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StackAdapt Features

What are the features of StackAdapt?

Campaign Management

  • Campaign Dashboard
  • Campaign Optimization
  • Reach
  • Brand Safety
  • Fraud Protection
  • Frequency Capping
  • Budget Pacing
  • Creative Optimization

Targeting

  • Targeting
  • Retargeting
  • Geo-Targeting
  • Contextual Targeting

Platform

  • Custom Reports
  • User, Role, and Access Management
  • Performance and Reliability

Filter for Features

Channel Functionality

Display Functionality

As reported in 330 StackAdapt reviews. Overall product functionality for display advertising.
93%
(Based on 330 reviews)

Video Functionality

Video Functionality

Based on 331 StackAdapt reviews. Overall product functionality for video advertising.
92%
(Based on 331 reviews)

Campaign Management

Campaign Dashboard

Based on 407 StackAdapt reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface.
90%
(Based on 407 reviews)

Campaign Optimization

Based on 408 StackAdapt reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized.
90%
(Based on 408 reviews)

Reach

Based on 397 StackAdapt reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed.
92%
(Based on 397 reviews)

Bulk Editing

Based on 332 StackAdapt reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
85%
(Based on 332 reviews)

Batch Uploading

Based on 329 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
86%
(Based on 329 reviews)

Brand Safety

Based on 374 StackAdapt reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
90%
(Based on 374 reviews)

Fraud Protection

Based on 350 StackAdapt reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
90%
(Based on 350 reviews)

Frequency Capping

Based on 369 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad.
92%
(Based on 369 reviews)

Budget Pacing

Based on 402 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
93%
(Based on 402 reviews)

Creative Optimization

Based on 383 StackAdapt reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns.
89%
(Based on 383 reviews)

Rich Media Capabilties

Based on 325 StackAdapt reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction.
90%
(Based on 325 reviews)

In-App Ads

Based on 296 StackAdapt reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
89%
(Based on 296 reviews)

Mobile Rich Media Capabilities

Based on 285 StackAdapt reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.
90%
(Based on 285 reviews)

Targeting

Targeting

Based on 411 StackAdapt reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables.
94%
(Based on 411 reviews)

Retargeting

Based on 396 StackAdapt reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates.
93%
(Based on 396 reviews)

Geo-Targeting

Based on 397 StackAdapt reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA).
92%
(Based on 397 reviews)

Contextual Targeting

Based on 389 StackAdapt reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page.
93%
(Based on 389 reviews)

Demand Side Platforms

Machine Learning Optimization

Based on 316 StackAdapt reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
90%
(Based on 316 reviews)

Estimate and Projections

Based on 306 StackAdapt reviews and verified by the G2 Product R&D team. DSP pulls accurate estimates of available impressions and their cost.
89%
(Based on 306 reviews)

Cross-Device Capabilities

Based on 315 StackAdapt reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
92%
(Based on 315 reviews)

Cross Channel Capabilities

Based on 179 StackAdapt reviews. DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.
94%
(Based on 179 reviews)

Platform

API / Integrations

Based on 322 StackAdapt reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
87%
(Based on 322 reviews)

Custom Reports

Based on 380 StackAdapt reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators.
87%
(Based on 380 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 378 StackAdapt reviews.
92%
(Based on 378 reviews)

Performance and Reliability

Based on 398 StackAdapt reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
94%
(Based on 398 reviews)

Enterprise Scalability

Based on 333 StackAdapt reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations.
92%
(Based on 333 reviews)

Customization

Based on 340 StackAdapt reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
89%
(Based on 340 reviews)

Workflow Capability

Based on 331 StackAdapt reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
89%
(Based on 331 reviews)

Internationalization

Based on 289 StackAdapt reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
90%
(Based on 289 reviews)

Notifications

Based on 333 StackAdapt reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns.
87%
(Based on 333 reviews)

Platform Interoperability

Close Ecosystem API

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 204 reviewers of StackAdapt have provided feedback on this feature.
88%
(Based on 204 reviews)

Close Ecosystem API

Based on 160 StackAdapt reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
87%
(Based on 160 reviews)