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WhatConverts Reviews & Product Details - Page 2

WhatConverts Overview

What is WhatConverts?

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.

WhatConverts Details
Product Website
Languages Supported
English
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Product Description

Call tracking is the center piece of the WhatConverts solution for agencies and companies that want to see the complete marketing picture. We go beyond phone call tracking to track all marketing through phone calls, web forms, and e-commerce transactions

How do you position yourself against your competitors?

Unlike most call tracking software, WhatConverts also provides powerful lead management and lead reporting features. WhatConverts stores every lead in one dashboard, including call leads, chat leads, form-fill leads, and eCommerce.

From this dashboard, it's easy to qualify leads, find specific lead details, view each lead's Customer Journey, and create custom reports.

With WhatConverts, call tracking is just the beginning.


Seller Details
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
261 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
Description

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients.WhatConverts automatically shows marketers and business owners how well their marketing is working.Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.


Michael C.
MC
Overview Provided by:
Co-Founder at WhatConverts

Recent WhatConverts Reviews

Kayla T.
KT
Kayla T.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great product, excellent customer service"
There's a small learning curve to the product in general, but it's so easy to get going because their customer service is the best in the business....
Global E.
GE
Global E.Small-Business (50 or fewer emp.)
5.0 out of 5
"Very Helpful Customer Service"
The customer service is by far the best of any tool/third party integration that I use at my agency. The team are always happy to help and ensure t...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great lead tracking software"
It's easy to set up and use - very intuitive design, offers comprehansive call/form/chat tracking. There are options for call recording and transcr...
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WhatConverts Media

WhatConverts Demo - Detailed Call Tracking
Track every call back to the marketing source, and store the lead alongside form, chat and transaction leads.
WhatConverts Demo - All Leads in One Dashboard
See every lead in one dashboard where you can sort, filter, qualify and value leads.
WhatConverts Demo - Custom Reporting
Create specific reports for your specific business needs.
WhatConverts Demo - Easy Lead Management
Assign value to leads, filter out unqualified leads, and see what marketing is delivering your best leads.
Play WhatConverts Video
Play WhatConverts Video

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225 WhatConverts Reviews

4.9 out of 5
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225 WhatConverts Reviews
4.9 out of 5
225 WhatConverts Reviews
4.9 out of 5

WhatConverts Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WhatConvertsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about WhatConverts?

UPDATE TO PREVIOUS REVIEW:

Two years ago, I wrote a review detailing how happy our entire team is with the WhatConverts platform.

Fast forward to now, and my views have not changed one bit. In fact, the entire WC staff has taken steps to strengthen our working relationship, and their product continues to be the bedrock upon which most of our client services rest.

Their support team is extraordinary, and the entire organization -- right up to the co-founders -- continue to seek our feedback on how to improve the platform and what they can do to keep us happy!

IF IT HELPS, HERE'S WHAT I WROTE IN NOVEMBER 2022:

If you're looking for a solid tracking platform, WhatConverts is a logical and very cost-effective choice. You get comprehensive call/form/chat/event/more tracking, but what truly separates WC from the competition is the unparalleled level of support.

Whether it's John, Max, Francisco, Michael, etc. on the WC support team, you always get a warm voice on the other side of the call (or email) that's always happy and willing to go the extra mile. I work for an agency, and I cannot tell you how many times our team has had to lean (sometimes very heavily) on the WC support team, only to have our expectations exceeded over and over again!

They make my job -- and that of my colleagues -- infinitely easier because of what they do!

UPDATE: More than 15 months after having left this review, my opinion of WhatConverts has only improved! In that time, not only have the features of the platform expanded -- the owner has even taken it upon himself to ask us what features we'd like to see implemented -- but the technical expertise of the support team seems to have only gotten better.

Unbelievable! My agency will never leave WhatConverts as long as the platform is around. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

This is a minor issue in the grand scheme of things, but initially, we had some recommendations for the WC team for how to improve their overall interface to include more features. The dashboards we were provided did the trick, but we needed more insight to be able to really dissect what was going on behind the scenes for our clients.

Rather than dismiss our suggestions, the WC team took them under advisement and recently reached out to us with news that they were inviting us to try out their new beta-version dashboard! Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

We rely on WC every day to give us the most insightful data for every one of our clients. We use call, form, and chat data to give our clients a visual story of how their campaigns are performing, where their engagements are coming from, and how the quality of those engagements is contributing to overall ROI. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about WhatConverts?

Their team's support is Incredible! Working at a Marketing Agency I am in contact with them frequently about onboarding new clients, troubleshooting different forms/programs/software, or other questions tracking related and they are always very quick (within 24hrs) to get back to me. They are always helpful in troubleshooting any issues or questions you might have and will go the extra mile to help you accomplish your goals.

I honestly and truthfully don't know what I would do without the support of their stellar team and cannot express how great they are. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

I wish WhatConverts had was more native integrations with other software/programs however they almost always have zappier connections available for all of your needs and very helpful in getting them set up. I also would like more detailed documentation on setting up some aspects of the software such as lead intelligence and other integration processes that are slightly different than your norm. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

WhatConverts gathers data from calls, forms, and transactions, allowing us to see how our Paid Advertising contributes to conversions. WhatConverts is very easy to set up and get integrated with Google Ads which saves us time and improves our ads optimization. Overall, WhatConverts makes lead tracking and attribution simpler and more insightful and our customers love their reporting simplicity. Review collected by and hosted on G2.com.

Mark G.
MG
Digital Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

WhatConverts is a powerful tracking solution that delivers exceptional value and ease of use. Its seamless integrations with major ad platforms like Facebook, Bing, and Google make it a must-have for businesses of all sizes. It provides valueable insights into campaign performance, allowing for data-driven decision-making. It easily connects with popular ad platforms, simplifying data collection, distribution, and analysis. I use it a lot to identify and eliminate wasted ad spend, resulting in significant savings and focusing those dollar back into top performing campaigns, platforms and ads. Suitable for businesses of all sizes, from small startups to large enterprises. Overall, I highly recommended their solution to all my clients and businesses I work with that are seeking to improve their marketing ROI and make informed decisions. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

While WhatConverts can initially present a learning curve, especially for those new to code integration, its user-friendly interface and comprehensive onboarding process make it accessible to businesses of all sizes. Overall, while there may be a brief learning curve, WhatConverts' value and ease of use make it a worthwhile investment for businesses seeking to optimize their marketing efforts. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

WhatConverts' exceptional attribution and lifetime value tracking capabilities have significantly enhanced my ability to: target audiences more effectively, optimize ad spend on platforms, beter leverage machine learning. Overall, WhatConverts has been instrumental in optimizing my marketing efforts and driving better results. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thanks for the review Mark! Our goal is to give skilled marketers the information they need to make better decisions, optimize their spend, and achieve standout results. And it sounds like you're using the platform exactly how we hoped, so thank you! Don't hesitate to reach out if you have any questions at all, we're happy to help!

Josh D.
JD
Head of PPC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

What I appreciate most about WhatConverts is its ability to make call tracking a breeze. The platform is intuitive, straightforward, and streamlined, making implementation and integration with Google a hassle-free experience. One of the standout features is the option to post back revenue and qualified lead data, which proves invaluable in measuring the success of our campaigns!

Moreover, the call transcription functionality is a game-changer. Every client we've introduced to this feature has been thrilled with the results, and it's not hard to see why. As a team, we spend a significant amount of time in the dashboard reviewing call logs, and the transcription feature has drastically reduced the time and effort required to analyze these interactions. It's a powerful tool that has greatly enhanced our efficiency and productivity.

Another aspect that sets WhatConverts apart is their exceptional customer support. Their response times are lightning-fast, and their staff is always friendly and willing to go the extra mile to assist us (depsite the many tech questions we send their way lol). It's clear that they are committed to ensuring their clients' success and satisfaction.

In summary, WhatConverts has proven to be an indispensable tool in our call tracking arsenal, offering a perfect blend of functionality, ease of use, and top-notch customer support. It's a platform that consistently delivers value and empowers us to make data-driven decisions for our clients. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

When it comes to WhatConverts, I have very few dislikes as the platform consistently delivers valuable call tracking and attribution insights. The majority of the issues we occasionally encounter are ultimately due to Google Ads' data mismatching errors, which are beyond WhatConverts' control.

However, one small enhancement that could further improve the user experience would be the addition of a play button or field to listen to calls directly within Looker Studio. Currently, users need to open a separate web browser window to access and play the call recordings. While this is a minor inconvenience, the ability to listen to calls seamlessly within Looker Studio would streamline the process and provide a more integrated experience for users.

It's worth noting that I'm unsure whether this enhancement is even feasible from a technical standpoint, as it may require outside 3rd party coding solutions or tweaks rather than being a straightforward front-end update. Nonetheless, if implemented, this feature would undoubtedly be a welcome addition to an already robust and reliable call tracking platform.

Overall, WhatConverts continues to be a valuable tool in our arsenal, and any minor enhancements would simply serve to elevate an already impressive platform. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

WhatConverts has made super easy to see where our calls are coming from as well as ensuring we're getting the most accurate call data possible. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thanks so much for the kind words Josh! Especially happy you're getting a lot of value from the Google Ads integration, which can be a game-changer for PPC optimization. If you haven't already, give the Lead Analysis feature a look—it's free for all transcription users. It makes qualifying leads 10X easier! Also so glad Support has been a help. Don't hesitate to reach out if you have any questions, we're here to help!

Omar B.
OB
Marketing Account Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

Tracking forms and phone calls is super easy. I work for a digital marketing agency and we're able to verify that our client's forms and phone numbers are always working. We can also rate the quality of their leads and troubleshoot issues with their conversions. The WhatConverts support team is also super fast and friendly! Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Nothing comes to mind at this time. I like their platform. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

I'm able to troubleshoot if a client's form and phone number is working. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thanks for the review Omar! So glad you're getting value from the platform. The main thing we're trying to accomplish is helping marketing agencies like yourself understand 1) where leads are coming from and 2) which leads are high quality. It sounds like you're doing both! Don't hesitate to reach out if you have any questions at all.

Charlie J.
CJ
Digital Marketing Consultant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

What I love most about WhatConverts is how it simplifies the chaos of lead tracking. The platform captures leads from all our marketing channels—whether it's calls, forms, or chats—and brings them together in one easy-to-navigate dashboard. This makes it much easier to see what's working and needs tweaking.

The user interface is incredibly intuitive, which is a huge plus.

I didn't have to spend a lot of time figuring things out, and that means I can focus more on strategy and less on logistics.

Another thing that stands out is their customer support. Their team has been super responsive and genuinely helpful whenever I've had questions or needed guidance. It's nice to know there's reliable support when you need it.

Lastly, the way WhatConverts integrates with our existing tools is seamless. It fits into our workflow, so we can keep using the systems we know and love while getting a fuller picture of our marketing efforts.

Overall, WhatConverts has been a game-changer for us, making lead tracking and analysis not just manageable but actually enjoyable. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

While I'm pleased with WhatConverts overall, there are a few things I wish were a bit different.

One thing that can be a pain is the limitation on email addresses per agency account. It's not a huge deal, but it would be nice to have more flexibility here.

I also found that it took me a little while to generate reports. It's not super intuitive at first, but once you get the hang of it, it's pretty easy.

Despite these few quirks, I'm really happy with WhatConverts. The benefits far outweigh the drawbacks, and I've seen a significant improvement in our marketing efforts since we started using it. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

WhatConverts has been a game-changer for our marketing team. It solves problems we've struggled with for years.

First, it's finally giving us a clear picture of where our leads are coming from. Before, we were guessing which campaigns were working best, but now we can see exactly which channels, keywords, and ads are bringing in the good leads. It's like turning on the lights in a dark room—suddenly, everything is clear.

The ROI tracking is enormous for us, too. When our boss asks what we're getting for our marketing dollars, we have solid numbers to back it up. No more vague estimates or gut feelings - we can show the exact return we're getting on each campaign.

Another big win is how it pulls everything together in one place. We used to spend hours jumping between different tools and spreadsheets to put together reports. Now, it's all right there in the WhatConverts dashboard, saving us a ton of time and headaches.

The lead-scoring feature is pretty sweet, too. Our sales team loves it because they can focus on the hottest leads instead of wasting time on tire-kickers.

And for client reporting? It's been a lifesaver. We can quickly pull together impressive reports that show our clients exactly what we're doing for them. It's helped us retain clients and even upsell some of them on additional services.

The bottom line is that WhatConverts is helping us make smarter decisions about where to put our marketing efforts. We're not just throwing money at campaigns and hoping for the best anymore. We can see what's working, double down on that, and cut out the stuff that's not delivering. It's made our whole team more effective, and honestly, it's made my job a lot more enjoyable. We're finally controlling our marketing rather than just along for the ride. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Hi Charlie, in the world of reviews I'd say yours is darn near perfect (we even shared it in our company-wide meeting). You've hit every single point we think makes us a differentiator and we're so glad you're getting exceptional value from the platform. Thank you so much for the feedback, I'm taking it back to the team. And if you have any questions at all or are wondering if there's any other way WhatConverts can help you optimize your marketing, don't hesitate to reach out! We're here to help.

Michael R.
MR
VP of Operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

Cost effective and amazing support. We moved to WC from CallRail years ago and still benefit from the cost savings. Generally never have an issue. We had unique situation come up and support was able to resolve something within a few hours that saves months of time. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

There are features on the platform I don't fully understand. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

We are an agency and need call/form tracking. WhatConverts has been a great solution. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Michael, thanks for the kind words! We put a lot of effort into building the best support team and it's reviews like these that let us know that effort is paying off. We also have a free training course designed to help our users get the most from the platform. Give it a look, I'm sure it'll answer your questions about those features you mentioned!

https://learn.whatconverts.com/

TC
Head of Fulfillment
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

They were extremely dilligent in making sure that an onboarding meeting was scheduled to give a proper tour of the platform.

Had a great Onboarding meeting, but then also my interaction with support was superb. We exchanged looms back and forth and the communication was quick!

The platform is relatively intuitive and easy to use so I found the integration pretty smooth and natural.

Within 1 hour I already had my first 3 accounts implemented and tracking phone calls which was fantastic to get a really quick peak at the power of the data that WhatConverts brings to the table. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

I think being able to create dedicated phone numbers is the final missing piece. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

Having clarity in where leads are coming from is great. I've just finished onboarding but so far it's been a pleasant experience! Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Fantastic to hear Travis! So glad the onboarding process went smoothly and support was very helpful (we get a lot of compliments because of them!). Also happy you were able to get things up and running so quickly. I'll take your feedback to the product development team. If you have any questions at all, don't hesitate to reach out. There is a ton you can do in WhatConverts and we're passionate about helping our users get maximum value from it!

Samantha M.
SM
Head of Pay Media Innovation
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

It is very user-friendly, straightforward, and accurate. Implementation and integration with the different marketing platforms are also easy. I use it every day, and my clients are happy with it. It has a great support team that is very responsive and fast when needed. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Sometimes, it takes time for profiles to be created, and I end up with two profiles for the same account. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

attorbution and general tracking Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
(Original )

[UPDATE] Thanks for the kind words Samantha! So glad you and your clients are getting value from the platform. I reached out to our support team and we'd love to connect so we can get a better understanding of your problem regarding creating multiple profiles. Shouldn't take more than 10 minutes. Feel free to schedule a quick chat: https://calendly.com/whatconverts/support-meeting-live. Thanks and looking forward to it!

Ege A.
EA
Head of Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

Multichannel lead tracking and attribution used to be inaccessible to small and medium sized businesses. WhatConverts is very intuitive, and can track forms/calls etc. all in one place, resulting in very clear data around our ROI and acquisition channels. I love the visibility it provides especially in the legal sector. On top of that, they have awesome tech support engineers. Max specifically was extremely knowledgeable and helpful as we were getting set up with WhatConverts. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Setup takes a couple weeks but it still is a lot faster than building a custom lead tracking system through a CDP of some sort. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

We had low visibility into our ROI, and our current solutions were not well integrated. WhatConverts is actively helping us have better visibility around our marketing data and ROI, helping us make better marketing decisions. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

We're thrilled to hear that you are enjoying the multichannel lead tracking and attribution features of WhatConverts, and that it has provided clear data around your ROI and acquisition channels. We have a lot of customers in the legal industry, so we're glad you too are getting value from the platform. Thank you for your feedback!