WhatConverts Pros and Cons

We have been using WhatConverts for a few of our agency clients. Never had any major issues, their team sat down with us on request to walk us through the product, how we could optimise our setups and what other features were available.

Recently we put in a support request for a change we did not know was possible and the team not only got back to us extremely quickly, they also actioned the change across our account, saving us a ton of manual work. Super easy to use and quick for us to implement on our clients sites. Review collected by and hosted on G2.com.

At this stage we don't have much to talk about in terms of dislikes. We found their pricing. alittle confusing initially but once diving in, it makes a lot more sense. Review collected by and hosted on G2.com.

Customer service is exceptional. Kit Cabena has been very helpful and patient in resolving my issue. Review collected by and hosted on G2.com.

There are times where WhatConverts is not able to capture the whole URL resulting to not capturing the GCLID. Instead, WhatConverts will use GBRAID and submit it to Google ads. In return, the lead will result into an error and will not be passed over to Google ads. Although this happened on a very small number of leads only. Most of the time, it is working perfectly.

We had to use Microsoft Clarity and Unbounce script to double check if WhatConverts has captured the right GCLID on all of the leads that are 'error'. I've submitted this investigation to WhatConverts Support, and we were able to prove that there are times that WhatConverts is not capturing the whole URL (including the GCLID) and the system will just use the GBRAID and submit it to Google Ads. Review collected by and hosted on G2.com.

We spent a lot of time and effort researching numerous tools for conversion tracking. Most of the other tools we tested did one or two things well, but could not track all types of conversions that we needed. We love that WhatConverts tracks phone calls, form submissions, chats, purchases, appointments, and more. Additionally, it's really helpful that their system has so many third-party integrations with extensive documentation on setup. This was a big selling point since our small business clients (and our own firm) needed a solution that can effectively track what feels like a limitless list of systems and platforms.

I've also got to brag about the ease of setup. The onboarding experience was unbelievably smooth. With such a feature loaded tool, I'm impressed, and honestly a bit surprised, that WhatConverts was able to make their platform so easy to use. Additionally, support is exceptionally responsive to any requests or questions we have. Review collected by and hosted on G2.com.

WhatConverts is definitely not the cheapest solution. But it's the best solution in my opinion and is paired with top tier support. As such, it's well worth the higher price tag in my book. Review collected by and hosted on G2.com.

Their platform is incredibly easy to use and display specific data sets. But WhatConverts really shines with their above-and-beyond customer support. Not only are they incredibly quick to respond to a ticket, but they also continue to follow-up to provide status updates, even if the issue to still being resolved (issues mostly stemming from third-party vendors when porting numbers in, not WhatConverts themselves). Review collected by and hosted on G2.com.

The only negative aspect of the platform is the inability to sets date range filters which exceed 1 year. For instance I can only view Sept 2023 - Sept 2024 data and do not have the ability to view data between Sept 2023 - Dec 2024. Review collected by and hosted on G2.com.

The whole service has been incredibly helpful, and personal throughout the journey. I've set up a new client account ever few days and Kaila in the support team has walked me through it step by step with easy, it's been great. To be fair, the intergration is incredibly easy, but having Kaila walk me through it each time is very helpful. Trey what also incredibly helpful in terms of the initial sales. Every time I log in I seem to find a new feature, it's become a key part of our day to day business Review collected by and hosted on G2.com.

Slight issue when web forms are held in an iFrame but that's not really what converts fault. Other than that it's been great. Review collected by and hosted on G2.com.

As a Google Ads consultant working with European companies, WhatConverts has become an essential tool for my work.

It allows me to clearly demonstrate the value of my work to clients, allowing me to track leads, whether they come from Google Ads or SEO.

I use WhatConverts on a daily basis, it is easy and intuitive, plus the support is exceptional. Review collected by and hosted on G2.com.

I have had the occasional suggestion for new features or changes, and I was happy to see some of those suggestions acknowledged and even integrated. This responsiveness gives me hope that the platform will continue to evolve. Review collected by and hosted on G2.com.

Their customer support is leagues above others. When we had a support call, they stayed on the call for an extra 2 hours over time to help us implement a custom solution to a problem we had with an external service that we wanted to route data into the WhatConverts platform. Additionally, when contacting email support about questions, they are extremely quick to answer and help. The platform is easy to use and contains a lot of useful information about the leads we need to know. Review collected by and hosted on G2.com.

Only downside i can think of is the lack of being able to delete a lead out of the system. But that is a very specific problem, since i had to make a few testing leads when testing the API so those are just in there now. Review collected by and hosted on G2.com.

WhatConverts allows us to quantify ROI with clarity. It's easy to set up, customize tracking features and call flows, and use on a daily basis to qualify calls and add quote and sales values. Their support team is helpful in figuring out answers to questions that come up and providing additional solutions. Review collected by and hosted on G2.com.

The only thing that could be better is the marketing spend report. That would allow us to see the full picture of ad spend, quote value, and sales value in one place. However, it is still a beta reporting feature, so hopefully, there will be further development. Review collected by and hosted on G2.com.

The customer service is by far the best of any tool/third party integration that I use at my agency. The team are always happy to help and ensure they resolve any problems. Review collected by and hosted on G2.com.

It is a very minor thing, but that it is a US based company and therefore do not have a UK based team - this means that online chat is not always available. Review collected by and hosted on G2.com.

Whatconverts is not only a great platform with sophisticated capabilities for call (and text) tracking, but the support team is phenomenal. Whenever our team has a question or issue, we receive a thorough reply within minutes, often including videos and detailed explanation on what we're seeing. I find their support to be as valuable as the tool itself! Review collected by and hosted on G2.com.

Sometimes there are issues with phone numbers being available for specific area codes, though I'm unsure how this can be avoided. Some issues such as calls dropping or not being able to hear anything on the other line have been recorded, however, I fine this is consistent w/ phone service providers rather than with the platform. Review collected by and hosted on G2.com.