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Litmus Reviews & Product Details

Mike M.
MM
Owner
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite

Litmus Overview

What is Litmus?

Litmus is an all-in-one email marketing platform that empowers teams to create emails their subscribers will love. Over 700,000 marketing professionals worldwide, including 80% of the Fortune 100, have relied on Litmus as a core component of their tech stack since 2005. Originally created to provide marketers with better email testing tools, Litmus’ capabilities now improve every part of your email creation process including building, personalizing, monitoring, and analyzing your sends. Despite the many offerings, Litmus’ tools are intuitive and ready to use day-one. Questions? Their support team is always ready to help—with a 98% customer satisfaction rating to prove it. Everyone on the team will find value with Litmus: Email developers and designers can easily build and store templates in Litmus to speed up the email creation process—and empower team members without coding skills to create on-brand emails. Litmus brings your email workflow into a single platform, saving time and limiting room for error. Email marketers use Litmus to connect with their subscribers via highly personalized dynamic email content. Litmus’ thorough email testing provides peace of mind that every email lands in the inbox—not spam—and alerts you to unexpected changes 24/7 that may affect deliverability. Marketing leaders depend on Litmus’ ESP integrations—including Salesforce Marketing Cloud, HubSpot, Marketo, and more—to eliminate manual work and boost team collaboration. Litmus fits into your existing tech stack with little to no setup required. Eliminate the uncertainty that sending emails can create. Make every send count®

Litmus Details
Product Website
Languages Supported
English
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Product Description

Litmus is an email marketing solution that works alongside your ESP to help you create error-free emails in less time. In one platform, you can build faster, personalize better, test thoroughly, monitor deliverability, and analyze email performance.


Seller Details
Seller
Litmus
Company Website
Year Founded
2005
HQ Location
Cambridge, MA
LinkedIn® Page
www.linkedin.com
207 employees on LinkedIn®
Description

At Litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide cutting edge solutions for marketers around the world. With the latest release, simplify your workflow, create more effective emails, and get valuable insights that can inform and improve the results of your other marketing channels—all within one, seamless view. Major global brands across every industry and vertical trust Litmus to make email better and easier than ever, including 9 of the top 10 ecommerce brands, 7 of the top 10 technology companies, and 3 of the top 5 US ad agencies. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.


Becca G.
BG
Overview Provided by:

Recent Litmus Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Litmus delivers for rendering proff"
Litmus does a good job displaying rendering across operating systems.
PY
Paige Y.Mid-Market (51-1000 emp.)
5.0 out of 5
"Litmus is My Go To Email Testing Program"
I love that you can view email previews across all devices - and the program checks to see if your creative is ADA compliant and passes accessibili...
Melissa F.
MF
Melissa F.Enterprise (> 1000 emp.)
5.0 out of 5
"Amazing way to stay ahead of the game!"
As an email proofer, I have found Litmus to be an invaluable tool in my daily workflow. It's incredibly user-friendly, which makes navigating throu...

Litmus Pricing

Exclusive savings on Litmus through G2 Deals

Get 30% off your first three months of automated email testing and QA. Build on-brand emails quickly, and get advanced insights to improve performance with the Litmus Plus monthly plan.

Deals
$140
$199
30% off
Security Badge
Litmus Security
Get security information from Litmus to help you buy the right software. View Security Information
Litmus security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)
CSA (Cloud Security Alliance)

Litmus Media

Litmus Demo - Easily manage email campaign development.
Simplify organization and processes to accelerate production, improve quality, and control access.
Litmus Demo - Upgrade your coding process and efficiency with Litmus Builder.
See instant email previews in 100+ popular clients and devices, quickly navigate code in grid view, empower your team with our drag-and-drop visual editor, and save time and improve quality with reusable code snippets and partials.
Litmus Demo - Cut review cycles and speed up approvals with Litmus Proof.
Reduce confusion by enabling stakeholders to share and consolidate feedback and approvals in a single place.
Litmus Demo - Automate testing with Litmus Test.
Verify subject line, from name, and preview text for a positive first impression; identify and fix elements that damage performance, like broken links; confirm content is accessible by subscribers of all abilities to maximize reach; and ensure clicks are properly tracked to measure results and id...
Litmus Demo - Optimize for even better results with Litmus Email Analytics.
Identify your best campaigns to inform segmentation, design, and content decisions with aggregate reporting.. Separate reliable opens from Mail Privacy-impacted opens. Plus, get a holistic view with FTP feeds integrating Litmus data with your existing platforms.
Litmus Demo - Reach the inbox with Litmus Spam Testing.
Test campaigns against every major spam filter before you send; quickly identify potential issues that could prevent your emails from getting delivered; improve deliverability by fixing any problems through hands-on, practical advice; and connect your email service provider to Litmus and start a ...
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Video Reviews

433 out of 434 Total Reviews for Litmus

4.6 out of 5
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433 out of 434 Total Reviews for Litmus
4.6 out of 5
433 out of 434 Total Reviews for Litmus
4.6 out of 5

Litmus Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for LitmusQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Melissa F.
MF
Senior Consultant, Relationship Marketing and Communications
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

As an email proofer, I have found Litmus to be an invaluable tool in my daily workflow. It's incredibly user-friendly, which makes navigating through the platform a breeze. The design is not only intuitive but also visually appealing, making it enjoyable to use.

Litmus offers a wide range of capabilities that are essential for my day-to-day tasks. From comprehensive email previews across different clients and devices to robust testing and analytics features, Litmus covers all the bases. These functionalities have significantly improved my efficiency and the quality of my work.

One of the aspects I love most about Litmus is their commitment to innovation. They are constantly updating and adding new features, ensuring that the platform evolves with the ever-changing landscape of email marketing. This forward-thinking approach makes me feel confident that I am using the best tool available.

Moreover, Litmus fosters a sense of community among its users. Whether it's through their webinars, forums, or user groups, I always feel connected and supported. This sense of belonging and the opportunity to share insights and learn from others in the field is incredibly valuable.

Overall, Litmus is a top-notch platform that has enhanced my productivity and the quality of my work as an email proofer. I highly recommend it to anyone in the field. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

As a proofer, the main challenge I've encountered is the difficulty in collapsing and searching through archives and folders. This process significantly slows down the computer and hampers overall efficiency. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

As an email proofer, Litmus is a game-changer. It makes sure emails look great on all devices and speeds up testing with handy previews and analytics. They're always updating with cool new features, and the community is super helpful. It's made my job way easier and my emails way better. A must-have! Review collected by and hosted on G2.com.

Julia B.
JB
Lifecycle Marketing Operations Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

Litmus helps us know as email marketers quickly and efficiently what our emails look like across a wide spectrum of platforms and devices. The renderings are delivered at remarkable speed, and the preview pane is designed for collaboration. I like being able to make notes on the individual renders so that my team can communicate clearly about where the issues might lie. We use Litmus for all of our templates, roughly 2-3 sends daily. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

The only downside is that it can take a lot of time to click through all of the proofs, and I wish that the preview pane tiles could expand with a hover rather than a full slide show. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Litmus is helping solve a few problems:

1. How do we create content that renders at time of open

2. How do we test our emails across a wide variety of platforms and devices to make sure that our designs are optimized for all of our audience

3. When we come across a problem, how can we experiment with our HTML coding without inadvertently breaking the design already in our email marketing platform. Review collected by and hosted on G2.com.

PY
Senior Email Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

I love that you can view email previews across all devices - and the program checks to see if your creative is ADA compliant and passes accessibility checks. The platform is easy to use and a great starter platform for both new and experienced email developers. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

There are some render issues in certain previews that litmus creates, the most recent one I can think of is using rounded edges in iPhone previews for CTA buttons will error, and show as blank. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Litmus solves the issue and addresses the need to optimize one email for multiple email clients and devices. It benefits me because it keeps my creative organized, efficient, and gives my team a space for everyine to review. Review collected by and hosted on G2.com.

AS
Front End Web
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

1. I am still learning the Litmus platform, but I am already in love with such features as Personalized Content and Email Guardian.

2. The interface is intuitive and user friendly.

3. Litmus content, like their newsletters, is an absolute delight—well-written and visually stunning. They remind me of a delicious cupcake that I want to sink my teeth into right away! :)

4. Last but not the least, customer support seems to be friendly and fast. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

1. Not 100% sure yet (I am still learning). But I think I'd like to see more ready-to-go templates.

2. Also, it may be slow sometimes to render email previews and when I send out a test email to my inbox, that email is just all blank. However, it doesn't happen often.

3. Currently, I can only send test emails to the addresses we have set up in Litmus. I’d love the option to send to additional email addresses. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

- Preview emails in various email clients

- Content personalization

- Email marketing education Review collected by and hosted on G2.com.

Ross C.
RC
Email Producer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

Litmus is a fantastic tool for email testing and optimization. It makes previewing how emails look across different devices and clients incredibly easy, saving tons of time. The analytics features are also super helpful for improving engagement. If you want polished, effective emails, Litmus is a must-have! Review collected by and hosted on G2.com.

What do you dislike about Litmus?

Litmus has some great features, but one drawback is that the previews can occasionally give false results due to snapshots being taken too quickly. This can lead to some frustration when trying to ensure email accuracy. While the tool is helpful overall, this issue can be a bit of a hurdle for precise testing. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Litmus is an excellent tool for email testing and optimization, simplifying the process of checking how emails appear on various devices and clients, and saving valuable time. Review collected by and hosted on G2.com.

AP
Lifecycle account manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Litmus?

This tool is incredibly useful for visualizing how emails will appear on different devices. Since not all inboxes render information in the same way, it proves to be an essential resource.

Additionally, if best practices like live text and dark mode are implemented, the tool allows you to preview how the emails will look across various devices. It’s fast, helps identify coding errors, and ensures accurate visualization of how users are receiving communications.

In reality, this is an invaluable complement to the email marketing strategy of any company. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

Occasional Image Loading Issues

At times, though not very common, the tool may experience image loading issues. However, this can usually be resolved by resending the email. Overall, such issues are rare, and the tool performs reliably. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

email creative display Review collected by and hosted on G2.com.

Asep R.
AR
email marketing developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

Email preview give me many option to check the email on variety email browser or client, it's amazing and easy to use. The spam checker also give more experience to check error on email.

The other cools features also give me convenience, like as email builder make me easy to build and check the email lively in one tool Review collected by and hosted on G2.com.

What do you dislike about Litmus?

important and urgent thing that needs to be fixed is about email client settings, currently the default email client settings are very rigid. I mean every newly created email will be rendered based on the default email client group. but can this setting be flexible? so every email that is created will be rendered based on the default email group that we have chosen ourselves, so if the user has chosen the default group of their choice, then that will render the first email preview. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

The preview email on each email client and also spam checker. Litmus give me convenience to check the email on every email client, and solve the spam score Review collected by and hosted on G2.com.

Alok N.
AN
Senior Associate - Projects
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

Overall, i like all the features of litmus such as Review matrix, We can visualize our emails easily for almost all the email clients, Sharing of emails to approver for approval on design and content etc. In my company we are mainly using Litmus to test our email againt all the review matrix and sharing the emails with approver for approval. And ofcousre, easy to integrate with Salesforce marketing cloud and even we can preview our email in sfmc itself agaist various email clients. So easy to use :) Review collected by and hosted on G2.com.

What do you dislike about Litmus?

Let's say if any email is not fully responsive of geeting break for some of the email client then tools should also provide the suggestion how we can improve that email or where is the exact issue because of that it is breaking for some of the email client like any version of outlook. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Providing functionality to preview the email for almost all type of devices or screen and email clients. Sharing and collecting feedback on the emails from approver or marketer. Review collected by and hosted on G2.com.

Kranthi S.
KS
Team Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

Litmus is a user-friendly tool that simplifies email creation and maintenance. Its ability to centralize components and preview emails across various providers is invaluable. I particularly appreciate its helpful suggestions for accessibility, subject line optimization, and the detection of broken links. The seamless integration with CRM platforms allows for efficient testing directly within my workflow, significantly streamlining my email production process. Review collected by and hosted on G2.com.

What do you dislike about Litmus?

Need to improve the process of email builder. Currently components building fine but while building email. it's enable only content edits. But we need features like paddings modification, bg color chnages ... etc Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

I particularly appreciate its helpful suggestions for accessibility, subject line optimization, and the detection of broken links. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Litmus?

Litmus is simple to use and quick to send a test email and see results across many different email providers. I like the options of being able to show or block images, see emails in dark mode and all the different mobile provider options. The tool is helpful in suggesting edits for accessibility, subject lines and broken links. I like the integrations with email automation platforms so that I can run tests directly in the software that I'm sending the email. A great tool for the email QA process! Review collected by and hosted on G2.com.

What do you dislike about Litmus?

The new personalization pieces are really interesting, but the plan that we have doesn't have enough impressions to support the volume of email we send and unfortunately it's not in our budget to increase costs at this time. Review collected by and hosted on G2.com.

What problems is Litmus solving and how is that benefiting you?

Being able to easily test emails across many different email providers and platforms saves me time in the email testing and QA process. Review collected by and hosted on G2.com.