Save to My Lists
Optimized for quick response

StackAdapt Reviews & Product Details - Page 5

StackAdapt Overview

What is StackAdapt?

StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing. StackAdapt is ranked as the number 1 DSP on G2. For six consecutive years with over hundreds of reviews, StackAdapt has been recognized as a high performer and the highest-ranking DSP in customer satisfaction by G2. StackAdapt was also recognized as an Enterprise Fast 15 winner as part of the Technology Fast 50™ program in 2024 and is one of Ad Age’s Best Places to Work in 2024. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

StackAdapt Details
Product Website
Languages Supported
German, English, French, Spanish
Show LessShow More
Product Description

With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.

How do you position yourself against your competitors?

Client retention is entirely performance-based for us. No subscription fees. We are a solution-focused advertising platform with a focus on transparency, brand safety, automation, in-feed formats, engagement optimization, and audience buying.


Seller Details
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,553 Twitter followers
LinkedIn® Page
www.linkedin.com
1,279 employees on LinkedIn®
Description

StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.


AN
Overview Provided by:

Recent StackAdapt Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Perfect DSP for Agencies of any size"
It is a comprehensive, budget-flexible, user-friendly platform that combines sophisticated technology with a client-friendly approach. Perfect for ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Overall a positive experience"
Support and communications from the AtackAdapt team Flexible solutions that apply to different verticals
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Helpful Team, Solid Product"
The team at StackAdapt is responsive and helpful and delivers value to our clients

StackAdapt Media

Official Downloads

Answer a few questions to help the StackAdapt community
Have you used StackAdapt before?
Yes

Video Reviews

752 out of 753 Total Reviews for StackAdapt

4.8 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
752 out of 753 Total Reviews for StackAdapt
4.8 out of 5
752 out of 753 Total Reviews for StackAdapt
4.8 out of 5

StackAdapt Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for StackAdaptQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Consumer Goods
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

Stack Adapt has been a valuable addition to our digital media toolkit.

Our account rep, Annie, has been incredibly helpful throughout the onboarding process, providing technical support, and working with our strategists with both capabilities and strategic insights. Her expertise has been crucial to our success with the platform.

The platform is easy to use and has an intuitive user experience. Many of the daliy reports I would have to build in other platforms are already built in the reporting section. After working with other platforms like DV360, Trade Desk, and Beeswax, Stack Adapt stands out as the most efficient and user-friendly I’ve encountered. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

The inability to add/manage PMP deals on my own. However, it's a trivial issue as Annie was able to help me coordinate with the backend team to accept and add deals on my behalf. Just took a little coordination. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

User friendly and robust DSP. Hits all the marks on meetign my needs. Review collected by and hosted on G2.com.

TG
Director, Digital Strategy
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

The team that supports me at StackAdapt is phenomenal. Thanks to their attention during discovery calls and their ability to uncover and clarify campaign goals, every piece of the programs we run through StackAdapt is meticulously strategized, managed, and reported on. Their creative development team is spot-on, creating beautiful, on-brand assets with the very few building blocks I provide them. Response times are faster than any other team I work with; and every member is genuinely kind, thoughtful, and great at their job. I highly recommend working with them if you are looking to expand your advertising audience. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

I dislike that I haven't gotten more clients to move into programmatic with StackAdapt. Budget restrictions can be an issue for some of our smaller clients, but interest is solidifying for some of our larger clients, so hopefully that won't be a dislike much longer. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

We were climbing across a plateau with one of our client's spends, and wanted to reach a wider audience. Implementing SA solutions into our marketing mix allows us to diversify our offerings as an agency, and strengthen our standing as a multi-channel marcomms firm. The team also saves me an unbelievable amount of time in strategy, maintenance, and reporting. It helps our clients really maximize their budgets and reach highly-targeted new audiences with fresh creative and placement. Review collected by and hosted on G2.com.

NR
Growth Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

StackAdapt do a great job of launching and optimising campaigns for our different clients. Their account managers have a wide range of knowledge when it comes to different ad types for various industries. The staff are always going the extra mile to make your campaigns perform the best. The platform is also very intuitive and is very comparable to other bigger ad platforms which is useful for any marketer. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Lack of comparisons to other ad platforn performance. Needs more regular updates. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

Their all in one solution for display advertising is very useful to marketers. Being able to hit users on Connected TVs helps us increase our reach. Review collected by and hosted on G2.com.

HS
Paid Media Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

The customer service is personable and always helpful. The platform is user-friendly and a reliable tool for us. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

There isn't anything I dislike about StackAdapt. I would just say multiple factors can play a role in specifying your campaigns so it can be a lot to learn at times. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

They are coming out with more B2B travel audience and inventory opportunities that is super helpful for who we are trying to target for our clients. Review collected by and hosted on G2.com.

Verified User in Political Organization
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

They have some of the best customer service you'll find anywhere. Not only are they helpful and quick replying, but they have a great, positive attitude. You can tell the team enjoys working at StackAdapt. The platform itself is fast and easy to use. I don't think I've ever seen a bug. It just works. They've also always had the solutions I've been looking for. Not once have they said "We don't have that feature." Sometimes they've even added an awesome new feature before I could even float it as an idea. All of this has been the case in the 2+ years I've been working with StackAdapt. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

I only have one criticism and it's that their real-time reporting is slower than what I'm used to. Their metrics seem to be a few hours delayed, so it can be hard to make urgent adjustments. Fortunately the team has always been available to help in a crunch, Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

I typically use StackAdapt for political advertising. StackAdapt connects me with tons of inventory while also providing robust targeting capabilities. Review collected by and hosted on G2.com.

Verified User in Museums and Institutions
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

The rep we have as our primary contact (Kane) is amazing. He consistnely delivers amazing decks when we request them and is happy to join any client calls we put forward to him.

The amazing capabilities it enables us to offer clients. It adds a new level of service that keeps our clients happy; new placements, interesting retargeting options, etc. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Slow replies over email on occasions from our rep but that is due to high demand I believe. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

New placements (DOOH), also it's approach to retargeting users/viewers from DOOH to programmatic display is very useful Review collected by and hosted on G2.com.

Verified User in Business Supplies and Equipment
UB
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

- Great platform

- Team is super helpful and easy to work with

- Great results

StackAdapt also feels like a forward-thinking platform. They’re constantly rolling out innovative features that keep ad engagement high and results strong. It’s not just suitable for small campaigns; the platform scales beautifully, handling larger, more complex setups just as effectively. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Nothing - very happy with the platform and the support Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

StackAdapt is helping us solve the challenge of precision targeting by allowing us to reach specific websites and inventory that align closely with our audience. With its highly targeted ad capabilities, we’re able to ensure that our messaging lands exactly where it’s most impactful, resulting in better engagement and a more efficient use of our ad spend. This level of precision means we can drive meaningful results without wasting resources on irrelevant placements. Review collected by and hosted on G2.com.

SM
Media Buyer/Planner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

The team at StackAdapt, Meaghan and Vinny specifically, are incredibly helpful. They respond so quickly to any request and provide fast solutions. If we have a client request, our go-to has been StackAdapt. We've seen performance increase specifically with our display campaigns but plan to use the OOH capabilities as well in the future. When we have questions, Meaghan and Vinny are easy to reach and willing to jump on a call to discuss and troubleshoot. With most campaigns being managed by them, we've been able to trust the team to make optimizations and make recommendations to better campaigns. We are also a big fan of the planning feature on the website, using the forecasting tool often. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

There isn't much to say when it comes to the downsides of StackAdapt. I think if the budgets are too small and having to learn the self-serve platform is too time consuming, that could be a downside. However, the team was very helpful in walking us through the platform and providing in depth demonstrations for when that opportunities does come. I anticipate still having lots of help when it comes time to manage our own campaigns through their self-serve platform. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

We are always trying to reach more users and have more control over our audiences while running the most efficient campaign for our clients. We find that StackAdapt is able to find those solutions and we are already seeing the results, performance is always top notch. Review collected by and hosted on G2.com.

GJ
Associate Director of Digital Advertising
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

Although I believe StackAdapt now requires you to spend a certain amount before fully self-serve usage becomes available, the biggest upside to this DSP is the fact that it has no required spend minimums to get access. This offers substantial upside for agencies and brands that don't have the resources or the need to invest into some of the larger players in the space (e.g., DV360, TTD, etc.). Despite the lack of spend minimums, however, StackAdapt still allows you to tap into some great tools and premium inventory, and the service offered by the platform's account executives is second to none compared to other DSPs. They will be as involved in your campaigns as you need them to be, and it's a huge plus to have another resource readily available to help you troubleshoot and make recommendations. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Although this is not likely a huge issue for most people, it is worth being aware that StackAdapt does not readily share its pricing structure with users. I'm always of the opinion that more transparency in the adtech space is always a good thing, and I always wish I knew more about the margins that were being taken on my media spend, mostly because clients want to have a better understanding of where their working media dollars are going. Additionally, setting up privately negotiated deals (PG, PMPs, etc.) requires the input from your StackAdapt rep. While this is useful in most contexts since they do all of the troubleshooting to ensure the deals are configured properly, it's something I wish I had a say in so that I could just streamline my campaign setup process. Regardless, these are relatively minor drawbacks for what is an otherwise solid DSP. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

For clients and/or situations where using a DSP like DV360 is either not feasible due to billing restrictions or unnecessary based on campaign goals, StackAdapt is where we turn to first. Having a high-quality platform like StackAdapt available in our tech stack makes it easy to always have a DSP readily available to recommend to clients when the need arises. Review collected by and hosted on G2.com.

VE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

So many things! StackAdapt was our first venture into programmatic advertising and it's been wonderful so far. Other DSPs had high mininums with long term contracts, and a hands off approach which was concerning, but StackAdapt was perfect for testing the waters. Aside from the flexibility of the platform, the team was absolutely fantastic, friendly, and so helpful. They were quick to answer any of my questions, supplied me with great resources and advice, and spent the time working with me to learn the platform so I could have the level of control over our campaigns I wanted.

On the campaign front, it was great to be able to market and retarget across multiple channels instead of using a different platform for each and really be able to see our customers' journey to conversion. The cross platform tracking and depth of reporting also made it easy to track our incoming leads and get good actionable data to use across all of our marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

There is a learning curve and an almost overwhelming amount of information available to you, some features or parts of the user interface are just slightly different enough from other platforms to cause a little confusion, but the educational resources and support they provide combat this really well. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

Cross channel campaigns and centralization, cross device/channel conversion journey tracking, specific audience targeting through the use of 1st and 3rd party segments, creative creation with their inhouse team, in-depth and actionable data reporting, self serve programmatic capabilities and education. Review collected by and hosted on G2.com.