Litmus Features
What are the features of Litmus?
Platform
- Performance and Reliability
Email Marketing
- Email and Mobile Preview
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Multi-user Account
Reporting & Analytics
- Basic Reporting
Diagnosis
- Content
Platform Basics
- Editing Platform
- Spam Filter Testing
- Deliverability Testing
- Design Testing
Platform Data
- Performance
- Dashboard
- Analytics
Litmus Categories on G2
Filter for Features
Platform
User, Role, and Access Management | Based on 128 Litmus reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 88% (Based on 128 reviews) | |
Performance and Reliability | Based on 138 Litmus reviews and verified by the G2 Product R&D team. | 90% (Based on 138 reviews) |
Integration
Data Import & Export Tools | 87 reviewers of Litmus have provided feedback on this feature. | 79% (Based on 87 reviews) | |
Integration APIs | Based on 84 Litmus reviews. | 77% (Based on 84 reviews) | |
Breadth of Partner Applications | This feature was mentioned in 88 Litmus reviews. | 78% (Based on 88 reviews) | |
CRM Integration | Based on 78 Litmus reviews. Integrates with CRM software, which can help provide context to your mailing lists. | 78% (Based on 78 reviews) | |
Social Media Integration | Integrates with Social Media platforms, which can help expand your reach. 54 reviewers of Litmus have provided feedback on this feature. | 77% (Based on 54 reviews) | |
E-Commerce Integration | Based on 70 Litmus reviews. Integrates with e-commerce platforms, which can link directly to your online store. | 78% (Based on 70 reviews) |
Email Marketing
Email and Mobile Preview | Based on 222 Litmus reviews and verified by the G2 Product R&D team. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. | 94% (Based on 222 reviews) | |
Manage Email Lists | List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. 134 reviewers of Litmus have provided feedback on this feature. | 86% (Based on 134 reviews) | |
High-Volume Sending | As reported in 136 Litmus reviews. Ability to send thousands of unique, personalized emails per second. | 86% (Based on 136 reviews) | |
Building and Personalizing Emails | Based on 195 Litmus reviews and verified by the G2 Product R&D team. | 89% (Based on 195 reviews) | |
Sending Outbound Emails | 143 reviewers of Litmus have provided feedback on this feature. | 85% (Based on 143 reviews) | |
Manage Email Deliverability | Based on 170 Litmus reviews and verified by the G2 Product R&D team. | 87% (Based on 170 reviews) | |
Automated Email Responses | Based on 129 Litmus reviews. | 83% (Based on 129 reviews) | |
Multi-user Account | Based on 160 Litmus reviews and verified by the G2 Product R&D team. Enables multiple users to login to the same account to maintain a single account for your entire marketing team. | 91% (Based on 160 reviews) | |
Surveys | Ability to send secure and personalized survey invites to your contact list. This feature was mentioned in 55 Litmus reviews. | 78% (Based on 55 reviews) |
Reporting & Analytics
A/B Testing | Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates. This feature was mentioned in 138 Litmus reviews. | 87% (Based on 138 reviews) | |
Basic Reporting | Based on 172 Litmus reviews and verified by the G2 Product R&D team. | 89% (Based on 172 reviews) |
Analytics
Open Rates | Records the rate at which emails are opened. | Not enough data | |
Link Activity | Records the rate at which links in emails are followed. | Not enough data | |
Attachment Activity | Records the rate at which email attachments are opened or downloaded. | Not enough data |
Customizations
Email Platform Integration | Syncs information from other software such as contacts, emails and calls to reduce manual data entry. | Not enough data | |
Email Scheduling | Allows administrators to schedule out emails in advance. | Not enough data | |
Notifications | Reminds administrators to follow-up on emails based on pre-set reminders. | Not enough data | |
Email Categorization | Allows for the categorization of emails. | Not enough data | |
Templates | Allows for the creation of templates for frequently-sent emails. | Not enough data |
Diagnosis
IP Address | Based on 110 Litmus reviews. IP address quality analysis. | 87% (Based on 110 reviews) | |
Domains | Based on 112 Litmus reviews. Sending domain quality analysis. | 89% (Based on 112 reviews) | |
Content | Based on 139 Litmus reviews. Email content analysis. | 93% (Based on 139 reviews) | |
Policy Compliance | As reported in 115 Litmus reviews. Determing email and domain compliance with policies such as DMARC. | 91% (Based on 115 reviews) |
Tracking
Open Rate | Tracking open rate across recipients. This feature was mentioned in 121 Litmus reviews. | 89% (Based on 121 reviews) | |
Time to Open | Based on 120 Litmus reviews. Tracking time between delivery and open. | 90% (Based on 120 reviews) |
Reporting
Campaign Performance | Measuring overall campaign performance across recipients. This feature was mentioned in 119 Litmus reviews. | 91% (Based on 119 reviews) |
Administration
Integration | Integrates with software or mobile apps via SDK or API | Not enough data | |
Geofencing | Allows users to designate geofences for location-based marketing campaigns | Not enough data | |
Wi-Fi Marketing | Targets customers based on their Wi-Fi connection | Not enough data | |
Beacons | Integrates with Bluetooth Low Energy (BLE) beacons to execute location-based marketing campaigns | Not enough data | |
IP Geolocation | Targets customers based on IP data | Not enough data |
Marketing
Geolocation | Identifies users when they enter or exit a predefined geolocation | Not enough data | |
Campaign Automation | Generates an automated notification, text message, or in-app message to users in a predefined geolocation | Not enough data | |
Analytics | Analyzes the performance of location-based marketing campaigns based on foot traffic, POS data, etc. | Not enough data | |
Security Compliance | Meets compliance standards (e.g. GDPR, CCPA) regarding personal data privacy | Not enough data |
Visitor Behavior
Monitoring | Monitor the behavior of website and online store visitors | Not enough data | |
Targeting | Ability to target website visitors based on behavioral patterns | Not enough data | |
Guided Selling | Adapt the selling process to each visitor, including content and pricing | Not enough data |
Templates
Library | Provide a library of templates for various purposes such as website engagement or e-commerce | Not enough data | |
Customization | Allows users to customize templates and use them on multiple channels easily | Not enough data | |
Optimization | Track the performance of different versions of templates and suggest optimizations | Not enough data | |
Text and Themes | Allow users to edit text and themes on email templates This feature was mentioned in 11 Litmus reviews. | 82% (Based on 11 reviews) | |
Stock Images | Provide a library of stock images to use for emails | Not enough data | |
Proofing | Offer email proofing capabilities | Not enough data | |
Mobile Responsive | Provide mobile responsive email templates | Not enough data |
Personalization
Recommendation | Recommend products based on order history and online behavior | Not enough data | |
Content | Provide custom content to website visitors based on their online behavior | Not enough data | |
Cart Abandonment | Deliver messages targeted at buyers who are about to leave an online store | Not enough data | |
Search | Optimize search based on the role of the user or inventory availability | Not enough data | |
Personalization Engine | Machine learning or artificial intelligence that powers the personalization features of the platform. | Not enough data | |
Product Recommendations | Tools to automatically recommend products to a customer based on their viewing or purchasing history. | Not enough data | |
A/B Testing | The ability to test various configurations and recommendations to determine which are most successful with customers. | Not enough data | |
Personalized Messaging | Tools to create personalized messaging based on customer data collected from purchases or viewing history. | Not enough data |
Multichannel
Web | Integrate personalized content and recommendations on websites | Not enough data | |
Define customized email templates which are sent automatically | Not enough data | ||
Mobile | Include personalization features that are mobile-friendly and responsive | Not enough data |
Edit
Pre-Made | Based on 11 Litmus reviews. Offer pre-made email templates | 59% (Based on 11 reviews) | |
Build | Allow users to create their own email templates 11 reviewers of Litmus have provided feedback on this feature. | 77% (Based on 11 reviews) | |
HTML | As reported in 12 Litmus reviews. Use drag-and-drop HTML editing to create email templates | 78% (Based on 12 reviews) |
Logistics
Analytics | Provide analytics reporting so that users can see how their campaigns perform | Not enough data | |
Issues | Allow for users to identify potential issues that would stop their emails from sending This feature was mentioned in 10 Litmus reviews. | 73% (Based on 10 reviews) | |
Integrations | Integrate with email software or email marketing and marketing automation platforms | Not enough data | |
Shareable Link | Ability to share email templates via a link to collect feedback on the created emails easily | Not enough data |
Platform Basics
Editing Platform | Contains an editing form for emails or email codes for test submission 204 reviewers of Litmus have provided feedback on this feature. | 89% (Based on 204 reviews) | |
Spam Filter Testing | Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters 194 reviewers of Litmus have provided feedback on this feature. | 87% (Based on 194 reviews) | |
A/B Testing | Has a dedicated A/B testing feature, which compares multiple email campaigns This feature was mentioned in 59 Litmus reviews. | 77% (Based on 59 reviews) | |
Deliverability Testing | Has a dedicated deliverability testing feature, which tests the end result of a sent email This feature was mentioned in 192 Litmus reviews. | 90% (Based on 192 reviews) | |
Design Testing | As reported in 226 Litmus reviews. Has a dedicated design testing feature, which tests email code, formatting, and other design aspects | 93% (Based on 226 reviews) |
Platform Data
Performance | Contains tools to visalize campaign performance This feature was mentioned in 197 Litmus reviews. | 88% (Based on 197 reviews) | |
Dashboard | As reported in 207 Litmus reviews. Has a centralized dashboard for users to interact with | 87% (Based on 207 reviews) | |
Analytics | Contains a way to visualize campaign analytics 173 reviewers of Litmus have provided feedback on this feature. | 87% (Based on 173 reviews) |
Administration
Marketing Campaigns | The ability to create and customize marketing campaigns based on user data. | Not enough data | |
Reports & Analytics | Easily digestible visual representations of data collected by the platform. | Not enough data | |
User Data | Data collected from customers to be analyzed by analytics tools or other e-commerce software. | Not enough data | |
Integrations | The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | Not enough data |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. This feature was mentioned in 43 Litmus reviews. | 66% (Based on 43 reviews) | |
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data |
