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StackAdapt Reviews & Product Details

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

The team at StackAdapt is responsive and helpful and delivers value to our clients Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

By its nature you do not have control over where your ad might be placed which is not for every client. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

Reaching Stack Adapt's curated audiences in mediums we would not always have access ti Review collected by and hosted on G2.com.

StackAdapt Overview

What is StackAdapt?

StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing. StackAdapt is ranked as the number 1 DSP on G2. For six consecutive years with over hundreds of reviews, StackAdapt has been recognized as a high performer and the highest-ranking DSP in customer satisfaction by G2. StackAdapt was also recognized as an Enterprise Fast 15 winner as part of the Technology Fast 50™ program in 2023 and is one of Ad Age’s Best Places to Work in 2024. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

StackAdapt Details
Product Website
Languages Supported
German, English, French, Spanish
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Product Description

With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.

How do you position yourself against your competitors?

Client retention is entirely performance-based for us. No subscription fees. We are a solution-focused advertising platform with a focus on transparency, brand safety, automation, in-feed formats, engagement optimization, and audience buying.


Seller Details
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,547 Twitter followers
LinkedIn® Page
www.linkedin.com
1,279 employees on LinkedIn®
Description

StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.


Andrew N.
AN
Overview Provided by:

Recent StackAdapt Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Overall a positive experience"
Support and communications from the AtackAdapt team Flexible solutions that apply to different verticals
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Helpful Team, Solid Product"
The team at StackAdapt is responsive and helpful and delivers value to our clients
Jack B.
JB
Jack B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great team and full stack solutions for programmatc"
Full stack solution, accessible team members, great customer support and service, and integrates with popular portal and analytic solutions like Ag...
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StackAdapt Media

StackAdapt Demo - Advertise Across Multiple Channels Within a Single Platform
StackAdapt allows you to advertise across multiple channels, all from a single platform.
StackAdapt Demo - Extensive Targeting Capabilities and Inventory
Launch your advertising campaigns within StackAdapt to harness extensive targeting capabilities and a multitude of inventory sources.
StackAdapt Demo - Sophisticated Campaign Editor With Granular Reporting
The StackAdapt Campaign Editor allows you to dive deep into granular reporting and insights to arm media teams with performance driven metrics.
StackAdapt Demo - Onboard 1st-Party CRM Data Directly in StackAdapt
Onboard CRM data directly in the StackAdapt platform to create GDPR compliant audiences using LiveRamp's people-based identity graph.

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Video Reviews

751 out of 752 Total Reviews for StackAdapt

4.8 out of 5
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751 out of 752 Total Reviews for StackAdapt
4.8 out of 5
751 out of 752 Total Reviews for StackAdapt
4.8 out of 5

StackAdapt Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for StackAdaptQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Ryan S.
RS
Senior Paid Media Strategist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

StackAdapt is an amazing option for Self Service users. The platform is transparent, very easy to use, and has a very helpful support team. You are able to run a variety of different campaign types within one place which makes life so much easier when you're in the platform every day. StackAdapt implementation is straight forward with awesome help articles and their integrations work seamlessly. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

There a few things that can be improved around AB Testing and reporting period comparisions. Outside a doing two separate campaigns and testing head to head with creative, audiences, etc. there isn't a simple way to do an AB test. In terms of reporting period comparisons it would be great to have an easy way to see how a campaign is performing MoM or YoY. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

StackAdapt solves the problem of campaigns silos. Because we are able to run a variety of different campaign types all in one platform, we are not only more effcicient as a team, but also in terms of performance. The platform is able to learn and optimize with a lot more data by not having different campaigns running on different platforms. We also see amazing performance and have the ability to pull a lot of different levers to improve campaigns. Review collected by and hosted on G2.com.

BM
Director, Performance Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

StackAdapt's platform is intuitive yet impressively robust. The account management team—especially Mike, Lauren, and the rest of our team—has taken the time to understand our business and growth plans. They consistently bring valuable ideas to enhance our campaigns, measurement, and reporting. Their responsiveness and strategic insights make a real difference. We also appreciate the flexibility to bring our own inventory and audience deals, along with seamless integrations that allow us to measure performance across our owned channels and retail partners. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

The reporting UI could use some improvements to make navigation more intuitive. That said, whenever I've had trouble building a report, the team has been quick to assist, creating it for me and even saving it as a template in the platform. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

As an advertiser for a scaling mid-market CPG company, finding the right DSP partner was a challenge. Many platforms either required forced agency partnerships or had prohibitively high minimums, limiting our flexibility. These setups also tended to take a big cut of our spend while assigning junior account reps with limited strategic input. StackAdapt has solved this by offering a platform that supports our needs without restrictive partnerships or excessive fees. Their reasonable minimums allow us to stay agile, and their dedicated, knowledgeable team provides valuable strategic insights, helping us maximize our campaign performance. Review collected by and hosted on G2.com.

Patrick C.
PC
Director of Performance Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

The team is very hands on helping our agency grow in the programmatic space working across various industries, answering random questions (all the time), helping us explain to clients how stuff works, making recommendations, etc.

We vetted a lot of DSPs before selecting Stack Adapt to partner with, and Stack Adapt far and above delivered in initial conversations and consistently delivering since we've started working together. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

I have nothing negative to say about Stack Adapt. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

A lot of our clients are in the Special Ads category in Meta, so our ability to target middle/top of funnel targeted audiences for them is etxremely limited on Meta. With Stack Adapt we're able to do this for our partners finally at efficient costs.

Stack Adapt also integrates with our reporting software, and allows us to attribute for advertising the multiple ways we need to for our clients. Review collected by and hosted on G2.com.

JG
Consumer Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

To sum it up, I chose StackAdapt because it had a user-friendly interface and no minimums, unlike other similar DSPs. What I was surprised with though was how amazing the account reps are. They are extremely helpful and will assist with anything you need, from campaign strategy to actual set up and reporting analysis. I especially like the ability track in-store visits, which has been extremely important for us as an auto group to see who from our campaigns visited our dealerships. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Nothing really comes to mind. So far in my usage, everything has worked great. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

StackAdapt has allowed us to run CTV, Video, Audio and Display from one platform and then track the results down to the visit and conversion on our website and even a visit in-store to one of our dealerships. Review collected by and hosted on G2.com.

MV
Vice President, Digital
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

While there are many programmatic solutions out there, we can confidently say this is one of the best ones we've used. The platform and dashboard itself is extremely user-friendly, and furthermore, their FAQ section is very comprehensive as well (it even has industry benchmarks for specific channels!). The flexibility of reporting offerings that can be tailored to your desire make it a very seamless process to take a deep dive into multiple data points. Their management team is also top notch, quick to respond to any inquiry and always able to provide insight into best practices within the platform itself. We highly recommend StackAdapt for any campaign, small or large. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

At this point, I have not found anything that has been too much of a roadblock or burden within the platform itself. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

Performance-enchanced, omnichannel CTV solutions. Review collected by and hosted on G2.com.

SW
Associate Media Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

StackAdapt listened and created a program for our client that was extremely effective and transparent. The StackAdapt team came with weekly optimization suggestions, proactively made adjustments to achieve higher than average benchmarks, and allowed our team access to dashboards to monitor performance in real time. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

We did not have any issues with StackAdapt. As our first time using them, onboarding was very easy, communication was strong and results were favorable. There were no negatives or dislikes in our initial campaign. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

Generating initial awareness and then effective retargeting to prospects to generat traffic. Our client is a fast food restaurant, so goal was to drive special limited promotions and increase clicks to the offers, and traffic into the actual stores. Review collected by and hosted on G2.com.

Kim M.
KM
Senior Media Planner
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

The team is incredibly knowledgeable about their products, and it truly feels like they listen to what their clients need in a partner. StackAdapt is often a top contendor when I am considering a media partner given the capabilities from top to bottom of the funnel and ease of activation. Not only that, but I genuinely enjoy working with their team and can count on them for quick responses when I run into problems. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

I'm very excited about their CTV V2 product, but it feels a little behind that the update in visual features is coming at a point where a lot of other DSPs already have a similar UI. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

I often have a campaign that needs guaranteed results and a quick activation, and StackAdapt is the first solution that comes to mind. If I have difficult activations that may seem complicated, I know their team can handle that on their end in terms of reccommending the best way to activate. Review collected by and hosted on G2.com.

Greg V.
GV
Associate Director, Performance Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

StackAdapt has a nice user interface and is layed out well so its easy to use. They also have a great support/rep team that answers questions prompty and is willing to help on a call at any time.

They have a lot of new features that I am excited to learn about. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

There isn't anything specific that I dislike but rather I wish I could learn more about the more technical features. This is more on myself for not dedicating enough time to dig in. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

Mainly use StackAdapt for Connected TV as our preferred provider. So it solves the problem of a having a platform to execute CTV. Review collected by and hosted on G2.com.

NL
Digital Marketing Associate
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

I have enjoyed working with our account manager, Malcolm. He is very responsive and knowledgeable. Additionally, having full platform access is something I am not used to. I really like having the ability to go in and pull reports at my own whim, or schedule reports to be sent to email at a cadence I specify. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

It's hard for me to identify something I dislike, but if I had to offer something I would say the platform has a tendency to optimize toward users who have a very high likelihood of converting regardless of the advertising. I'd love if there were more tools available in the platform that would allow for my time to better gauge lift. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

The main goal of my team is to drive traffic and revenue. We can clearly see that StackAdapt is allowing us to reach and put ads in front of a high volume of users who end up either purchasing at one of our stores, or visiting our site. Review collected by and hosted on G2.com.

Wan A.
WA
Project Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about StackAdapt?

Our experience with StackAdapt has been exceptional—none of the other programmatic vendors we've worked with have come close to providing the same level of support. They offer unmatched customer service, consistently going above and beyond to help our team succeed. Whether it’s through training resources, regular office hours, or quick responses to client needs and new pitches, StackAdapt has made programmatic accessible and manageable for our agency. Their guidance has turned programmatic into a core strength for us, and it’s clear that they’re genuinely committed to our growth and that of our clients. We couldn’t recommend them more highly! Thank you, StackAdapt, for being an incredible partner! Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

One area StackAdapt could improve is in providing more advanced reporting and analytics tools that directly connect campaign results to our key business objectives, like lead generation. A customizable dashboard that allows us to view and analyze these metrics in real time would be incredibly valuable, making it easier to demonstrate the impact of each campaign. Having this type of functionality would elevate our ability to make data-driven decisions and share clear insights with our clients. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

StackAdapt helps us meet our clients' needs by enabling us to expand into various ad formats, including display and out-of-home (OOH) advertising. This flexibility allows us to create more comprehensive, multi-channel campaigns that align with our clients' strategic goals. With StackAdapt’s support, we can reach broader audiences across different platforms, ultimately enhancing campaign performance and delivering greater value to our clients. Review collected by and hosted on G2.com.