### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Digital Analytics Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Digital Analytics Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Digital Analytics Software Articles [![Website KPI Benchmarks: Improve Conversions with Data](https://4099946.fs1.hubspotusercontent-na1.net/hubfs/4099946/G2CM_FI958_Learn_Article_Images_%5BWebsite_Building%5D_V1b-1.png "Website KPI Benchmarks: Improve Conversions with Data")](https://www.g2.com/articles/website-kpis) [ ### Website KPI Benchmarks: Improve Conversions with Data ](https://www.g2.com/articles/website-kpis) Getting steady traffic but not enough conversions? Your website KPIs might be sending the wrong signals — or going unread entirely. [ ![Shreya Mattoo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shreya Mattoo") SM ](https://learn.g2.com/author/shreya-mattoo) by Shreya Mattoo [![How to Record a Podcast: Easy Guide for Beginners](https://learn.g2.com/hubfs/G2CM_FI456_Learn_Article_Images_%5BPodcast_cover_art%5D_V1a.png "How to Record a Podcast: Easy Guide for Beginners")](https://www.g2.com/articles/how-to-record-a-podcast) [ ### How to Record a Podcast: Easy Guide for Beginners ](https://www.g2.com/articles/how-to-record-a-podcast) Podcasts have exploded into the mainstream as a versatile, engaging, and highly accessible form of storytelling and communication. Whether you're looking to share a personal passion, entertain listeners with captivating stories, or educate an audience on niche topics, podcasting offers an incredible platform to reach people worldwide. [ ![Piper Thomson](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piper Thomson") PT ](https://learn.g2.com/author/piper-thomson) by Piper Thomson [![10 Best Free Landing Page Builders in 2024](https://learn.g2.com/hubfs/G2CM_FI958_Learn_Article_Images_%5BWebsite_Building%5D_V1b-1.png "10 Best Free Landing Page Builders in 2024")](https://www.g2.com/articles/free-landing-page-builders) [ ### 10 Best Free Landing Page Builders in 2024 ](https://www.g2.com/articles/free-landing-page-builders) Struggling to design landing pages that convert your website traffic into paying customers?  [ ![Soundarya Jayaraman](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soundarya Jayaraman") SJ ](https://learn.g2.com/author/soundarya-jayaraman) by Soundarya Jayaraman [![How Website Monitoring Can Help You Achieve Different Business Goals](https://learn.g2.com/hubfs/webdesign-3411373_960_720.webp "How Website Monitoring Can Help You Achieve Different Business Goals")](https://www.g2.com/articles/how-website-monitoring-can-help-you-achieve-different-business-goals) [ ### How Website Monitoring Can Help You Achieve Different Business Goals ](https://www.g2.com/articles/how-website-monitoring-can-help-you-achieve-different-business-goals) In the past year, there has been a surge of new online businesses because of the COVID-19 pandemic. One example is Facebook launching Facebook Shops last year. According to the United Nations, the e-commerce share of global retail trade had risen from 14% in 2019 to about 17% in 2020. However, with the new growth in online presence, businesses sometimes struggle to keep their website running and up to date, often due to a surge in traffic and demand. Many businesses have started buying website monitoring software to track their web performance, but they can do a lot more than that. This article will explain why companies should consider using the advanced features of website monitoring software. [ ![Tian Lin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tian Lin") TL ](https://learn.g2.com/author/tian-lin) by Tian Lin [![UTM Code Builder: Generate URL Tracking Codes in Seconds](https://learn.g2.com/hubfs/analytics-chart-data-97080-1.jpg "UTM Code Builder: Generate URL Tracking Codes in Seconds")](https://www.g2.com/articles/utm-code-builder) [ ### UTM Code Builder: Generate URL Tracking Codes in Seconds ](https://www.g2.com/articles/utm-code-builder) Build your own UTM code campaign  Use the following form by entering your URL and UTM parameters and click Copy to Clipboard to copy the generated URL to your clipboard. Your URL will automatically be created as you update the source, medium, name, term, and content UTM codes fields. URL (required) Campaign Source (required)Campaign MediumCampaign NameCampaign TermCampaign Content Fill out all the required fields above and a URL will be automatically generated for you here. Copy to Clipboard [ ![G2](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "G2") G ](https://learn.g2.com/author/g2) by G2 [![A Brief Overview of UTM Codes (+URL Campaign Generator)](https://learn.g2.com/hubfs/iStock-639007972.jpg "A Brief Overview of UTM Codes (+URL Campaign Generator)")](https://www.g2.com/articles/utm-codes) [ ### A Brief Overview of UTM Codes (+URL Campaign Generator) ](https://www.g2.com/articles/utm-codes) You’ve launched a website and you’re getting traffic. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher Show More ## Digital Analytics Software Glossary Terms [![User Segmentation](https://learn.g2.com/hubfs/User%20segmentation.png "User Segmentation")](https://www.g2.com/glossary/user-segmentation-definition) [User Segmentation](https://www.g2.com/glossary/user-segmentation-definition) User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics. by Victoria Blackwell [![QR Codes](https://learn.g2.com/hubfs/G2CM_GI678_Glossary_Article_Images_%5BQR_code%5D_V1a.png "QR Codes")](https://www.g2.com/glossary/qr-codes-definition) [QR Codes](https://www.g2.com/glossary/qr-codes-definition) QR codes are a type of barcode that can be scanned with a mobile device. Learn more about the benefits of using QR codes in business and marketing. by Holly Landis [![Marketing Analytics](https://learn.g2.com/hubfs/G2CM_GI587_Glossary_Article_Images_%5BMarketing_Analytics%5D_V1b.png "Marketing Analytics")](https://www.g2.com/glossary/marketing-analytics-definition) [Marketing Analytics](https://www.g2.com/glossary/marketing-analytics-definition) Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more. by Sagar Joshi [![Heatmap](https://learn.g2.com/hubfs/G2CM_GI570_Glossary_Article_Images-%5BHeatmap%5D_V1a.png "Heatmap")](https://www.g2.com/glossary/heatmap-definition) [Heatmap](https://www.g2.com/glossary/heatmap-definition) Heatmaps are a means of data visualization that displays activity on a website or app. Learn how to integrate heatmaps into a site or app design. by Holly Landis [![Landing Page](https://learn.g2.com/hubfs/G2CM_GI488_Glossary_Article_Images-%5BLanding_Page%5D_V1b.png "Landing Page")](https://www.g2.com/glossary/landing-page-definiton) [Landing Page](https://www.g2.com/glossary/landing-page-definiton) Landing pages are conversion-focused website pages that promote products or services. Learn about their benefits and the best practices for making them. by Holly Landis [![Bounce Rate](https://learn.g2.com/hubfs/G2CM_GI179_Glossary_Article_Images-%5BBounce_Rate%5D_V1b.png "Bounce Rate")](https://www.g2.com/glossary/bounce-rate-definition) [Bounce Rate](https://www.g2.com/glossary/bounce-rate-definition) Bounce rate is the percentage of single-page website visits. Learn how to calculate bounce rate and ways to improve it. by Aayushi Sanghavi [![Mobile Reporting](https://learn.g2.com/hubfs/G2CM_GI114_Glossary_Article_Images-Mobile_Reporting_V1b.png "Mobile Reporting")](https://www.g2.com/glossary/mobile-reporting-definition) [Mobile Reporting](https://www.g2.com/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. by Martha Kendall Custard [![Promotional Messages](https://learn.g2.com/hubfs/G2CM_GI036_Promotional_messages_V1b.png "Promotional Messages")](https://www.g2.com/glossary/promotional-messages-definition) [Promotional Messages](https://www.g2.com/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. by Ninisha Pradhan ## Digital Analytics Software Discussions 0 Question on: Ahrefs [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) As someone who actively uses SEO tools, I've been reflecting on whether Ahrefs is still the best option in 2024—especially with its pricing increases and growing competition. 💰 Pricing Breakdown: Starter Plan: $108/month (~$1,200/year)—ideal for small businesses. Advanced Plans: $2,400 to $14,990 per year—geared toward agencies and enterprises. Some G2 users feel that Ahrefs is becoming too expensive, while others believe that its deep SEO insights still justify the cost. What G2 Users Love About Ahrefs: ✅ Accurate backlink data – One of the most extensive and reliable backlink databases. ✅ User-friendly interface – Despite its power, it's still intuitive. ✅ Comprehensive keyword research tools – Great for competitive analysis. Potential Drawbacks: ❌ Pricing concerns – Many users worry about continued price increases. ❌ Limited free tools – Some expected more from its free version. ❌ Learning curve for beginners – While intuitive, it still takes time to master. 77% of G2 reviewers gave Ahrefs a 5-star rating, which is a strong vote of confidence. However, some marketers argue that alternatives like SEMrush, Moz, or even more affordable options like Ubersuggest offer similar features at a lower price. If you're currently using Ahrefs, do you feel it's still worth the investment? Have you considered switching to another SEO tool? If so, which one? Would love to hear your thoughts—especially from those who have compared Ahrefs with other tools! Read the full article here: https://learn.g2.com/is-ahrefs-worth-it Comment deleted by user. Answered: Hayata Nakamura on March 10, 2025 Yes, Ahrefs is still widely considered worth the investment in 2025, especially among experienced SEO users and agencies. Answered: Shivakumar Shyamala on August 6, 2025 I think Ahrefs is still “worth it” in 2025—but only for a specific type of user https://agaronline.io Answered: will smith on March 20, 2026 Depends entirely on your use case honestly. For backlink analysis and competitor research there is nothing that comes close at this price point. The link index is genuinely fresher than Semrush in my experience — new backlinks show up days earlier. I run a deals and promo code site (https://www.snatchsavings.com ) and have it added on the free Webmaster Tools plan. Works fine for basic monitoring but I have noticed the data can feel inconsistent sometimes — organic keywords fluctuate in a way that does not always match what I see in Google Search Console. Not sure if it is a crawl delay issue or the free plan limitation. Anyone else experienced this? Curious if upgrading to a paid plan actually gives more stable data or if the underlying numbers are the same either way. For content sites and affiliate SEO the tool pays for itself if you use Site Explorer and Content Gap properly. Most people underuse it and then complain about price. Answered: snatchsavings on May 13, 2026 [See more answers (3)](javascript:void(0);) [Your answer](/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment/comments/new?remote=true) 0 Question on: Semrush [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities? Keyword gap analyses are a significant use that Semrush offers and are ideal for content marketing. Understanding what keywords the target audience uses to locate marketing posts and ads is something every marketing expert wants to leverage daily. Answered: Emmanuel Jaitto-Jeffrey on July 15, 2024 In addition to the keyword gap feature, I like the Keyword Strategy Builder. It can help you explore more areas in-depth and expand your niche with related content. Answered: Deyan Georgiev on January 15, 2026 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities/comments/new?remote=true) 0 Question on: Google Analytics [Sessions by page or path in Google Analytics](/discussions/10296-sessions-by-page-or-path-in-google-analytics) How do I see the count of sessions in Google Analytics for a specific page or page path? When in the behavior tab \> content drilldown, I can find my way to see page views and unique page views. However, I'm looking to find the total sessions either by specific page or path (site.com/\*this part\*/page). You can find the total sessions just by modifying the date range in the upper right corner. Answered: Lorenzo Mazza on March 17, 2020 I go to Behavior \> Site Content \> App Pages. Then you can use the search to get just the page or path you're looking for. Answered: Tim Long on May 13, 2019 Content Analytics Software Answered: Anmol Agrawal on April 9, 2020 What's the idea of looking at sessions for each page? Do you want to see how many sessions were started on this page - then you have to look at Entrances in Behavior - site content - all pages. Do you want to see how many sessions this page was a part of? e.g. because some people may open the same page in one session? The easiest way is to look at unique pageviews in behavior - site content - all pages. This is a metric that counts pageviews made on the same page by the same person in the same session Answered: Alex Chernikov on April 21, 2020 [See more answers (3)](javascript:void(0);) [Your answer](/discussions/10296-sessions-by-page-or-path-in-google-analytics/comments/new?remote=true) - ‹ Prev‹ Prev - 1 - [2](/categories/digital-analytics/resources?discussions_page=2) - [3](/categories/digital-analytics/resources?discussions_page=3) - [4](/categories/digital-analytics/resources?discussions_page=4) - [5](/categories/digital-analytics/resources?discussions_page=5) - … - [96](/categories/digital-analytics/resources?discussions_page=96) - [97](/categories/digital-analytics/resources?discussions_page=97) - [Next ›Next ›](/categories/digital-analytics/resources?discussions_page=2) ## Digital Analytics Software Reports Mid-Market Grid® Report for Digital Analytics Summer 2026 G2 Report: Grid® Report Grid® Report for Digital Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Digital Analytics Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Digital Analytics Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Digital Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Digital Analytics Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Digital Analytics Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Digital Analytics Spring 2026 G2 Report: Grid® Report Grid® Report for Digital Analytics Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Digital Analytics Spring 2026 G2 Report: Momentum Grid® Report