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WhatConverts Reviews & Product Details

Kayla T.
KT
Digital Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about WhatConverts?

There's a small learning curve to the product in general, but it's so easy to get going because their customer service is the best in the business. So helpful, so responsive, so kind. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

I had started using the product in its early days and was disappointed in the price increase based on account activity. It was harder to manage accounts for multiple clients for that reason. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

The way it provides insights to attribution is beyond anything I've used in the past. I could be on a page, make a phone call and the lead information was always spot on. Review collected by and hosted on G2.com.

WhatConverts Overview

What is WhatConverts?

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.

WhatConverts Details
Product Website
Languages Supported
English
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Product Description

Call tracking is the center piece of the WhatConverts solution for agencies and companies that want to see the complete marketing picture. We go beyond phone call tracking to track all marketing through phone calls, web forms, and e-commerce transactions

How do you position yourself against your competitors?

Unlike most call tracking software, WhatConverts also provides powerful lead management and lead reporting features. WhatConverts stores every lead in one dashboard, including call leads, chat leads, form-fill leads, and eCommerce.

From this dashboard, it's easy to qualify leads, find specific lead details, view each lead's Customer Journey, and create custom reports.

With WhatConverts, call tracking is just the beginning.


Seller Details
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
261 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
Description

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients.WhatConverts automatically shows marketers and business owners how well their marketing is working.Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.


Michael C.
MC
Overview Provided by:
Co-Founder at WhatConverts

Recent WhatConverts Reviews

Kayla T.
KT
Kayla T.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great product, excellent customer service"
There's a small learning curve to the product in general, but it's so easy to get going because their customer service is the best in the business....
Global E.
GE
Global E.Small-Business (50 or fewer emp.)
5.0 out of 5
"Very Helpful Customer Service"
The customer service is by far the best of any tool/third party integration that I use at my agency. The team are always happy to help and ensure t...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great lead tracking software"
It's easy to set up and use - very intuitive design, offers comprehansive call/form/chat tracking. There are options for call recording and transcr...
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WhatConverts Media

WhatConverts Demo - Detailed Call Tracking
Track every call back to the marketing source, and store the lead alongside form, chat and transaction leads.
WhatConverts Demo - All Leads in One Dashboard
See every lead in one dashboard where you can sort, filter, qualify and value leads.
WhatConverts Demo - Custom Reporting
Create specific reports for your specific business needs.
WhatConverts Demo - Easy Lead Management
Assign value to leads, filter out unqualified leads, and see what marketing is delivering your best leads.
Play WhatConverts Video
Play WhatConverts Video

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224 out of 225 Total Reviews for WhatConverts

4.9 out of 5
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224 out of 225 Total Reviews for WhatConverts
4.9 out of 5
224 out of 225 Total Reviews for WhatConverts
4.9 out of 5

WhatConverts Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WhatConvertsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Donovan R.
DR
Website Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

We have been using WhatConverts for a few of our agency clients. Never had any major issues, their team sat down with us on request to walk us through the product, how we could optimise our setups and what other features were available.

Recently we put in a support request for a change we did not know was possible and the team not only got back to us extremely quickly, they also actioned the change across our account, saving us a ton of manual work. Super easy to use and quick for us to implement on our clients sites. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

At this stage we don't have much to talk about in terms of dislikes. We found their pricing. alittle confusing initially but once diving in, it makes a lot more sense. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

For a lot of our service based businesses, we find that it can be tricky to identify what calls are being placed, what specific service the user is calling about and what the final outcome was. With WhatConverts we not only know where the call came from, we also know how it went and what the outcome was without having to put extra admin on the sales staff. At the end of the month we get to have confidence in the metrics we are presenting to our clients. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thank you Donovan! You picked out exactly what we're trying to do with the platform—help marketers understand the value of their work and clearly communicate it to clients. If you have any questions at all, don't hesitate to reach out to our team!

VY
Google Ads Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

Customer service is exceptional. Kit Cabena has been very helpful and patient in resolving my issue. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

There are times where WhatConverts is not able to capture the whole URL resulting to not capturing the GCLID. Instead, WhatConverts will use GBRAID and submit it to Google ads. In return, the lead will result into an error and will not be passed over to Google ads. Although this happened on a very small number of leads only. Most of the time, it is working perfectly.

We had to use Microsoft Clarity and Unbounce script to double check if WhatConverts has captured the right GCLID on all of the leads that are 'error'. I've submitted this investigation to WhatConverts Support, and we were able to prove that there are times that WhatConverts is not capturing the whole URL (including the GCLID) and the system will just use the GBRAID and submit it to Google Ads. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

Call recording and attribution. Review collected by and hosted on G2.com.

BS
CEO & Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

We spent a lot of time and effort researching numerous tools for conversion tracking. Most of the other tools we tested did one or two things well, but could not track all types of conversions that we needed. We love that WhatConverts tracks phone calls, form submissions, chats, purchases, appointments, and more. Additionally, it's really helpful that their system has so many third-party integrations with extensive documentation on setup. This was a big selling point since our small business clients (and our own firm) needed a solution that can effectively track what feels like a limitless list of systems and platforms.

I've also got to brag about the ease of setup. The onboarding experience was unbelievably smooth. With such a feature loaded tool, I'm impressed, and honestly a bit surprised, that WhatConverts was able to make their platform so easy to use. Additionally, support is exceptionally responsive to any requests or questions we have. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

WhatConverts is definitely not the cheapest solution. But it's the best solution in my opinion and is paired with top tier support. As such, it's well worth the higher price tag in my book. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

WhatConverts solves the issue of multi-channel tracking. Before we had to have a bunch of different systems all running to track campaigns sucessfully, and it was a nightmare to connect and interpret the data. WhatConverts makes it easy with its platform-agnostic tracking system. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thanks for the glowing review Ben! So glad to hear the onboarding process was a breeze and that you're getting value from the platform. So many users tell us WhatConverts has replaced a handful of tools and systems in their business, and it sounds like you've done the same. Don't hesitate to reach out if you have any questions or need some guidance on how to get the most from our features!

Elijah M.
EM
Principal, Digital Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

Their platform is incredibly easy to use and display specific data sets. But WhatConverts really shines with their above-and-beyond customer support. Not only are they incredibly quick to respond to a ticket, but they also continue to follow-up to provide status updates, even if the issue to still being resolved (issues mostly stemming from third-party vendors when porting numbers in, not WhatConverts themselves). Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

The only negative aspect of the platform is the inability to sets date range filters which exceed 1 year. For instance I can only view Sept 2023 - Sept 2024 data and do not have the ability to view data between Sept 2023 - Dec 2024. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

Ability to easily display leads coming in from specific sources (Organic, PPC, Referral, Etc), allowing me to accurately show clients improvements and progress with specific marketing campaigns through lead attribution. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thank you for the kind words Elijah! So good to hear you've had a great experience with customer support—we put a lot of time into finding the perfect people for the team. And thanks for your feedback about the date ranges, I'll bring it back to the team. Feel free to reach out if you have any questions at all!

TB
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

The whole service has been incredibly helpful, and personal throughout the journey. I've set up a new client account ever few days and Kaila in the support team has walked me through it step by step with easy, it's been great. To be fair, the intergration is incredibly easy, but having Kaila walk me through it each time is very helpful. Trey what also incredibly helpful in terms of the initial sales. Every time I log in I seem to find a new feature, it's become a key part of our day to day business Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Slight issue when web forms are held in an iFrame but that's not really what converts fault. Other than that it's been great. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

Give my Google Ads clients far great ROI analysis. And also improved Google Ads results through Offline conversion tracking Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Great to hear it Tom and thanks for the review! We're always looking for ways to help marketers show off their ROI to clients, especially when it comes to Google Ads. We also know how important the human touch can be with Sales as well as Support and Customer Success, so we're glad you've had a great experience (we'll pass on the kudos to Kaila and Trey!). If you have any questions at all, don't hesitate to reach out!

Stefano D.
SD
Consulente Top 3% Google Ads Premier Partner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

As a Google Ads consultant working with European companies, WhatConverts has become an essential tool for my work.

It allows me to clearly demonstrate the value of my work to clients, allowing me to track leads, whether they come from Google Ads or SEO.

I use WhatConverts on a daily basis, it is easy and intuitive, plus the support is exceptional. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

I have had the occasional suggestion for new features or changes, and I was happy to see some of those suggestions acknowledged and even integrated. This responsiveness gives me hope that the platform will continue to evolve. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

As a consultant, I can make my Google Ads and SEO work worth the money to my clients. By providing clear, straightforward information with reliable, real-time reporting. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thanks for the review Stefano! We love hearing that marketers like you are using the platform on a daily basis. We're also dedicated to improvement and take all our user suggestions to heart. Thanks for helping us make WhatConverts better and better!

Taegan M.
TM
Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

Their customer support is leagues above others. When we had a support call, they stayed on the call for an extra 2 hours over time to help us implement a custom solution to a problem we had with an external service that we wanted to route data into the WhatConverts platform. Additionally, when contacting email support about questions, they are extremely quick to answer and help. The platform is easy to use and contains a lot of useful information about the leads we need to know. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Only downside i can think of is the lack of being able to delete a lead out of the system. But that is a very specific problem, since i had to make a few testing leads when testing the API so those are just in there now. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

Being able to have a central place to see detailed information on our leads. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thanks for the kind words Taegan! We put a lot of effort into finding exceptional people to join the team, for Support and every department. So we love seeing how our team members went above and beyond to solve your problem. Don't hesitate to reach out if you have any other questions, we're here to help!

AH
CTO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

WhatConverts allows us to quantify ROI with clarity. It's easy to set up, customize tracking features and call flows, and use on a daily basis to qualify calls and add quote and sales values. Their support team is helpful in figuring out answers to questions that come up and providing additional solutions. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

The only thing that could be better is the marketing spend report. That would allow us to see the full picture of ad spend, quote value, and sales value in one place. However, it is still a beta reporting feature, so hopefully, there will be further development. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

It allows us to accurately measure ROI for the marketing campaigns that we run and provides clarity to the team who reviews the numbers on a regular basis. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thanks for the kind words Austin! So glad you're using the platform to qualify and value your leads—this is key to getting the most from WhatConverts AND from your marketing. If you have any questions at all, our team is happy to help so don't hesitate to reach out!

Global E.
GE
SEO Specalist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatConverts?

The customer service is by far the best of any tool/third party integration that I use at my agency. The team are always happy to help and ensure they resolve any problems. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

It is a very minor thing, but that it is a US based company and therefore do not have a UK based team - this means that online chat is not always available. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

Providing data on client leads and also being able to feed this back into Google Ads so that our Ad Campaign is optimised to bring in quality leads. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thank you for the kind words! We love hearing our users getting value both from the platform and from our amazing Support Team. We recently launched a new training course (100% free) to help our customers use WhatConverts even more effectively. Give it a look at the link below and feel free to reach out if you have any questions!

https://learn.whatconverts.com/

Wesley T.
WT
Special Projects Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about WhatConverts?

Whatconverts is not only a great platform with sophisticated capabilities for call (and text) tracking, but the support team is phenomenal. Whenever our team has a question or issue, we receive a thorough reply within minutes, often including videos and detailed explanation on what we're seeing. I find their support to be as valuable as the tool itself! Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Sometimes there are issues with phone numbers being available for specific area codes, though I'm unsure how this can be avoided. Some issues such as calls dropping or not being able to hear anything on the other line have been recorded, however, I fine this is consistent w/ phone service providers rather than with the platform. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

Showing call leads value to our clients from search engines and their website. Review collected by and hosted on G2.com.