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StackAdapt Features

What are the features of StackAdapt?

Campaign Management

  • Campaign Dashboard
  • Campaign Optimization
  • Reach
  • Brand Safety
  • Fraud Protection
  • Frequency Capping
  • Budget Pacing
  • Creative Optimization

Targeting

  • Targeting
  • Retargeting
  • Geo-Targeting
  • Contextual Targeting

Platform

  • Custom Reports
  • User, Role, and Access Management
  • Performance and Reliability

Filter for Features

Channel Functionality

Display Functionality

Based on 331 StackAdapt reviews. Overall product functionality for display advertising.
93%
(Based on 331 reviews)

Video Functionality

Video Functionality

Based on 332 StackAdapt reviews. Overall product functionality for video advertising.
92%
(Based on 332 reviews)

Campaign Management

Campaign Dashboard

Based on 408 StackAdapt reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface.
90%
(Based on 408 reviews)

Campaign Optimization

Based on 409 StackAdapt reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized.
90%
(Based on 409 reviews)

Reach

Based on 398 StackAdapt reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed.
92%
(Based on 398 reviews)

Bulk Editing

Based on 333 StackAdapt reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
85%
(Based on 333 reviews)

Batch Uploading

Based on 330 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
86%
(Based on 330 reviews)

Brand Safety

Based on 375 StackAdapt reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
90%
(Based on 375 reviews)

Fraud Protection

Based on 351 StackAdapt reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
90%
(Based on 351 reviews)

Frequency Capping

Based on 370 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad.
92%
(Based on 370 reviews)

Budget Pacing

Based on 403 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
93%
(Based on 403 reviews)

Creative Optimization

Based on 384 StackAdapt reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns.
89%
(Based on 384 reviews)

Rich Media Capabilties

Based on 326 StackAdapt reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction.
90%
(Based on 326 reviews)

In-App Ads

Based on 297 StackAdapt reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
89%
(Based on 297 reviews)

Mobile Rich Media Capabilities

Based on 286 StackAdapt reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.
90%
(Based on 286 reviews)

Targeting

Targeting

Based on 412 StackAdapt reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables.
94%
(Based on 412 reviews)

Retargeting

Based on 397 StackAdapt reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates.
93%
(Based on 397 reviews)

Geo-Targeting

Based on 398 StackAdapt reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA).
93%
(Based on 398 reviews)

Contextual Targeting

Based on 390 StackAdapt reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page.
93%
(Based on 390 reviews)

Demand Side Platforms

Machine Learning Optimization

Based on 318 StackAdapt reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
90%
(Based on 318 reviews)

Estimate and Projections

Based on 308 StackAdapt reviews and verified by the G2 Product R&D team. DSP pulls accurate estimates of available impressions and their cost.
90%
(Based on 308 reviews)

Cross-Device Capabilities

Based on 317 StackAdapt reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
92%
(Based on 317 reviews)

Cross Channel Capabilities

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. 181 reviewers of StackAdapt have provided feedback on this feature.
94%
(Based on 181 reviews)

Platform

API / Integrations

Based on 323 StackAdapt reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
87%
(Based on 323 reviews)

Custom Reports

Based on 381 StackAdapt reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators.
87%
(Based on 381 reviews)

User, Role, and Access Management

Based on 379 StackAdapt reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
92%
(Based on 379 reviews)

Performance and Reliability

Based on 399 StackAdapt reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
94%
(Based on 399 reviews)

Enterprise Scalability

Based on 334 StackAdapt reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations.
92%
(Based on 334 reviews)

Customization

Based on 341 StackAdapt reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
89%
(Based on 341 reviews)

Workflow Capability

Based on 332 StackAdapt reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
90%
(Based on 332 reviews)

Internationalization

Based on 290 StackAdapt reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
90%
(Based on 290 reviews)

Notifications

Based on 334 StackAdapt reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns.
87%
(Based on 334 reviews)

Platform Interoperability

Close Ecosystem API

Based on 205 StackAdapt reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
88%
(Based on 205 reviews)

Close Ecosystem API

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 161 reviewers of StackAdapt have provided feedback on this feature.
87%
(Based on 161 reviews)

Platform Basics

Cross-Device Advertising

Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.

Not enough data

Audio Ad Formats

Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc.

Not enough data

Programmatic Audio

Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats.

Not enough data

Audience Targeting

Provides the ability to target listeners by age, gender, location, language, and even music or talk genre.

Not enough data

Platform Reporting

Performance Monitoring

Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks.

Not enough data

Reporting Dashboards

Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners.

Not enough data

Dashboard Exports

Ability to export dashboard reports on audio ad campaign performance.

Not enough data

Music Genre Reporting

Ability to track audio ad impressions by top music genres.

Not enough data

Platform - Connected TV (CTV) Advertising Platforms

Personalized Segmentation

Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.

Not enough data

Ad Serving

Compatible to serve and publish ads within the software.

Not enough data

Streaming Capabilites

Able to implement ads on all types streaming platforms that are able to serve ads.

Not enough data

Performance Analytics

Offer analysis of campaigns and various metrics.

Not enough data

Campaign Management - Connected TV (CTV) Advertising Platforms

Creative Assets

Contains features where creative assets can be stored and uploaded to various campaigns.

Not enough data

Campaign Dashboard

Ability to operate multiple campaigns across segments.

Not enough data