
    @funnel_io
    21 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    416 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media,

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 50% Small-Business
  • 45% Mid-Market
Funnel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Integrations
27
Customer Support
24
Easy Integrations
21
Helpful
14
Cons
Expensive
9
Missing Features
8
Pricing Issues
8
Learning Curve
7
Limitations
6
Funnel features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.9
Engagement
Average: 8.5
8.8
Trending
Average: 8.4
9.2
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Funnel
Company Website
Year Founded
2014
HQ Location
Stockholm, Sweden
Twitter
@funnel_io
21 Twitter followers
LinkedIn® Page
www.linkedin.com
416 employees on LinkedIn®
(80)4.6 out of 5
Save to My Lists
Entry Level Price:$500.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Affise is a 360° partnership marketing ecosystem helping businesses take full advantage of partner marketing. Since the launch in 2017, Affise helped over 1000 customers grow their revenue. With 3 ver

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    Market Segment
    • 73% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Affise Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3
    Tracking
    3
    Customer Support
    2
    Intuitive
    2
    Performance Tracking
    2
    Cons
    Poor UI
    2
    Missing Features
    1
    Poor Interface Design
    1
    Software Bugs
    1
    System Glitches
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Affise features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    9.1
    Engagement
    Average: 8.5
    8.7
    Trending
    Average: 8.4
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Affise
    Year Founded
    2016
    HQ Location
    Vilnius, Vilnius Region
    Twitter
    @GetAffise
    5,080 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    65 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Affise is a 360° partnership marketing ecosystem helping businesses take full advantage of partner marketing. Since the launch in 2017, Affise helped over 1000 customers grow their revenue. With 3 ver

Users
  • Account Manager
Industries
  • Marketing and Advertising
Market Segment
  • 73% Small-Business
  • 26% Mid-Market
Affise Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Tracking
3
Customer Support
2
Intuitive
2
Performance Tracking
2
Cons
Poor UI
2
Missing Features
1
Poor Interface Design
1
Software Bugs
1
System Glitches
1
Affise features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.5
8.7
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Affise
Year Founded
2016
HQ Location
Vilnius, Vilnius Region
Twitter
@GetAffise
5,080 Twitter followers
LinkedIn® Page
www.linkedin.com
65 employees on LinkedIn®
(784)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    319
    Insights
    231
    Session Replay
    212
    Helpful
    209
    User Insights
    164
    Cons
    Learning Curve
    129
    Limitations
    102
    Data Inaccuracy
    88
    Steep Learning Curve
    87
    Not Intuitive
    84
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fullstory features and usability ratings that predict user satisfaction
    8.5
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.5
    8.2
    Trending
    Average: 8.4
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,925 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    509 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 30% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
319
Insights
231
Session Replay
212
Helpful
209
User Insights
164
Cons
Learning Curve
129
Limitations
102
Data Inaccuracy
88
Steep Learning Curve
87
Not Intuitive
84
Fullstory features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.5
8.2
Trending
Average: 8.4
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,925 Twitter followers
LinkedIn® Page
www.linkedin.com
509 employees on LinkedIn®
(1,457)4.4 out of 5
12th Easiest To Use in Digital Analytics software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 61% Mid-Market
    • 20% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Looker Studio is a business intelligence and data visualization platform that allows users to create interactive dashboards and reports, and supports integration with various data sources.
    • Reviewers appreciate Looker Studio's user-friendly interface, its ability to create customized dashboards, and its seamless integration with diverse data sources, which simplifies data analysis and reporting.
    • Reviewers noted that Looker Studio can be slow when handling large datasets, its data visualization options are less customizable compared to other tools, and it has a steep learning curve, particularly with its LookML modeling language.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Looker Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    194
    Data Visualization
    106
    Analytics
    94
    Insights
    91
    Easy Integrations
    87
    Cons
    Learning Curve
    74
    Slow Loading
    60
    Missing Features
    53
    Slow Performance
    45
    Limited Features
    40
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Looker features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.5
    9.2
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Company Website
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,520,271 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    301,875 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

Users
  • Data Analyst
  • Data Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 61% Mid-Market
  • 20% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Looker Studio is a business intelligence and data visualization platform that allows users to create interactive dashboards and reports, and supports integration with various data sources.
  • Reviewers appreciate Looker Studio's user-friendly interface, its ability to create customized dashboards, and its seamless integration with diverse data sources, which simplifies data analysis and reporting.
  • Reviewers noted that Looker Studio can be slow when handling large datasets, its data visualization options are less customizable compared to other tools, and it has a steep learning curve, particularly with its LookML modeling language.
Looker Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
194
Data Visualization
106
Analytics
94
Insights
91
Easy Integrations
87
Cons
Learning Curve
74
Slow Loading
60
Missing Features
53
Slow Performance
45
Limited Features
40
Looker features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.5
9.2
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®