Top Free Digital Analytics Software

Check out our list of free Digital Analytics Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Digital Analytics Software to ensure you get the right product.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
106 Digital Analytics Products Available
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View all Digital Analytics Software
Pendo
(1,754)4.4 out of 5
Entry Level Price:Free
OverviewUser Satisfaction
Product Description

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

Users: Product Manager, Senior Product Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 61% Mid-Market, 21% Enterprise
User SatisfactionWhat G2 Users Think
Pendo features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.8
8.7
Engagement
Average: 8.6
8.5
Trending
Average: 8.5
8.9
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
AK
- Easy to get started - OOTB dashboards - Free version Read review
Amanda W.
AW
I use Pendo for in-app guides to recruit and schedule user interviews and usability tests. It’s more effective than what we were using before for... Read review
Seller Details
Seller
Pendo.io
Company Website
Year Founded
2013
HQ Location
Raleigh, North Carolina
Twitter
@pendoio
20,074 Twitter followers
LinkedIn® Page
www.linkedin.com
1,049 employees on LinkedIn®
Semrush
(3,321)4.5 out of 5
Entry Level Price:Free
9th Easiest To Use in Digital Analytics software
View top Consulting Services for Semrush
OverviewUser Satisfaction
Product Description

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary da

Users: Marketing Manager, Digital Marketing Manager · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 62% Small-Business, 27% Mid-Market
User Sentiment

Reviewers appreciate the comprehensive set of features, user-friendly interface, and the ability to consolidate various SEO tasks into one platform. Reviewers mentioned the high cost, especially for smaller teams or individual users, and the steep learning curve due to the number of features available.

User SatisfactionSeller Details
Semrush features and usability ratings that predict user satisfaction
8.4
Sessions - Digital Analytics
Average: 8.8
8.2
Engagement
Average: 8.6
8.2
Trending
Average: 8.5
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
308,705 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®
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Heap
(1,098)4.4 out of 5
Entry Level Price:Free
OverviewUser Satisfaction
Product Description

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro

Users: Product Manager, Software Engineer · Industries: Computer Software, Information Technology and Services · Market Segment: 54% Mid-Market, 35% Small-Business
User SatisfactionWhat G2 Users Think
Heap features and usability ratings that predict user satisfaction
8.6
Sessions - Digital Analytics
Average: 8.8
8.4
Engagement
Average: 8.6
8.0
Trending
Average: 8.5
8.8
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
RG
It is very easy to use and offers a lot of options to both technical and untechnical audiences. Read review
Heidi J.
HJ
The Heap team is great - very supportive and good technical expertise. The product is very robust in its capabilities - it can handle more complex... Read review
Seller Details
Seller
Contentsquare
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,578 Twitter followers
LinkedIn® Page
www.linkedin.com
1,715 employees on LinkedIn®
Looker
(1,615)4.4 out of 5
8th Easiest To Use in Digital Analytics software
View top Consulting Services for Looker
OverviewUser Satisfaction
Product Description

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

Users: Data Analyst, Data Engineer · Industries: Computer Software, Information Technology and Services · Market Segment: 60% Mid-Market, 20% Enterprise
User Sentiment

Users like Looker's flexibility, its ability to create interactive, real-time dashboards, and its seamless integration with modern data warehouses and Google Cloud services. Users experienced a steep learning curve with LookML, slower dashboard load times with large datasets, and found the cost to be high for smaller organizations.

User SatisfactionSeller Details
Looker features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.8
8.7
Engagement
Average: 8.6
9.2
Trending
Average: 8.5
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,798,732 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Mixpanel
(1,282)4.6 out of 5
Entry Level Price:Free
13th Easiest To Use in Digital Analytics software
View top Consulting Services for Mixpanel
OverviewUser Satisfaction
Product Description

Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel h

Users: Product Manager, Software Engineer · Industries: Computer Software, Information Technology and Services · Market Segment: 52% Small-Business, 37% Mid-Market
User SatisfactionWhat G2 Users Think
Mixpanel features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.8
8.8
Engagement
Average: 8.6
8.6
Trending
Average: 8.5
8.8
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
Verified User in Retail
UR
- It helps me slice and dice as many segments as i want based on properties and attributes I want - It gives a very clear funnel picture and in... Read review
Ronaldo S.
RS
After six years using Mixpanel across everything from side projects to enterprise apps, what keeps me coming back is how effortless the integration... Read review
Seller Details
Seller
Mixpanel
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@mixpanel
23,139 Twitter followers
LinkedIn® Page
www.linkedin.com
597 employees on LinkedIn®
Supermetrics
(819)4.4 out of 5
Entry Level Price:Starting at €29.00
View top Consulting Services for Supermetrics
OverviewUser Satisfaction
Product Description

Supermetrics is a marketing intelligence platform designed to help users connect, extract, and analyze data from a wide array of marketing and sales platforms. Founded in 2010 and headquartered in Hel

Users: Digital Marketing Manager, CEO · Industries: Marketing and Advertising, Retail · Market Segment: 56% Small-Business, 35% Mid-Market
User SatisfactionWhat G2 Users Think
Supermetrics features and usability ratings that predict user satisfaction
8.6
Sessions - Digital Analytics
Average: 8.8
8.3
Engagement
Average: 8.6
7.9
Trending
Average: 8.5
8.2
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
Verified User in Marketing and Advertising
UM
Super simple and versatile. Almost all data can be transferred to the desired tool. We use it to combine performance marketing data from various... Read review
Jorge W.
JW
I like how easy it is to use and implement new connectors on platforms like Looker Studio. The connectors make it much easier to set up dashboards.... Read review
Seller Details
Seller
Supermetrics
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,853 Twitter followers
LinkedIn® Page
www.linkedin.com
506 employees on LinkedIn®
PostHog
(1,035)4.5 out of 5
Entry Level Price:Free
4th Easiest To Use in Digital Analytics software
View top Consulting Services for PostHog
OverviewUser Satisfaction
Product Description

PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments

Users: Software Engineer, Founder · Industries: Computer Software, Information Technology and Services · Market Segment: 77% Small-Business, 16% Mid-Market
User SatisfactionWhat G2 Users Think
PostHog features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.8
8.6
Engagement
Average: 8.6
8.3
Trending
Average: 8.5
8.9
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
Emin G.
EG
I find PostHog's generous free tier and customizability to be standout features. It allows me to try it without any commitment and then decide if I... Read review
RB
I enjoy the simplicity of using PostHog and the great team behind the project. The open-source aspect and the generous free tier are fantastic... Read review
Seller Details
Seller
PostHog
Company Website
Year Founded
2020
HQ Location
San Francisco, US
Twitter
@posthog
19,425 Twitter followers
LinkedIn® Page
www.linkedin.com
167 employees on LinkedIn®
LogRocket
(2,324)4.6 out of 5
Entry Level Price:Free
12th Easiest To Use in Digital Analytics software
OverviewUser Satisfaction
Product Description

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users: Software Engineer, CTO · Industries: Computer Software, Information Technology and Services · Market Segment: 60% Small-Business, 29% Mid-Market
User SatisfactionWhat G2 Users Think
LogRocket features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.8
8.5
Engagement
Average: 8.6
8.0
Trending
Average: 8.5
9.1
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
James A.
JA
We employed LogRocket at my previous company to track how users were interacting with our apps. Now I'm using LogRocket to monitor my own recently... Read review
Verified User in Computer Software
AC
Its easy to setup in any project. For a starting project its perfect because of his free start plan to see what the user does and wich errors are... Read review
Seller Details
Seller
LogRocket, Inc.
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
14,826 Twitter followers
LinkedIn® Page
www.linkedin.com
490 employees on LinkedIn®
Contentsquare
(604)4.6 out of 5
Entry Level Price:Free
7th Easiest To Use in Digital Analytics software
OverviewUser Satisfaction
Product Description

Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

Users: Digital Analyst, Digital Experience Manager · Industries: Retail, Apparel & Fashion · Market Segment: 46% Enterprise, 32% Mid-Market
User SatisfactionWhat G2 Users Think
Contentsquare features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.8
9.3
Engagement
Average: 8.6
8.8
Trending
Average: 8.5
9.3
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
GP
I find Contentsquare very easy to use; you don't need specialist training or knowledge, which is great. I use it for analyzing interactions with... Read review
Matthew S.
MS
Super useful for quickly finding out what users think. Read review
Seller Details
Seller
Contentsquare
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,578 Twitter followers
LinkedIn® Page
www.linkedin.com
1,715 employees on LinkedIn®
Fullstory
(1,047)4.5 out of 5
Free trial available
OverviewUser Satisfaction
Product Description

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

Users: Product Manager, Senior Product Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 44% Mid-Market, 38% Small-Business
User SatisfactionWhat G2 Users Think
Fullstory features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.8
8.6
Engagement
Average: 8.6
8.3
Trending
Average: 8.5
9.0
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
JD
FullStory is a great product for not only getting quantitative analysis about what users are doing on your digital properties, but going deeper... Read review
Jim L.
JL
The UI to manage and view customers going through the product Read review
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,901 Twitter followers
LinkedIn® Page
www.linkedin.com
568 employees on LinkedIn®
Smartlook
(873)4.6 out of 5
Entry Level Price:Free
OverviewUser Satisfaction
Product Description

Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easil

Users: CEO, Owner · Industries: Computer Software, Marketing and Advertising · Market Segment: 85% Small-Business, 12% Mid-Market
User SatisfactionWhat G2 Users Think
Smartlook features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.8
8.7
Engagement
Average: 8.6
8.5
Trending
Average: 8.5
9.0
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
Sushree S.
SS
I like how easy it is to record and access user behaviour. Read review
Scott M.
SM
The ability to see what visitors have been reading and how long they stay on there. You can also see if they visit other pages as well as many... Read review
Seller Details
Seller
Cisco
Year Founded
1984
HQ Location
San Jose, CA
Twitter
@Cisco
721,403 Twitter followers
LinkedIn® Page
www.linkedin.com
95,386 employees on LinkedIn®
Ownership
NASDAQ:CSCO
Mouseflow
(689)4.6 out of 5
Entry Level Price:Free
OverviewUser Satisfaction
Product Description

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user beha

Users: CEO, Owner · Industries: Marketing and Advertising, Computer Software · Market Segment: 68% Small-Business, 23% Mid-Market
User SatisfactionWhat G2 Users Think
Mouseflow features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.8
8.4
Engagement
Average: 8.6
7.7
Trending
Average: 8.5
8.9
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
Yash B.
YB
Cost Structure Self Serve Motion Ease of Use Configuration Read review
JO
I was looking for a session recording and heatmap tool that was reasonably price and easy to implement, including some detailed technical... Read review
Seller Details
Seller
Mouseflow
Company Website
Year Founded
2010
HQ Location
Copenhagen, Denmark
Twitter
@mouseflow
1,740 Twitter followers
LinkedIn® Page
www.linkedin.com
62 employees on LinkedIn®
Lucky Orange
(350)4.6 out of 5
Entry Level Price:Free
2nd Easiest To Use in Digital Analytics software
OverviewUser Satisfaction
Product Description

Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize yo

Users: Owner, CEO · Industries: Retail, Marketing and Advertising · Market Segment: 83% Small-Business, 12% Mid-Market
User SatisfactionWhat G2 Users Think
Lucky Orange features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.8
8.7
Engagement
Average: 8.6
8.5
Trending
Average: 8.5
9.2
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
Verified User in Food & Beverages
AF
I like how easy it is to see the visitors from today and who added to cart. Read review
Alec G.
AG
Intuitive UI with an easy integration process. very reasonable price. Lots of features. Read review
Seller Details
Seller
Lucky Orange
Company Website
Year Founded
2012
HQ Location
Overland Park, KS
Twitter
@luckyorange
10,640 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
Plerdy
(317)4.7 out of 5
Entry Level Price:Free
OverviewUser Satisfaction
Product Description

Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's

Users: CEO, Owner · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 90% Small-Business, 6% Mid-Market
User SatisfactionWhat G2 Users Think
Plerdy features and usability ratings that predict user satisfaction
9.3
Sessions - Digital Analytics
Average: 8.8
9.2
Engagement
Average: 8.6
9.4
Trending
Average: 8.5
9.5
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
Sven Erik L.
SL
What I like best: Implementation is made easy. Just follow the instructions and paste the provided code in your footer and you're ready to... Read review
Steven L.
SL
I like that they continuously work on the tool. Their communications are good and they listen to customer input. I appreciate that a lot. Read review
Seller Details
Seller
Plerdy
Year Founded
2017
HQ Location
Lviv, Lvivska
Twitter
@plerdy_com
113 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
Appier AIRIS (formerly Woopra)
(207)4.4 out of 5
Entry Level Price:$0 500,000 actions/month
OverviewUser Satisfaction
Product Description

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throug

Industries: Information Technology and Services, Computer Software · Market Segment: 53% Small-Business, 34% Mid-Market
User SatisfactionWhat G2 Users Think
Appier AIRIS (formerly Woopra) features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.8
8.8
Engagement
Average: 8.6
8.6
Trending
Average: 8.5
8.8
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users ThinkSeller Details
Natalie J.
NJ
One of the best things I like about Woopra is its ability to store all clients’ history, which enables me to track any process, now I engage my... Read review
Latin Music S.
LS
The possibility of knowing exactly what users do on my website, by name, email and being able to trace the entire flow of events until they reach... Read review
Seller Details
Seller
Appier
Year Founded
2012
HQ Location
Taipei, Taiwan
Twitter
@GoAppier
1,230 Twitter followers
LinkedIn® Page
www.linkedin.com
864 employees on LinkedIn®
Ownership
TYO: 4180