# Top Free Digital Analytics Software Check out our list of free Digital Analytics Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features. If you'd like to see more products and to evaluate additional feature options, compare all [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) to ensure you get the right product. ## View Free Digital Analytics Software G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies). **108** Digital Analytics Products Available View all [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) View all [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) ### [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) [By Pendo.io](https://www.g2.com/sellers/pendo-io) [ (1,795)4.4 out of 5 ](https://www.g2.com/products/pendo-io-pendo/reviews#reviews "Read Pendo Reviews") Product Description Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe **Users:** Product Manager, Senior Product Manager · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 60% Mid-Market, 21% Enterprise AN The visibility it gives into usage metrics and the ability to guide users through workflows in-app.[Read review](https://www.g2.com/products/pendo-io-pendo/reviews/pendo-review-9681168) ![Davianne F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davianne F.") DF It is easy to understand customer data by behavior vs just feedback.[Read review](https://www.g2.com/products/pendo-io-pendo/reviews/pendo-review-12547883) Year Founded 2013 HQ Location Raleigh, North Carolina Company Website https://www.pendo.io/ Twitter @pendoio LinkedIn® Page https://www.linkedin.com/company/5071271/ ### [Semrush](https://www.g2.com/products/semrush/reviews) [By Adobe](https://www.g2.com/sellers/adobe) [ (3,972)4.4 out of 5 ](https://www.g2.com/products/semrush/reviews#reviews "Read Semrush Reviews") Product Description Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive propriet **Users:** Marketing Manager, Digital Marketing Manager · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 62% Small-Business, 28% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the ease of use, comprehensive data, and valuable insights provided by Semrush, particularly in terms of keyword research, competitor analysis, and SEO performance tracking. Reviewers mentioned the high cost of the platform, the complexity of the interface, and the limitations of certain features, such as backlink tracking and AI integration. Year Founded 1982 HQ Location San Jose, CA Company Website https://adobe.com Twitter @Adobe LinkedIn® Page https://www.linkedin.com/company/1480/ Ownership NASDAQ:ADBE Phone +1 (888) 649-2990 [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) ### [Mixpanel](https://www.g2.com/products/mixpanel/reviews) [By Mixpanel](https://www.g2.com/sellers/mixpanel) [ (1,369)4.5 out of 5 ](https://www.g2.com/products/mixpanel/reviews#reviews "Read Mixpanel Reviews") Product Description Mixpanel's product intelligence turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first product analytics he **Users:** Product Manager, Software Engineer · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 53% Small-Business, 37% Mid-Market ![Prat O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prat O.") PO UI / UX: I spend most of my day in the “Funnels” and “Retention” tabs. The UX is clean and intuitive enough that I can pull data during a live...[Read review](https://www.g2.com/products/mixpanel/reviews/mixpanel-review-12654864) KD I like Mixpanel for its intuitive, self service interface and deep behavioral analytics.[Read review](https://www.g2.com/products/mixpanel/reviews/mixpanel-review-12854238) Year Founded 2009 HQ Location San Francisco, CA Company Website https://mixpanel.com/ Twitter @mixpanel LinkedIn® Page https://www.linkedin.com/company/423483/ ### [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) [By Contentsquare](https://www.g2.com/sellers/contentsquare) [ (1,097)4.4 out of 5 ](https://www.g2.com/products/heap-by-contentsquare/reviews#reviews "Read Heap by Contentsquare Reviews") Product Description Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Fo **Users:** Product Manager, Software Engineer · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 54% Mid-Market, 35% Small-Business RG It is very easy to use and offers a lot of options to both technical and untechnical audiences.[Read review](https://www.g2.com/products/heap-by-contentsquare/reviews/heap-by-contentsquare-review-7764897) ![Heidi J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heidi J.") HJ The Heap team is great - very supportive and good technical expertise. The product is very robust in its capabilities - it can handle more complex...[Read review](https://www.g2.com/products/heap-by-contentsquare/reviews/heap-by-contentsquare-review-8674323) Year Founded 2012 HQ Location Paris Company Website https://www.contentsquare.com Twitter @Contentsquare LinkedIn® Page https://www.linkedin.com/company/2566485/ ### [Looker](https://www.g2.com/products/looker/reviews) [By Google](https://www.g2.com/sellers/google) [ (1,647)4.4 out of 5 ](https://www.g2.com/products/looker/reviews#reviews "Read Looker Reviews") Product Description Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr **Users:** Data Analyst, Data Engineer · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 60% Mid-Market, 20% Enterprise User SentimentHow are these determined? Users frequently mention the tool's ability to create attractive graphs and charts, real-time tracking of metrics, and the convenience of receiving email reports and notifications. Reviewers mentioned that the tool can be complex for beginners, certain reports take time to load, and the onboarding experience could be improved with simpler tutorials and more beginner-friendly explanations for advanced features. Year Founded 1998 HQ Location Mountain View, CA Company Website https://cloud.google.com/ Twitter @google LinkedIn® Page https://www.linkedin.com/company/1441/ Ownership NASDAQ:GOOG Phone +1 (650) 253-0000 ### [Supermetrics](https://www.g2.com/products/supermetrics/reviews) [By Supermetrics](https://www.g2.com/sellers/supermetrics) [ (823)4.4 out of 5 ](https://www.g2.com/products/supermetrics/reviews#reviews "Read Supermetrics Reviews") Product Description Supermetrics is a marketing intelligence platform designed to help users connect, extract, and analyze data from a wide array of marketing and sales platforms. Founded in 2010 and headquartered in Hel **Users:** Digital Marketing Manager, CEO · **Industries:** Marketing and Advertising, Retail · **Market Segment:** 55% Small-Business, 35% Mid-Market ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Super simple and versatile. Almost all data can be transferred to the desired tool. We use it to combine performance marketing data from various...[Read review](https://www.g2.com/products/supermetrics/reviews/supermetrics-review-10923932) ![Jorge W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jorge W.") JW I like how easy it is to use and implement new connectors on platforms like Looker Studio. The connectors make it much easier to set up dashboards....[Read review](https://www.g2.com/products/supermetrics/reviews/supermetrics-review-12097106) Year Founded 2013 HQ Location Helsinki, Uusimaa Company Website https://www.supermetrics.com Twitter @Supermetrics LinkedIn® Page https://www.linkedin.com/company/3335913/ ### [PostHog](https://www.g2.com/products/posthog/reviews) [By PostHog](https://www.g2.com/sellers/posthog) [ (1,052)4.5 out of 5 ](https://www.g2.com/products/posthog/reviews#reviews "Read PostHog Reviews") Product Description PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments **Users:** Software Engineer, Founder · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 77% Small-Business, 16% Mid-Market ![Mahad K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahad K.") MK I like that PostHog is easy to use, which makes it accessible for someone like me who's not a marketing person by trade. The great free plan is a...[Read review](https://www.g2.com/products/posthog/reviews/posthog-review-12362426) ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC PostHog feels like a genuinely “all-in-one” product: analytics, session replay, and feature flag management all in one place, without pushing you...[Read review](https://www.g2.com/products/posthog/reviews/posthog-review-12387693) Year Founded 2020 HQ Location San Francisco, US Company Website https://posthog.com Twitter @posthog LinkedIn® Page https://www.linkedin.com/company/posthog/ ### [LogRocket](https://www.g2.com/products/logrocket/reviews) [By LogRocket, Inc.](https://www.g2.com/sellers/logrocket-inc) [ (2,374)4.6 out of 5 ](https://www.g2.com/products/logrocket/reviews#reviews "Read LogRocket Reviews") Product Description LogRocket is a frontend monitoring and product analytics platform that helps software teams understand why users are having bad experiences and ship fixes more quickly. At the core of the platform **Users:** Software Engineer, CTO · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 60% Small-Business, 30% Mid-Market ![Piero O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piero O.") PO Chart creation and data exploration are remarkably straightforward — just a few clicks and you're done. In terms of pricing, it was by far the best...[Read review](https://www.g2.com/products/logrocket/reviews/logrocket-review-12609988) ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") AC It fully records the screen on all types of devices, and it also provides an error log.[Read review](https://www.g2.com/products/logrocket/reviews/logrocket-review-12694142) Year Founded 2016 HQ Location Boston, Massachusetts Company Website https://logrocket.com Twitter @LogRocket LinkedIn® Page https://www.linkedin.com/company/10821405/ ### [Contentsquare](https://www.g2.com/products/contentsquare/reviews) [By Contentsquare](https://www.g2.com/sellers/contentsquare) [ (635)4.6 out of 5 ](https://www.g2.com/products/contentsquare/reviews#reviews "Read Contentsquare Reviews") Product Description Contentsquare is an AI-powered experience intelligence platform designed to help businesses understand customer behavior and optimize user engagement across digital channels. By capturing and analyzin **Users:** Digital Analyst, Digital Experience Manager · **Industries:** Retail, Apparel & Fashion · **Market Segment:** 45% Enterprise, 33% Mid-Market GP I find Contentsquare very easy to use; you don't need specialist training or knowledge, which is great. I use it for analyzing interactions with...[Read review](https://www.g2.com/products/contentsquare/reviews/contentsquare-review-12129421) ![Matthew S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew S.") MS Super useful for quickly finding out what users think.[Read review](https://www.g2.com/products/contentsquare/reviews/contentsquare-review-12492743) Year Founded 2012 HQ Location Paris Company Website https://www.contentsquare.com Twitter @Contentsquare LinkedIn® Page https://www.linkedin.com/company/2566485/ ### [Fullstory](https://www.g2.com/products/fullstory/reviews) [By Fullstory](https://www.g2.com/sellers/fullstory) [ (1,050)4.5 out of 5 ](https://www.g2.com/products/fullstory/reviews#reviews "Read Fullstory Reviews") Product Description Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c **Users:** Product Manager, Senior Product Manager · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 44% Mid-Market, 38% Small-Business ![Carlo D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carlo D.") CD Very friendly backoffice, they are super willing to help and ready to go extra mile. We switched from a competitor and we were able to make a...[Read review](https://www.g2.com/products/fullstory/reviews/fullstory-review-11306625) JD FullStory is a great product for not only getting quantitative analysis about what users are doing on your digital properties, but going deeper...[Read review](https://www.g2.com/products/fullstory/reviews/fullstory-review-11358034) Year Founded 2014 HQ Location Atlanta, GA Company Website https://www.fullstory.com Twitter @fullstory LinkedIn® Page https://www.linkedin.com/company/3654338/ ### [Smartlook](https://www.g2.com/products/smartlook/reviews) [By Cisco](https://www.g2.com/sellers/cisco) [ (874)4.6 out of 5 ](https://www.g2.com/products/smartlook/reviews#reviews "Read Smartlook Reviews") Product Description Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easil **Users:** CEO, Owner · **Industries:** Computer Software, Marketing and Advertising · **Market Segment:** 85% Small-Business, 12% Mid-Market ![Sushree S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sushree S.") SS I like how easy it is to record and access user behaviour.[Read review](https://www.g2.com/products/smartlook/reviews/smartlook-review-5376632) ![Scott M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott M.") SM The ability to see what visitors have been reading and how long they stay on there. You can also see if they visit other pages as well as many...[Read review](https://www.g2.com/products/smartlook/reviews/smartlook-review-5420927) Year Founded 1984 HQ Location San Jose, CA Company Website https://www.cisco.com Twitter @Cisco LinkedIn® Page https://www.linkedin.com/company/cisco/ Ownership NASDAQ:CSCO Phone 847-678-6600 ### [Mouseflow](https://www.g2.com/products/mouseflow/reviews) [By Mouseflow](https://www.g2.com/sellers/mouseflow) [ (690)4.6 out of 5 ](https://www.g2.com/products/mouseflow/reviews#reviews "Read Mouseflow Reviews") Product Description Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user beha **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 68% Small-Business, 23% Mid-Market ![Yash B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yash B.") YB Cost Structure Self Serve Motion Ease of Use Configuration[Read review](https://www.g2.com/products/mouseflow/reviews/mouseflow-review-10377053) JO I was looking for a session recording and heatmap tool that was reasonably price and easy to implement, including some detailed technical...[Read review](https://www.g2.com/products/mouseflow/reviews/mouseflow-review-10395235) Year Founded 2010 HQ Location Copenhagen, Denmark Company Website https://mouseflow.com Twitter @mouseflow LinkedIn® Page https://www.linkedin.com/company/2858513/ ### [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) [By Lucky Orange](https://www.g2.com/sellers/lucky-orange) [ (367)4.6 out of 5 ](https://www.g2.com/products/lucky-orange/reviews#reviews "Read Lucky Orange Reviews") Product Description Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize yo **Users:** Owner, CEO · **Industries:** Retail, Marketing and Advertising · **Market Segment:** 83% Small-Business, 11% Mid-Market ![Alec G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alec G.") AG Intuitive UI with an easy integration process. very reasonable price. Lots of features.[Read review](https://www.g2.com/products/lucky-orange/reviews/lucky-orange-review-12115705) ![Daren F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daren F.") DF I use Lucky Orange for its chat functionality, heatmaps, customer experience recordings, and tracking the sources of leads. I like that it provides...[Read review](https://www.g2.com/products/lucky-orange/reviews/lucky-orange-review-12296025) Year Founded 2012 HQ Location Overland Park, KS Company Website https://www.luckyorange.com/ Twitter @luckyorange LinkedIn® Page https://www.linkedin.com/company/lucky-orange ### [Plerdy](https://www.g2.com/products/plerdy/reviews) [By Plerdy](https://www.g2.com/sellers/plerdy) [ (317)4.7 out of 5 ](https://www.g2.com/products/plerdy/reviews#reviews "Read Plerdy Reviews") Product Description Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's **Users:** Owner, CEO · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 90% Small-Business, 6% Mid-Market ![Sven Erik L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sven Erik L.") SL What I like best: Implementation is made easy. Just follow the instructions and paste the provided code in your footer and you're ready to...[Read review](https://www.g2.com/products/plerdy/reviews/plerdy-review-9771492) ![Steven L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steven L.") SL I like that they continuously work on the tool. Their communications are good and they listen to customer input. I appreciate that a lot.[Read review](https://www.g2.com/products/plerdy/reviews/plerdy-review-10529952) Year Founded 2017 HQ Location Lviv, Lvivska Company Website https://www.plerdy.com/ Twitter @plerdy\_com LinkedIn® Page https://www.linkedin.com/company/18210042/ ### [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) [By Softpoint Consultores](https://www.g2.com/sellers/softpoint-consultores) [ (307)4.8 out of 5 ](https://www.g2.com/products/dataslayer-ai/reviews#reviews "Read Dataslayer.ai Reviews") Product Description Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L **Users:** CEO, Marketing Manager · **Industries:** Marketing and Advertising, Retail · **Market Segment:** 63% Small-Business, 30% Mid-Market DE Dataslayer.ai has been a very solid solution for integrating multiple advertising platforms into Looker Studio, especially Meta Ads. The setup...[Read review](https://www.g2.com/products/dataslayer-ai/reviews/dataslayer-ai-review-11185730) ![Marijn K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marijn K.") MK Even though I'm still in the trial period, I'm already being treated like a full-fledged customer. My questions are answered in no time, additional...[Read review](https://www.g2.com/products/dataslayer-ai/reviews/dataslayer-ai-review-11433002) Year Founded 2007 HQ Location Madrid, ES Company Website https://www.dataslayer.ai/ Twitter @Dataslayers LinkedIn® Page https://www.linkedin.com/company/softpoint/ - ‹ Prev‹ Prev - 1 - [2](/categories/digital-analytics/free?order=g2_score&page=2#product-list) - [3](/categories/digital-analytics/free?order=g2_score&page=3#product-list) - [4](/categories/digital-analytics/free?order=g2_score&page=4#product-list) - [5](/categories/digital-analytics/free?order=g2_score&page=5#product-list) - … - [7](/categories/digital-analytics/free?order=g2_score&page=7#product-list) - [8](/categories/digital-analytics/free?order=g2_score&page=8#product-list) - [Next ›Next ›](/categories/digital-analytics/free?order=g2_score&page=2#product-list)