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WebEngage Reviews & Product Details

Sanjeev A.
SA
SDE - 1
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about WebEngage?

WebEngage is the powerful tool for our company, as its allowing us to manage the events logging, tracking and the personalized push notifications (all in one platform). It also helps us to find and track the drop-offs by providing the multiple features.

1. We have the wenEngage integrated on the both our app and web platforms, when comes to the process of the integration, it hardly takes the 10 mins for both.

2. the platform's push notification flow allows us to send the both real-time and the delayed notification, with multiple features and high degree of the customizations.

3.We can use this to manage and run the ads without any other tool.

4. The most intersting part is, we can track the pattern of the users, so that we can solve the issue which is causing the drop towards the funnle.

Overall, all things are very good and simple so that anyone who is beginner or expert in marketing and data management can use this to upgrade the management and the solutions.

:The implementation process is straightforward. When I initially worked on the web version, it was remarkably simple—it took only about 5 minutes to go from setting it up to sending the first event and testing the push notification.

:I once encountered a CORS issue while adding an attribute to the user profile. I raised a ticket, and the customer support team resolved it the same day with detailed explaination of the issue and why its causing.

:Our company uses this tool every day to manage events and send push notifications to different groups. It makes it much easier for us to handle multiple offers and features in our product.

:Our product is available on both app and web platforms, and we’ve integrated WebEngage on both. Integrating the SDKs for the app and web was straightforward, and we had everything set up in under 10 minutes. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The one thing I don't like about WebEngage is the navigation in the dashboard UI. It's difficult to find things, and the page reloads with every action, which can be frustrating. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Boosting User Retention with Personalized Engagement - [As without the personalized notifications and user interaction, we have to treat the all users same, which we can't ]

Using WebEngage, we send personalized notifications and messages that match each user’s interests and activity. This helps us keep users coming back to the app by offering them exactly what they’re looking for. Personalization has made our connection with users stronger and more meaningful.

Using Automated Campaigns to Keep Users Engaged

WebEngage’s campaign automation tools make it easy to engage users at the right times. Automated messages and reminders ensure users don’t miss updates, feel connected, and stay interested in the app. It’s also more efficient for us since we can focus on more complex strategies while these campaigns run on their own.

Tracking Behavior to Create Tailored Experiences

WebEngage lets us see patterns in how different groups of users interact with the app. This helps us design more relevant experiences for each segment, like new users, regular users, or those who might be at risk of losing interest. This way, we’re able to make the app feel more personalized, which keeps users happier.

Mapping User Journeys to Offer What Users Want

By tracking user actions and mapping their journeys, we can understand what users are looking for at each stage. This helps us improve app features and create offers that align with their expectations. The data we gather makes it clear how we can make their experience more enjoyable, building loyalty and satisfaction.

In short, WebEngage helps us connect with our users on a deeper level, making the app more engaging and improving long-term user loyalty. Review collected by and hosted on G2.com.

WebEngage Overview

What is WebEngage?

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

WebEngage Details
Product Website
Languages Supported
English
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Product Description

WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.

How do you position yourself against your competitors?

WebEngage is uniquely positioned because of its ease of accessibility in gaining customer behaviour and deeply explored use cases that allow to engage orchestrated journeys and capture qualitative retention windows. Along with integration compatibility with products you might already be using.

Due to this same reason, brands like Unilever, Adani Group, IKEA, SUGAR Cosmetics, Spinny, and 800+ others work with WebEngage.


Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,161 Twitter followers
LinkedIn® Page
www.linkedin.com
471 employees on LinkedIn®
Description

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.


Karan A.
KA
Overview Provided by:

Recent WebEngage Reviews

Viswajith D.
VD
Viswajith D.Small-Business (50 or fewer emp.)
5.0 out of 5
"The best Marketing Automation Tool"
- Ease of use - Real time sync - personalisation - AI powered predictive insight
Mruthunjay R.
MR
Mruthunjay R.Mid-Market (51-1000 emp.)
5.0 out of 5
"The Perfect tool for Marketing Automation"
The best part that I like about WebEngage is their support. They are so good at support that they have a huge separate team when it comes to suppor...
AB
Aniket B.Small-Business (50 or fewer emp.)
5.0 out of 5
"A perfect Marketting Automation Tool"
Webengage has pretty good user interface and the analytics interface that we get after a journey is pretty impressive
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WebEngage Media

WebEngage Demo - Cross Channel Customer Journey Designer (Mapping)
Journey Designer allows you to create and automate workflows in a few simple clicks. With this, you can automate workflows such as abandon cart to nudge users for a purchase, subscription reminders when the end date is close, and so on. Journey designer also allows you to split your users into mu...
WebEngage Demo - Dashboards
Dashboards allow you to customize your view and help you analyze key metrics at a single glance rather than having to navigate to multiple sections of our product. It brings the metrics relevant to your business at the forefront.
WebEngage Demo - Push Amplification (Amplify Push Notification)
A powerful feature that smartly retries to send the undelivered notifications which are guaranteed to boost your push notifications delivery upto 30%.
WebEngage Demo - Cohort Analysis
Cohorts help you access behavioural insights for user actions such as app install, clicks, purchase history, etc. Figure out both broad trends as well as anomalies in how your users engage and interact with your platforms.
WebEngage Demo - Funnels
Design funnels to eliminate bottlenecks by identifying drop off stages in your product and engagement lifecycle, to improve user conversions, through valuable data-driven interventions.
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673 out of 674 Total Reviews for WebEngage

4.5 out of 5
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673 out of 674 Total Reviews for WebEngage
4.5 out of 5
673 out of 674 Total Reviews for WebEngage
4.5 out of 5

WebEngage Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WebEngageQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Mruthunjay R.
MR
Digital Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about WebEngage?

The best part that I like about WebEngage is their support. They are so good at support that they have a huge separate team when it comes to support, recently we had a few problems where their support team helped us so well. This tool is the best for marketing automation as it's easy to use and has lots of options to get insights, For us, it provides every basic detail we want to know about our users. when it comes to integration it is so easy to integrate with the other tools which helps our business very well. So recently we had to insert some things where we wanted webengage help, so they helped us very quickly and implemented the sections we wanted for our business. we use webengage daily as it provides the complete movement of our users where our work becomes easy. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

When the tool itself offers this much pretty good options, there are so dislike such, but one thing about dislike is their analytics part, so it's like a old fashioned dashboard for analytics, so recently they have understood and worked on it and from Feb 12th onwards they have implemented also, so its much better now Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Recently we had some problems regarding onsite surveys where we wanted to show the weboverlays in some pages, but it was not happening. so their support team helped us in solving it, so with the weboverlays only we are generating the best profit out if it. Review collected by and hosted on G2.com.

Kiandokht B.
KB
Senior marketing automation specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WebEngage?

What I like the most about Webengage is that I can easily create customer journeys.Optimizing journeys in Webengage is not even very easy but also is very effective. We have increased our conversions by using Webengage up to 30%.

Webengage is a very user friendly platform that you can learn fast. I use Webenage for almost 3 hours each day. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

WebEngage can feel complex to set up but with their customer support team and also a good tchnical team you can be sure that you will get over and the integration becomes very easy in this way. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Webenage helps me to send better messages to our customers and to convert them better. It buys me so much time that I don't need to send SMS to our users in an old way and all of them are now automated. Review collected by and hosted on G2.com.

Saksham K.
SK
Head of sales &amp; operations
Cosmetics
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WebEngage?

WebEngage has helped us bring all kinds of analytical capabilities as well as all kinds of marketing communication challens under one umbrella and significantly increased proficiency and productivity of the team with fewer chances of missing out on timely commucation through various channels.

With ease of integration and easy access to expensive other supporting marketing tools at affordable prices. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

WebEngage can be more user friendly and more frequent webinars for different features on the platform. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Marketing communication through various different channels on the platform including SMS, Whatsapp, Email and Push notifications are easier than ever now with the help of webengage. With the help of analytics we are able to target the right audience resulting in increase in customer retention rate. Review collected by and hosted on G2.com.

Sachin B.
SB
Product Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WebEngage?

We frequently use WebEngage and it works best for Marketing Automation and Customer Engagement, It's easy to learn and use, setting up Push Notifications, Journeys, Creating Segments is quite fast and it helps to automate most of the stuf. WebEngage Support is always active and available for us with fast response and fixes. It's easy to integrate and implement. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

What I dislike about the Product is that it should have some features for free or atleast the part of the basic plan like Intelligent Sending, RCS, In-Line Content. Also WebEngage is best suited for Marketing Automation but not for Customer Analytics. I wish to see it become more powerful in Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

We primarily use WebEngage for Growth, be it Activation or Retention. We use it as a CDP, Omnichannel Campaign Management, Creating Automated Journeys, Sending Daily Push Campaigns and Analytics. It has helped us in Identifying and Decreasing Drop Across Funnel, Increasing Conversions, Retaining and Engaging Users through Campaigns. Review collected by and hosted on G2.com.

Mohit P.
MP
Support Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WebEngage?

WebEbgage is a great tool for the automation on client engagement and conversion. Built-in AI features are work really well and accurate too. The best part is creating a client Journey is very simple and easy and all channels of communication are available with N numbers of combination. The onboarding team team is really helpful. Overall experience is Good. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Not Dislike but yes some suggestion.

1. Can reduce the AI analyzing time for new users' behavior under the Journey section which is approx 1 month currently.

2. Can figure out the solution for the Best channel for communication for new users.

3. Can Improve support TAT for the queries received on the Webengage portal.

4. Commercials may sound high for small businesses. Webengange can provide discounted rates for a year or half year for small enterprises. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

For client awareness on our website , and analysing client data on our website for best conversion of leads. Review collected by and hosted on G2.com.

Dhivagar R.
DR
Customer Retention Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WebEngage?

The best thing about WebEngage is its quick report generation. Generating a report takes no more than five minutes, which is extremely useful.

The best channel option for reachability is very useful in a journey. We can easily identify which channel will work best for a certain segment.

The integration and implementation are easy to use without coding for all channels.

As all the channels are integrated here at WebEngage and its omnichannel, it is to set up and track all the campaigns in one place.

Most of the time, the customer support team is quick to respond and very helpful.

The day-wise, week-wise, and month-wise campaign tracking feature is very interesting and helpful for understanding and analyzing campaign data easily. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

There is no option to set a specific target limit in one-time campaigns, which would help restrict the number of messages sent through a certain campaign. This feature can be added.

The onsite surveys can be made more user-friendly, allowing for design edits at certain intervals. Currently, the process is heavily dependent on coding, making it difficult for users to make edits. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage serves as a powerful customer data platform. With all user data recorded in one place, it’s easy to target the entire customer base directly from a single platform.

This platform allows easy integration with multiple channels like Email, SMS, RCS, WhatsApp, Web Push Notifications, and social media. This reduces the need for additional platforms, as all communication and campaign tracking can be managed in one place.

WebEngage also provides insights into channel-specific user behavior and enables effective customer segmentation based on behavior, demographics, geography, and custom properties.

And the most important thing is, WebEngage reduces manual effort through campaign automation. Once a journey is set up, users are engaged in real-time when they perform specific actions, so it helps streamlining communication. Review collected by and hosted on G2.com.

Shaurya S.
SS
Senior CRM Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about WebEngage?

The best thing about WebEngage is the user interface which makes it very easy for the user to implement the campaign.

WebEngage is full of features that improve customer experience and increase the frequency of usage of our campaign which helps us to reach our users on time.

We can schedule N numbers of campaigns and no campaign gets hampered, and neither does any campaign impact any other campaign.

The customer support system of Webengage is also good which is always there to help us in resolving any issue that occurs during the execution of any campaign on Webengage.

The integration between our Data Science Team information and WebEngage team is also very smooth and each information floats easily as per our demand. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

I'm fully satisfied with the support and features provided by WebEngage and my experience is good so far. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Initially, we used to face many issues like Personalisation not working for the name tag and now we can use the name tag which has increased the CTR by about 62% on app push and about 82% on WhatsApp. Review collected by and hosted on G2.com.

Response from Karan Ashta of WebEngage

Thank you for your positive feedback about our user interface and features. We're committed to providing a platform that enhances customer experience and campaign effectiveness. We're also glad to hear that our customer support system has been helpful for you.

Seerat P.
SP
Digital Marketing Associate
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WebEngage?

The platform's robust customer segmentation and automated workflows have allowed us to create hyper-personalized campaigns, resulting in better customer engagement and higher conversion rates. The implementation of Campaigns is very easy with the interface. The analytics and insights have been crucial for understanding our audience's needs, enabling us to continuously refine our approach. Overall, WebEngage's intuitive interface and powerful capabilities make it an invaluable tool for building long-term customer relationships. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

With so many features, new team members can find the platform a bit overwhelming at first, requiring a steeper learning curve to fully leverage WebEngage's potential.

Although there are built-in templates, the customization options can feel limited at times, when you want to use interactive campaigns that require Add-ons. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage is helping Bold Care solve key CRM challenges by enhancing our customer engagement, personalization, and retention efforts. Through its segmentation and automation features, we're able to target customers with tailored messages based on their behavior and preferences, which leads to higher engagement and conversion rates. The platform’s multi-channel capabilities (email, SMS, WhatsApp, in-app messaging) allow us to maintain a consistent, personalized experience across touchpoints, keeping our audience engaged at every stage of the customer journey. Additionally, WebEngage's analytics provide deep insights into customer behavior, helping us fine-tune our strategies in real-time, which ultimately drives better retention and long-term loyalty for Bold Care. Review collected by and hosted on G2.com.

Karamvir S.
KS
Senior CRM Manager
Education Management
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WebEngage?

Dashboard is itself very helpful. it is very adaptive. You can integrate it with your software easily within a few steps. Also, it is very easy to use the software. You can use it as a single platform to send all your emails, SMS, RCS, WhatsApp, Push Notifications, Web Push, Onsite campaigns, etc. Segmentation is also very easy, you can create multiple segments & use them in your campaigns. There is one feature called journey, if you use it, you will love it. we use it very frequently. You can also download the reports easily to see the performance. Also, they have a very amazing customer support team, which helps their customers very promptly. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

I don't have any issues with WebEngage as it currently meets our requirements. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

This is helping us to create multiple reminder journeys i.e. - webinar reminder, form filled not booked, booked not attended, request callback journey, downpayment journey etc. also, segmentation of these users & exclusion from one journey if user is entering in other journey. the one most loved thing is master exclusion, you can exit the user at any point of time in journey if user does that master event. this is helping us to target the right audience by giving this segmentation feature & the exclusion feature, which is helping us to maintain our ROI. Review collected by and hosted on G2.com.

Kisan S.
KS
DIgital Strategist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about WebEngage?

the best part of webengage is thier automation and multiple ways to go back to left user and also notifying customer who visted our website or app

customer support and demo is expllent

easy impentention by expert and good demo trial

easy to use for new user also

integration is also good they have multiple platform for connecting to webengage

frequency of use is regualr its give detailed journey

overall excellent choice for easy joruney tracking and goving back to left user and targeting by segments Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

some cost is higher and upfront is big downside compare to other providers and for small business its burden when high charges for starting Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

our data is on multiple places and its good for integrated way to target user and go back to reach again in proper way Review collected by and hosted on G2.com.