VWO Testing Features
What are the features of VWO Testing?
Personalization
- A/B Testing
Visitor Behavior
- Monitoring
- Targeting
Templates
- Customization
Administration
- Reports & Analytics
- User Data
Functionality
- Feature Testing
Analytics
- Reporting and Analytics
- Heatmaps
Experimental Design
- Multivariate testing capacities
- Concurrent Testing
- Mobile Testing
Computing
- WYSIWYG
- AI/Machine Learning
- Little to No Coding
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VWO Testing Categories on G2
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Variation Testing
A/B Testing | As reported in 21 VWO Testing reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion. | 93% (Based on 21 reviews) | |
WYSIWYG Editor | Quickly create variant web pages with an easy-to-use WYSIWYG editor. 18 reviewers of VWO Testing have provided feedback on this feature. | 84% (Based on 18 reviews) | |
Conversion Goal | Based on 21 VWO Testing reviews. Able to set any user action as the conversion goal of the test. | 88% (Based on 21 reviews) | |
Percentage of Traffic | Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. This feature was mentioned in 20 VWO Testing reviews. | 89% (Based on 20 reviews) | |
Confidence Level | As reported in 20 VWO Testing reviews. Able to view or adjust the necessary confidence level of your test. | 83% (Based on 20 reviews) | |
Multivariant Testing | Based on 18 VWO Testing reviews. Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. | 85% (Based on 18 reviews) |
Reporting
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 20 VWO Testing reviews. | 86% (Based on 20 reviews) | |
Reports and Dashboards | Access pre-built and custom reports and dashboards. This feature was mentioned in 22 VWO Testing reviews. | 86% (Based on 22 reviews) |
Personalization
Standard Targeting | As reported in 17 VWO Testing reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. | 85% (Based on 17 reviews) | |
Custom Targeting | Show different versions based on any variable set up to be tracked on the app's back end. 16 reviewers of VWO Testing have provided feedback on this feature. | 85% (Based on 16 reviews) | |
Data Segmentation | Based on 14 VWO Testing reviews. Segment data by various user demographics to find deeper trends within specific user groups. | 88% (Based on 14 reviews) | |
Recommendation | As reported in 40 VWO Testing reviews. Recommend products based on order history and online behavior | 76% (Based on 40 reviews) | |
Content | Provide custom content to website visitors based on their online behavior This feature was mentioned in 35 VWO Testing reviews. | 77% (Based on 35 reviews) | |
Cart Abandonment | Based on 36 VWO Testing reviews. Deliver messages targeted at buyers who are about to leave an online store | 73% (Based on 36 reviews) | |
Search | As reported in 33 VWO Testing reviews. Optimize search based on the role of the user or inventory availability | 68% (Based on 33 reviews) | |
Personalization Engine | As reported in 36 VWO Testing reviews. Machine learning or artificial intelligence that powers the personalization features of the platform. | 71% (Based on 36 reviews) | |
Product Recommendations | As reported in 33 VWO Testing reviews. Tools to automatically recommend products to a customer based on their viewing or purchasing history. | 69% (Based on 33 reviews) | |
A/B Testing | As reported in 49 VWO Testing reviews. The ability to test various configurations and recommendations to determine which are most successful with customers. | 90% (Based on 49 reviews) | |
Personalized Messaging | As reported in 34 VWO Testing reviews. Tools to create personalized messaging based on customer data collected from purchases or viewing history. | 76% (Based on 34 reviews) |
Administration
API / Integrations | As reported in 14 VWO Testing reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | 86% (Based on 14 reviews) | |
QA Testing | See feature definition | As reported in 13 VWO Testing reviews. Able to test that event and variable setup are reporting data accurately. | 90% (Based on 13 reviews) |
Performance and Reliability | As reported in 18 VWO Testing reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 87% (Based on 18 reviews) | |
User, Role, and Access Management | Based on 18 VWO Testing reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 90% (Based on 18 reviews) |
Visitor Behavior
Monitoring | Monitor the behavior of website and online store visitors 47 reviewers of VWO Testing have provided feedback on this feature. | 83% (Based on 47 reviews) | |
Targeting | Ability to target website visitors based on behavioral patterns This feature was mentioned in 45 VWO Testing reviews. | 82% (Based on 45 reviews) | |
Guided Selling | Adapt the selling process to each visitor, including content and pricing 38 reviewers of VWO Testing have provided feedback on this feature. | 79% (Based on 38 reviews) |
Templates
Library | As reported in 39 VWO Testing reviews. Provide a library of templates for various purposes such as website engagement or e-commerce | 75% (Based on 39 reviews) | |
Customization | As reported in 46 VWO Testing reviews. Allows users to customize templates and use them on multiple channels easily | 83% (Based on 46 reviews) | |
Optimization | As reported in 44 VWO Testing reviews. Track the performance of different versions of templates and suggest optimizations | 86% (Based on 44 reviews) |
Multichannel
Web | As reported in 41 VWO Testing reviews. Integrate personalized content and recommendations on websites | 78% (Based on 41 reviews) | |
Define customized email templates which are sent automatically This feature was mentioned in 30 VWO Testing reviews. | 58% (Based on 30 reviews) | ||
Mobile | As reported in 35 VWO Testing reviews. Include personalization features that are mobile-friendly and responsive | 75% (Based on 35 reviews) |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. | Not enough data | |
Customer Profiles | Allows users to build and analyze customer profiles. | Not enough data |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. | Not enough data | |
Contextual Targeting | Presents messaging depending on customer context. | Not enough data |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. | Not enough data | |
Triggered Emails | Emails triggered by customer activity or behavior. | Not enough data | |
Triggered Messages | Messages triggered by customer activity or behavior. | Not enough data |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. | Not enough data | |
Personalized Discounts | Calculates and presents customized discounts. | Not enough data | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. | Not enough data |
Administration
Marketing Campaigns | The ability to create and customize marketing campaigns based on user data. 34 reviewers of VWO Testing have provided feedback on this feature. | 75% (Based on 34 reviews) | |
Reports & Analytics | As reported in 46 VWO Testing reviews. Easily digestible visual representations of data collected by the platform. | 83% (Based on 46 reviews) | |
User Data | Data collected from customers to be analyzed by analytics tools or other e-commerce software. 44 reviewers of VWO Testing have provided feedback on this feature. | 77% (Based on 44 reviews) | |
Integrations | Based on 43 VWO Testing reviews. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | 76% (Based on 43 reviews) |
Management
Flag Management | Grants users a centralized dashboard for organized feature flag management. 34 reviewers of VWO Testing have provided feedback on this feature. | 72% (Based on 34 reviews) | |
Rollout & Rollback Control | As reported in 36 VWO Testing reviews. Grants users granular control over feature rollouts and rollbacks. | 73% (Based on 36 reviews) | |
Monitoring | Based on 43 VWO Testing reviews. Allows users to track the status of deployed features and application performance via automated alerts. | 84% (Based on 43 reviews) |
Functionality
Multi-Environment Control | Empowers users to smoothly deploy features in a variety of environments. This feature was mentioned in 38 VWO Testing reviews. | 77% (Based on 38 reviews) | |
Feature Testing | As reported in 46 VWO Testing reviews. Allows teams to test features in production for select target groups without deploying. | 84% (Based on 46 reviews) | |
Low-Code Interface | Based on 43 VWO Testing reviews. Presents users with a low-code interface to build and maintain feature management systems. | 79% (Based on 43 reviews) |
Analytics
Reporting and Analytics | Provides reporting and analytics tools to quantify the results of the experiment. This feature was mentioned in 339 VWO Testing reviews. | 82% (Based on 339 reviews) | |
Heatmaps | Based on 311 VWO Testing reviews. Provides heatmap functionality to assess what parts of the website visitors are engaging with most. | 76% (Based on 311 reviews) |
Experimental Design
Multivariate testing capacities | Allows for the testing of multiple variables at a time during a single test. This feature was mentioned in 296 VWO Testing reviews. | 83% (Based on 296 reviews) | |
Concurrent Testing | Based on 286 VWO Testing reviews. Allows multiple experiments to be deployed simultaneously. | 85% (Based on 286 reviews) | |
Mobile Testing | As reported in 288 VWO Testing reviews. Allows mobile web pages to be tested during A/B experiments. | 80% (Based on 288 reviews) |
Computing
WYSIWYG | What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. 271 reviewers of VWO Testing have provided feedback on this feature. | 81% (Based on 271 reviews) | |
AI/Machine Learning | Based on 230 VWO Testing reviews. Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. | 65% (Based on 230 reviews) | |
Little to No Coding | Requires little to no knowledge of coding. Usually this means it comes with prewritten code. 310 reviewers of VWO Testing have provided feedback on this feature. | 76% (Based on 310 reviews) |
