StackAdapt Features
What are the features of StackAdapt?
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
Targeting
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
Platform
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
Top Rated StackAdapt Alternatives
StackAdapt Categories on G2
Filter for Features
Channel Functionality
Display Functionality | Based on 331 StackAdapt reviews. Overall product functionality for display advertising. | 93% (Based on 331 reviews) |
Video Functionality
Video Functionality | Based on 332 StackAdapt reviews. Overall product functionality for video advertising. | 92% (Based on 332 reviews) |
Campaign Management
Campaign Dashboard | Based on 408 StackAdapt reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface. | 90% (Based on 408 reviews) | |
Campaign Optimization | Based on 409 StackAdapt reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized. | 90% (Based on 409 reviews) | |
Reach | Based on 398 StackAdapt reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed. | 92% (Based on 398 reviews) | |
Bulk Editing | Based on 333 StackAdapt reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 85% (Based on 333 reviews) | |
Batch Uploading | Based on 330 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 86% (Based on 330 reviews) | |
Brand Safety | Based on 375 StackAdapt reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 90% (Based on 375 reviews) | |
Fraud Protection | Based on 351 StackAdapt reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 90% (Based on 351 reviews) | |
Frequency Capping | Based on 370 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad. | 92% (Based on 370 reviews) | |
Budget Pacing | Based on 403 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 93% (Based on 403 reviews) | |
Creative Optimization | Based on 384 StackAdapt reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns. | 89% (Based on 384 reviews) | |
Rich Media Capabilties | Based on 326 StackAdapt reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction. | 90% (Based on 326 reviews) | |
In-App Ads | Based on 297 StackAdapt reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps. | 89% (Based on 297 reviews) | |
Mobile Rich Media Capabilities | Based on 286 StackAdapt reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction. | 90% (Based on 286 reviews) |
Targeting
Targeting | Based on 412 StackAdapt reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables. | 94% (Based on 412 reviews) | |
Retargeting | Based on 397 StackAdapt reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates. | 93% (Based on 397 reviews) | |
Geo-Targeting | Based on 398 StackAdapt reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 93% (Based on 398 reviews) | |
Contextual Targeting | Based on 390 StackAdapt reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page. | 93% (Based on 390 reviews) |
Demand Side Platforms
Machine Learning Optimization | Based on 318 StackAdapt reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | 90% (Based on 318 reviews) | |
Estimate and Projections | Based on 308 StackAdapt reviews and verified by the G2 Product R&D team. DSP pulls accurate estimates of available impressions and their cost. | 90% (Based on 308 reviews) | |
Cross-Device Capabilities | Based on 317 StackAdapt reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | 92% (Based on 317 reviews) | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. 181 reviewers of StackAdapt have provided feedback on this feature. | 94% (Based on 181 reviews) |
Platform
API / Integrations | Based on 323 StackAdapt reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | 87% (Based on 323 reviews) | |
Custom Reports | Based on 381 StackAdapt reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators. | 87% (Based on 381 reviews) | |
User, Role, and Access Management | Based on 379 StackAdapt reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 92% (Based on 379 reviews) | |
Performance and Reliability | Based on 399 StackAdapt reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 94% (Based on 399 reviews) | |
Enterprise Scalability | Based on 334 StackAdapt reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations. | 92% (Based on 334 reviews) | |
Customization | Based on 341 StackAdapt reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 89% (Based on 341 reviews) | |
Workflow Capability | Based on 332 StackAdapt reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 90% (Based on 332 reviews) | |
Internationalization | Based on 290 StackAdapt reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 90% (Based on 290 reviews) | |
Notifications | Based on 334 StackAdapt reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns. | 87% (Based on 334 reviews) |
Platform Interoperability
Close Ecosystem API | Based on 205 StackAdapt reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 88% (Based on 205 reviews) | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 161 reviewers of StackAdapt have provided feedback on this feature. | 87% (Based on 161 reviews) |
Platform Basics
Cross-Device Advertising | Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers. | Not enough data | |
Audio Ad Formats | Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc. | Not enough data | |
Programmatic Audio | Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats. | Not enough data | |
Audience Targeting | Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. | Not enough data |
Platform Reporting
Performance Monitoring | Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks. | Not enough data | |
Reporting Dashboards | Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners. | Not enough data | |
Dashboard Exports | Ability to export dashboard reports on audio ad campaign performance. | Not enough data | |
Music Genre Reporting | Ability to track audio ad impressions by top music genres. | Not enough data |
Platform - Connected TV (CTV) Advertising Platforms
Personalized Segmentation | Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc. | Not enough data | |
Ad Serving | Compatible to serve and publish ads within the software. | Not enough data | |
Streaming Capabilites | Able to implement ads on all types streaming platforms that are able to serve ads. | Not enough data | |
Performance Analytics | Offer analysis of campaigns and various metrics. | Not enough data |
Campaign Management - Connected TV (CTV) Advertising Platforms
Creative Assets | Contains features where creative assets can be stored and uploaded to various campaigns. | Not enough data | |
Campaign Dashboard | Ability to operate multiple campaigns across segments. | Not enough data |