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Kameleoon Reviews & Product Details

Kameleoon Overview

What is Kameleoon?

Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines Web Experimentation, Feature Experimentation, and AI-Driven Personalization features within a single, cohesive platform, catering to the experimentation needs of all teams. Designed to support product managers, marketers, and developers with their different experimentation and feature management needs, Kameleoon fits into any tech stack, with 50+ integrations and has the ability for any custom integration to be made. As a unified platform, Kameleoon empowers teams to create experiments, allowing them to utilize web-based data for targeting, analytics, and activation in server-side tests, all without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is well-suited for highly-regulated industries such as healthcare, banking, and insurance. Over 1000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly-accurate experimentation data. Teams at Toyota, Providence, Direct Line Group, Canada Goose, Loblaw and Cerebral use Kameleoon. Visit www.kameleoon.com to learn more.

Kameleoon Details
Product Website
Languages Supported
German, English, French
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Product Description

Kameleoon enables Internet players to increase revenues and margins by personalizing and A/B testing customer journeys. The platform uses Artificial Intelligence to identify visitors’ preferences and intentions in real time and offer tailored experiences.


Seller Details
Seller
Kameleoon
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@kameleoonrocks
3,240 Twitter followers
LinkedIn® Page
www.linkedin.com
211 employees on LinkedIn®
Description

Kameleoon is a leading customer experience and optimization platform designed to help businesses enhance their digital performance through personalization and A/B testing. With advanced AI-driven tools, Kameleoon enables companies to create tailored experiences for their users, optimize conversion rates, and make data-informed decisions. The platform is suitable for marketers and product teams looking to improve engagement and drive growth across their digital channels. For more information, visit their website at [Kameleoon](https://www.kameleoon.com/en).


Magali C.
MC
Overview Provided by:
Head of Marketing at Kameleoon

Recent Kameleoon Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"L'outil est simple à utiliser et l'équipe est très réactive"
Le suivi des statistique est facile à lire et exploiter
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Réactif, proactif et analytique"
j'aime leur réactivité suite à nos demandes. Leur proactivité et conseils sur les AB tests que nous menons.
DB
Dorian B.Enterprise (> 1000 emp.)
5.0 out of 5
"Solution essentielle pour la validation d'hypothèse et la prise de décision."
Kameleoon est un atout majeur pour valider nos hypothèse et ainsi proposer une roadmap d'évolution pertinente, nous l'utilisons quotidiennement. La...
Security Badge
Kameleoon Security
Get security information from Kameleoon to help you buy the right software. View Security Information
Kameleoon security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)
PCI DSS (Payment Card Industry Data Security Standard)
ISO 27001 (International Organization for Standardization)

Kameleoon Media

Kameleoon Demo - Kameleoon's Web Experimentation Dashboard
Kameleoon allows you to run multiple web experiments with ease.
Kameleoon Demo - Kameleoon's Automatic Rollback Feature
Kameleoon's Automatic Rollbacks provide a proactive approach to managing feature releases. Users can set custom rollback conditions, or 'triggers,' to monitor feature performance and automatically deactivate rules or flags as needed.
Kameleoon Demo - Kameleoon's Widget Studio
Kameleoon’s Widget Studio offers a no-code, visual, easy way to create custom widgets for your website or to use in your experiments. The Widget Studio empowers you to craft engaging widgets, customize them, and associate with your campaigns.
Kameleoon Demo - AI Opportunity Detection
Kameleoon's AI Opportunity Detection is designed to aid users in finding and confirming test improvements. It achieves this by utilizing AI to analyze the performance of the campaign on each of the customer segments within a test audience.
Kameleoon Demo - Analysis Graph
Visually analyze your experiments with Kameleoon
Kameleoon's unified platform empowers all teams—marketing, product, and engineering to build tests their way while simultaneously enabling collaboration.
Play Kameleoon Video
Kameleoon's unified platform empowers all teams—marketing, product, and engineering to build tests their way while simultaneously enabling collaboration.
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76 Kameleoon Reviews

4.7 out of 5
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76 Kameleoon Reviews
4.7 out of 5
76 Kameleoon Reviews
4.7 out of 5

Kameleoon Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for KameleoonQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Marc P.
MP
CMO
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

Kameleoon is a powerful A/B testing and personalization solution. The platform allows for advanced segmentation and targeting. Kameleoon’s dedicated support team stands out—they provide expert guidance at every step, ensuring users maximize the platform’s potential. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

the platform could further enhance its autonomy for business teams, such as marketing. Increasing self-service capabilities and simplifying certain functionalities would help non-technical users gain even more independence in setting up and managing experiments without relying on technical teams Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon allows me to launch personalized experiences for highly specific audience segments. This capability helps optimize the user journey, leading to higher conversion rates and improved visitor retention on the site. By delivering tailored content and experiences, I can better engage users and drive meaningful business results. Review collected by and hosted on G2.com.

Fabien C.
FC
Chef de projet UX/UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Kameleoon?

We have a dedicated team that helps us with the development of our testing & personalization roadmap.

The consulting team always tries to show the relevance of the tests we want to carry out with a roiste vision.

Our day to day consulting teamwork allows us to run ABT and Personalization tests serenely. 


We can personalize the experience thanks to a complete segment builder.

With more than 50 segmentation criteria, we are able to launch very specific targeting tests.

Kameleoon always operates a set of product improvements relying on client feedbacks and requests. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

Nothing so far, the tool meets all of our needs and the operational team is very reactive on all our requests. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

We operate a lot of onsite optimizations and we need to test them before going into production. 


The complete reporting tools allow us to have a deep analysis of visitors’ behavior. Essentials data such as reliability, improvement or conversion rate give us deep learnings on the tests we run.


Kameleoon reporting tool has a breakdown mode and allows us to analyze results according to a very specific behavior. With the support of our account manager, we can launch several personalization and AB test together without negative impact on our visitor's journey. We can manage the capping and the marketing pressure of our onsite commercial activities. Review collected by and hosted on G2.com.

DB
UX digital manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

Kameleoon est un atout majeur pour valider nos hypothèse et ainsi proposer une roadmap d'évolution pertinente, nous l'utilisons quotidiennement. La solution est simple d'intégration, de mise en œuvre et est facile d'utilisation. De nombreuses fonctionnalités sont disponibles, c'est appréciable. Le service client est très réactif et notre CSM (ainsi que les précédent) est au top de l'accompagnement. Les evenements organisé par Kameleoon sont aussi d'une grande qualité professionnel, c'est très appréciable. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

Nous n'avons pas de point négatif à propos de Kameleoon Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon réduit les hypothèses émises par nos clients en interne. Ce qui permet de valider les hypothèses, d'optimiser efficacement notre roadmap évitant tout développements inutiles. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

Kameleoon has a clean interface, though you'll probably need to get used to some of the names. Setting it up isn't difficult, however it does takes some time where you have to define all the segments, targets etc. Still, once it's set up everything works much smoother. It's already quite feature rich, however it's in active development and in the 2 years I've been using it, many more new features have been added. Customer support is also good, with quick responses to any questions. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

While connecting other apps is easy enough, I do wish that there was an ability to set some of them on as permanent additions. I have no reason not to want GA4 integration on permanently for all my tests. Now a recent redesign has partially remedied this as it now guides you through the steps to activate all the applications you want.

Other than that I have no complaints. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

It's helping us test ideas. Review collected by and hosted on G2.com.

RL
Growth Marketer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

Kameleoon is an easy to use and powerful platform, with the possibility to launch experiments and personalizations simultaneously.

"Patching tests" (=diverted to 100% of the traffic) are a great work-around to optimize UX until changes can go live on the website Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

Difficulty in simulating tests in a SPA (Single Page Application) Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Thanks to Kameleoon, we avoid losing time and money by developing features which would finally prove unefficient.

we can easily monitor the performances of our web experiments thanks to the results page.

And of cours this is a great and useful tool to improve conversion and optimize UX on our website Review collected by and hosted on G2.com.

Laura M.
LM
Growth Acquisition Digitale
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Kameleoon?

Kameleoon est un outil facile à intégrer à notre site internet, il permet de nombreuses fonctionnalités et les équipes nous accompagnent très bien et sont disponibles. Il permet de bien mesurer les résultats des tests menés. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

La plateforme nécessite une partie technique, notamment pour bien déceler les bons sélecteurs sur le site. Si on veut aller plus loin sur des tests plus complexes il est nécessaire de savoir coder. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon nous aide à tester différentes versions des pages de nos sites et de trouver la version qui a été le plus performante grâce aux A/B tests. L'outil de Kameleoon nous permet aussi de personnaliser certaines pages en fonction de notre cible et des scénarios qu'on a établi. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

Kaméléoon est un outil que nous utilisons au "quotidien" : il y a toujours un test en cours. Il nous permet également d'être réactif dans la correction de bug. Nous apprécions beaucoup notre relation avec notre CSM qui est toujours agréable, réactive et de bon conseil.

L'intégration se fait facilement et rapidement. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

Je préfère demander de l'aide à ma CSM pour l'implémentation des tests. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Avec Kaméléoon nous avons aussi bien testé des pages entières que testé des petites fonctionnalités du site. Nous avons également fait de la personnalisation avec notre CDP. Nous avons également utlisé les widget. Et enfin nous utilisons la personnalisation également pour résoudre des bug en attendant le développement. Review collected by and hosted on G2.com.

MC
Lead Product Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

- Have regular support with a CSM

- Be able to carry out complex and simple tests according to our needs

- Communication of inspiring use cases

- Dashboarding of results that is simple and practical to use Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

- The use of certain widgets which is not always intuitive

-The WYSIWIG platform which could be easier to use Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

- Improve conversion rate

- Improve user experience

- Highlight our current offers Review collected by and hosted on G2.com.

LG
Cheffe de projet CRO/UX
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Kameleoon?

Très satisfait de l'accompagnement proposé ! L'équipe est réactive et force de proposition, ce qui nous a permis de mettre en place des tests pertinents et d'optimiser nos performances. Les solutions proposées sont adaptées à nos besoins et nous ont aidés à tirer le meilleur parti de l'AB testing. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

L'outil est prometteur, mais l'utilisation du widget editor peut parfois s'avérer complexe. Certains paramétrages de tests sont difficiles à configurer sans assistance, ce qui rallonge le processus de mise en place. Une interface plus intuitive serait un vrai plus. Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Proposer des contenus adaptés aux users

Gagner en flexibilité pour l'implementation de nouvelles features sur le site

Mesurer l'impact de nouveaux assets et aider à arbitrer Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Kameleoon?

- Easy to use (I mostly use the code editor)

- Agility to deploy A/B tests and personalizations

- A lot of ressources and documentation

- Stability

- Great intercations with the CSM team and a quite supportive and effective tech team. Review collected by and hosted on G2.com.

What do you dislike about Kameleoon?

- Graphic editor can be confusing, especially when it come to element selection Review collected by and hosted on G2.com.

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon allows us to quickly test and take data-driven decision when it come to core evolution on our websites and helps us fill gaps in our CMS' UX capabilities.

We've been using Kam for more than 5 year now, and we managed to grealy improve our conversion rates largely thanks to it. Review collected by and hosted on G2.com.