Digital Analytics Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Digital Analytics Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Digital Analytics Software Articles
How to Record a Podcast: Easy Guide for Beginners
10 Best Free Landing Page Builders in 2024
Website Analytics: 8 Metrics To Measure Website's Success
Digital Analytics Software Glossary Terms
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.
QR codes are a type of barcode that can be scanned with a mobile device. Learn more about the benefits of using QR codes in business and marketing.
Marketing analytics collects, analyzes, and interprets data to measure a marketing campaign’s effectiveness. Learn about the types and best practices.
Heatmaps are a means of data visualization that displays activity on a website or app. Learn how to integrate heatmaps into a site or app design.
Landing pages are conversion-focused website pages that promote products or services. Learn about their benefits and the best practices for making them.
Bounce rate is the percentage of single-page website visits. Learn how to calculate bounce rate and ways to improve it.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
