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AB Tasty Reviews & Product Details

AB Tasty Overview

What is AB Tasty?

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com

AB Tasty Details
Product Website
Languages Supported
German, English, French, Dutch, Polish, Spanish
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Product Description

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.

How do you position yourself against your competitors?

Retaining simplicity while providing power users with advanced features

The AB Tasty platform reconciles ease of use and powerful features. Your choice is no longer limited to costly and complex solutions or to simple testing tools that, apart from ease of setup, will not allow for advanced testing scenarios.

You’re in the driver's seat to optimize your site.

With AB Tasty, we go one step further than our competitors to put you in charge. You have all the tools and features to bring your ideas to life in just minutes. You can test all your experience optimization scenarios, from modifying your pages to measuring the results on your business goals.


Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
12,149 Twitter followers
LinkedIn® Page
www.linkedin.com
356 employees on LinkedIn®
Description

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.


SG
Overview Provided by:

Recent AB Tasty Reviews

Mariza B.
MB
Mariza B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Being a conversion specialist wouldn't be the same without AB Tasty"
- community to find inspiration (events, webinars, success stories, etc), - customer support is always available, - easy to use.
Maxime D.
MD
Maxime D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy to implement and use"
With AB Tasty, gain efficiency and improve your performance. This platform allows you to: Test new ideas quickly and easily Make informed decision...
CR
Cristelle R.Small-Business (50 or fewer emp.)
4.5 out of 5
"Testing your data has never been so fun"
AB Tasty, a tool that challenges your creativity. You can run tests on multiple campaigns at the same time. The platform is very intuitive, fluid, ...
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AB Tasty Media

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Video Reviews

283 AB Tasty Reviews

4.5 out of 5
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283 AB Tasty Reviews
4.5 out of 5
283 AB Tasty Reviews
4.5 out of 5

AB Tasty Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AB TastyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Linda A.
LA
Website Manager, CRO specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about AB Tasty?

The flexibility of the platform, and the superb support are excellent. It took me a little while to understand how the wysiwyg worked but that's also because the nature of our website and how we've set it up, but when you know, you know. Setting up tests is super easy! Implementation/integration for us was a little tricky, and we ran into some troubles with the reporting but we were helped along the way in all possible ways until it was solved.

We've set AB Tasty up to test on a variety of (landing) pages and as frequent as we can, so we're using AB Tasty on a weekly basis. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

It's an expensive tool. Given, you're getting great support, but it's quite the investment. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

We were looking for a tool that would allow us to AB test, but also offered an extensive reporting dashboard. AB Tasty combined the two really well. I don't have to rely on different tools anymore, I have everything I need in the dashboard's results. Review collected by and hosted on G2.com.

JP
Digital performance & project manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about AB Tasty?

- a lot of possibilities for trackers and good reports, especially with AI conclusions that can help

- Reactivity of customer support Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

If not a developer expert in javascript, the tool is not user friendly enough to be autonomous on the creation of a lot of AB test. Especially the ones that require adding a new bloc based on a mockup, or updating something that needs to be reflected on all pages and not just one (for example changing the CTA colour on all PLPs without doing it manually for all CTAs on 1 PLP). Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

doing proper AB tests where we can track more than just purchases (ex : bounce rate, clicks on specific elements, time spent). This helps make more data-driven decisions when optimising the website. Review collected by and hosted on G2.com.

Maxime D.
MD
Head of Analytics
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI
What do you like best about AB Tasty?

With AB Tasty, gain efficiency and improve your performance. This platform allows you to:

Test new ideas quickly and easily

Make informed decisions with detailed analyses

Personalize the user experience for each visitor

Quickly resolve technical issues with patch campaigns Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

I have not yet encountered any blocking issues for which support was unable to provide a solution. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

Accelerate data-driven decision-making

Improve the e-commerce performance of the website/App

Personalize content according to segmentation Review collected by and hosted on G2.com.

AT
Digital Marketing Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about AB Tasty?

The first element is the ease of use: it is really simple to use this tool to create A/B tests, customizations... but also to analyze them. The widgets available in the platform also help to communicate, improve the performance of websites (countdowns, banners...)

But it's especially AB Tasty's support that I would like to emphasize: regular exchanges & recommendations Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

It is very simple to test elements of a page, but advanced knowledge of development code may be required in order to put more complicated tests online, but this only keeps a small percentage of the tests. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

The tool also makes it possible to put online functionalities that are not yet developed on the website and thus to quickly overcome a busy internal technical roadmap. Review collected by and hosted on G2.com.

CR
Webmaster
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about AB Tasty?

AB Tasty, a tool that challenges your creativity. You can run tests on multiple campaigns at the same time. The platform is very intuitive, fluid, and interactive. You can easily view the analysis of the tests and use filters to refine your reports. This tool can do many things like pop-ins, banners, CTAs, text. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

The management of data at the cart level is quite sensitive. We cannot further enhance the experience like reworking the cart flow architecture. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

AB Tasty helps us a lot to correct contribution anomalies that are pending development. We also use it to test a new feature that we want to implement. See if it will be profitable. Review collected by and hosted on G2.com.

CL
Lead CRO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about AB Tasty?

The interface is simple to use and understand. With the new reading of the results in the test report, I find that my analyses are even more relevant and easy to challenge. The teams are quick in their response when we have an issue, always very available. I also find it interesting to have insights and use case sharing, which can also help us in our work. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

I often have trouble selecting the exact div I need in my tests. I often have to use the AB Tasty plug-in to get there. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

AB Tasty helps us a lot, especially in personalizing our international sites versus our French sites.

It is also a good way, when we want to challenge a feature, to provide data to support our requests for development and optimization. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about AB Tasty?

ABTasty is a very efficient solution and very user friendly!

There is a very good approach and customer support with our CSM on all the campaigns.

This solution is always challenged and improved in order to be and stay the leader solution !

It has been very easy to set up as the bandwidth was very small for our DSI teams.

I highly recommend this solution ! Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

I would say that it would be great to be 100% dédicate on CRO in order to use all the features of the solution !

But it is related to internal organization more than the solution itself. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

ABtasty is helping us to challenge some specific topics with conversion impacts.

We can test idifferent variations in order to identify which one is the winning version.

It permits to validate or invalidate hypothesis in very short timing with detailed reports. Review collected by and hosted on G2.com.

SD
E-Store Project Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about AB Tasty?

I'm pretty new on using the tool AB Tasty, but it's easy to use and you can understand pretty quickly what needs to be done in order to make your test work. And for our part, Maëlle is ALWAYS available when needed so it's a pleasure to work with AB TASTY. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

For the moment, nothing that I dislike honestly. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

When we have some issues on the website, we can add a patch pretty quickly in order to hide the issue by the patch. It also helps us converting better and more. When we do price-offs on the website, the AB Tasty personalizations are really helpful. Review collected by and hosted on G2.com.

Vincent P.
VP
Responsable pôle production web Agence
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about AB Tasty?

The solution is intuitive and easy to use, allowing for rapid deployment of tests. The attentive support and availability of Shane B. greatly contributed to a smooth use of the solution, thanks to regular feedback that kept us informed of new features. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Some slowdowns during large deployments but nothing too serious. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

AB Tasty helps us improve the user experience by helping us best meet user expectations. It also allows us to test features before they go live. Review collected by and hosted on G2.com.

Anais P.
AP
Digital marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about AB Tasty?

The flexibility of the tool allows us to make changes very quickly on our site. Whether it's a pre-home, a button change, or anything else, Ab tasty allows us to do it quickly, without going through a development phase. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

It is sometimes a bit complicated to analyze the test results because we do not clearly know the scope of analysis. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

Ab tasty allows me not to have to ask a developer to implement changes or tests: it is therefore easier, cheaper, and faster. Review collected by and hosted on G2.com.