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Simpli.fi Reviews & Product Details

Helen C.
HC
Manager, Programmatic Display
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Simpli.fi?

Everyone at Simpli.fi from our account executive to the account management team to the operations team is 100% committed to providing the highest level of service. I have never been more impressed with a vendor/partner. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

There is nothing about Simpli.fi that I dislike. They are a world-class organization with technology that produces measurable, high-quality results. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Simpli.fi has helped us deliver online display advertising results to our SMB clients, who are hyper-targeting small, local markets. Because of the precision of their targeting on legitimate digital publishers, we've increased our CTR from .06% to .24%. Review collected by and hosted on G2.com.

Simpli.fi Overview

What is Simpli.fi?

Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.

Simpli.fi Details
Product Website
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Product Description

Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising.


Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,810 Twitter followers
LinkedIn® Page
www.linkedin.com
631 employees on LinkedIn®
Description

Simpli.fi is a programmatic advertising platform that specializes in localized and data-driven digital marketing solutions. It offers a range of services including display advertising, video advertising, and mobile advertising, enabling businesses to reach their target audiences effectively. The platform utilizes advanced targeting capabilities, including geographic and demographic data, to optimize ad campaigns and maximize ROI. Simpli.fi is designed to serve both agencies and brands, providing tools for campaign management, analytics, and performance tracking.


Morgan W.
MW
Overview Provided by:

Recent Simpli.fi Reviews

Matty F.
MF
Matty F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Simpli.fi makes digital marketing a breeze."
With there amazing customer services and wide variety of offerings. We are able to reach our audiences in ways we never though imaginable. Simpli.f...
Bill T.
BT
Bill T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Best geofence company in the game"
The communication is unmatched. I work with Hailee on all my campaigns and there has never been a singe issue. They're quick, responsive and easy t...
Harry A.
HA
Harry A.Small-Business (50 or fewer emp.)
5.0 out of 5
"Simpli.fi is a true leader in Programmatic Digital Marketing. A platform that generates conversions."
The targeting filtering is robust and effective. It allows us to reduce media waste by focusing on the center of the bullseye of the demographic an...
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Simpli.fi Media

Simpli.fi Demo - Location-Based-Filtering
Simpli.fi Addressable Audience Curation Dashboard | Location Based Filtering
Simpli.fi Demo - Household-Demographic-Filtering
Simpli.fi Addressable Audience Curation Dashboard | Household Demographic Filtering
Simpli.fi Demo - Household-Demographic-Filtering-Exclude
Simpli.fi Addressable Audience Curation Dashboard |Exclude Specific Demographics
Simpli.fi Demo - Geo-Conversion-Lift
Simpli.fi Geo-Conversion Lift Dashboard
Simpli.fi Demo - Keyword-Level-Behavioral-Reporting
Simpli.fi Advanced Keyword Level Behavioral Reporting | Ability to Report at the Individual Data Element-Level
Simpli.fi Demo - Household-Addressable-Geo-Fencing-Reporting
Simpli.fi Household Addressable Geo-Fencing Reporting | Ability to Report at the Household-Level
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Video Reviews

132 out of 133 Total Reviews for Simpli.fi

4.5 out of 5
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132 out of 133 Total Reviews for Simpli.fi
4.5 out of 5
132 out of 133 Total Reviews for Simpli.fi
4.5 out of 5

Simpli.fi Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Simpli.fiQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Patrick K.
PK
President
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Simpli.fi?

What I like most is that all of the programmatic tactics are here under one roof. I can blend them into camapigns as needed, and move budget as results require. The support has been great (I am managed service), the reporting gives me everything I need, and the UI is easy to navigate. Following a classic Siumpli.fi talking point, it is also their own data, which is able to bused in a more granular way. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Simpli.fi has a contract with LiveRamp that prohibits data from outside the U.S. I have clients in the UK that are running CRM Targeting campaigns, and I have to take them elsewhere. I can't run them through LiveRamp/Simpli.fi.

Also, as a wish list item, I wish that I could have a dashboard that my clients could log into that gave them access to their camapign data. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Simpli.fi is letting me offer both B2C and B2B customers several ways of targeting their audiences. Review collected by and hosted on G2.com.

Harry A.
HA
Managing Principal
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Simpli.fi?

The targeting filtering is robust and effective. It allows us to reduce media waste by focusing on the center of the bullseye of the demographic and geography of the customers sought by our advertisers. Their sales and AdOps teams provide superb customer support. Ability to have several tactics for Display, OTT, CTV, ZTV, Native, and even social media marketing on a single reporting tool. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

It is not a downside, but as with many growing companies you need to constantly be on top of the learning curb of new capabilities launched within the platform. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Pitching to Advertisers in a competitive markeplace requires innovation and sales support. Simpli.fi has been instrumental in supporting our pitches with RFPs and materials that have allowed us to win deals against competitors that were not well prepared. Review collected by and hosted on G2.com.

Matty F.
MF
Account Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Simpli.fi?

With there amazing customer services and wide variety of offerings. We are able to reach our audiences in ways we never though imaginable. Simpli.fi is there to help from start to finish. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Sometimes there is tendency for over or underdelivery on campaigns that can cause an issue and tension between clients. However, they have never failed to make it right if there has been a wrong. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Simpli.fi has a wide range of first part audienc targeting and additional display and video advertising products, that make reaching the perfect audience for a clients simple. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Simpli.fi?

There are 3 things that separate them from the rest of their competitors:

- Intuitive features: everything is named in a way that makes sense, it's easy to implement and very common sense driven with the UI

- Sheer breadth of capability: Simplifi is always introducing new features, and the options of what you can do with campaigns feels unlimited. Truly brings marketing to the next level.

- Unparelleled support: Their team is with you every step of the way, always ready to teach, catch mistakes, optimize on your behalf and introduce new features that make the potential seem limitless. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

They change the brand look far too often, which takes getting used to each time they do so with the icons, colors, and what they mean for campaign statuses. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

We're using Simplifi primarily for Display and Connected tv services but are working on social media and expanding video. Mobile platforms are extremely beneficial. With all this, Simplifi is helping us with our main goal - to meet users where they're at and help them see the content that benefits them, and achieve our client's needs. Review collected by and hosted on G2.com.

Robin K.
RK
V
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Simpli.fi?

The multi range of options on the tech stack to target and track all of your conversions. We don't just sell impressions. We sell conversaions. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

HOneslty, even with the time difference I can't think of anything outside of I wish we had better direct communication with the SEm TEAM. Review collected by and hosted on G2.com.

Recommendations to others considering Simpli.fi:

Do not miss this opportunity to be there best in your business. I couldn't do my job without them. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Giving our clients options outside of only tracking impressions makes all of the difference in the world. They want to understand how their money is being spent and if it is actually workig. We can prove it with SimpliFi. Review collected by and hosted on G2.com.

Bill T.
BT
Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Simpli.fi?

The communication is unmatched. I work with Hailee on all my campaigns and there has never been a singe issue. They're quick, responsive and easy to work with. Everything is setup correctly the first time and the results are always great. Couldn't be an easier experience. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

They need to use Bill360 as their accounts recievable platfrom ;) but we honestly don't have any complaints at all! Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

We want to retarget users that attend certain events that are pertinet to our business. We also target local businesses that are vetted prospects. Review collected by and hosted on G2.com.

Ashlee E.
AE
Audience Activation Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Simpli.fi?

I love how user friendly the platform is. Our campaigns are Impression goal based and it is nice to use a plarform that allows for a monthly impression goal without a budget needed. Uploading creatives is quick and seamless. Customer Support is always quick to respond and very helpful. Implementation of new campaigns is quick and easy. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Simpli.fi could provide more options for addressable audience segments. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Simpli.fi has helped my team make better optimization strategies while reaching our overall impression goal. Review collected by and hosted on G2.com.

MJ
Account Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Simpli.fi?

The dashboard is very user friendly! i enjoy how easy it is to see your campaings, the impressions and all the useful information. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Occasionally the customer service is not up to par. It takes a lot for them to understand a point or a mistake. We've had lots of issues with them in the past. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Easy to access and our clients see results. Review collected by and hosted on G2.com.

Katherine S.
KS
Head of E-Commerce & Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Simpli.fi?

Unstructured data makes for campaigns that have at least twice the click through rate as campaigns run on TradeDesk and other programmatic platforms. The team is also outstanding. They know what they are doing and provide exceptional service. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

There is nothing I dislike. This is my favorite digital vendor/tech product out of dozens I work with as an e-commerce and marketing director and martech stack/digital transformation professional Review collected by and hosted on G2.com.

Recommendations to others considering Simpli.fi:

If you are my competitor, don't use it! Otherwise, I recommend this product to anyone interested in running effective digital ad campaigns. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Reaching actual buyers who convert. Driving the best performance out of any digital marketing tactic in our campaigns. Review collected by and hosted on G2.com.

Matt B.
MB
Branding Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Simpli.fi?

I love the people and the responsiveness to me on behalf of my clients. North is a rock star, knows his stuff inside and out, and offers excellent strategy that makes me look good in the presentation. Kendall and Evelyn always get me the information that I need, when I need it. They are always excellent about explaining and about understanding that digital is not my primary language. I'm also a fan of Simpli.fi's unstructured data approach. And I appreciate that the team is always upbeat, enthusiastic, knowledgable, insightful, and innovative. I don't just get "tactics" from Simpli.fi-- I get analysis, suggested strategy, and good follow-up to ongoing projects. If you can't tell... I'm a fan! Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Well... I wish that they were headquartered in our building, in the office next to mine. What do you think? Maine is nice!!!! Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Simpli.fi is enhancing our broadcast offerings (radio) by providing hyper-targeted digital solutions. We brand the client and broadcast the message... Simpli.fi picks up where our commercials leave off, helping to move the customer down the purchasing funnel. Review collected by and hosted on G2.com.