Best 360 Feedback Software for Small Business

How Many 360 Feedback Software Products Does G2 Track?

Total Products under this Category: 306

Category Stats (Oct 2026)

  • Average Rating: 4.48/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Barracuda Email Protection (+0.72%) - Among all products in this category, Barracuda Email Protection recorded the largest rating increase compared to last month

Last updated: October 16, 2026

How Does G2 Rank 360 Feedback Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 25,900+ Authentic Reviews
  • 306+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for 360 Feedback Software

G2 Grid® for 360 Feedback Software plotting products by satisfaction and market presence

Highlighted products: Jotform, Keka, Qualtrics Employee Experience, and Pointerpro.

Underlying data: [Grid® JSON](https://www.g2.com/categories/360-feedback-software/grids.json?focus%5B%5D=jotform&focus%5B%5D=keka&focus%5B%5D=qualtrics-employee-experience&focus%5B%5D=pointerpro&segment=small-business)

Jotform

Trusted by more than 35 million users worldwide, Jotform is an AI-powered online form builder designed to help individuals and organizations create, customize, and publish forms in minutes, from any device. With an intuitive drag-and-drop interface, Jotform makes it simple for anyone to build professional, mobile-responsive forms without writing a single line of code. As a fully no-code platform, Jotform empowers users to automate workflows, streamline data collection, and digitize processes. Jotform offers one of the largest template libraries in the industry, featuring 10,000+ ready-made form templates tailored to every use case. Popular categories include payment forms, lead generation forms, event registration forms, application forms, surveys, order forms, onboarding forms, consent forms, and feedback forms. Each template is fully customizable, allowing users to adjust layouts, add conditional logic, collect e-signatures, upload files, apply branding, and incorporate advanced field types. This level of flexibility ensures every form is optimized for user experience and aligned with organizational goals. To streamline workflows, Jotform integrates seamlessly with over 200 popular third-party apps, including Google Sheets, Slack, Zoom, HubSpot, Salesforce, PayPal, Stripe, and numerous other business tools. These integrations automate data collection, payment processing, CRM updates, and team notifications. By connecting forms directly to the tools your team already uses, Jotform helps eliminate data silos and supports end-to-end process automation—all within a no-code environment. Security and compliance are at the core of Jotform’s platform. Features such as HIPAA compliance options, 256-bit SSL encryption, CAPTCHA, form access controls, and audit logs help organizations protect sensitive data and meet industry standards. Whether you're collecting healthcare information, financial data, or internal employee records, Jotform provides the reliability and safeguards needed to operate with confidence. With powerful features like automated emails, approval workflows, analytics dashboards, and embeddable widgets, Jotform delivers an all-in-one solution for organizations looking to simplify data collection and improve productivity. From small businesses to enterprises, educational institutions, healthcare providers, and nonprofits, millions of teams rely on Jotform to capture information efficiently and turn submissions into actionable results.

Average Rating: 4.6/5.0

Total Reviews: 5,420

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How Do G2 Users Rate Jotform?

  • customizable forms: 9.2/10 (Category avg: 8.8/10)
  • Ease of Use: 9.2/10 (Category avg: 8.9/10)
  • requesting feedback: 9.0/10 (Category avg: 8.9/10)
  • continuous feedback: 8.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Jotform?

  • Seller: Jotform
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, California
  • Twitter: @Jotform
    39,289 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    925 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Non-Profit Organization Management, Education Management
  • Company Size: 71% Small, 20% Medium

What Do G2 Reviewers Say About Jotform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Jotform, enabling quick navigation and efficient form management for clients.
  • Users appreciate the ease of use of Jotform, finding it simplifies event management and form creation significantly.
  • Users commend the intuitive setup process of Jotform, which simplifies form creation and customization significantly.
  • Users love the user-friendly design of Jotform, making navigation and form creation a breeze.
  • Users love the ease of building powerful forms with Jotform's user-friendly interface and flexible integrations.
Cons
  • Users find Jotform too expensive compared to other survey sites, especially given the misleading advertising of free options.
  • Users find some missing features in Jotform, particularly in font customization and payment integration difficulties.
  • Users face form issues with navigation, integration, and functionality, making the experience less user-friendly.
  • Users find limited customization options for Jotform, making design adjustments more challenging than expected.
  • Users find the form design confusing with unclear navigation and limitations in customization options and features.

What Are Recent G2 Reviews of Jotform?

What Are G2 Users Discussing About Jotform?

Keka

Keka is a global HRMS built for mid-market and enterprise organizations. 12500 organisations across 180+ countries run people operations across multiple entities, countries, and workforce types on Keka. To support them, Keka's PeopleOS brings Core HR, payroll, time and attendance, hiring, performance, employee experience, and project and service automation onto one employee-first platform. As a result, every people decision flows directly into pay, compliance, and business outcomes. HR teams run statutory-compliant payroll in US, India, APAC, GCC countries, and more. Beyond payroll, HR teams manage attendance, shifts, and leave for office, field, and frontline workers. All of this runs from a single employee record. Moreover, leaders get real-time visibility into headcount, workforce cost, and engagement. Employees, in turn, handle requests, payslips, and approvals from the Keka mobile app. Today, more than 12,500 businesses across 40+ countries trust Keka. The platform is SOC 2 Type II and ISO 27001 certified. Furthermore, Keka integrates with 70+ apps, so it fits right into your existing stack. Notable clients include eBay, Randstad, OnePlus, Grant Thortan, Cleatz and more Pros: 1) One employee record powers every operation. Attendance, leave, bonuses, compensation changes, and full-and-final settlements sync into payroll in real time, so HR and finance close the month on data they already trust. 2) Payroll built for local compliance in each market. Keka calculates TDS, PF, ESI, and PT on current rates in India and prepares 24Q, 26Q, and ECR filings. GCC teams run WPS-compliant payroll with gratuity and end-of-service calculations, and US teams connect their existing payroll provider or run payroll through Keka. 3) Time and attendance that fits every kind of workforce. Keka handles shift scheduling, attendance policies, overtime, and mobile or kiosk check-ins for knowledge workers, field staff, and shift-based teams, and feeds all of it straight into payroll. 4) Scales across entities, locations, and countries. Organizations operate multiple entities, branches, and locations on a single license, with role-based access that keeps sensitive people and pay data visible only to the right teams. 5) People experience that employees actually use. Hiring, onboarding, performance reviews, engagement surveys, and helpdesk requests live on the same platform as payroll and attendance, so every employee interaction builds on one connected profile. 6) Enterprise-grade security and reliability. Keka holds SOC 2 Type II, ISO 27001, GDPR, and CCPA compliance, runs at 99.9% uptime with round-the-clock monitoring, and connects with 70+ business apps. Cons 1) Keka's breadth rewards upfront planning. Organizations with many entities, pay structures, and policies get the most value when they map those policies carefully during implementation. 2) Some AI and advanced analytics capabilities are rolling out in phases. Teams evaluating specific AI workflows should confirm availability for their region and plan during the demo.

Average Rating: 4.4/5.0

Total Reviews: 2,172

How Do G2 Users Rate Keka?

  • customizable forms: 8.5/10 (Category avg: 8.8/10)
  • Ease of Use: 9.1/10 (Category avg: 8.9/10)
  • requesting feedback: 8.5/10 (Category avg: 8.9/10)
  • continuous feedback: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Keka?

  • Seller: Keka Technologies
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Seattle, US
  • Twitter: @kekahr_official
    1,155 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,294 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: HR Manager, HR Executive
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 69% Medium, 20% Small

What Do G2 Reviewers Say About Keka?

AI-generated summary from verified user reviews

Pros
  • Users find Keka to offer ease of use, streamlining HR tasks like payroll and attendance tracking effectively.
  • Users commend the excellent customer support from Keka, particularly appreciating their responsiveness and training sessions.
  • Users appreciate the simple and user-friendly interface of Keka, making it accessible even for beginners.
  • Users enjoy Keka’s intuitive interface, making payroll and compliance management seamless and user-friendly.
  • Users value the smooth payroll processing of Keka, enhancing accuracy and efficiency in HR management.
Cons
  • Users find limited customization in Keka, particularly in payroll, attendance, and reporting features, affecting usability.
  • Users express frustration over poor customer support, limiting assistance and complicating issue resolution after hours.
  • Users are frustrated with limited features in Keka, hindering customization and leading to payroll inaccuracies.
  • Users experience slow loading times with Keka, impacting accessibility and efficiency, especially on mobile networks.
  • Users express frustration over missing features in Keka, such as limited payroll options and inaccurate reporting.

What Are Recent G2 Reviews of Keka?

What Are G2 Users Discussing About Keka?

Qualtrics Employee Experience

Used by more than 3,500 brands worldwide, including 75% of the Fortune 500, Qualtrics XM for Employee Experience is the leading solution for transformative and modern employee experience management. Qualtrics delivers relevant, actionable and easy-to-understand insights to HR, senior leaders and people managers, enabling them to improve engagement, streamline talent planning, bolster productivity, boost retention, and drive innovation. Targeted, in-the-moment listening is drawn from every employee experience across the employee lifecycle that’s automatically synthesized to deliver easy to understand results, including personalized next steps for admins and people managers to take action. Qualtrics XM for Employee Experience is the only purpose-built system of action that considers the full employee journey by listening at every touchpoint and empowering leaders at all levels to understand the insights that matter most, so you can take the right actions at scale. Employee Engagement & Pulse Our industry-leading engagement solution is built on EX25, a science-backed measurement methodology that goes beyond basic engagement scores to capture the five KPIs proven to move business outcomes: Engagement, Inclusion, Intent to Stay, Well-Being, and Expectations. Developed from 32 million responses across 1,006 organizations, it comes with the world’s largest EX benchmark library –300+ items across 60 countries and 65 industries - so you're always validating against meaningful comparisons. Adjustable listening cadences (annual, bi-annual, quarterly) built-in mean you can meet your organization where it is without forcing an approach that drives survey fatigue. You can leverage our out-of-the-box methodology to get a program up and running in weeks, or create a completely customized program with the most flexible EX platform in the market. Move from listening to taking action at every level. Our bespoke manager results page delivers AI personalized recommendations based on each team's unique data—no analyst required—reducing analysis time by 10x+. Idea Boards let employees crowdsource and vote on improvements, while closed-loop communication tools show workers exactly what changed based on their input. Automated action planning workflows with progress tracking and reminders via Slack, Teams, and Workday ensures follow-through at scale. Employee Lifecycle Management Qualtrics connects listening to every critical moment of the employee journey, from candidate experience through onboarding and retention. Pre-built yet customizable programs automatically trigger feedback at key touchpoints, with ATS and HRIS integrations that eliminate manual setup and real-time workflow integrations (Slack, Teams) that let teams resolve issues as they surface. AI-powered text analytics surface sentiment and themes across open-ended feedback, so recruiting and HR teams can quickly diagnose what's driving candidate drop-off, onboarding gaps, or early attrition—without digging through raw data. Where Lifecycle Management goes further is in connecting the dots across the full employee journey. Cross-program analysis links lifecycle data to engagement and well-being scores, giving HR leaders a clear view of how key moments shape long-term retention. The drivers of attrition tool identifies which employee segments are at highest risk and surface statistically significant causes, including a flight risk simulator that lets you model the business impact of different interventions before you act. The result: retention strategies built on evidence, not intuition. 360 Development Feedback Create a powerful culture of development to close talent gaps and accelerate organizational performance with our 60 Development solution . By capturing personalized, data-driven and actionable insights, you empower employees at all levels to accelerate their careers, become better leaders, and improve their business impact. Furthermore, enterprise-level insights enable HR and L&D teams to understand where employee development efforts have had the greatest impact across the organization. Qualtrics XM Platform Qualtrics' Employee Experience platform is built with the highest enterprise security standards, includingFedRAMP authorization and GDPR/CCPA compliance. Our team includes 60+ AI and I/O scientists backed by $500M+ in R&D- security and purpose-built AI aren't afterthoughts—they're foundational. Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the core experiences of business—customer, employee, and market research—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.

Average Rating: 4.4/5.0

Total Reviews: 449

How Do G2 Users Rate Qualtrics Employee Experience?

  • customizable forms: 9.1/10 (Category avg: 8.8/10)
  • Ease of Use: 8.6/10 (Category avg: 8.9/10)
  • requesting feedback: 8.9/10 (Category avg: 8.9/10)
  • continuous feedback: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Qualtrics Employee Experience?

  • Seller: Qualtrics
  • Company Website:
  • Year Founded: 2002
  • HQ Location: Provo, UT
  • Twitter: @Qualtrics
    42,137 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11,647 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Senior Data Analyst, Business Data Analyst
  • Top Industries: Higher Education, Information Technology and Services
  • Company Size: 48% Large, 38% Medium

What Do G2 Reviewers Say About Qualtrics Employee Experience?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Qualtrics Employee Experience, enabling efficient data collection and engaging insights.
  • Users appreciate the easy data collection and real-time insights from Qualtrics, enhancing analysis and decision-making capabilities.
  • Users appreciate the customizable dashboards and access to real-time insights, enhancing data analysis and employee engagement.
  • Users find the helpful benchmarks and insights provided by Qualtrics invaluable for improving decision-making and employee engagement.
  • Users commend the exceptional customer support of Qualtrics Employee Experience, enhancing ease of implementation and usage.
Cons
  • Users find the difficult usability of Qualtrics Employee Experience overwhelming, especially for those unfamiliar with design and data analysis.
  • Users find the tool to have a steep learning curve, making it challenging for newcomers to navigate effectively.
  • Users find the complex usability of Qualtrics Employee Experience challenging, particularly for new users navigating multiple surveys.
  • Users find the cost issues of Qualtrics Employee Experience to be burdensome, especially for smaller organizations.
  • Users find the service expensive, with high fees that can be burdensome for smaller organizations.

What Are Recent G2 Reviews of Qualtrics Employee Experience?

What Are G2 Users Discussing About Qualtrics Employee Experience?

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Pointerpro

Pointerpro is a software platform that empowers consultants, HR professionals, coaches, and marketers to digitize their expertise and deliver personalized advice at scale. Instead of creating reports manually for each client, Pointerpro enables you to build an assessment once, embed intelligent logic and scoring, and automatically generate branded PDF or PPT reports with tailored recommendations for every respondent. Trusted by leading organizations like Capgemini, EDF, and Bare International, Pointerpro transforms how professionals deliver value to their clients. Whether you're conducting maturity assessments, security and compliance evaluations, 360-degree reviews, training-needs diagnostics, or lead-generation campaigns, Pointerpro adapts to your unique workflow and business goals. How it works Our flexible questionnaire builder offers 20+ question types, conditional logic, and multi-language support to create engaging assessments. Once responses are collected, our drag-and-drop Report Builder automatically generates personalized, professional reports that reflect your brand and deliver actionable insights. The result is less manual effort, more meaningful analysis, and a digital asset that continues working for you long after launch. Seamless integration & enterprise security Pointerpro integrates effortlessly with your existing tools through Zapier, Make (formerly Integromat), API endpoints, and webhooks—sending collected data wherever you need it. We're ISO 27001:2022 certified, demonstrating our commitment to maintaining the highest standards of information security and data protection. Our servers are hosted on Amazon Web Services (AWS) in Ireland, ensuring compliance with EU data protection regulations. Global reach, local support Headquartered in Antwerp, Belgium, with a globally-distributed team, Pointerpro serves 1,500+ users across 65+ countries. We support projects in 50+ languages and provide responsive customer support across multiple time zones, ensuring you receive timely assistance no matter where you're located. Whether your goal is to scale your consulting practice, generate qualified leads, or save time through automation, Pointerpro makes it easier to deliver high-impact advice that drives real results. Ready to transform how you deliver expertise? Book your demo today and discover why thousands of professionals trust Pointerpro to power their assessment strategy.

Average Rating: 4.5/5.0

Total Reviews: 175

How Do G2 Users Rate Pointerpro?

  • customizable forms: 8.1/10 (Category avg: 8.8/10)
  • Ease of Use: 8.1/10 (Category avg: 8.9/10)
  • requesting feedback: 8.1/10 (Category avg: 8.9/10)
  • continuous feedback: 6.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Pointerpro?

  • Seller: Pointerpro
  • Year Founded: 2012
  • HQ Location: Antwerp, Belgium
  • Twitter: @Pointerproapp
    1,297 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Consulting, Professional Training & Coaching
  • Company Size: 69% Small, 19% Medium

What Do G2 Reviewers Say About Pointerpro?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive interface of Pointerpro, making event management and data collection easy and flexible.
  • Users rave about Pointerpro’s exceptional customer support, highlighting its responsiveness and helpful live chat assistance.
  • Users value the high customizability of Pointerpro, enabling tailored solutions for diverse event and survey needs.
  • Users value Pointerpro for its flexible customization options, enabling tailored experiences and effective engagement for various needs.
  • Users appreciate the ease of creation with Pointerpro, enabling quick and hassle-free survey and questionnaire development.
Cons
  • Users find the learning curve challenging initially, but appreciate helpful support and eventual usability after mastering the tool.
  • Users find the limited customization options for assessments and reports hinder their design flexibility and usability.
  • Users find certain formatting options limited, impacting ease of design and necessitating upgrades for more features.
  • Users find the interface not intuitive, especially when frequently re-using contests and designing reports.
  • Users find difficult usability in Pointerpro, citing challenges in learning and using advanced features effectively.

What Are Recent G2 Reviews of Pointerpro?

What Are G2 Users Discussing About Pointerpro?

Grace Savides
GS
Researched and written by Grace Savides
Updated